About Us

Nestlé has been serving Pakistani consumers since 1988, when our parent company, the

Switzerland-based Nestlé SA, first acquired a share in Milkpak Ltd.

Today we are fully integrated in Pakistani life, and are recognised as producers of safe, nutritious

and tasty food, and leaders in developing and uplifting the communities in which we operate.

We at Nestlé Pakistan ensure that our products are made available to consumers wherever in the

country they might be. Convenience is at the heart of the Nestlé philosophy, and our aim is to

bring products to people's doorsteps.

Read more about:

• A History of Service

In line with our parent company's global philosophy, we are proud of our commitment to

excellence in product safety, quality, and value. Our products cater to human needs, and we are

active in the communities we serve.

From spreading awareness about nutrition and wellness to digging wells in the Thar desert and

succouring earthquake victims, we are committed to serving our country and its people.

The consumer's voice is key to Nestlé Pakistan's vision and working. Whether you live in the

remotest village or the metropolis of Karachi, our consumer services team stands ready to listen

to your concerns and provide answers about our products and guidance on matters of health and

wellness.

The Nestlé global vision is to be the leading health, wellness, and nutrition company in the

world. Nestlé Pakistan subscribes fully to this vision. In particular, we envision to:

Lead a dynamic motivated and professional workforce – proud of its heritage and bullish about

the future.
Meet the nutritional needs of consumers of all age groups – from infancy to old age, from

nutrition to pleasure, through an innovative portfolio of branded food and beverage products of

the highest quality.

Deliver shareholder value through profitable long-term growth, while continuing to play a

significant and responsible role in the social, economic and environmental sectors of the country.

We have profitable and diversified high quality food and beverage product portfolio, delivering

60:40+ advantage to consumers, available across all sales channels.

Our brands are the preferred choice in their categories. Consumer insight drives all aspects of our

marketing and communication efforts.

Our communications to the consumer are relevant, cutting-edge, and adhere to the highest

standards of responsible communication.

Our company is seen as the No. 1 career destination for talented, motivated and ambitious

professionals.

Our result-oriented organisational structure ensures effective communication and empowered

self-management.

Our milk collection and agri services will continue to play the primary role in development of

the dairy sector in rural Pakistan.

Our proactive innovation and renovation culture is the key to our success in the marketplace.

Fully integrated systems (Nestlé Pakistan, suppliers, customers) ensure efficient business

processes.

Non-strategic activities and products are outsourced or discontinued.

We want Nestlé products to be within reach for every single Pakistani. Yet nutritional value and
quality remain the most essential ingredients in all our brands.

Over the years, food products have evolved from mere commodities to a statement of lifestyle.

As consumers get more health and quality conscious, consumer empowerment surges.

We continue to play our part in facilitating this revolution by launching value-added products

such as CERELAC, NESTLÉ Raita, NESVITAand NIDO NNS and many other dairy and non-

dairy products. Consumers can avail many of our products with branded active benefits that no

competitor product offers.

Nestlé brands are designed to suit your lifestyle and your needs. You can take advantage of the

best nutrition in a way that is suitable for your tastes and lifestyle.

For instance, you can purchase NESTLÉ Juices in several different sizes depending on your

needs: a personal-sized 200 ml for on-the-go consumption, or a litre pack for your fridge.

All our key brands are equipped with the Nutritional Compass that ensures all the nutritional

information about the product is accessible thanks to our user-friendly nutritional labelling and

guidelines.

We're proud to be among the only companies in Pakistan to venture outside the commercial

mode of communication, offering programmes catering to better child nutrition and good

parenting.

We have developed an intensive distribution strategy that brings our products to your door,

through effective communication, door-to-door sampling, and exciting consumer promotions.

We focus especially on Pakistan's smaller towns, where activities such as town storming,

distribution drives and intensive distributor training ensure that products are easily accessible and

visible, giving us a strong competitive edge.

Our widespread global network presents opportunities to learn from innovative techniques used
in faraway countries. Pakistan has contributed in a big way towards this by introducing

Nestlé NESTLÉ PURE LIFE to the world. Pakistan’s favourite water is now available all around

the world!

Nestlé Pakistan's supply chain makes sure that Nestlé products are available, no matter where

you are in Pakistan.

We integrate processes from the farm to markets, and ensure products are delivered to you at the

right time, the right cost and in the right quantities. In the first quarter of 2006 alone, we

delivered an astonishing 136 million kg of Nestlé products in Pakistan.

Supply chain was established as a separate department in 2001. Since then, we've achieved a

number of milestones, including a cold-chain in 2002, centralised demand and supply planning

in 2003, and implementation of GLOBE in 2005.

We were selected for a Best in Class repository study, and three of our best practices were

subsequently incorporated into the Best Practices Library.

Our mission is to:

• Optimise and consolidate resources and processes for a low- cost but efficient

• Develop and manage simplified and effective supply network to achieve a high level of

service

• Create a continuous improvement culture driven by performance measures and reward

Human Resource managment

HR is dedicated to our employees, and ensures that we have all the right people with the right

skills, in the right places at the right time.

Understanding that our people are the bedrock of all our business strategies, it is our mandate to

enhance their skills with cutting-edge training and provide them with world-standard facilities.

We select flexible, innovative people who are ready to confront new challenges and make a

difference. Our groundbreaking Management Trainee Programme aims to develop talented

young men and women and help them achieve their potential in a dynamic and enabling

environment.

Over a hundred people travel out of the country every year to take advantage of our international

training and development events.

Milk collection

Our proudest achievement is our internationally acclaimed development of the Punjab's milk

district.

Hundreds of thousands of small farmers live over an area of 100,000 square kilometres in central

Punjab. Of these farmers, most have only a few head of buffalo – yet Pakistan is the world's fifth

largest producer of milk.

Milk is very fragile in our hot climate, and distribution historically depended on a network of

suppliers and middlemen. Without refrigeration, the milk arrived in towns already soured or

adulterated with preservatives, such as vegetable oil or caustic soda.

When Milkpak Ltd. began operations, such was the state of affairs that though the milk was
cleaned, pasteurised, homogenised and sterilised at the Milkpak factory in Sheikhupura, its shelf-

life in summer was, at most, four weeks. By contrast, in Europe UHT milk had a shelf-life of six

months.

Something had to be done. Milkpak immediately took measures to improve milk quality and the

collection system, and when Nestlé entered in 1988, these efforts were stepped up.

Keep reading:

Brands

Good Food, Good Life: the key to health, nutrition and wellness.

With over 140 years of experience and expertise, we take great pride in bringing you the best

products because happy, healthy consumers are important to us.

We develop our products keeping your preferences, tastes and needs in mind. We understand that

you, along with millions of other consumers, know that you can trust our products to deliver

purity, quality, convenience and nutrition.

Our products are carefully aligned to Pakistani tastes and needs. We're always trying hard to

develop new products and improve existing ones, and serve our consumers better.

That's why through constant renovation and innovation we're always testing or launching value

added products and making them available in sizes that will suit every requirement.

So explore the world of health with Nestlé products, and find out what suits your family's needs!
Nestle food services

Whether it's in a restaurant, a café, a university or an office, we have a range of solutions to fit

your needs, from economical bulk packaging to ready-to-serve individual servings.

Our FoodServices team is there to help businesses and food and beverage professionals. We

provide high quality solutions that are convenient, economical and easy to use.

We add value by offering the ideal solution for your business. Our diverse products are known

for their consistent quality and are designed to optimise on utility and usage.

When you partner with us, you work with a company with 10 years of expertise, trust and the

credibility of being the number 1 food and beverage solutions provider in the world.

Nestlé FoodServices operates in more than 60 countries worldwide, on all 7 continents.

Consumer services
At Nestlé, our chief commitment is to our consumers, and we make every effort to make sure

that their voices are heard.

When Henri Nestlé prepared his first boxes of infant formula for sale, he put his address on the

packages. Today, our Consumer Relationship Panel exhorts people to "Talk to Nestlé",

expressing the same belief in openness and accessibility.

Our consumer services department is staffed by experts in every area related to our products and

wellness, and is poised to provide prompt and relevant service to our consumers.

We believe that consumer services requires us to talk to consumers and also, above all, to listen

to them.

Only by listening to what people say can we understand what they want and need. Only by

understanding their needs can we serve our consumers to the fullest.