c


   

 5 hours per week

 3 hours. 75 marks

  To acquaint the students with top level management strategies vis-à-
vis
Environmental analysis and internal resource inventory.
!""# Lectures. Assignments. Practical exercises. Discussions. Seminars.

$%&""- Meaning of strategy - An architecture of

strategy -Nature and value of strategic management -'Responsibility towards
multiple stakeholders ±strategic management process

'$"#  - Analysis of internal Environment - internal environmental

factors
Resource -based view of the firm- assessing internal strength and weaknesses-
(SWOT
Analysis)

($ " #  - Analysis of external Environment - Factors in External

environment structural analysis of industries - Generic competitive strategies-
Framework for competitive analysis.

c$  ) "- Importance of forecasting- Forecasting

techniques.

*$ "# )+ - Hierarchy of static intent. Vision, mission. goals.

Plans- strategic Programming ± organizational learning perspective.

,$- "# -Approaches to managing at operational level - Role

of TQM and CPR -Three primary care processes.

.$ /+    "# - Elements of competitive strategy - types of tactics -

defining the business ±competitive advantage across market life cycle.

0$- "# - Role of diversification - Forms of diversification -

means of diversification-Benefits of diversification - limiting factors of benefits of
diversification.
Š$
 "# - worldwide perspective - Strategic considerations
for MNC's (lBE) -International strategy and competitive advantage.

$"#- -challenges to change and organisational learning -

context level (micro and macro organisational changes and organisational culture -
systems levers (information resourcing systems. Human resourcing system. capital
resourcing system and control system) - Action levers (power and influence
through personal action, organisational politics. Manager as negotiator -
communication and leader as role model)



& 

1. Miller Alex. Strategic Management. 3rd edition. McGraw Hill
2. Pearce John A and Robinson Richard 13.StratlgicManagement. 7th edition.
McGraw
Hill
3.Jauch Lawrence R and Glueck William F. Strategic Management and Business
Policy.
3rd edition McGraw Hill
4. Porter Micheal E. Competitive Strategy. Free Press Publication
5. Mc Garthy at el. Business policy and strategy. 4th edition. Richard D Irwin Inc.
All India Traveller Booksellers -
6. Bourgeois III l.J et.al. Strategic Management. 2nd edition. Hardeourt Brace * co..

c '
 
 1/2
 3
  

Workload: 5 hours per week.

Examination: 3 hours 75 marks
Objectives: To introduce the students to international business environment under
which
India as well as MNCs has to operate.
Pedagogy: Lectures. Assignments. Practical exercises. Discussions. Seminars.

$%&"4#- - Terminology in international
business-
Theories of international trade and investment- New trade Theory - International
investment and Product life cycle theory - Theory of international investment -
Global forces effecting international business.

'$" " - type of foreign investment -

Need to foreign market - Methods lo enter foreign market - Multi domestic or
global strategy
Impact of culture on global business.

($
"5 -""+  - UNO and its role ±
International finance corporation - World hank - Regional financial institutions -
Bank of international settlement - WTO - Regional trading blocks - organizing for
economic co-operation and development

c$
# #   -History of gold standard and
gold exchange Standard - currency areas - SDR and its uses - Europeans monetary
system to Euro currency.

*$
&6+#4" --BOP - Taxation -
Inflation its causes and effects - World debt and its effect on international business.

,$!4# &  -+  .

-
Location, topography. Climate, natural resources - Political ideologies - Political
forces
and its impact on international business: political ideologies and state control ad its
impact
on international business - Impact of legal forces on international business. "

.$ - - Need and importance of outsourcing - global manufacturing

system and practices - current issues and future developments.

& 
1. Citatory Micheal R. Etoperations: Addition.Subtraction, al.. International
business, 3rd edition. Dryden Press
1. Ball Don and Me. Culloek wendel. International business.7th edition.
Irwin/McGraw Hill
3. Beamish Paul W.et.al - International Management (Text and Cases) Irwin
McGraw Hill
4. Bennet Roger- International Business- 2ndedition. Financial Times Pitman
Publishing
5. Porter Micheal E. The competitive advantage of nations, Macmillan Press
Publications.
6. Scharrer Richardet.al. InternationalBusincss Lawand its Environment3rd edition..
West Publishing Co.
7. Sundaram Anant K and Black Steward J. The International Business Prentice
Hall of India.
8. Bartlette Christopher A and Ghoshal. Transnational management 3rd edition.
Irwin /
McGraw Hill
9. Francis Cherunilall1-Global Economies and Business Environment-HPH



c ( ! 27
!831!  811/2


 5 hours per week.

 3 hours 7.5 marks
  The objective of the course is to familiarize the students with the
Process of entrepreneurship and the institutional facilities available to
an
Entrepreneur in India.
!""# Lectures. Assignments. Practical exercises. Discussions. Seminars.


$/+  
 "6 Its role - Strengths and weaknesses - Defining an
Entrepreneur-entrepreneurial traits - Developing entrepreneurs

'$ % +   /+   ! - Need for a Business plan - Steps in the
preparation of business plan ± Need for marketing research - Operating plans and
financial plans -Dynamics of small business environment - Causes for small
business failure ± Success factors for small business.

($) #!" - Planning paradigm far new ventures - Stages of growth

model -
Fundamental of a good feasibility plan - Components of feasibility plan.
c$" %+6Relevance of marketing concept to new ventures
-
Marketing research of pre-start-up planning - Sources of marketing research
information
Implication of market research - Marketing functions that new ventures must
address -
Establishing marketing and sales promotion infrastructure - Concept of pricing -
Growth
Strategies ± Marketing plan.

*$ 9+"    4: + 6 Advantages and disadvantages of

acquiring
Established business - considerations for evaluation business opportunities -
Methods of
Valuing a business- Franchising and franchisee's perspective.

,$ )"  % + - Financing and its effects on effective asset
management -
Alternate methods of financing - Venture capital and new venture financing -
working out working capital requirement - Government agencies assisting in
financing the project.

.$ "" "%4 - Life cycle of an entrepreneurial venture - Role of

entrepreneur during various transition stages - growth.

0$1" - 69+ & + &+-" - steps in obtaining

a patent -Registration of trademark -copy right and the concept of fair use -
Protection of intellectual property.
& 
I. Hold Davis 11.Entrepremurship.PrenticeIiall or India.
2. Sirpolis Nicholas. Entrepreneurship and Small Business. 6th edition. All India
Publishers and Distributors.
3. Chandra Prasanna. Projects. Planning. Analysis. Selection. Implementation and
Review. 4th Edition. Tata McGraw Hill
4. Peters Hirseh. Entrepreneurship 4th edition.. Irwin McGraw-Hill
5. Burns Tim - Break the curve. International Thomson Business Press
6. Harvard Business Review on Entrepreneurship. Harvard Business School Press.


 c7( 1/172 2   

: 5 hours per week

 3 hours 75 marks.
 : The objective or the course is to develop a diagnostic and conceptual
Understanding or the cultural and related behavioral variables in the
Management of global organizations.
!""# Lectures. Assignments. Discussions. Seminars. Exercises

$
 "5 - approaches to the study or comparative
employment policy convergence theory. Marxist theory. The cultural approach -the
institutionalist perspective/functions-Globalisation and HRM.

'$
 7  -Pooles adaptation of the Harvard model- the
Brewster and Bournois model of International HRM -controversy International
HRM- Problems of'
Global research- evidence of international HRM.

($
5 & +   --types or global business-Impact or inter
country differences on HRM.

c$
 &&" -Policies and practices -Techniques and sources of
global
recruitment .selection process-global labour Market differences-global
Compensation ±Managerial transfers

*$  " 8-- techniques- management qualifications

and
Characteristics. Motivation and retention of talent. 360 degree Feedback-
international adjustments-repartriation.

,$ - 1+  - International pressure on national practices-

Multinational Ownership and collective bargaining- women in global business-
quality circles- participative management.

.$  % & 7  2; 2<; =-;   #  + 6
Innovative
Management techniques and their influences.
0$7 "  - Ethics in International business- Western and
Eastern Management thoughts in the Indian context.

& 

I. IAN Beard Well. Len Holden- Human Resource Management.
2.Gary Dessler-Human Resource management
3. Price Watch - Cranfield study On HRM practice in UROPF
4. Michad Armstrong - HRM
5. Korth - International Business Environment and Management. PrentiCe Hall
.1985.
6. Heenan and Perimntter - Multinational Organ; Devclopment Addison Wesley -
1979.
7. Gerte Hotstcedc -- Cultures, consequences: International differences in work
related
Values Sage Pub.1980
8. John D. Daniels and Lee H..Radebangh-International Business Environments
and
Operations- Addison Wesley Longman.
9. Subba Rao P. - Internatioml Business Text and Cases- Himalaya Pub. 2002.

c7c61/21

 5 hours per week

 3 hours 75 marks
  To familiarize the students. With the main and important labour
legislations
!""#: Lectures. Assignments. Practical exercises. Discussions. Seminars

$ 8- & 1+ 1%  

6 Introduction - Industrial Law &
Labour Law
Labour Legislation and its growth during 1830-1976. Modern Labour Laws 1830-
1918 war time legislation 1919 - 1942 including rise of trade union Movements &
ILO- Post Independence legislation. -Review of labour legislation.- Indian
constitution and labour laws.
'$ ) ;
Šc06+6 - salient features-inspection. Health.
Safety. Welfare provisions-hazardous processes-working hours-employment of
young persons and women penalties and procedure.

(>
+  8 -+ ?  $
Šc. Introduction - History or Industrial
disputes Legislation definitions - authorities under ID Act 1947 - prohibition of
strikes and lockouts ±penalty for illegal strikes and lockouts- right of workmen for
lay-off compensation-condition & procedure for retrenchment -closure of business
undertakings.

c$26
Š',: Definitions - enforceability of agreements - rules to

become trade union members & office bearers - registration or trade unions under
the Trade Union Act 1926 - cancellation of registration - privileges of a registered
trade unions - objects & Trade Union Funds spending contribution of fund for
political purposes.

*$+ "  
Šc0Definition ± procedure for fixing or revising

minimum wages- fixing of hours for a normal working day - definitions of terms
under the minimum wages act. Advisory board. Composition of committee
cognizance of offence.

,$!#&" 
Š(, Introduction - definition or terms - responsibility

for Payment or wages - time of payment or wages - deduction to be made from
wages ± fine deduction - condition and procedure for retrenchment closure of
business undertakings.

.$ :  -  
Š'( Definition of the terms employers
liability for compensation - types of injuries when the workmen is not entitled for
compensation -
Remedies available to a workman in case of injury.

0$%&!#&/+ - Payment of Gratuity Act & ESI Act ±

Contract labour (Regulation and abolition) Act.1970-Child labour (Prohibition &
Regulation) Act 1986 -Equal Remuneration Act I976

& 
I. Malik P.L -Industrial Law
2. Labour Legislation in India.H.O
3. Indian Labour Year Book: Govt. of India Labour Bureau
4. Vaid K.M -State and I.abour in India
5. Varkey N.K Ä
Handbook of Labour Legislation in India,
(), Vohra D.N -Industrial Adjudication and constitutional remedies
7. Bose R.N.A -Handbook of Labour Laws and Industrial Relations
R. Administrative Procedure in conciliation proceedings. Indian law Institute.
9, B R Seth- labour Laws -A Supervisor Should Know .AII India Management
Association New Delhi 1991
10.N.D.Kapoor.Hand Book of Industrial Law. Sultan Chand & Sons.. New
Delhi.2000
11. Reshma Arora. Labour Law- Himalaya Publishing Hlouse.Bombay.2000



c(
 
 1<
   

5 hours per week
 3 hours 75 marks,
  To give an in depth analysis or international marketing opportuI1ities
and
Promotional policies of the governments to augment the exports.
!""# Lectures, assignments, discussions. Seminars

$
" Scope. Need and importance. International marketing

'$-/  Tariff and non-tariff. Kinds of tariffs, measuring the effect of

tariffs and non-tariffs. Foreign exchange control (recent trends)

($-! Export promotion (E. P.) measure, institutional arrangement

to
Promote India's exports. E P councils, commodity boards, trade development
authority.
federation of Indian export organisation (FIEO), export processing zones, Indian
institute of Foreign trade, export inspection council, state trading corporation or
India (STC). Export houses. Trading houses, star trading houses, super star trading
houses.

c$ - !+  8+: Processing of an export order.

Principal documents - invoices. L./C. Certificate of origin. S/B. Bill of exchange,
Mate.receipt. Documents for claiming export assistance, Duty draw back bill. Av 4
form.
*$ - &" Role or commercial banks, export credit Guarantee
Corporation. Export import bank, terms of payment: Payment in advance. Open
account, documentary bills and D/Adocumentary credit under letter of credit

,$ -@  -+ -# Product planning and development, product

strategies. Product positioning, product standardization V/s adaptation, factors
affecting standardization of product line, brand policy alternative product
adaptation strategies. planning for overseas marker.

.$-!"A-"">Export pricing and terms.

Pricing
Policies, pricing strategies.

0$8 +8 +4 - and overview. direct V/s indirect export.

Forms of direct exporting: Built-in export department. Self contained export
department, separate export company, and combination of export manager, joint
marketing groups indirect exporting. Merchant exporters - visiting. Resident
buyers. Distribution logistics.

Š$
---+& 

$  & +  
 " - Joint ventures and
turnkey projects.

& 
1. TAS Balagopal -Export management
2. M.Y. Koul- Internatiol1almarketing
3. B. S. Ralhor -Export Marketing
4. Ken Wainwright -Practical Export Marketing
5. Rajan Saxen & M ›Kapoor- International marketing concepts, Techniques and
cases
6.V.R Kripalani ±International Marketing
7.Vean Teapetra-International Marketing
8.S.A Chunawalla-Essen

 
cc3
<


 5 hours per week

 3 hours 75 marks.
 : To equip the student with the marketing strategies used in the
Services sector.
!""# Lectures. Assignments. Practical exercises. Discussions. Seminars

$   " Introduction. Nature and concept or services- Why

marketing or
Services - Importance and significance or services or Services marketing, Types of
service
Marketing.
'$ / 
 + ": Concept - uses of services. Buyers
Psychology ± Factors governing the buyer's  Customer Psychology. Factors
influencing customer¶s behavior. Significance or Segmentation in banking
services.

($ +  " Tourism in India. (Government¶s role in planning ±

Development planning - Inter government condition. Development of tourism
products ± Segmentation in tourism. Market research and MIS related to tourism.
Marketing use for tourism industry - Pricing strategies. Promotion or tourism
marketing in Indian environment.
c$ 7 -# ": Concepts. Classification on the basis of nature of
organisation
Offering hospitality - residential. Commercial. Resort. International etc. Users
behavior.
Development of hospitality product mix: Market segmentation for hospitality
industry.
Pricing. Decisions. And hospitality marketing in Indian Environment.

*$  - ": Concept. General uses, Industrial users. Marketing
management of different marketing segments: Railways. Road. Air. Sea. (Both
private and public). Product planning and development. Pricing strategies.
Promotion mix. Transport marketing in Indian Environment.

,$"&+ : Marketing of' corporate: and Government securities ±

Techniques used in Marketing of bonds,. Debentures. Inter corporate deposits.
FDs. and other instruments. . Mutual funds units marketing
.$ 74  Concept of' health care Types of health care services - Market
segment for different health care sevices: Private Vs public health care services-
Marketing of health care services-Development of marketing mix and strategy for
health care services-health care marketing in India. Problem and opportunities.

8." & "  4  : Govt.Services, Types of

Govt.Services, Programs and projects-marketing of Govt services, Application of
marketing principles and theory in the area of personal care services. Educational
services. And entertainment services (an Overview).

Š$
& 4"#  : Introduction concept-application-
marketing strategies. With respect to ITES and recent trends and future
development.

& 
I, P.K Sinha and S.C Sahoo services Marketing Text & headings
2. S.M.Jha.- Services marketing
l. S Schoitz -Hotel Management.
4. Pran Nath Seth-Successful Tourism management.
5. Adol Hedgson-Travel and tourism Industry.
6. Philip Kotler-Marketing for Non ±business organisation