A

MAJOR RESEARCH PROJECT

ON
MARKETING STRATEGIES OF NAMKEEN TRADERS IN
INDORE

Supervision by Submitted by

Dr. S.C PATIDAR ARUN KUMAR SINGH

MBA (APR)

AP-2K9-12
 DECLARATION

I, hearby declare that this research project is being presented on the topic
“Marketing Research of Namkeen Traders in Indore” submitted as major
project for partial fulfilment of Master I Business Administration is an authentic
record of our own work carried under the guidance of Dr S. C Patidar.

I have completed and submitted the synopsis for the same I have also not
violated the copyright norms of any publisher and if any act of mine unknowingly
has let to any such violation would be on my liability on where my guides are
responsible for any such action.

I hereby declare that above statement is correct to the best of my knowledge.

ARUN KUMAR SINGH

MBA (ADVERTISING PUBLIC RELATION)

AP-2K9-12

IIPS- DAVV, INDORE

 CERTIFICATE OF GUIDE

CERTIFICATE
This is to certify that the Project Report entitled “ MARKETING STRATEGIES OF
NAMKEEN TRADERS IN INDORE
in Indore, which is being submitted herewith for the award of the degree of Master of
Business Administration of DEVI AHILYA VISHWAVIDHYALAYA INDORE, is the result
of the original research work completed by Mr.Arun Kumar Singh under my supervision
and guidance. and to the best of my knowledge and belief the work embodied in this
Project Report has not formed earlier the basis for the award of any degree or similar title
of this or any other University or examining body.

Signature of Guide Signature of student

Date:

Place: Indore
 ACKNOWLEDGEMENT

I am grateful to the Director Mr.BK Tripathi, International Institute of Professional

Studies for providing me with an opportunity to work on the project. Along with this I am
highly obliged to Dr.S.C Patidar for kind help provided for the same.

Without the concern and constant help of these people this project would not be a
success.

ARUN KUMAR SINGH

MBA( ADVERTISING PUBLIC RELATION)

AP-2K9-12

IIPS- DAVV,INDORE
 Contents

 Introduction

 History

 Literature review

 Aim and Objective

 Research Methodology

• The study

• Research Design

• Data Collection Method

• Sampling Method

• Sample Size

• Sample technique

 Cases

• Case I

• Case II

• Case III

• Case IV
 • Case V

• Case VI

• Case VII

• Case VIII

• Case IX

• Case X

 Conclusion

 Webliography
MARKETING STRATEGIS OF NAMKEEN TRADERS IN INDORE

INTRODUCTION

The soil of 'Malwa' is known for its warm hospitality and delicious foods. Indore,
apart from being the industrial and business capital of Madhya Pradesh, enjous
the distinct essence of Malwa culture, which is been spread all over India for
years together with the unique taste of its delicacies; specially namkeens and
sweets.

Indore is the commercial capital of Madhya Pradesh. Therefore, there is a lot of

commercial activity in the city. The trade and commerce of Indore resembles to
that of Mumbai. One of the reasons for that is Mumbai is very well connected to
Indore via all transport channels. Therefore all the business activities of Mumbai
reflect on the trade of Indore, resulting in it being called Mini Mumbai at times.
Shopping in Indore can be fun as the markets here offer a lot of variety to the
consumers.

There are a number of shopping places in Indore. Even international shops and
showrooms are present here. Indore is also famous for its cloth industry. Fabrics
adorned with hand block printing, tie and dye and Zari work are some of the
specialties of Indore. Maheshwari and Chanderi sarees are an all time favorite for
the people residing here. Apart from this, there are also a variety of local crafts to
choose from. In short, Indore is truly a shopper's paradise. You can shop till you
drop. Read on to know where to shop in the Indore city of Madhya Pradesh.

Namkeens add a Special touch to every occasion. And in India, especially Indore,
namkeens form an integral part of Celebration, be it Marriage or Birth of Child or
Festivals. And namkeen, have been trying to make every occasion a special one
with our products. namkeen, We have been preparing Namkeen from
generations in the traditional Indori method, giving hygiene the top priority. So the
next time you get the urge to eat, make sure it is .

India will soon get its first ‘NamkeenPark' thanks to the initiative undertaken by
the Central government's MSME Development Institute to establish such a park
in Indore. Spanning over 40 acres of land, the park is expected to be well-
equipped with all the necessary amenities to enable SME salty product
manufacturers avail good facilities and enhance their competitiveness.

"The Namkeen Park in Indore will be set up as part of the cluster development
scheme, whereby land will be made available to small units that manufacture
snack items to help them make optimum use of the testing labs, godowns and
storage facilities," said MK Meena, assistant director Gr.I(chemical), MSME
Development Institute, Indore.

The establishment of the Namkeen Park is expected to be complete by 2011 with

an estimated investment of Rs 10 crore by the Centre. Around 300 manufacturers
of salt and snack items are likely to be housed in the complex.

"Small-scale salty product manufacturers in the park are likely to get help in
sourcing raw materials and marketing their products," said B Bang, owner of
Hemraj Sweets, a small-sized sweet and snack manufacturing shop in Indore.

According to sources, the process of allotting land to short listed units is not
complete and once the units that are eligible to get land are finalised, work on
setting up the Namkeen Park will commence.

Marketing strategy?

A strategy that integrates an organization's marketing goals into a cohesive

whole. Ideally drawn from market research, it focuses on the ideal product mix to
achieve maximum profit potential. The marketing strategy is set out in a
marketing plan.
 Marketing strategy is a process that can allow an organization to
concentrate its limited resources on the greatest opportunities to increase sales
and achieve a sustainable competitive advantage.

A marketing strategy allows an organization to concentrate its limited

resources on the greatest opportunities to increase sales and its competitive
advantage. Often companies will spend a ton of money on promotional activities
that don't get results. Instead take a closer look at your product, packaging and
pricing; your customer; and what makes your company stand out. When you are
clear and confident on your offerings, you can spend less on your marketing
strategy and achieve better results.

Developing a Marketing Strategy

Marketing strategies serve as the fundamental underpinning of marketing plans

designed to fill market needs and reach marketing objectives. Plans and
objectives are generally tested for measurable results. Commonly, marketing
strategies are developed as multi-year plans, with a tactical plan detailing specific
actions to be accomplished in the current year. Time horizons covered by the
marketing plan vary by company, by industry, and by nation, however, time
horizons are becoming shorter as the speed of change in the environment
increases. Marketing strategies are dynamic and interactive. They are partially
planned and partially unplanned. See strategy dynamics.

Marketing strategy involves careful scanning of the internal and external

environments which are summarized in a SWOT analysis internal environmental
factors include the marketing mix, plus performance analysis and strategic
constraints. External environmental factors include customer analysis, competitor
analysis, target market analysis, as well as evaluation of any elements of the
technological, economic, cultural or political/legal environment likely to impact
success. A key component of marketing strategy is often to keep marketing in
line with a company's overarching mission statement.

Once a thorough environmental scan is complete, a strategic plan can be

constructed to identify business alternatives, establish challenging goals,
determine the optimal marketing mix to attain these goals, and detail
implementation.[3] A final step in developing a marketing strategy is to create a
plan to monitor progress and a set of contingencies if problems arise in the
implementation of the plan.

Types of strategies

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article by adding reliable references. Unisource material may be challenged and
removed.

Marketing strategies may differ depending on the unique situation of the

individual business. However there are a number of ways of categorizing some
generic strategies. A brief description of the most common categorizing schemes
is presented below:

• Strategies based on market dominance - In this scheme, firms are

classified based on their market share or dominance of an industry.
Typically there are four types of market dominance strategies:
o Leader
o Challenger
o Follower
o Nicher
• Porter generic strategies - strategy on the dimensions of strategic scope
and strategic strength. Strategic scope refers to the market penetration
while strategic strength refers to the firm’s sustainable competitive
advantage. The generic strategy framework (porter 1984) comprises two
alternatives each with two alternative scopes. These are Differentiation
and low-cost leadership each with a dimension of Focus-broad or narrow.
o Product differentiation (broad)
 o Cost leadership (broad)
o Market segmentation (narrow)
• Innovation strategies - This deals with the firm's rate of the new product
development and business model innovation. It asks whether the company
is on the cutting edge of technology and business innovation. There are
three types:
o Pioneers
o Close followers
o Late followers
• Growth strategies - In this scheme we ask the question, “How should the
firm grow?”. There are a number of different ways of answering that
question, but the most common gives four answers:
o Horizontal integration
o Vertical integration
o Diversification
o Intensification

A more detailed scheme uses the categories[8]:

• Prospector
• Analyzer
• Defender
• Reactor
• Marketing warfare strategies - This scheme draws parallels between
marketing strategies and military strategies.

Strategic models

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material may be challenged and removed. (June 2008)

Marketing participants often employ strategic models and tools to analyze

marketing decisions. When beginning a strategic analysis, the 3Cs can be
employed to get a broad understanding of the strategic environment. An An off
Matrix is also often used to convey an organization's strategic positioning of their
marketing mix. The 4Ps can then be utilized to form a marketing plan to pursue a
defined strategy.

There are many companies especially those in the Consumer Package Goods
(CPG) market that adopt the theory of running their business centered around
Consumer, Shopper & Retailer needs. Their Marketing departments spend
quality time looking for "Growth Opportunities" in their categories by identifying
relevant insights (both mindsets and behaviors) on their target Consumers,
Shoppers and retail partners. These Growth Opportunities emerge from changes
in market trends, segment dynamics changing and also internal brand or
operational business challenges. The Marketing team can then prioritize these
Growth Opportunities and begin to develop strategies to exploit the opportunities
that could include new or adapted products, services as well as changes to the
7Ps.

Real-life marketing

Real-life marketing primarily revolves around the application of a great deal of

common-sense; dealing with a limited number of factors, in an environment of
imperfect information and limited resources complicated by uncertainty and tight
timescales. Use of classical marketing techniques, in these circumstances, is
inevitably partial and uneven.

Thus, for example, many new products will emerge from irrational processes and
the rational development process may be used (if at all) to screen out the worst
non-runners. The design of the advertising, and the packaging, will be the output
of the creative minds employed; which management will then screen, often by
'gut-reaction', to ensure that it is reasonable.

For most of their time, marketing managers use intuition and experience to
analyze and handle the complex, and unique, situations being faced; without
easy reference to theory. This will often be 'flying by the seat of the pants', or 'gut-
reaction'; where the overall strategy, coupled with the knowledge of the customer
which has been absorbed almost by a process of osmosis, will determine the
quality of the marketing employed. This, almost instinctive management, is what
is sometimes called 'coarse marketing'; to distinguish it from the refined,
aesthetically pleasing, form favored by the theorists.

History

Indo Food Products has positioned itself as the front runner in it's area of Indian
snacks, potato chips, namkeens & other Food items manufacturing. Just in a
period of three years the prominency, the company has assumed, is due to the
stress it puts on the quality of it's products. With the most advanced
manufacturing unit in the industry & properly trained individuals who strictly follow
the established rules to maintain maximum hygiene we combine sumptuous taste
with high health value.We are also manufacturers and suppliers of namkeens &
other snack food items in our sister concern Vijay Food Products for last 20
years. Besides, we are also buyers of Potatos, Edible oil, Spices, Flavours,
Packaging Film, Corrugated Boxes, Consumer Scheme Items and other
necessary items.Quality is one of the hall marks of our products. To ensure high
quality of food we follow certain measures in our production unit. First, all the raw
materials like Potatos, Vegetable Oils, Pulses, Spices, flavours etc are checked
for quality by our quality inspectors. Once the materials are cleared the
production commences. Production is followed by packing. During this phase
great care is taken to ensure that the finished products don't get contaminated by
human touch. The part of packaging is fully automatic weighing and filling and
totally untouch by hand.Our state of the art manufacturing facility is one of its
kinds. A lot of planning and precision go into the execution of manufacturing a
product. We have been the front runners in using the marvels of new age
technology. Our enriching work environment does wonders for our trained and
committed manpower.We have a wide spread client base owing to our
commitment towards quality and excellence. Our products are customer driven.
Our clients vouch for our business ethics and level of commitment. We believe in
achieving excellent performance, full capacity utilization and accurate
productivity.Company always welcome business inquiry from C&F, Super
Stockist and Distributors for selling its products.Company also interested to work
as frenchise of any well known brand.

The soil of ‘malwa’ is known for its warm hospitality and delicious ethnic snacks
.Indore, apart from being the industrial and business capital of Madhya Pradesh,
enjoy the distinct essence of Malwa culture, which is being spread all over India
for years together with the unique taste of its delicacies: specially namkeen and
sweets. Namkeens add a Special touch to every occasion. And in India,
especially Indore, namkeens form an integral part of Celebration, be it Marriage
or Birth of Child or Festivals. About us: We are here to serve all with the taste of
Indore delicious namkeens
 Literature Review

The Namkeen Market

As the ethnic foods category is growing, cash-rich companies make a beeline for
a share of the salty snacks market. Around 1,000 snack items are sold in India
spanning various tastes, forms, textures, aromas, bases, sizes, shapes and
fillings. Some 300 types of savories sell here and the overall snack product
market (inclusive of sweetmeats) is estimated at Rs.25,000 crore.
The branded salty snacks market (size: 1200 Crores) is 40% of the total market
(size:3000 Crores), it's bustling nevertheless. The branded segment is increasing
at the rate of 25% per annum whereas the entire market is increasing at the rate
of 7%. In the past 2-3 years the unbranded sector has witnessed a decline of 5%
per annum.
Indians seem to be snacking on ethnic foods with a vengeance. This is good
news for the corporate sector, given that the past few years have seen a
perceptible shift towards the branded sector at the cost of the unbranded
segment.
New Product Idea and Market Opportunity

Product is the most important part of the marketing mix. It signifies what you are
going to sell to the consumer. A comprehensive analysis of the Industry and Our
Market Survey has given us a platform on which our product can be built. Our
product will be built for the masses, and expansion shall be gradual, to cater to
the entire country’s needs.
Namkeen is a product, which needs three important things:
1.Taste.
2.Quality.
3 Variations.
In the same order of significance we need to provide all three to our consumers.
Ours is a Company whose Product shall stand for something every Indian craves
for. We are entering a market already dominated by a number of branded and
unbranded players. Customers are extremely loyal to the namkeen they
consume. So we thought about what would make these customers come to us?
Initially housewives in India used to make Namkeen at home, but with changing
times this is gradually fading away and people have started thinking that it is
easier to buy Namkeen than make it at home.
Thus, we came to the conclusion that
“Ma ke haathon ka swaad, sehat ke saath”
“The Goodness of home-made food, along with Health”
This is our Unique Selling Proposition - Telling the Mothers themselves, that our
Product
can take care of your entire family, without a worry of degrading taste or health.
Aim and Objective

To study the marketing strategies of namkeen trader in Indore.

 Research Methodology

Research Design-

The research design adopted to carry in this study is descriptive research.

Descriptive research design is used for this study. It is used to provide survery
and fact – finding enquiries of diffirernt kinds.Insight into the marketing strategy of
namkeen trader in Indore.
 • Data Collection Method-

We have taking primary as well as secondary data for the study the
main source of data for the study is the primary source that is the
respondents themselves. These respondents are the youth who get
affected by the marketing strategy.

• Primary data-

Primary data was gathered on the basic of personal interaction with

namkeen trader following are finding.

• Secondary data-

Secondary data is the data which is gathered by someone else for a

particular purpose after that we are using it .mostly secondary data is
gathered by the internet or journals or research papers..

• Sampling Method

Convenient sampling method has been adopted to carry out this

research. We are taking a 10 case study of namkeen trader

• Sample Size-
In order to make research effective, the optimum sample size will be
10 case of namkeen traders

• SAMPLING TECHNIQUE:
The sampling of the research was done using survey research
method. Survey research is one of the most important areas of measurement in
applied research. It is a research technique in which information is gathered from
people through the surveys. The broad area of survey research encompasses
any measurement procedures that involve asking questions of respondents.
 CASE -I

ARAWAL NAMKEEN INDORE

Aggrawal is well known name For Manufacturer and Supplier of Namkeen and
Snacks. He Offers Great Range OF Taste and Food Supporting Material As
Nutritional Products

PROFILE
Agrawal Namkeen , is a sole proprietorship business firm established in the year
2006 deals with the processing and supplying of a wide range of Indian fried
snacks. The wide range of snacks or Namkeens offered by us including Golden,
Khatta Meetha Mixture, Ujjaini Sev, Chivda, Namkeen Mixture and various
others. Processed from vegetarian ingredients, these snacks have an adequate
nutritional value thereby ensuring their firm place among the most demanding
refreshment recipes of India. Fresh and delicious ingredients including dry fruits,
grains, pulses and other food items are used for processing of these snacks. Our
snacks carry the traditional taste of India and hence are demanded from all
corners of the Indore.. The packaging of these snacks is done using modern
packaging machines in order to ensure their long shelf life .

FACT SHEET

Company Detail Agrawal Ke Namkeen ,, Shop No-14 , 56 Dukan,

New Palasia Indore

Year of 2006
Establishment

Legal Status Of Individual

Firm

Turnover Upto 2 Crore

Nature of Manufacturing And Retail

Business

Major Market Local Indore

Product Range

Indian Namkeens to a wide base client market. Snakes offered by us include

Khatta Meetha Mixture, Namkeen Mixture, Dryfruit Mixture, Golden, Ujjaini
Sev and various others. These namkeens showcase a rich blend of Indian spice
aroma and the contemporary style of hygienic processing.

Features of our products are:

• Taste
• Quality

infrastructure:
 • Packaging concern
• Warehousing unit
• Low fat foods
• Low cholesterol diet
• Rich in fibrous content

Bulk Buyes

Owing to the presence of a large product line together with a capability of

introducing more, the scope of our offerings is rapidly growing at an accelerated
pace.

• Retail Segment
• Restaurants /Hotels

Team member

• 4 male member

Client Satisfaction

We always take great care of our clients and try to value the monetary
considerations they spent in availing our products. Clients have always been the
prime focus of our business thus every policy we plan or execute considers the
client as an active participant of our decisions.

Reasons for our success are:

• Automatic grinding machines used

• High nutritional value
• Aromatic and delicious
• Prompt delivery
• Cost efficiency
• Made from high quality ingredients
 CASE-II

Navkar namkeen indore

We are known as an applauded Manufacturer and Supplier of Indian Fried

Snacks. Leveraging on our expertise, we offer a delicious and wide range of
nutritional snacks

Profile

Navkar Namkeen Kendra, is a sole proprietorship business firm established in the

year 2007 deals with the processing and supplying of a wide range of Indian fried
snacks. The wide range of snacks or Namkeens offered by us include Khatta
Meetha Mixture, Spicy Paanuts, Dryfruit Mixture, Ujjaini Sev,Namkeen
Mixture and various others. Processed from vegetarian ingredients, these
snacks have an adequate nutritional value thereby ensuring their firm place
among the most demanding refreshment recipes of India. Fresh and delicious
ingredients including dry fruits, gains, pulses and other food items are used for
processing of these snacks. Our snacks carry the traditional taste of India and
hence are demanded from all corners of the nation. We also make use of low fat
edible oils thereby presenting low calorie Namkeens

Our infrastructure includes a highly equipped processing unit that is facilitated

with modern machinery in order to cope up with the growing demands of our
clients. The packaging of these snacks is done using modern packaging
machines in order to ensure their long shelf life and transportation of bulk
consignments to our clients. The warehousing facilities available with us, equip
us to hold a large inventory for a long period of time in a systematic order.

Fact sheet

Company Detail

Year of 2007
Establishment

Legal Status of Individual

Firm

Turn over Approx 1 crore

Nature of Manufacture/ Retail

Business

Major Market Indian Subcontinent

Product Range

Being counted among the reliable processing and supplying Indian snake firms,
we present a diverse array of traditional Indian Namkeens to a wide base client
market. Snakes offered by us include Khatta Meetha Mixture, Namkeen
Mixture, Dryfruit Mixture, Spicy Paanuts, Ujjaini Sev and various others.
These namkeens showcase a rich blend of Indian spice aroma and the
contemporary style of hygienic processing.

Features of our products are:

• Hygienic
• Rich in taste
• Nutritional

Our infrastructure:
 • Packaging concern
• Warehousing unit
• Quality analyzing department
• Low fat foods
• Low cholesterol diet
• Rich in fibrous content
• Processing unit

Bulk Buyes Catered To

Owing to the presence of a large product line together with a capability of
introducing more, the scope of our offerings is rapidly growing at an
accelerated pace. Our offerings are tremendously demanded both from
domestic as well as from the industrial sectors. Namkeens offered by us are
bought by bulk buyers from:

• Retail segment
• Government departments
• Restaurants /Hotels
• Canteens / Caterers

Client satisfaction

We ensure complete satisfaction of our clients as the basic testimony of the

long term success of a business concern. We always take great care of our
clients and try to value the monetary considerations they spent in availing our
products. Clients have always been the prime focus of our business thus every
policy we plan or execute considers the client as an active participant of our
decisions. Market surveys are conducted in order to know the choice and
preferences of our clients and take appropriate actions accordingly.

Reasons for our success are:

• Automatic grinding machines used

• High nutritional value
• Aromatic and delicious
• Applauded all over the nation
• Prompt delivery
• Cost efficiency
• Made from high quality ingredients
• The cleanness of the ingredients is ensured before further processing
• Quality processing of eatables
• Hindrance free payment mode

Contact
Mr. Sourabh Jain
Palda Industrial Area
Indore, Madhya Pradesh - 452 001, India
Telephone: +(91)-(731)-2862106/ 2909991

CASE - III

Madhuram Namkeen Indore

Namkeens add a Special touch to every occasion. And in India, especially Indore,
namkeens form an integral part of Celebration, be it Marriage or Birth of Child or
Festivals. And we, at Madhuram Namkeen, have been trying to make every occasion a
special one with our products. At Shree Madhurm namkeen, We have been preparing
Namkeen from generations in the traditional Indori method, giving hygiene the top
priority. So the next time you get the urge to eat, make sure it is from Madhuram
namkeen.

Profile
Madhuram Namkeen Indore is a sole proprietorship business firm established in
the year 2007 deals with the processing and supplying of a wide range of Indian
fried snacks. The wide range of snacks or Namkeens offered by us include
Khatta Meetha Mixture Laddu, Sohan papdi, Dry Fruit Mixtuire, Long Ki Sev, and
various others. Processed from vegetarian ingredients, these snacks have an
adequate nutritional value thereby ensuring their firm place among the most
demanding refreshment recipes of India. Fresh and delicious ingredients
including dry fruits, grains, pulses and other food items are used for processing of
these snacks. Our snacks carry the traditional taste of India and hence are
demanded from all States of the nation. We also make use of low fat edible oils
thereby presenting low calorie Namkeens

The packaging of these snacks is done using modern packaging machines in

order to ensure their long shelf life and transportation of bulk consignments to our
clients. The warehousing facilities available with us, it equip us to hold a large
inventory for a long period of time in a systematic order.

Fact sheet

Company Detail

Year of 1982
Establishment

Legal Status of Individual

Firm

Turn over Upto 4-5 Crore

Nature of Wholesale And Retail

Business

Major Market All Over India.

Product Range

Being counted among the reliable processing and supplying Indian snake firms,
we present a diverse array of traditional Indian Namkeens to a wide base client
market. Snakes offered by us include Khatta Meetha Mixture, Namkeen
Mixture, Dryfruit Mixture, Spicy Paanuts, Ujjaini Sev and various others.
These namkeens showcase a rich blend of Indian spice aroma and the
contemporary style of hygienic processing.

Features of our products are::

 • Hygienic
• Fresh
• Nutritional
• Health
• Less calories

Infrastructure:

• Packaging concern
• Warehousing unit
• Quality analyzing department
• Low fat foods
• Low cholesterol diet
• Rich in fibrous content
• Processing unit

Bulk Buyes :
Our offerings are tremendously demanded both from domestic as well as from
the industrial sectors. Namkeens offered by us are bought by bulk buyers from:

• Retail segment
• Restaurants /Hotels

Client satisfaction
We ensure complete satisfaction of our clients as the basic testimony of the
long term success of a business concern.Clients have always been the prime
focus of our business thus every policy we plan or execute considers the client
as an active participant of our decisions. Market surveys are conducted in order
to know the choice and preferences of our clients and take appropriate actions
accordingly and also asking for feedback and clint give response

Reasons for our success are:

• High nutritional value

• Aromatic and delicious
• Prompt delivery
• Cost efficiency
• Made from high quality ingredients
• The cleanness of the ingredients is ensured before further processing
• Quality processing of eatables
• Good qualities of oil
Contact

CASE IV

Aakash Namkeen Indore

Aakash Namkeens stand today as one of the brand leaders in this highly
ksensitive market of ready to eat snack food. Relying solely upon this seven letter
word ‘QUALITY’; Aakash has came a long way as an technologically advanced
organization which began its journey as a cottage industry, twenty nine eyears
ago.

Having identified the need of bringing this vital industry in to organized sector.
Aakash today enjoys the status as one of the few pioneers who could sense the
emerging needs of tomorrows market.To give consistent quality to its consumers
adaptation of mechanism was the first and the foremost step taken by Aakash.
Today the company has one of the most sophisticated and advanced plants to
produce the products matching international standards

Success of Aakash Namkeens has crossed the borders of India and today they
are exported to U.S.A., Europe, Middle East and Africa regularly and with a rising
volume. The wheels of quality have led us to this success, and we dedicate this
to millions of our consumers. Aakash repeats ists commitment for excellence for
the years to come.

Now beginning the eighth decade of commitment to quality and taste. Aakash
today is a distinguished name in the Indian ready-made snack food industry.
Adaptation of the newest technology has made us reach to the hearts of millions
of our consumers all over the world.

Profile

"Aakash - a tradition of quality through technological excellence! "

Manufactured using the most advance machines, and under the most hygienic
conditions, the parameters of quality for Aakash products begin with the usage of
the Choicest ingredients including high quality edible oil, obtained from the most
reliable sources. Starting from the picking, the sorting, cleaning and grinding
processes of various pulses and spices are carried out in-house so as to follow
the strictest measures of quality control.

Aaksh Namkeens anre packed using nitrogen in the attractive metalised three
layers pruches to maintain the best of freshness and taste and a longer shelf life.
Moving in tune with international packaging standards, each pack consists bar
code and to give an insight, it carries an international pattern nutrition chart. The
products are available in more then 20 variety packing.

After creating great taste, we blended it with technology to let our Consumers
experience the real form of quality !

Fact sheet

Company Detail

Year of
Establishment

Legal Status of Individual

Firm

Turn over Upto 10-to-15 Crore

Nature of Wholesale And Retail

Business

Major Market All Over worid

Product Range

Snakes offered by us include Khatta Meetha Mixture, Namkeen

Mixture,conflex,charka mixture,All in one,lajawab,Gurati Mixture,Ratlami
Mixture,Long Sev,Aiou bhujiya, Ujjaini Sev and various others. These
namkeens showcase a rich blend of Indian spice aroma and the contemporary
style of hygienic processing.

Features of our products are:

• Fresh
• Nutritional
• Health
• Less calories
• Rich in fibrous content

Infrastructure:

• Packaging concern
• Warehousing unit
• Quality analyzing department
• Low fat foods
• Low cholesterol diet
• Rich in fibrous content
• Processing unit

Team member

There are many member in our team

Approx 20 to 25 member

Our team includes:

• Quality control personnel

• Cooks
• Procurement agents
• Packaging personnel

Bulk Buyes :
The scope of our offerings is rapidly growing at an accelerated pace. Our
offerings are tremendously demanded both from domestic as well as from the
industrial sectors. Namkeen offered by us are bought by bulk buyers from:

• Retail segment
• Restaurants /Hotels
• canteen

Client satisfaction
We asking for a feedback,take a reaction of customer and We asking for need
and improvement in my product and also give some gift & coupon.

Reasons for our success are:

• High nutritional value

• Aromatic and delicious
• Prompt delivery
• Cost efficiency
• Made from high quality ingredients
• The cleanness of the ingredients is ensured before further processing
• Quality processing of eatables
• Good qualities of oil

Contact

Address: AAKASH NAMKEEN PVT LTD.

2, Jawahar Marg Rathore Chambers,
Indore 452 007 (M. P.) India
Phones - Office : (91-731) 2763977, 2360940

CASE - V

Om Namkeen

Namkeens add a Special touch to every occasion. And in India, especially Indore,
namkeens form an integral part of Celebration, be it Marriage or Birth of Child or
Festivals. And we, at Om, have been trying to make every occasion a special one
with our products. At Om, We have been preparing Namkeen from generations in
the traditional Indori method, giving hygiene the top priority. So the next time you
get the urge to eat, make sure it is from Om. Steady growth of business led to
opening of branches in various cities and nearby states. The tastes were
irresistible, products fresh and the packing hygienic. Customers responded
enthusiastically. And in the following years, the company evolved continuously,
dictated by customer demands and market trends. Om namkeen started its
exclusive showroom in Indore and it was a hit.

Profile

Om Namkeen began as a small unit of eatables and namkeen in Indore,

Madhaya Pradesh, India, in 1984 by Shri Dhanpat. Bothra. Wafers, Sev, Bhujia,
Daal, Chavana, Cheevda etc... made in ancient gastronomic traditions of Indore.
Since then there was no looking back, self-determination and hardwork of the
founder yielded fruitful results. Om Namkeen is a snack food conglomerate that
manufactures more then 180 popular products. These products reach taste-
lovers in every nook and corner of state today, Om is quoted as one of town's
most inspiring scratch -to-riches stories. Not really surprising, as there was no
way such good taste could lose. As prior importance is given to maintain quality
standards. Om Namkeen has a dedicated set of staffs who work as an united
team under the able guidance and control of the management where efficiency is
well reflected. Undue care is taken to make sure that our services reach in time.

Om namkeen enjoys a distinct reputation for manufacturing premium quality

Namkeens. Located in the imperial city of Indore, we offer the best quality
Namkeen wrapped in traditional cordiality. We are the innovators for changing the
concept of traditional manufacturing & marketing of namkeen keeping there
natural colour & taste. We carry forward the goodwill of Om's, Quality and Taste
further following the footsteps of our elders and constantly improvising the
service, quality & taste of our Products. Phalahari Items SevSnacks Wafers
Sweets Jain Items Garlic Items Gajak Corn Products Mixtures Roasted Maida
Items Khankhra Lachha Soya Products

Fact sheet

Company Detail

Year of 1999
Establishment

Legal Status of Individual

Firm

Turn over Upto 10 Crore

Nature of Wholesale And Retail

Business

Major Market All Over worid

Product Range

Snakes offered by us include Wafers, Sev, Bhujia, Daal, Chavana, Khatta

Meetha Mixture, Namkeen Mixture,conflex,charka mixture,All in
one,lajawab,Gurati Mixture,Ratlami Mixture,Long Sev,Aiou bhujiya, Ujjaini
Sev and various others. These namkeens showcase a rich blend of Indian
spice aroma and the contemporary style of hygienic processing.

Features of our products are:

• Fresh
• Nutritional
• Health
• Less calories
• Rich in fibrous content
• Quality
• natural colour & taste

Infrastructure:

• Packaging concern
• Quality analyzing department
• Low fat foods
• Low cholesterol diet
• Rich in fibrous content
• Processing unit

Team Member

• 20 ot 25 members

Benefits :

• Turmeric (Haldi) : Blood purifier, improves liver function, prevents

coughs & Colds, Improves skin tone and is an antiseptic.
• Ginger (Adrak) : Improve digestion, lowers cholesterol, controls blood
Pressure, inhibits cancer, has anti-nausea and anti- clotting properties.
• Garlic (Lasun) : Lowers Cholesterol, Inhibits rheumatism, has anti-
cancer, Anti-flatulent and antibacterial properties.
• Black Pepper : Effectively wards off clods & throat infections.
• Clove (Laung) : Controls gum & tooth infections, anti-nausea, combats
colds, strengthens nerves an improves circulation.

Bulk Buyes
. Namkeen offered by us are bought by bulk buyers from:

• Retail segment
• Restaurants /Hotels
 • canteen

payment Mode :

• Cash
• Cheque

Client satisfaction

Omnamkeen enjoys a distinct reputation for manufacturing premium quality

Namkeens. we offer the best quality Namkeen wrapped in traditional cordiality.
We carry forward the goodwill of Om's, Quality and Taste further following the
footsteps of our elders and constantly improvising the service, quality & taste of
our Products We asking for a feedback,take a reaction of customer and We
asking for need and improvement in my product and also give some gift &
coupon.

Reasons for our success are:

• High nutritional value

• Delicious and varaties
• Prompt delivery
• Cost efficiency
• Made from high quality ingredients
• The cleanness of products
• Attractive packaging
• To full fil of customer need
• Quality processing of eatables

CASE - VI

Prakesh Namkeen Indore

Prakesh namkeen, is a sole proprietorship business firm established in the year

1942 deals with the processing and supplying of a wide range of Indian fried
snacks.

Profile

The top most position in the list of most reliable manufacturers of namkeens. A
permanent belief in the quality has helped us to gain the trust of our clients
thereby helping us to expand our corporate territories and explore new avenues
of potential business. We offer delicious, nutritional and highly aromatic Indian
fried snacks at relatively lower rates owing to which we have succeeded in
cultivating huge applause from our client marketThe wide range of snacks or
Namkeens offered by us include Khatta Meetha Mixture,Long Sev, Barik
Sev,Albela Pyaz,Gurjati Mixture,All in one, Tana tan, Ujjaini Sev,Namkeen
Mixture and various others. Processed from vegetarian ingredients, these
snacks have an adequate nutritional value thereby ensuring their firm place
among the most demanding refreshment recipes of India. Fresh and delicious
ingredients including dry fruits, gains, pulses and other food items are used for
processing of these snacks.

Quality and hygiene in production helps us to score over our competitors in the
competitive market. there was no looking back, self-determination and hardwork
of the founder yielded fruitful results. The tastes were irresistible, products fresh
and the packing hygienic. Customers responded enthusiastically. And in the
following years, the company evolved continuously, dictated by customer
demands and market trends.

Prakesh namkeen has 200 counter in indore

Fact sheet

Company Detail

Year of 1942
Establishment

Legal Status of Sole Proprietorship (Individual

Firm

Turn over Upto 5 to 6 Crore

Nature of Wholesale And Retail

Business

Major Market Sub-continent (m.p)l

Our Product Range

Snakes offered by us include Khatta Meetha Mixture,Long Sev, Barik

Sev,Albela Pyaz,Gurjati Mixture,All in one,Tana tan, Ujjaini Sev,Namkeen
Mixture,Ratlam sev and various others. These namkeens showcase a rich blend
of Indian spice aroma and the contemporary style of hygienic processing.

Features of our products are:

• Fresh
• Nutritional
• Health
• Less calories
 • Quality
• natural colour & taste
• Tasty

Our infrastructure:

• Packaging
• Quality analyzing department
• Low fat foods
• Low cholesterol diet
• Rich in fibrous content

Team Member

• 40 to 50 members

Benifits

• Cardamom (Elaichi) : Prevents formation of kidney stones.

• Cinnamon (Dalchini) : Helps fight diabetes & food poisoning.
• Nutmeg (Jaifal): Helps relive stress.
• Coriander (Dhania) : Cures indigestion
• To add beauty with taste in our Namkeen we have introduced a range of
attractive packing for our dear guests. A packing for all occasions to make
them more special our way !!!

At PRAKESH we provide packing for all occasions like, dry fruits packing
and gift packings for festive ,mini packs for distribution in schools or
prasada , travel packs like carton and jute bags for long distances

Bulk buyer

Namkeen offered by us are bought by bulk buyers from:

• Retail segment
• Restaurants /Hotels

payment Mode :

• Cash
• Cheque

Client satisfaction
To confirm complete satisfaction of our clients as the basic testimony of the long
term success of a business concern. We always take great care of our clients
and try to value the monetary considerations they spent in availing our products
and take feedback form.

Reasons for our success are:

• Prompt delivery
• Cost efficiency
• Made from high quality ingredients
• The cleanness of products
• Attractive packaging
• To full fil of customer need
• Quality processing of eatables
• Delicious and varaties

CASE VII

Kamal Ke Namkeen

Namkeens add a Special touch to every occasion. And in India, especially Indore,
namkeens form an integral part of Celebration, be it Marriage or Birth of Child or
Festivals. And we, at Kamal , have been trying to make every occasion a special
one with our products. At kamal, We have been preparing Namkeen from
generations in the traditional Indori method, giving hygiene the top priority. So the
next time you get the urge to eat, make sure it is from kamal..

Profile

We are one of the most renowned manufacturer, supplier and trader of Food
Items. We have a huge collection of Nukti namkeen which are widely preferred by
most of the customers with tea and juice. Owing to skilled experts, we are able to
deliver such products which provide actual flavor of India. Less fat, absence of
cholesterol, tasty and low calories are some factors of Nukti namkeen for which
our products are high in demand among customers. The price offered for this
range of namkeen is affordable.

Manufacturer & Supplier & Exporter of Khatta-Mitha, Hing Mixture

Ratlami Sev, Lajawab Mix, Peanuts, Bikaneri Bhujia, Alu Bhujia, Sohan Papdi,
Mastana Mix, Gajak, Rasgulla. Dryfruit Mixture : All In One, Kaju Mixture, Badam
Mixture.

Our infrastructure includes a highly equipped processing unit that is facilitated

with modern machinery in order to cope up with the growing demands of our
clients. The packaging of these snacks is done using modern packaging
machines in order to ensure their long shelf life and transportation of bulk
consignments to our clients

Fact sheet

Company Detail

Year of 1997
Establishment

Legal Status of Individual

Firm

Turn over Upto 20 to 25 lakh

Nature of Manufacture ,Wholesale And Retail

Business

Major Market All India

Our Product Range

Snakes offered by us include Khatta-Mitha, Hing Mixture Ratlami Sev, Lajawab

Mix, Peanuts, Bikaneri Bhujia, Alu Bhujia, Sohan Papdi, Mastana Mix, Gajak,
Rasgulla. Dryfruit Mixture : All In One, Kaju Mixture, Badam Mixture and various
others. These namkeens showcase a rich blend of Indian spice aroma and the
contemporary style of hygienic processing.

Features of our products are:

• Fresh
• Health
• Less calories
• Quality
 • natural colour & taste
• Tasty

Our infrastructure

Our processing process is greatly backed up by highly capacious infrastructural assets.

Our infrastructure includes a well managed and highly equipped processing unit. We have
installed modern machinery for processing a wide array of traditional Indian snacks in
hygienically well maintained surroundings. Packaging of our products is also done with
utmost care and precision in order to facilitate customized and highly protective forms of
these eatable items

Our infrastructure:includes:

• Packaging
• Quality analyzing department
• Low fat foods
• Low cholesterol diet
• Rich in fibrous content

Team Member

To manage our infrastructural facilities in a productive manner we have hired an

efficient and highly skilled workforce. Our firm has succeeded in procuring and
harnessing skilled and dedicated manpower for various designations. All of our
personnel posses a required know how of their concerned field, owing to which
there has been an efficient diversification in the skills and traits of our available
manpower.

Bulk buyer Catered To:

Owing to the presence of a large product line together with a capability of

introducing more, the scope of our offerings is rapidly growing at an accelerated
pace. Our offerings are tremendously demanded both from domestic as well as
from the industrial sectors. Namkeens offered by us are bought by bulk buyers
from:

Namkeen offered by us are bought by bulk buyers from:

• Retail segment
• Restaurants /Hotels

payment Mode :

• Cash
• Cheque

Client satisfaction
We ensure complete satisfaction of our clients as the basic testimony of the long
term success of a business concern. We always take great care of our clients
and try to value the monetary considerations they spent in availing our products
and take feedback form.

Reasons for our success are:

• Cost efficiency
• Made from high quality ingredients
• The cleanness of products
• Attractive packaging
• To full fill of customer need
• Quality processing of eatables
• Delicious and varaties
• Prompt delivery
• Maintain the goodwill

CASE - VIII

Surbhi Namkeen

Surbhi namkeen is well known name For Repack and Supplier of Namkeen and
Snacks. He Offers Great Range OF Taste and Food Supporting Material As
Nutritional Products

Profile

Surbhi Namkeen , is a sole proprietorship business firm established in the year

1998 deals with the processing and supplying of a wide range of Indian friend
snacks. The wide range of snacks or Namkeens offered by us include Khatta
Meetha Mixture,Dryfruit Mixture, Ujjaini Sev,Namkeen Mixture and various
others. A permanent belief in the quality has helped us to gain the trust of our
clients thereby helping us to expand our corporate territories and explore new
avenues of potential business.

Fact sheet
Company Detail

Year of 1998
Establishment

Legal Status of Sole Proprietorship (Individual)

Firm

Turn over Upto 10 to 15 lakh

Nature of Retail
Business

Major Market Local indore

Our Product Range

Snakes offered by us include Khatta Meetha Mixture,Namkeen Mixture,Ratlam

sev Khatta Meetha Mixture,Dryfruit Mixture, Ujjaini Sev,and various others.
These namkeens showcase a rich blend of Indian spice aroma and the
contemporary style of hygienic processing.

Features of our products are:

• Nutritional
• Health
• Less calories
• Quality
• natural colour & taste
• Tasty

Our infrastructure:

We have installed modern machinery for processing a wide array of traditional

Indian snacks in hygienically well maintained surroundings. Packaging of our
products is also done with utmost care and precision in order to facilitate
customized and highly protective forms of these eatable items.

Our infrastructure includes:

• Packaging
• Quality analyzing department
• Low fat foods
• Low cholesterol diet

Team Member
 • 10 to 15 members

Benifits

To add beauty with taste in our Namkeen we have introduced a range of

attractive packing for our dear guests. A packing for all occasions to make them
more special our way !!!

At surbhi we provide packing for all occasions like, dry fruits packing and
gift packings for festive ,mini packs for distribution in schools or prasada ,
travel packs like carton and jute bags for long distances

Bulk buyer

Namkeen offered by us are bought by bulk buyers from:

• Retail segment

payment Mode :

• Cash

Client satisfaction

To confirm complete satisfaction of our clients as the basic testimony of the long
term success of a business concern. And also give a fresh product daily. We
always take great care of our clients and try to value the monetary considerations
they spent in availing our products and take feedback form.

Reasons for our success are:

• High nutritional value

• Aromatic and delicious
• Freshness
• Feedback
• Cost efficiency
• Made from high quality ingredients
• The cleanness of products
• Attractive packaging
• To full fil of customer need
• Quality processing of eatables
• Delicious and varaties
• Automatic grinding machines used
 CASE IX

Pooja Nmkeen

Pooja Namkeen began as a small unit of eatables and namkeen in Indore,

Madhaya Pradesh, India, in 2001. Gujrathi Mixture,kurkure ,Pudina,Sev, Bhujia,
Chawal Chavana, Cheevda etc made in ancient gastronomic traditions of Indore
As prior importance is given to maintain quality standards.Pooja Namkeen has a
dedicated set of staffs who work as an united team under the able guidance and
control of the management where efficiency is well reflected. Undue care is taken
to make sure that our services reach in time.

Quality and hygiene in production helps us to score over our competitors in the
competitive market.

These delicious non-fried Namkeens are produced by Roster method from the
most fresh, hand picked ingredients. Wherever oil is used it is double refined oil
(Oil is sprayed for mixing spices on the natural grains / pulses for taste as per
each recipe requirements). No artificial colours, flavors or preservatives are used
in our products. Hence they are Low in Calorie, Rich in Protein, Fibre Rich, Easy
to Digest and very Nutritious.They are good to eat either by themselves, or they
can be served with salads or drinks or can be given to kids in tiffins as Healthy
Snacks.Despite its unparalleled dietary range, there's something intrinsic and
mystical About all the reverence and thoughtfulness with which it is prepared.The
exotic blend of herbs and spices, and the intricate preparatory methods, are all
Intended to fires your appetite until you and your taste Buds Succumb to
Temptation. And the seduction is total ! Efforts to resist indulgence often prove
Futile. But you'll Feel no remorse because such sublime experiences are a step
closer to Spirituality."Garam Masala" Used in most products is a combination or
turmeric, ginger, garlic, black pepper, cloves, cardamom, cinnamon, nutmeg and
coriander - all lightly Roasted and then ground.

Fact sheet

Company Detail

Year of 2001
Establishment

Legal Status of Partnership

Firm

Turn over Upto 2 lakh to 2.50 lakh

Nature Business Retail

Major Market Local indore

Our Product Range

We offered by us include Gujrathi Mixture,kurkure ,Pudina,Sev, Bhujia, Chawal

Chavana, Cheevd, Mixture, Ujjaini Sev,and various others. These namkeens
showcase a rich blend of Indian spice aroma and the contemporary style of
hygienic processing.

Features of our products are:

• Health
• Less calories
• Quality
• natural colour & taste
• Tasty

Our infrastructure:
 We have use the old tradation for processing a wide array of traditional
Indian snacks in hygienically well maintained surroundings. Packaging of
our products is also done with utmost care and precision in order to
facilitate customized and highly protective forms of these eatable items.

Our infrastructure includes:

• Packaging
• Quality analyzing department
• Low fat foods

Team Member

• 5 to 10 members

Benifits

To add beauty with taste in our Namkeen we have introduced a range of

attractive packing for our dear guests. A packing for all occasions to make them
more special our way !!!

At Pooja we provide packing for all occasions like, dry fruits packing and gift
packings for festive ,mini packs for distribution in schools or prasada , travel
packs like carton and jute bags for long distances

Bulk buyer:

Namkeen offered by us are bought by bulk buyers from:

o Retail segment

payment Mode :

• Cash

Client satisfaction

We give good qualities and maintained the taste accourding to client,To confirm
complete satisfaction of our clients as the basic testimony of the long term
success of a business concern. And also give a fresh product daily. We always
take great care of our clients and try to value the monetary considerations they
spent in availing our products and take feedback form.

Reasons for our success are:

• High nutritional value

• Freshness
• Cost efficiency
• Made from high quality ingredients
• The cleanness of products
 • Attractive packaging
• To full fil of customer need
• Quality processing of eatables
• Delicious and varaties
• Automatic grinding machines used

CASE – X

Mahendra Namkeen

Namkeens add a Special touch to every occasion.And Indore, namkeens form an

integral part of Celebration, be it Marriage or Birth of Child or Festivals. And we, at Om,
have been trying to make every occasion a special one with our products.We have been
preparing Namkeen from generations in the traditional Indori method, giving hygiene the
top priority.

Profile

Namkeen,is a sole proprietorship business firm established in the year 1990

deals with the processing and supplying of a wide range.The wide range of
Namkeens offered by us include Khatta Meetha Mixture, Super mixture,Golden,
Conflex,charke mixture, Harabhra Mixture,All In One,lajawab,Gujrati
Mixture,Dhani Ka Chuda,Ujjaini Sev,Metha Chuda,Ratlam, Long Sev,Alu
Bhujiya,Namkeen Mixture and various others. Processed from vegetarian
ingredients, these snacks have an adequate nutritional value thereby ensuring
their firm place among the most demanding refreshment recipes of India. Fresh
and delicious ingredients including dry fruits, gains, pulses and other food items
are used for processing of these snacks.We also make use of low fat edible oils
thereby presenting low calorie Namkeens.

Namkeens anre packed using nitrogen in the attractive metalised three layers
pruches to maintain the best of freshness and taste and a longer shelf life.
Moving in tune with international packaging standards, each pack consists bar
code and to give an insight, it carries an international pattern nutrition chart. The
products are available in more then 20 variety packing. Our infrastructure
includes a highly equipped processing unit that is facilitated with modern
machinery in order to cope up with the growing demands of our clients

Fact sheet

Company Detail

Year of 1990
Establishment

Legal Status of Individual

Firm

Turn over Upto 5 lakh to 6 lakh

Nature Business Retail / Manufactor

Major Market Local indore

Our Product Range

We offered by us include Khatta Meetha Mixture, Super mixture,Golden,

Conflex,charke mixture, Harabhra Mixture,All In One,lajawab,Gujrati
Mixture,Dhani Ka Chuda,Ujjaini Sev,Metha Chuda,Ratlam, Long Sev,Alu
Bhujiya,Namkeen Gujrathi Mixture,kurkure ,Pudina,Sev,and various others.
These namkeens showcase a rich blend of Indian spice aroma and the
contemporary style of hygienic processing.

Features of our products are:

• Health
• Quality
• natural colour & taste
• Tasty

Our infrastructure:

We have use the new technology for processing a wide array of traditional
Indian snacks in hygienically well maintained surroundings. Packaging of
 our products is also done with utmost care and precision in order to
facilitate customized and highly protective forms of these eatable
items.and improve the quality day by day.

Our infrastructure includes:

• Packaging
• Quality analyzing department
• Low fat foods

Team Member

• 6 to 7 members

Bulk buyer:

the presence of a large product line together with a capability of introducing more,
the scope of our offerings is rapidly growing at an accelerated pace. Our offerings
are tremendously demanded both from domestic as well as from the industrial
sectors. Namkeens offered by us are bought by bulk buyers from:

Namkeen offered by us are bought by bulk buyers from:

o Retail segment

payment Mode :

• Cash

Client satisfaction

We give good qualities and maintained the taste accourding to client,To confirm
complete satisfaction of our clients as the basic testimony of the long term
success of a business concern. And also give a fresh product daily. We always
take great care of our clients and try to value the monetary considerations they
spent in availing our products and take feedback form.

Why us

The middle most position in the list of most reliable manufacturers of namkeens.
A permanent belief in the quality has helped us to gain the trust of our clients
thereby helping us to expand our corporate territories and explore new avenues
of potential business.

Reasons for our success are:

• High nutritional value

• Freshness
• Cost efficiency
• Made from high quality ingredients
 • The cleanness of products
• Attractive packaging
• To full fil of customer need
• Quality processing of eatables
• Delicious and varaties

Conclusion

we talking about the tasteness of central India. It is reflect traits of all our india.

We are centralized over all corner are approximately same distant , we adopted
all thing like Puran poli,Ideli ,Sambhar ,Dosa , Dhokla, khamand,and from north
side Sarso ka saag, Makke de roti,

All about the sence of adaptation .Central india specially known far it sense of
taste ,we adapted all thing but in the manner that is in demand by the people.

Mostly all people (manufacturer) want to give the service probably local Indore
emphasizing on the low fat and nutritional food suppliments.

On the basic of study above referred 10 case ,we conclude that ,all the
manufacturer are focusing on less only more nutrition and having more self area
and life also their product may lead long life on each shop.

Where they forward their all variants as, Khatta Meetha Mixture, Super
mixture,Golden, Conflex,charke mixture, Harabhra Mixture,All In
One,lajawab,Gujrati Mixture,Dhani Ka Chivda,Ujjaini Sev,Meetha Chivda,Ratlami
sev, Long Sev,Alu Bhujiya,Namkeen Gujrathi Mixture,kurkure ,Pudina,Sev are
also in vague.

As per the modes of payments are concerned all preffer cash some times
they deals with cheques but internet banking is not in trend.

REFERENCES

• Research Methodology
C. R. Kothari