Professional Documents
Culture Documents
Introduction to Marketing
Winter 2003
Text: Lamb, Hair and McDaniel, Marketing, 6e, South-Western Publishing, 2002
Course Objectives
A. To facilitate the student’s understanding of the breadth of activities
that fall within the domain of marketing.
B. To introduce students to the role of marketing within society and
within the economic system.
C. To expose students to basic problems and decisions that frequently
confront the marketing manager, and the basic methods and tools to
address these problems and decisions.
D. To introduce students to various marketing concepts and terminology
used by decision-makers charged with managing the firm’s marketing
efforts.
E. To examine ethical issues faced by people who work in the marketing
area.
F. To develop students’ ability to think critically, write clearly and speak
persuasively.
Homeworks
There are six written assignments to be completed individually. See the course outline
for the due dates of these six assignments. Sometimes the assignments will be questions
from the review sections of the book. Other times, it will involve research a particular
company and its practices. Homeworks constitute a major portion of your grade and as
such, you should complete the assignments thoroughly and carefully. There will be
seven assigned homeworks and I will drop the lowest grade when calculating your final
score. Except in very special circumstances, I will not accept late homework.