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Domino's Master Franchise Model Bottom of Form

• Case Details
• Case Intro 1
• Case Intro 2
• Excerpts
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Collection
Case Details: Price:
Case Code :OPER080 For delivery in electronic To download Domino's Master
Case Length :19 Pages format: Rs. 300;
Period :1983 - 2009 For delivery through courier Franchise Model case
Organization:Domino's Pizza (within India): Rs. 300 + Rs. study (Case Code:
Inc. 25 for Shipping & Handling
Pub Date :2009 Charges OPER080) click on the button

Teaching :Not Available Themes below, and select the case from the
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Countries :US International Operations list of available cases:

Industry :Food and


Beverage
Abstract:

The case discusses the master


franchise model of the US-
based Domino's Pizza Inc
(Domino's). Domino's, which
was started in the 1960s,
expanded in international G
markets mainly through its a
d
master franchise model. Under g
this model, the franchisees were e
t
provided with exclusive rights s
to operate stores, or to sub- p
franchise them in a particular o
w
area. Domino's recruited e
franchisees with business r
e
experience and knowledge of d
local markets as master b
franchisees, and was able to y
mitigate the risks associated G
with entering and operating in o
o
international markets. Under g
master franchising, in markets l
e
where there was high potential
for development, Domino's » Operations Case Studies
transferred market exclusivity to » Operations Short Case
an individual/company, who Studies
had a significant presence and » View Detailed Pricing Info
knowledge about the local » How To Order This Case
markets. » Business Case Studies
These individuals/companies in turn invested in establishing » Case Studies by Area
the master franchise, whose responsibilities include building » Case Studies by Industry
stores, sub-franchising, operating distribution system, etc. The » Case Studies by Company
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case discusses in detail the store operations of Domino's and
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the benefits of its master franchise system.
Issues: Bottom of Form

» Understand the master franchise model of Domino's and its


advantages.

» Examine some of the unique features of the master franchise


model of Domino's.

» Analyze the store operations of Domino's.

» Examine the training/support provided by Domino's to the


franchisees.

» Understand how the master franchise model helped


Domino's in facing the adverse impact of global economic
slowdown successfully.
Contents:
Page
No.
Introduction 1
Background Note 2
Store Operations 4
The Model 5
Domino's Master Franchise in the UK 9
A Mutually Beneficial Relationship 12
Exhibits 13
Keywords:

Domino's Master Franchise Model


• Case Details
• Case Intro 1
• Case Intro 2
• Excerpts

<< Previous
"Our job is to take all of those franchisees, all of their
entrepreneurial spirit, the experience they have as business
leaders and owners and operators of their own businesses and
companies, and bring all of that force together in a united,
focused effort to grow our sales, to improve our profits, and to
become a bigger, more dominating player in the category that
we compete in." 1
- David A. Brandon, Chairman and CEO, Domino's Pizza Inc,
in March 2008.
"Franchisees have always been at the heart of our success. The
commitment and business acumen of these individuals has
helped to make Dominos Pizza the leader in pizza delivery
across more than 64 international markets. Our expertise and
passion for delivering hot and fresh pizza has earned us the
loyalty of millions of pizza lovers around the world."2
- Andy Cooke, Dominos Pizza Franchise Development
Manager, in February 2005.
Introduction
For the fiscal year 2008, the
US-based Domino's Pizza Inc.
(Domino's), the #1 pizza
delivery company in the US3,
reported global retail sales of
US$ 5.5 billion, which included
the retail sales of its company-
owned and franchise stores. The
company reported revenues of
US$ 1.425 billion of which the
revenues from company-owned
stores stood at US$ 357.7
million, domestic franchise
stores at US$ 153.9 million, and
revenues from international
stores at US$ 142.4 million.
Domino's operated through 489
own stores and 4,558 franchised
stores in the US. Internationally,
it operated through 3,726
franchised stores.

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