ASISH SHARAFF

RESUME

A. CAREER GOAL

To be a part of an organization that continuously strives for improvement in personnel,

projects and processes and utilizes my professional skills, experience and analytical aptitude
to benefit the organization. To apply marketing and problem-solving skills in marketing
research/analysis position for career growth.

B. SKILLS SUMMARY

• Around 5+ years of experience in Trade Analytics, Data Analytics and 6 months in

voice-based support process.
• Rich Research in Trade Content and Restricted-party screening.
• Strong Analytical skills. Working with large datasets to identify trends, outliers,
applying statistical techniques and best practices to create coherent consistent data
sets
• Well organized with time management. Ability to deliver qualitative results under
stringent deadlines.
• Experienced in preparing product pricing and presence (shelf share) reports for e-
commerce channel for the US market. Covering retailers as Amazon, BestBuy, Buy,
CDW, Walmart, Frys, CircuitCity, Computers4sure, OfficeDepot, TigerDirect etc.
• Experienced in market research for Consumables (Printing & Supplies). Covering
OEM’s such as Epson, Canon, HP, Lexmark etc for US Market.
• Expert in MS-Excel. Comfortable in using Excel functions, Macros to produce general
and statistical reports, charts, graphs, etc

C. TECHNICAL SKILLS

• SAP/R3 MODULE: FICO (Financial Accounting and Controlling) (FI-AP, FI-AR, FI-AA,
FIGL), and an overview of Controlling
• Office Tools: MS-Word, MS-Excel and MS-PowerPoint, and Open Office equivalents
• Web Tools: Internet Explorer, Mozilla, Crome, Navigator.
• Operating Systems: Windows 95/98/2000/XP, MS-DOS
• Database: SQL

D. EDUCATIONAL BACKGROUND

• Achieved Post Graduate Diploma in Business Administration from Symbiosis Centre

for Distance Learning

• Achieved Bachelor of Commerce (Honors) from Delhi University (Motilal Nehru College)

E. PROFESSIONAL EXPERIENCE

1. Working with Metacube Software Limited as Data and Market Research Analyst
from March 2006

GTM RP (Tradebeam) (June 2010 – Till Date)

Customer : VMware

Role : Team Lead GTC Analyst

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Team Size :5

Description: VMware (www.vmware.com), the global leader in virtualization and cloud

infrastructure, delivers customer-proven solutions that significantly reduce IT complexity and
enable more flexible, agile service delivery.

TradeBeam, a Global Trade Management software and Services Company, streamlines global
trading processes for enterprises and their partners. Comprehensive, integrated solutions
delivered via the on-demand SaaS model provide import and export compliance, inventory
management, shipment tracking, supply chain event management, and global trade finance
solutions. It helps to Automate your export management process, including Restricted-Party
Screening, Export License Control, and End Use Screening. TradeBeam’s Export Management
solution will increase your productivity and ability to increase order volume without adding
resources, while lowering risk.

Responsibilities:
• Implementing manual screening processes by logging in to various governmental
websites and tracking results.
• Use a specialized work flow tool to review all potential matches to RPS lists. Override
hits as "false matches," or confirm names as actual matches. Escalate issues if needed.
• Maintain a complete history of restricted party screening and resolution actions
performed on a given customer or supplier record for audit purposes.
• Report VMware by the end of the day with the total Screening done.
• Enables VMware to streamline export management processes and ensure compliance
with export regulations including restricted-party screening, export license control, and
end use screening.
• Also have an overview of Trade Content (customs duty and fee schedules, HS
classification codes)
• Support VMware in 24*7 Mode with a team support.

Follow-up with VMware exporters Team and implement their feedback.

KPO-NPD (March 2006 – June 2010)

Customer : NPD

Role : Data Analyst

Team Size : 11

Description: NPD (www.npd.com) is one of the 100 million plus USD company operating in
the same space with Gartner, IDC and GFK. For over 40 years, NPD’s global products and
services have delivered targeted customer market research, point-of-sale data, and industry
expertise across several verticals as consumer electronics, office supplies, sports, beauty and
cosmetics, fashion etc.
NPD analysts leverage on distilled specifications, price trend and product presence reports
based on causal data, provided by Metacube. It provides them necessary insight into the
market and help them writing analytical articles, and stories on different products. The
competitive intelligence provided by NPD analysts help its client to beat the competition. It
enables the sales team, marketing professionals, product managers, and executives to
anticipate and quickly respond to competitor threats, and look for more opportunities.

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Responsibilities:
• Perform Market analysis for the Consumables (Printing & Supplies) in the E-Commerce
channel. Research focused on products, specifications, pricing, and presence.
• Consumables category has around 25000 SKUs. I understand these product lines
inside out.
• Track the products entering and leaving the channel.
• Produce presence share report for current month for different OEMs in the channel.
• Produce presence share trend report for different OEMs in the channel.
• Produce price trend reports for different segments of Consumable based on key
specifications such as Consumables type, Color, Duty Cycle or Yield, Compatibility etc.
• Produce comprehensive statistical pricing report in the form of scorecard showing price
trends, price variance, and availability in the channel for all e-tailers.
• Produce reports on promotions such FSI’s (Free Standing Inserts in Newspapers),
Mail-in-Rebate, E-newsletter etc.
• Follow-up with NPD analysts and implement their feedback.

2. Worked with India Overseas School as Accountant cum Office Administrator from
Aug’ 2004 to Feb’ 2006

Accountant cum Office Administrator

Customer : India Overseas School

Role : Accountant cum Office Administrator

Responsibilities:
• Performed entire school accounting, Hired/supervised non-teaching Staff in Premises
• Processing of utility invoices.
• Accounts Receivable - Customer billing / Invoicing / receipt processing
• Staff Co-coordinator and maintained the whole School Administration.

3. Worked with Inox Global Services Ltd. as Customer Care Executive from Jan’ 2004
to Jul’ 2004

Customer Care Executive

Company : Inox Global Services Ltd.

Role : Customer Care Executive.

Description: Inox Global Services approaches every customer contact as an opportunity to

build its client's brand and strengthen the customer relationship, whether it's by phone, web,
e-mail or fax.

Responsibilities:
• Provided bad debt collections services for a US based company.
• Worked on Out-bound Calls, Mortgage Process with Guests.

4. Worked with Beekay Hosiery Industries as Assistant Accountant from Sep’ 2002 –
Dec’ 2003

Assistant Accountant

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Company : Beekay Hosiery Industries.

Role : Assistant Accountant.

Description: Beekay Hosiery Industries takes pride in introducing as the leading Manufacturer
& Exporter of Denim Jeans, Cotton Trousers, Cargo's, Formal Wear, Gents Shirts, Kids Wear
and Socks.

Responsibilities:
• Worked under a Senior Accountant, Maintaining Cash Books and Store Books.
• Processing of the invoices and making payments to Vendors.
• Updating Customers payments into Systems.
• Sending the conformation notifications to the Suppliers/Vendors.
• Duplicate research, reconciliation and validation.

F. PERSONAL DETAILS

Name : Asish Sharaff

Father's Name : Shri Shib Kumar Sharaff

Mother's Name : Smt. Santosh Devi Sharaff

Date of Birth : December 29, 1982

Address : Ho.no.164/271, Pratap

Nagar, Sanganer, Jaipur.
Pin – 302033

Contact Number : 91-7891341313 / 91-9352806774

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