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• Case Details
• Case Intro 1
• Case Intro 2
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Case Code :OPER080 For delivery in electronic To download Domino's Master
Case Length :19 Pages format: Rs. 300;
Period :1983 - 2009 For delivery through courier Franchise Model case
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"Our job is to take all of those franchisees, all of their
entrepreneurial spirit, the experience they have as business
leaders and owners and operators of their own businesses and
companies, and bring all of that force together in a united,
focused effort to grow our sales, to improve our profits, and to
become a bigger, more dominating player in the category that
we compete in." 1
- David A. Brandon, Chairman and CEO, Domino's Pizza Inc,
in March 2008.
"Franchisees have always been at the heart of our success. The
commitment and business acumen of these individuals has
helped to make Dominos Pizza the leader in pizza delivery
across more than 64 international markets. Our expertise and
passion for delivering hot and fresh pizza has earned us the
loyalty of millions of pizza lovers around the world."2
- Andy Cooke, Dominos Pizza Franchise Development
Manager, in February 2005.
Introduction
For the fiscal year 2008, the
US-based Domino's Pizza Inc.
(Domino's), the #1 pizza
delivery company in the US3,
reported global retail sales of
US$ 5.5 billion, which included
the retail sales of its company-
owned and franchise stores. The
company reported revenues of
US$ 1.425 billion of which the
revenues from company-owned
stores stood at US$ 357.7
million, domestic franchise
stores at US$ 153.9 million, and
revenues from international
stores at US$ 142.4 million.
Domino's operated through 489
own stores and 4,558 franchised
stores in the US. Internationally,
it operated through 3,726
franchised stores.