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AfC.

AMB_22162-003_RelatorioAnual2010_440x300 – Pasta 160

dream and realization


annual
Report 2009


annual report 2009
Brazil / Quinsa / Canadá / Hila-ex
OUR VISION
“TO BE THE BEST BEVERAGE
COMPANY OF THE WORLD
IN A BETTER WORLD”
2009 ANNUAL REPORT
Dreaming small is as burdensome as dreaming big. So, why not dream big? Why CONTENTS
not fight for something that we want and that today seems far away? Dreaming big Best in a Better World
05
inspires us to search for alternatives and innovative solutions. It instigates us to 07 Our Financial Performance
do more. This is why the bigger the dream, the bigger our capacity to accomplish. 11 To the Shareholders
13 Well Positioned
The people working at AmBev dream big and dream together. It was with this 15 Strong Brands

spirit that they have shown to the world what the Brazilians are capable of, 21 Global Language

transforming AmBev into a multinational company managed by Brazilians and 25 AmBev Operations
26 Cerveja Brasil
putting our products in the international market. And also seeking to put this
31 RefrigeNanc
spirit in each front where they operate.
33 Quinsa
34 Hila-ex
In innovation, with over 20 new products launched in the last two years. In Canada
35
opportunities for employees – a trainee became president at 39 years old – and in 37 AmBev People
the dream of continuing to grow even in a year of crisis, with over 26 thousand 43 Dream & Fulfillment
direct jobs. In environmental responsibility, saving enough water per year to 51 Corporate Governance
supply a city of 150 thousand inhabitants and reducing CO2 emissions by 35% 54 BM&F Bovespa & NYSE

in the last five years. In social responsibility, by being the first company to adopt 54 Shareholders’ Remuneration

the responsible consumption flag, in 2002, continually investing in awareness 55 Champion Leadership
57 Financial Statements
programs and – as the biggest private sector taxpayer – AmBev generates over
11.5 billion reais in taxes per year in Brazil.

However, AmBev’s biggest dream is to continue offering the best products, so that
Brazilians may celebrate the fulfillment of their own dreams.
05

AmBev is part of the world’s largest beer production and sale platform through
Anheuser-Bush InBev. Individually it is the fifth largest brewery of the world. It is the
leader of the Latin American market, producing and selling beer, soft drinks, and other
non-alcoholic beverages. Our dream, shared with over 40 thousand employees in the
three Americas, is to be the Best Beverage Company in a Better World.

And, to fulfill this dream, we work strongly, striving to build a sustainable company

BEST IN
through actions that, in addition to bringing economic results, generate values and
benefits for society and for the environment.

We count on the AmBev People for our dream to come true, a team formed by the

A BETTER
best people in the marked, who act as if they are owners of the business and are
always seeking improvement.

WORLD
With this attitude, we have built a Company that makes the AmBev People and our
consumers proud – the reason for being of our business. For them, we strive to create
the best brands of the market and quality products.

Today, our portfolio includes the main beer brands, four of them among the 10 most
sold in the world: Skol (the fourth most consumed), Brahma, Budweiser and Bud
Light. We are beer market leaders in various Latin American countries, as in Brazil
with Skol, in Argentina with Quilmes Cristal and in Bolivia with Paceña.

In 2009, AmBev’s net revenue increased by 11.1% in organic terms as compared


with 2008, reaching R$23,194.00 million, while our net income reached
R$5,986.10 million.
07 NET REVENUE
(R$ million)

2009

NET INCOME
(R$ million)

2008 2009

2008
2007
23.194

OUR FINANCIAL
2006 2007
20.713 5.986

2005 19.580

PERFORMANCE
2006
17.614* 5.119

15.959* 2005 5.003


2004
12.007* 2.806*

1.546*
2004
1.162*

Gross revenue in 2009: R$ 41,484 million


* 2007 to 2009 information in IFRS and for previous years in BRGAAP
09 EBITDA
(R$ million)
2009 KEY INDICATORS
(INDICATORS ARE IN MILLIONS OF REAIS EXCEPT WHEN OTHERWISE INDICATED)

2007 2008 2009


2008
2007 Income Statement

Net Revenue 19.580 20.713 23.194


Gross Profit 12.980 13.496 15.462
General and Administrative Expenses 5.622 5.993 7.020
EBIT 7.742 7.829 9.179
2006 Margins Net Income 5.003 5.119 5.986

Balance Sheet
10.361 44,7 %
Total Assets 37.680 41.813 40.101
Cash and Cash Equivalents 2.308 3.299 4.043
2005 9.174 44,3 % Total Debt 9.868 10.677 7.280
Shareholders’ Equity 18.120 20.788 22.017

8.794 44,9 % Cash Flow and Profitability

EBITDA (normalized) 8.794 9.174 10.361


7.445* 42,3 % EBITDA Margin 44,91% 44,29% 44,67%
Capital Investments 1.572 1.958 1.440
2004 Return on Equity 27,61% 24,63% 27,19%
6.305* 39,5 %
Data per Share (R$/share)

4.537* 37,8 % Book Value 29,0 33,8 35,7


Profit per share (NC) (1) 7,7 8,0 9,3
Profit per share (NP) (1) 8,4 8,8 10,3
Dividends (NC) – R$/share (1) 3,2 4,4 5,5
NET REVENUE Dividends (NP) – R$/share (1) 3,5 4,8 6,1
Payout Dividends – (NC) 41% 55% 59%
Brazil Soft drinks/NANCs COMPOSITION Payout Dividends – (NP) 41% 55% 60%
11.0 %
Capitalization
Quinsa
Market Capitalization (2) 79.072 56.599 98.306
16 %
Net Debt 7.560 7.378 3.237
Minority Interest 507 224 279
Outstanding Shares (million) 615,6 614,0 616,4
ADR Equivalents (million) 615,0 614,0 616,4

Beer (1) The profits/dividends per share are calculated by dividing the profits/dividends by the weighted average of the number of out-
Brazil standing common and preferred shares during the respective periods. AmBev’s preferred shares are entitled to dividends 10%
53 % higher than the dividends paid to common shares.

Hila-ex (2) Market Capitalization based on the share price at the closing of the last day of each year indicated.
3.0 %
We have segregated in this report the impact of the organic result of the scope changes and exchange rate differences. The scope
changes represent the impact of the acquisitions and sales of asset, monetary restatement in hyperinflationary economies, as well
as the beginning or end of the activities. Except when otherwise specified, percentage variations in the document are organic and
normalized by nature.
Canada
17 %

*2007 to 2009 information in IFRS and for previous years in BRGAAP


11
Notwithstanding the challenging environment in the countries
where it is located – Argentina, Bolivia, Chile, Paraguay and

TO THE
Uruguay – Quinsa obtained good results in 2009, both for
Cerveja and for RefrigeNanc. The quality of our brands and of
our People, the good management of revenue and cost reduction
were fundamental to support the large growth of EBITDA in the
whole region. The low performance of the sector resulted in a

SHAREHOLDERS
volume drop of 3.9%. EBITDA went up by 21.4% with a margin
expansion of 220 base points.

In Canada the year also presented challenges due to the


retraction of the industry. But, with the strategy of concentrating
INNOVATION AND INVESTMENT IN THE MARKET resources on the focus brands, the Company was able to
maintain the EBITDA stable. Efficient revenue management
allied to a year of fixed cost reduction and efficiency gains has
We started 2009 well prepared and, consequently, the results were positive in most of the markets where
greatly contributed to this result.
AmBev operates. In Brazil, gains in the Cerveja Brasil and RefrigeNanc operations, allied with a favorable
macroeconomic environment, have guaranteed an impressive result. The Latin American South Cone
Our consolidated operating cash flow reached R$8.7 billion
(Argentina, Bolivia, Paraguay, Uruguay and Chile) also presented positive results, even with the industry’s
growing 23.7% in the year, impelled by improved management
poor performance. In Canada, the operation was stable due to the economic and market scenarios that
of the capital used.
the Company found. And in the North Cone of Latin America (El Salvador, Ecuador, Guatemala,
Nicaragua, Peru, Dominican Republic and Venezuela) we had a positive EBITDA evolution in 2009. Carlos Alves de Brito
With the 2009 performance, the Company recorded lower
indebtedness and an even more solid financial position. This has
AmBev’s consolidated EBITDA grew by 12.3% in 2009 – as compared to 2008 – reaching R$10,361.10
led to the review of long-term credit risk by Standard & Poor’s
million, with an increase of 5.1% in the consolidated volume. The 5.7% revenue gain per hectoliter,
Rating Services to BBB+.
combined with the increase in costs per hectoliter of only 0.7% and increase of 15.8% in general and
administrative expenses, resulted in an EBITDA margin improvement of 50 base points in the year.
In 2009, AmBev distributed to its shareholders R$3,560.5
million in dividends, including interest on capital, representing
In Brazil, the strategy focused on productivity gains and on innovation was fundamental for the results
59.5% of the reported net income for the year.
obtained in 2009. The figures of our Cerveja (Beer) business, with a volume increase of 9.9% and EBITDA
increase of 10.9%, were a direct consequence principally of the
The 2009 results indicated that AmBev is in the right direction.
sector’s growth – that has benefited from a better climate than in
Focusing on maintaining a worldwide level of efficiency, which is
2008 – and the actual increase in the income of consumers, as
included in all our processes, has helped us to turn avoided
well as the market share gains obtained in the course of the year,
expenses into investments. With the savings obtained, we are
strongly impelled by the performance of our innovations.
able to invest more to connect with our consumers and to win
RefrigeNanc, in turn, had a volume increase of 8.1%, also as a
market preference in a consistent and profitable manner.
consequence of the sector’s growth and our good price management.
The RefrigeNanc’s EBITDA went up by 18.6% in the period, with
We know that the quality of our People and of our brands made
a margin expansion of 280 base points.
the difference in 2009 and we are optimistic with respect to
2010. In addition to the recovery of the economy in general, the
AmBev’s operations in Hila-ex presented a net revenue increase
increase of the market and of consumption, the year when we
of 13.1%, accumulating R$782.10 million due to the revenue
complete 10 years is also the year of the World Cup. We will
growth per hectoliter, which occurred with the price adjustment
continue to work very hard and invest in our brands and our
in line with inflation. The negative EBITDA of R$58.4 million
People to maintain our growth path with profitability.
represented an organic gain of R$44.3 million in comparison
with 2008.

Victório Carlos de Marchi Carlos Alves de Brito Victório Carlos de Marchi


Co-President of the Board of Directors Co-President of the Board of Directors
13

WELL
POSITIONED Canada
WITH FIVE STRATEGIC OPERATIONS, Hila-ex
WE ARE LEADERS OF THE Venezuela
Equador
El Salvador
LATIN AMERICAN MARKET Guatemala
Nicarágua
Brazil
Peru
República Dominicana

Beer Average Beer Soft drink


market consumption installed installed
(mm HL)* per capita capacity capacity AmBev is present in 14 countries in the three
(liters)* (mm HL)** (mm HL)**
Americas, with operations that include production
Brazil 112,4 59.0 107.521 49.449 and sale of beers, soft drinks and noncarbonated
beverages.
Canada 23,0 69.6 14.390 -
Our business units are divided into five:
HILA-ex
Beer Brazil, the largest operation; RefrigeNanc
Venezuela 24,2 86,7 2.967 -
Brazil, the division of soft drinks, nonalcoholic
Ecuador 5,1 36,6 830 -
El Salvador 0,8 11,3 - -
and noncarbonated beverages; Quinsa (Argentina,
Guatemala 1,4 10,3 1.231 - Bolivia, Chile, Paraguay and Uruguay); Hila-ex
Nicaragua 0,9 15,9 - - (Ecuador, Guatemala, Nicaragua, El Salvador, Peru,
Peru 10,9 37,2 1.035 3.961 Dominican Republic and Venezuela) and Canada.
Dominican Republic 3,7 38,8 838 3.974
Today we are the fifth largest brewery of the world
Quinsa and leaders of the Latin American market.
Argentina 17,9 44,6 17.088 18.870
In 2009, we had over 45 thousand
Uruguay 0,9 24,4 1.246 804
employees distributed in 64 factories, Quinsa
Bolivia 3,6 36,1 3.996 -
malt plants, Direct Distribution Argentina
Paraguay 2,4 37,0 3.248 -
Uruguai
Chile 6,0 36,0 1.011 - Centers and Centers of Excellence. Bolívia
Paraguai
*Source: Plato Logic. Data related to 2009 **Source: AmBev Chile
15 Antarctica - “BOA” Campaign

STRONG
Skol - “Manioc” Movie

BRANDS
AmBev offers today a portfolio of strong brands, with various products,
constantly renewed to expand its markets and target publics. Among our
principal brands are the Skol (the fourth most consumed in the world),
OUR BRANDS HAVE LEADER Brahma, Antarctica, Bohemia, Original, Quilmes, Labatt Blue and
Budweiser beers. In addition, we produce Guaraná Antarctica and we
PRODUCTS THAT SURPASS THE are the largest PepsiCo bottlers in the world.
EXPECTATIONS OF OUR
CONSUMERS
Hoegaarden Campaign

Budweiser Campaign
17 Brahma - Campaign

OUR
BEERS
BRAZIL / QUINSA / CANADA / HILA-ex
Antarctica - The truly
“BOA” (“GOOD”) beer, it is
joyful, relaxed, and always
near to its consumers. Stella Artois – Super
Premium beer, it is a Norteña – A light and
synonym of sophistication refreshing Uruguayan beer.
and priceless value.
Quilmes – Leading brand
in Argentina. Its slogan is
“The taste of the meeting”.

Skol – Is the beer that


“goes down round”. Young,
Bohemia – A beer of the
daring, irreverent, always
Premium segment, directed
trying to surprise the
to a demanding public Serramalte – Born in Rio
consumer with innovative Kronenbier ­- The first
that values tradition and Grande do Sul, this brand
actions. nonalcoholic beer in Brazil.
refinement. is intended to the consumer Budweiser – One of the
that seeks differentiated most consumed beer
products. brands of the world.
Pilsen – Born in
Montevideo (Uruguay), it
has an intense and pleasant
flavor of hop and fruits.

Brahma – Is the brand of Liber – First beer with


the “Brahmeiro” who, like 0.0% alcohol in Brazil.
the Brazilians, is a fighter, a Original – A great classic in
Caracu – Black beer, Patrícia – It’s a beer of Paceña – Represents the
warrior, has faith in life and the beer market. Polar - Polar Export is Alexander Keith’s –
strong and tasteful. reference in the Uruguayan true taste of beer drinkers
never gives up. a beer proud to be a market. in Bolivia. Premium brand in Canada,
“gaucho” of the highest has large representativeness
quality. in Nova Scotia.
19

SOFT DRINKS AND


NONCARBONATED BEVERAGES
Brazil / Quinsa / Canada / Hila-ex

Frutzzz – A mixed beverage Sukita – Launched in


based on gaseified fruit
Propel – Launched in
Brazil in 1976, it is found
Guarah – “Refreshingness 2009 in the Gatorade
juice. in the orange and grape
with a hint of Guaraná” portfolio, is a beverage
flavors.
with vitamins and no Lipton Ice Tea – A tea
calories. ready for drinking, it is a
pioneer in the healthy
beverages market and world
leader in the segment.

Pepsi – With a challenging


Guaraná Antarctica ­– Gatorade – The most
Soda Limonada – spirit, this brand is Tônica Antarctica – With consumed isotonic
Brazilian consumers enjoy Original Brazilian brand. perceived by consumers as a natural and light flavor, it beverage in the world.
the coolness of this lemon Exclusive, modern, innovative, young and full H2OH! ­– Associated with is the absolute leader in its
taste beverage. amusing, this brand is an of energy. the quality of life, it focuses segment.
absolute leader in the on consumers that look for
guaraná segment in Brazil. a healthy product.

Guaraná Antarctica Campaigns


21 Pay out
(Billions of reais)
Brands and consumers
One of our main focuses is innovation.
This is one of the manners of satisfying 2004 2006 2008
the wishes of our consumers, which is 2005 2007 2009
the main reason of our business. To
provide them with the right products
with extreme quality and thus maintain
a solid relationship, we try to know all
of their wishes. This is why we create

GLOBAL
the best brands and campaigns tuned
with our target publics.

Our People

LANGUAGE
AmBev’s team is formed by
5.1
talented and motivated people with
entrepreneurial spirit. We search for
the best professionals in the market,
3.6
THE COMPANY’S VALUES ARE IN THE who are trained and encouraged to
act as owners of the business. We
DAILY ACTIVITIES OF THE AMBEV offer them opportunity for growth and 3.6

PEOPLE AND ARE PART OF THE remuneration in accordance with the


market and individual performance.

COMPANY’S BUSINESS STRATEGIES Revenue increase


3.2

AmBev is always striving to increase its


We honor the rich traditions of our brands,
net revenue. Our growth arises from a 2.9
many of which are centenary. And we make use
of the latest communications trends to inform strong focus on high potential brands
its values to our consumers. and on our consumers. Consequently,
we create products in accordance with 1.7
Victório Carlos de Marchi the wishes of our target publics.
23 Cash Flow*
(Billions of reais)

2004 2006 2008 Distribution Center


Eldorado do Sul (RS)
2005 2007 2009

8.7

7.2

7.0

5.9

4.1

Distribution, resales and POS Zero-Base Budget


2.9
AmBev is responsible for the direct and indirect AmBev has a budget model called Zero-Base our shareholders. After allocating the funds for the
distribution of its products. And, to keep the same Budget (ZBB) that encourages commitment to operating requirements and investment plans, we
Operating degree of excellence that we seek, we work with expense and cost control, maintaining no relation distribute dividends and/or repurchase shares to
Cash Flow
third parties committed with their results as well as with the previous year. Internally, each team is return to the shareholders the cash flow generated
with our performance. Consequently, the company responsible for its own budget and each cost center by the operations. In 2009, we distributed to our
encourages the improvement of its third parties, has an “owner”. shareholders R$3,560.5 million in dividends,
their best practices and growth. Our customers and including interest on capital. The amount
resales receive all the support required for their Financial policy represents 59.5% of net income reported for the
businesses to grow in a sustainable manner and to At AmBev, we manage our capital structure in a year. Last year we did not negotiate shares through
increase their knowledge of our market. proactive manner, seeking to maximize return for the repurchase program.
*2007 to 2009 information in IFRS and for previous years in BRGAAP
25
BEER BRAzIL
INNOVATIONS, A HOTTER YEAR AND MONEY
IN THE CONSUMER’S PURSE HAVE INCREASED
THE SALE OF BEER

Brahma Carnival

AMBEV
OPERATIONS
Brazil, Quinsa,
Hila-ex, e Canada
Antarctica Sub Zero Ice Bar
AmBev conducts its global operations in four zones:
Brazil – divided into Cerveja and RefrigeNanc-, Quinsa (Argentina,
Bolivia, Chile, Paraguay and Uruguay), HILA-ex (El Salvador,
Ecuador, Guatemala, Nicaragua, Peru, Dominican Republic and
In 2009 our Beer Brasil operation increased and million and an organic growth of 2.4% of revenue per
Venezuela) and Canada. We are present in 14 countries with
presented very good results. A hotter climate than in hectoliter, which reached R$158.2.
leader brands that satisfy the desires of our consumers. Although
2008, Carnival falling later in the year, and the
2009 was initiated with an expectation of crisis, our focus on
increase in income of the people were some of the The cost of products sold increased by 6.7%
innovations and good planning have guaranteed a year of growth
factors that contributed to this positive year. organically, reaching R$3,411.9 million. The cost of
and good businesses for the Company.
Notwithstanding the uncertainties at the beginning of products sold by hectoliter, in turn, presented an
the year, AmBev faced it with good planning, focused organic decrease of 2.9%, totaling R$44.7, due to (i)
on innovations and promoted investments above the better commodity and currency hedges; (ii) productivity
average of the last few years, which proved to be the initiatives, and (iii) lower absorption of fixed costs.
right track.
The drop in costs has permitted to increase
All of the above resulted in growth in 2009 of 9.9% in investments and, consequently, the volume. According
sales volume and of 10.9 in EBITDA. Net beer sales to ACNielsen, AmBev’s share in the Brazilian beer
revenue went up 12.5% accumulating R$12,064.7 market in 2009 was of 68.7%. In 2008 it was 67.5%.
27
Important innovations In 2009 Antarctica also introduced its 1-liter
We have further intensified our focus on innovations packaging, the “BOAZONA” and the 269 ml can
to offer more and more different options to our in Rio de Janeiro, its principal market. Both have
consumers. We have launched products and already conquered their space.
packaging, expanded sales lines and areas and
counted on differentiated campaigns and new media. Refreshing Brahma Premium Novelties
The innovations were fundamental for the good Launched in 2007 in Bahia, the refreshing appeal of Bohemia got a new visual identity in 2009 as well as
results obtained in 2009. Brahma Fresh wins over each region of the Country a proprietary long neck bottle, with exclusive shape. Brahma Campaign

where it is introduced. In 2009 it consolidated its


The launching of Antarctica Sub Zero and its humor to emphasize the amusement concept with
position in the Northeast and arrived in the Center-
expansion to other States generated important gains the film titled “Cassava”.
West. Brahma also launched the 300 ml returnable
for the Company, just like the sales of beer in l-liter bottle in São Paulo, Rio de Janeiro and Paraná, and it
returnable bottles in new regions. Brahma maintained its campaigns with the
was very well accepted. At the end of the year, the
Brahmeiro: the Brazilian who is a fighter, a warrior,
brand also introduced new packaging in the market,
The launching of Brahma Fresh in 269 ml cans in In the second half of the year, we reintroduced the and never gives up his dreams. The warrior was also
with the CBF and FIFA logos, preparing the
the Northeast, the renewed image of Bohemia and Bohemia Oaken, a great success in 2008. Once associated to the Brazilian soccer players and to the
consumers for the 2010 World Cup.
Bohemia Oaken and Brahma in 300 ml returnable again the entire production of this limited edition oak 2010 World Cup. Brahma is the first Brazilian brand
bottles have also greatly contributed to our results. In matured beer was sold out. to be an official sponsor of Fifa’s World Cup. The
Antarctica Surprises
the nonalcoholic beverage segment we launched launching of the World Cup campaign included the
The brand’s main launching in 2009 was Antarctica
Propel, an extension of the Gatorade line, and For Stella Artois, a brand classified as Super film “Brazil x Rest of the World”, that showed the
Sub Zero. Surveys were made for over one year with
Frutzzz. Premium, 2009 was a year of challenges, growth and strength of a warrior team. Soccer player Luis
consumers until we developed this beer with a new
maturing of the packagings introduced in 2008: one Fabiano featured the commercial film.
double-filtering method at –2°C and with a
Skol for all differentiated and unique composition of ingredients. liter bottles and 269 ml cans.
Skol’s “big liter” was launched in 2008, but it Antarctica Sub Zero modernizes its production
exploded in 2009. Its distribution was extended and Campaigns
production is also being increased at the plants. Its The 2009 campaigns pointed out our innovations
main attribute is “more for less”. and divulged the concept of each one of our brands.

The 269 ml can was also launched in 2008 but the The big Skol campaign in 2009 involved the
good results were obtained last year. It is focused on launching of the “big liter”, with publicity film and
sales in supermarkets to be consumed at home. POS materials. Once again the brand used intelligent To present the Antarctica Sub Zero to consumers, the
brand prepared a series of advertisement actions with
Antarctica Sub Zero Ice Bar mass media, internet, promotions and product
experience. The actions emphasized the main
attributes of the product: strong refreshing flavor and
process but does not leave aside the brewery’s quality
very tasty. The launching film took the consumer to
and history. Launched in a 600 ml bottle and 350 ml
the beer production environment and had the
can, the beer with a refreshing attribute has won the
participation of Rodrigo Lombardi, leading actor in
consumer and brought good share results to the
Rede Globo’s “Caminho das Índias” soap opera.
Company.
Skol – “Cassava” film
29
Antarctica’s campaigns continued to stress the Events Mark Knight and Mason, in what became AmBev’s
“BOA” (“GOOD”) quality, with the investments more Brahma was present, supporting and sponsoring the biggest proprietary event
concentrated in the markets where it excels. most Brazilian events of the Country: Carnival, soccer
In Rio de Janeiro, where it is sales champion, in and rodeos. With the Brahmeiro Warrior, synonym of
Again this year Bohemia performed its traditional
Bohemia Bar, topped with the “Festa da Saideira”
(One for the Road Party). Porto Alegre, Brasília,
Curitiba and São Paulo are the cities that have
adhered to the delicacies contests of bars. The year’s
novelty was the selection of competitor delicacies
the hard-working Brazilian, who enjoys the family but performed by a Gastronomic League in a single stage Skol also supported big surf events in Brazil: the
knows how to have fun. Brahma participates with “Tire a Prova”. Bohemia also sponsored great Alma Surf Festival, in São Paulo, the WCT ASP Tour,
actions in the main places of entertainment of the gastronomic festivals. in Imbituba (SC) and the Rio Surf Pro International
Antarctica Sub Zero ad in the Internet population. 09, a six star stage of the WQS, in Rio de Janeiro.
Using the concept “Tá no Surf, Tá Redondo” (If you
Brahma Chopp and Stella Artois were present in the are in the Surf you are Round), the brand
addition to the countrywide campaigns – which fourth edition of the “Brasil Master Chopp”, a strengthened its affinity with sports and the old
always had the presence of actor Sérgio Loroza and professional championship that selects the best beer relationship maintained with beach, friends and fun.
some new “guests” at the Bar – the brand engaged in draughters in Brazil, sponsored by the “Real
actions for the street Carnival and for the “Circuito Academia do Chopp” (Draught Beer Royal Academy). Technology
São João da Boa”, of the June Celebrations – which it The event was enhanced with regional selective In the year when Oktoberfest had as theme the
Stella Artois’ big investment in 2009 was the
has created. contests, in addition to a promotion within the integration between the traditional and the modern
Gramado (RS) Film Festival. The brand was also
championship, in which consumers also participated. present in the principal film festivals in Brazil, such Germany, AmBev invested in new technologies and
And, for the first time, Antarctica sponsored the two In the Chopp Brahma Master category, the winner took to the event three items to better preserve and
as the São Paulo and Rio de Janeiro Festivals. And,
main soccer teams of the State of Ceará – the Ceará was Andre Gustavo Ramos, from the Aos Democratas serve Chopp Brahma. Absent in Brazil, the Duotank
throughout the year, Stella Artois supported the Sail
and the Fortaleza. To strengthen its partnership with bar in Curitiba. The draught beer draughter of the Na – a vacuum cooled tank that preserves chopp -,
Events of the Ilhabela (SP) Yacht Club, sponsoring a
the clubs, the brand performed various actions, such Mata Café, São Paulo, was the great winner of the Chopeira Speedfiller – that serves six glasses at the
category and a competing boat.
as the launching of a limited series of cans decorated Stella Artois Challenge category, and went to New same time with the same quality standard – and the
with the shields of the teams, an exclusive TV York to represent Brazil in the world championship of Turbotap Tap – capable of filling the chopp glass in
campaign for that State, decoration of the main that category – World Draught Master. half the time of a common tap – were brought from
points of sale near to the stadiums and production of For the second consecutive year, Antarctica was the the Netherlands and were made available to Brazilian
Skol transformed the Anhembi Convention Center in
merchandising materials for the POS. great eminence of the street Carnival in Rio de consumers for the first time.
São Paulo by receiving 40 thousand people dressed
Janeiro with the concept: “Unidos da Boa”. The in white. Skol Sensation made its debut in Brazil with
Bohemia had a campaign to launch its new identity, brand was present at the rehearsals of the main Resales
the “Tree of Love” theme and present the public with
in addition to the traditional event “Boteco Bohemia” samba schools and parade groups, and in the street In 2009, AmBev strengthened its relationship with
an evening of perfect musical harmony. With the
(Bohemia Bar) in the cities where it is performed: São group parades. Still in Rio de Janeiro, Antarctica the resale net. The year was very positive for the
tickets sold out for the lower floor by Saturday
Paulo, Curitiba and Porto Alegre. Bohemia also encouraged the redemption of the Saint John company’s relationship with the points of sale. Chopp
afternoon and for the boxes weeks before the event,
promoted a series of actions with consumers – in bars Festivals (June Celebrations) with the “Circuito São Brahma continued expanding, in terms of figures and
Skol Sensation made people dance until 6 Sunday
and points of sale of São Paulo, Brasília, Curitiba and João da Boa”, through which it supports the events places, its kiosks and carts. Today there are over 700
morning. The attractions mix counted with 26
Porto Alegre – to divulge knowledge of the brand and with actions, campaigns and investments in franchisers, making the brand the 3rd largest
acrobats and dancers, fireworks, laser shows, in
the harmonization ritual of each one of the Bohemia infrastructure. Furthermore, for eight years now, franchising company in Brazil.
addition to the presentations of famous DJs – Gui
family’s variants (Pilsen, Weiss, Confraria and Escura). Antarctica supports the Ceará Music event. Boratto, Erick E, Ferry Corsten, Fedde Le Grand,
31
soft drinks Falling costs
The cost of products sold per hectoliter dropped by
Innovation and Renovation are essential
It was a year of launchings,
packaging in new markets, focusing on new
consumption opportunities.

and nanc
3.1%, or R$36.8. The positive impacts resulted from with the new flavors of H2OH!
better dollar hedge rates, lower prices of such (passion fruit and pineapple- This set of initiatives aims at maintaining our work
commodities as corn and PET, and productivity peppermint), Frutzzz – a consistency in offering to consumers differentiated and
SUSTAINABLE AND CONSISTENT initiatives partially impacted by the higher price of beverage based on gaseified innovative products and packaging.

GROWTH, REFLEX OF INNOVATING sugar. juice – and Sukita Vitaminada, the latter two being
innovative proposals for the market. Also launched were Focus on the consumer
AND SIGNIFICANT INITIATIVES. Expense increases the new Gatorade flavors (kiwi-green apple and sweet The 2009 campaigns aim at strengthening the
In 2009, Soft Drinks and Nanc presented sustainable Sales General and Administrative Expenses lime-lemon), in addition to Propel, an extension of the relationship of our brands with
growth with increase in sales volume of 8.1% in organic accumulated R$630 million, an organic increase of Gatorate line with vitamins and zero calories. Soft our consumers. Guaraná
terms, up to 27,120 million hectoliters. This result was 22.6%, especially due to inflation, higher volumes, Drinks and Nanc consistently continued to offer Antarctica continued investing
consistently, with good visibility
in the media. Actions before
Guaraná Antarctica Snowboard the young public, such as the platform of events GAS
Festival and GAS Snowboard have strengthened the
modern and closeness tone.
The relation with the brand’s advertising girl, Cláudia
Leitte, was a key point throughout the year, in the
communication, in the activation of the brand in events,
such as for example the Carnival of Salvador. In
addition, Guaraná Antarctica is present in the internet
and has innovated by means of viral marketing such as
the case of “Olha quem é o monstro do filme de
Guaraná Antarctica” (See who is the monster of the
Guaraná Antarctica film), which was one of the most
seen videos in the period, as well as the webseries “Os
Guardiões” (The Guardians) involving an integrated
action of TV media and social networks.

Pepsi modernized its visual


identity and offered to
consumers communication in
contemporaneous and young
differentiated products and to capture new consumers, tone through the campaign
mainly due to market growth and the good answer investments in the marketing of the innovations and in addition to reaping the benefits of the 2008 “Refresque seu Mundo” (Refresh your World). H2OH!
to the market initiatives and innovations in the period. variable remuneration. innovations, such as Sukita Uva (Grape) which has maintained a strong presence in the media through the
Soft Drinks and Nanc recorded, in 2009, an organic strengthened the flavor platform. sponsorship of differentiated events and activations
increase of 3.5% in revenue per hectoliter, reaching EBITDA Growth It was a year of consolidation of the 2008 new before the target public. Gatorade brought to its
R$94.7. This increase was positively affected by the EBITDA presented organic growth of 18.6% in relation packaging initiatives, such as the PET 2.5L with the consumers constant novelties throughout the year.
price increase throughout the year, but with an to the prior period, reaching R$1,254 billion, with expansion to the orange and lemon flavors and PET
unfavorable change in the product mix and a tax EBITDA margin expansion of 280 base points in organic 3.3L with expansion of the areas, a great success for its
increase. terms, reaching 48.9% in the year. good per liter cost-benefit relationship. In this respect,
the new H2OH! Packaging in PET 2L and the PET 1L
33
Brahma launched a great campaign that addressed

Quinsa Hila-ex
The building of brands
its quality and tradition characteristics since 1888
Among the principal features of our brand efforts,
and a superpromotion for consumers. In the soft
Stella Artois continued to build its position of
THE SOUTH CONE COLLABORATES international leader in Argentina. Thus, it increased
THE GROWTH OF NET REVENUE drink segment our focus was the introductions aimed
STRONGLY FOR THE POSITIVE RESULTS its market share by 0.6% in the last 12 months, and SUPPORTS MARKETING at maintaining our vice-leadership position and
OF THE COMPANY IN LATIN AMERICA left its nearest competitor behind. INVESTMENTS continued growth in the market. We introduced the
H2OH! in the country and new packagings such as
In 2009, even with the difficult economic AmBev’s operations in HILA-ex (El Salvador, the 500ml PET. Leader in the segment “flavors” with
We have also strengthened our position in the
environment, AmBev obtained a positive operating Ecuador, Guatemala, Nicaragua, Peru, Dominican Red Rock, we introduced another innovating flavor:
Premium segment. The market share gains were
performance in Quinsa (Argentina, Bolivia, Chile, Republic and Venezuela) presented an increase in green apple.
obtained by the Super Premium brands, such as
Paraguay and Uruguay). Although the total volume of Huari, in Bolivia and Zillertal in Uruguay. net revenue in 2009 of 13.1%, accumulating
that zone fell due to the industry’s retraction, our R$782.1 million. The main item contributing for this Peru
Premium brands continued to sell well in Argentina, growth was the increase in revenue per hectoliter, Vice-leader in beers and also in the soft drink
with Stella Artois growing by 19.8%. And the due to the price adjustment in line with inflation. market, in Peru AmBev made investments in
company gained or maintained its market share in all The EBITDA was negative by R$58.4 million, which marketing with promotions for the consumer. The
of the countries. represented an organic gain of R$44.3 million. Brahma promotion “China” was historical and
resulted in a 40% growth in volume from the 1st to
Revenue grew by 15.4% due to marketing and HILA-ex presented excellent productivity the 2nd quarter. Also for Brahma we launched the
new attitude for the brand, focused on young people
intense focus on innovations. The operation Renovation and innovation improvements allied to operational efficiencies,
presented EBITDA of R$1,756.2 million, an increase which have provided us with the release of significant and on the refreshingness and fun attributes, and it
Many brands and markets had their packaging
of 21.4% and expansion of 220 base points in the funds to reinvest in marketing and sale efforts. was very successful. The brand also performed
renewed: Paceña and Huari, in Bolivia, Pilsen in
year, reflecting the growth both of the beer and the events with famous artists, which attracted 15 to 45
Paraguay, and Patricia and Pilsen in Uruguay. We
soft drink businesses. Investments thousand people.
have also obtained the right to distribute Budweiser in
In August 2009, we increased our interest in AmBev With respect to soft drinks, we had an important
Paraguay, which will permit us to exert a more direct
Argentina, AmBev’s third biggest market, had another Dominicana from 65.8% to 100%, and in October, growth in volume with the launching of Pepsi’s new
impact on the growth of the brand, and the Pepsi
year of strong EBITDA growth, notwithstanding the through our subsidiary Monthiers, we increased our attitude and design. In this segment we reintroduced
operation in Bolivia. In Uruguay we launched the dark
unstable macroeconomic environment and the interest from 85.62% to 100% at Compañia the San Carlos water, a local and traditional product.
and red varieties of the Pilsen and Patricia beers.
deceleration of the local industry. Cervecera AmBev Peru S.A.C.
Venezuela, Ecuador and Guatemala
Quinsa contributed with R$3,826.5 million to Dominican Republic In Venezuela, where it is considered an icon, Zulia
AmBev’s consolidated revenue, representing a growth The Dominican Republic had an excellent year with continues to be very successful. The brand received
of 15.4% as compared to 2008. The principal factor marketing initiatives and expressive growth of the a new 222ml returnable bottle and pack with 36
for the revenue increase was the 19.5% organic beer brands. Brahma Light was the big star in 2009. units. Brahma renewed its visual identity with a
growth in revenue per hectoliter, which reached It received the “litrão” (big litter) and the differentiated label.
R$114.8. This growth resulted from price increases thermosensitive label. Both were very successful, In Guatemala we continue investing to consolidate
Recognition of the Quilmes brand has grown, both by
and from revenue management initiatives, combined turning the brand into the second most valued of the our vice-leadership in the beer market. For Brahva,
reason of the Quilmes rock festival – performed every
with the strong performance of our Premium brands segment – according to the brand equity evaluation we have focused on the young public with innovating
year in Argentina and that presents well-known bands
– even with the drop in volume of Cerveja and made by an external survey institute. We invested in promotions that have generated volume growth.
as Radiohead, Iron Maiden and Kiss – and by reason
RefrigeNanc, of 1.6% and 7.4% respectively. proprietary events and sponsorships focused on the In Ecuador we introduced a new Brahma attitude,
of the social media through the Quilmes Friends site
young public, with Motocross and Big Truck shows also focused on the young people, and promotions
and the greatest music festival of the country. for the consumers.
35
Canada
INVESTMENT IN THE FOCUS BRANDS Bud Light promotion in Canada Alexander Keith’s (brand) birthday

HAS MAINTAINED EBITDA STABLE EVEN


IN A CHALLENGING MARKET

Canada presented stable results in 2009. It was a


year of challenges due to the timid performance of
the market and the high growth of production costs.
An efficient revenue management, allied to a year
with reduced fixed costs has greatly contributed for
the R$1,525.00 million EBITDA. Another score in
favor of stability was our strategy of investing the
funds on the focus brands.

Labatt’s net revenue increased by 3.5% and the


volumes have decreased by 1.2%, mainly due to the
poor performance of the industry. Labatt’s operations
contributed with R$3.953.3 million for the
consolidated revenue of AmBev, an organic growth of
2.2% as compared to 2008.

strategy for Bud Light, we have also launched a new iPhone an augmented reality application, the Le Bar to get home safely, how to be a good host, and how
national advertisement campaign. We have innovated Guide. The application uses the augmented reality 3D to choose someone to be the driver and who will not
our marketing including social media and other technology to have the users look for the bars in the drink.
Our main launching in Canada, Bud Light Lime, was differentiated actions. neighborhood that are serving Stella Artois.
a tremendous success in the country, increasing the Less water
market share of the Bud Light family by almost 50%. Social media Responsible consumption In Canada, Labatt reduced the consumption of water
Another impacting novelty was the renovation of Bud Social media are becoming very effective tools to Labatt played a pioneer role in the country with the used per hectoliter in its production by approximately
Light. reach consumers. For the launching of Bud Light Make a Plan campaign, encouraging the Canadians to 45% since 2002.
Lime in Canada, we used the Facebook, Twitter, prepare a planning to consume alcoholic beverages
Renovation campaigns YouTube and other social media means to attract with responsibility. Contrary to the traditional
Bud Light’s image was updated with the consumers to the product launching events. Stella responsible consumption communication, which
introduction of new packaging and the Artois was the first beer brand to introduce in the usually shows the consequences of drinking and
communication that highlights the main driving, Make a Plan puts emphasis on prevention. In
attributes of the brand: drinkability and a site, consumer find tips such as, for example, how
refreshingness. As part of our brand
37 Work meeting

Culture
The AmBev Culture is the way the AmBev
People does things. It differentiates us, and
shows who we are. It is the combination of
our principles, beliefs and practices. It guides
our actions and our behavior. Each one of
us is responsible for the maintenance and

AMBEV PEOPLE
disclosure of this Culture.

Mission
“To create strong and lasting ties with
consumers and customers, offering them the
THE MORE CHALLENGES, best brands, products and services.”

THE BETTER Our Mission is our reason for being, our


commitment as a company.

The quality of the AmBev employees was, again in 2009, Vision


one of the differential points of the company in the market. “To Be the Best Beverage Company in a Better
Talented people, motivated and committed to the Company’s World.” Our Vision is the representation of our
performance were major contributors to the good results dream. It shows us were we want to be.
presented. SEALS – Annual convention

Principles
As they are one of the Company’s assets with the most They define who we want to be and how we
credibility, AmBev seeks to hire the best employees and want to act. They show us the roads we must
develops excellent professionals. Always ready to go farther follow.
and deliver the best results, the AmBev People receive due
recognition. In 2009 we had 20% of vertical promotion and We have 10 principles that are the essence
34% of horizontal promotion. Our engagement rate reached of our Culture, that allow us to be consistent
78% among our more than 40 thousand employees. in the way we do things, respecting the local
cultures and working with a single Dream in
The AmBev Culture is the driving force of our People. the whole world.
It indicates the right track and the guidelines that our
employees have to follow.

Carlos Alves de Brito


39 Leaders’ Convention

Our 10 Principles: Culture


4. We are never fully satisfied with our results. Focus
Dream and zero tolerance help us to guarantee a lasting
1. Our dream motivates us to work together with a competitive advantage.
single objective: to be the Best Beverage Company in • Sustainable results are what matters.
a Better World. • We focus on what really matters, on what will bring
• To be the best is what stimulates our People. us results.
• We will be the size of our dream. • The means are important, but without results they
• Our dream is challenging, possible, and has are nothing.
consequences for all of us. • We celebrate our victories, but go after new
• We will fulfill our dream in a responsible way. challenges immediately.

People 5. The consumer is the boss. We relate with


2. Excellent persons, free to grow at speeds consumers through the significant experience of our
compatible with their talents and adequately brands, linking tradition and innovation, always in a
remunerated, are our Company’s most valuable assets. responsible way.
• Excellent people are fundamental. • We focus on consumers and brands.
• Excellent people attract more excellent people. • Knowing our consumer is the key to success.
• Leaders keep the way open. • Tradition is important to our commitment to
• Excellent people like meritocracy, informality and consumers.
sincerity. • We are ambassadors of our products.
AmBev trainees

6. We are a Company of owners. Owners assume


results personally.
• We are owners of the Company and this is reflected
in our decisions. 8. We manage our costs strictly in order to release 9. Leadership through personal example is the best
• We accept responsibilities and live the more funds to support our market growth. guide for our Culture. We do what we say.
consequences of our decisions. • We control our costs, always looking for • Personal example, attitudes and behaviors are more
• We build our business every day. opportunities. powerful than words.
3. Our leaders must select people with potential to • Owners assume results and challenges personally. • “Lean” companies not only have more chances of • We live our daily work with passion and a sense of
be better than they are. We will evaluate our leaders surviving in difficult times as they are more urgency.
by the quality of their teams. 7. We believe that common sense and simplicity are successful than others in the good times. • Leadership is the key to present results, together
• We will hire and select individuals with potential to better guides than sophistication and complexity. • We use the “money that does not add value for the with your team, doing things correctly.
be better than we are. • Common sense and simplicity lead to better Company” to invest in what adds value and • Leaders always go to where “the things happen”.
• Leaders need time to guarantee that their teams are judgment. supports our growth in the market – things that the We lead, whenever possible, from were we should
engaged. • Our actions are the result of what we say. consumers see, touch and drink, and for which they be: on the field.
• We provide challenging experiences to help develop • We make decisions based on facts and data. are willing to pay more.
our People. • We keep what we do transparent and clear.
• We are controlled in the way we perform and
monitor our results.
41
10. We do not take “short cuts”. Integrity, hard work Internal growth AmBev University
and consistency are the key to build our Company. AmBev’s business model encourages employee AmBev University (AU) received in 2009 an investment of
• Adopting the highest integrity standards in personal growth for merit. They may be promoted in R$16.3 million, promoted 54 programs and 654 courses
conducting our business will always be worthwhile. the same function, in another position or even to for over 32 thousand Company employees. The courses are
• Our People’s safety, our products’ quality and the other areas. To know if they are eligible and the best divided into five subjects: Leadership Practice, Operational
singularity of our consumers’ experience must never course to follow in the Company, they are periodically Excellence, Management System, AmBev Culture and
be jeopardized. evaluated and receive feedback. In order to develop Relationship with the Society. In Brazil, employees also
and be empowered by means of courses and training, count on the investments from the Zerrenner Foundation
Competencies they count on the AmBev University. with over 1,297 graduation, post-graduation and technical
Translate our principles in our daily behavior. level scholarships.
Compensation
Our competencies Our compensation policy is aligned with our culture
1. We think big and propose challenges. of meritocracy and overcoming challenges. It
2. We develop the best individuals and teams. includes the payment of fixed salaries – the amounts
3. We exert impact and influence. of which are based on market surveys – and variable
4. We act as Owners. compensation in accordance with the performance of
5. We perform with discipline. the employee, of the team, and of the company.
6. We lead through personal example. Employees in operational positions count on the Last year AU introduced new programs, aimed at supporting
Employee of the can line
Profit Sharing Program (PLR) and, for the positions of training demands. They are: Effective Competency,
The best in the market supervisor and above, on a variable compensation Behavioral Profile, Advanced Analytical Empowerment,
Every year AmBev opens its doors to receive new program – with a bonus tied to the reaching of Safety Behavioral Program, Supplies Academy, Managerial
talents, which it trains and develops so that will stay targets. In addition, AmBev pays a 14th salary to all Brewer and Marketing Academy. In addition, a Training
with the Company for many years and reach employees and also offers a Stock Option Program for Management System was implemented in the Web to
leadership positions. For employment with the executives in accordance with a Plan approved by the determine the AU figures.
Company, in addition to the local selection for Company’s General Stockholders’ Meeting and
specific jobs, we have three programs: Trainee, managed by the Board of Directors. Zerrenner Foundation
Talents and Internship. The Zerrenner Foundation offers to employees and their
Benefits relatives medical, hospital and pharmaceutical care, serving
AmBev’s employees enjoy several benefits, many of over 64 thousand lives. In addition, it grants educational
them extensive to their relatives. They are: health and assistance by offering scholarships in technical-
dental care – customized and extensive to professionalizing areas and in graduation and post-
dependents -, private pension plan (optional), graduation courses to the Company’s professionals in the
These programs are so important to AmBev that the reimbursement of expenses incurred with the whole Country. The Foundation also maintains the “Vida
members of the executive board take part personally purchase of school material – for employees and their Legal” (O.K. Life) program that encourages healthy habits,
in the hiring processes, such as selection of children in school -, Christmas baskets and toys – for health preventive actions and treatment of chronic diseases.
candidates and training. In 2009, the Trainee the children -, To further stimulate a healthy life, the program counts on
Program selected 26 persons; the Talents Program nursery allowance, reimbursement of 70% of the the Benefits for the People Newsletter, with useful
hired 40 candidates for specific areas; and the amount of graduation and post-graduation courses information on health, which is sent to the employee’s
Internship Program received 368 college students – and reimbursement of 100% for technical courses. home.
with up to one and a half years from graduation.

SEALS – AmBev Convention


43

To fulfill our dream of being the Best Beverage Company in a Better World we
accept no limitations. We strive to succeed. We establish high goals and take a
single road to reach our objectives. We concentrate in building our brands and we
are disciplined in the management of our costs. We have sound global standards,
practices and processes, and we empower our People to make decisions and make
the business grow.

It is because we reject limitations that we will reach success in the course of


time. We believe that it is possible to create the Best Beverage Company by
building strong brands, by having a competitive financial position and by investing

DREAM AND
our resources for a better world. Our dream has inspired the passion and the
commitment of our People, and we put forth continued efforts to fulfill this dream.
We will never fail wanting to go farther. And to dream big.

FULFILLMENT
João Castro Neves

THE STRATEGIC PILLARS


THAT GOVERN THE COMPANY
GUIDE THE BUILDING
OF OUR DREAM
45
Strategic Pillars the reasoning of the World Health Organization that we will obtain positive financial results by being industrial effluents, fully treated and returned to the
AmBev’s management model is based on the (WHO), which considers the segment as one of the a Company as efficient as possible in preserving the receiving body.
sustainability tripod – economic, social and solutions for the problem of abusive alcohol planet. We work maintaining natural resources,
environmental. Accordingly, the Company works consumption and has two pillars for action: recycling byproducts and residues, reducing carbon Other figures:
towards generating economic profits – for the awareness about the risks of drinking and driving, emissions, and in various actions concerning the • 27% of AmBev’s energy matrix for the generation
stockholders and for society -, to create social values and compliance with the laws that forbid the sale of environment. We also share with society the challenge of calorific energy is composed of fuels from
– through the empowerment and promotion of our alcoholic beverages to minors. of maintaining a sustainable world for many renewable sources.
People and the promotion of the responsible generations. In 2009, we have greatly advanced in
consumption of our products – and to generate 2009 highlights the fulfillment of our environmental goals. • We saved R$4.6 million in the year, in energy, with
environmental values. In the São Paulo edition of the “Bohemia Bar”, in the “Energy Saving Day” campaign, carried out in
order for the public to go and return home safely, a 2009 highlights all of the plants to identify and eliminate energy
Generation of economic values 10% bonus was offered for taxi rides to the bars One of our priorities is the management of water waste.
AmBev contributes to the strengthening of the participating in the contest. At the “One for the Road resources. Our efforts have been proving to be
economy of every country where it is present, Party” the consumer also received a 10% bonus for efficient with numerous positive results as a • We reused over 98% of the industrial residues as
generating jobs, paying taxes and helping consequence of steps taken in all of the Brazilian byproducts, which has generated, in 2009, revenue
communities grow. The company also maintains and units and also abroad. Among the water use of R$78.8 million in our operations in Brazil and in
supports non-governmental organizations (NGOs), management initiatives in 2009, we introduced in HILA-ex.
trade associations and development projects at the March the program “Water reduction month” – a
communities. reference to the Worldwide Water Day created by the • In 2009 the Company reduced greenhouse effect
United Nations – which resulted in a reduction of gas emissions by 6.7%.
Generation of social values the taxi ride to the bar and R$20,00 to go back 132,000 m³ of water – during the period of the
Our People are the asset with most credibility that we home – with a minimum of two people per taxi. program. This represents savings of R$1.2 million in
have in the market. We believe in our People and in the year.
their motivation to influence society positively and At the “Peão do Boiadeiro” (Cowboy) feast in In 2009, the water consumption reduction index was
disseminate the AmBev Culture. Barretos (SP), the sponsor Brahma performed 2.4 billion litters, an economy sufficient to supply
responsible consumption actions. In addition to during a month a population of 450 thousand
inserting the Boomerang, symbol of the AmBev inhabitants. The units that saved most liters of water
Responsible Consumption Program, promoters have for each liter of beverage produced were: Curitiba
handed leaflets and stamps stimulating the action: (PR) with 3.23 liters, Brasília (DF) with 3.46 liters,
“If you drink, do not drive”. Brahma was also the Goiânia (GO) with 3.46 liters and Camaçari (BA) with
official beer of the New Year’s Eve party at Paulista 3.5 liters. In the production of soft drinks, the
Ave. (SP), and broadcasted ads with responsible following units stand out: Jundiaí (SP) and Contagem
Promotion of responsible consumption consumption messages during the new year’s eve (MG), which used 1.59 and 1.68 liters of water
AmBev is leader of the beer industry. And, as such, it party, cautioning people not to mix alcoholic drinks respectively for the production of 1 liter of beverage.
knows what its role is with respect to responsible with driving. The Company’s management of water resources
consumption of alcoholic beverages. To encourage considers the complete cycle of the production
responsible consumption, we use our brands, which, Generation of environmental values process. Thus, we care for the rational use of water,
by means of communication and actions in events, For us, the sustainability of our business and of the both regarding consumption for the production of our
take our message to consumers. The company follows environment must walk hand in hand. This means products, as with respect with the quality of
47 “As Melhores Empresas para Trabalhar” Award

RECOGNIZED VALUE
To improve costs and security, the company invested Highlighted figures:
IN 2009 AMBEV’S EXCELLENCE WAS
in technology with programs of monitoring of trucks • 15 thousand outsourced employees
ALSO RECOGNIZED EXTERNALLY
and transportation systems via satellite, for • 2,489 urban delivery trucks and 350 large trucks.
optimization of the logistics network. AmBev thus • 274 cars renovated in 2009
The Best Companies to Work For
succeeded in obtaining a volume and productivity • Average age of AmBev’s fleet- 3.9 years.
Você/SA Exame 2009 Guide
growth without increasing its costs. • *Average age of the fleet of Brazilian companies – 10.4 years
AmBev - Was among the 150 best companies in the
• *Average age of the Brazilian market’s fleet – 17 years
Country to work for.
One of the great challenges of the area is to reduce • *Sources: 4 Rodas and Logistica e Transporte magazines
the number of empty trucks in circulation, increasing
The Best Companies to Work For
their used space (higher number of pallets),
Época Magazine/GPTW
transportation efficiency, and, moreover, using less
AmBev – Listed among the best 150
fuel. Increase of truck used space
companies selected.
(productivity)
The Logistics technology is also responsible for
The Best in People Management
environmental maintenance. By increasing the
Valor Newspaper/Hewitt
efficiency of the trucks, the company puts a lower 2009 x 2008
AmBev – Ranked 4th among the
number of vehicles in the streets and, consequently, 2008 x 2007 (on trade)
companies with over 4 thousand
uses less diesel, thus reducing the CO2 emissions. 2007 x 2006
employees.

Having such a big fleet, AmBev worries about its third


Época Climate Changes Award – Época
parties and their actions. For this reason, it invests so 4.5%
Magazine
that they will act with the same excellence as the
AmBev – Considered the leading
Company. We promote training for our third parties 3.8%
company in climate policies among the
and use the GETrans (Guide for Transportation 3.7%
participating companies.
Excellence), a tool that guides the suppliers
responsible for the distribution of our products in
Guayaquil a la Ecoeficiencia 2009 Municipal Award
AmBev – The Ecuador unit received the award. LOGISTICS Brazil and in the other Latin American countries.
2009 x 2008
AREA ACTIONS GENERATE LOWER COSTS, 2008 x 2007
The Guide contributes to the improvement of the (off trade)
FIEC Environmental Performance 2009 Award HIGHER PRODUCTIVITY AND ENVIRONMENTAL GAINS 2007 x 2006
carriers’ performance at various levels. The companies
AmBev – The Aquiraz unit ranked 1st in the Water Reuse
participating in the program are evaluated, have their
modality. 2009 was a year of innovations and investments also in
work recognized, and the best practices receive awards
the Logistics and Supplies area. Responsible for the 2.7%
and are disseminated at a National Convention.
Goiás Environment Management Award distribution, transportation and storage of products, this
AmBev – Subsidiary Cebrasa ranked 3rd in the Large area adapted its initial planning to a positive economic 2.2%
In 2009 the winner was the Coopercarga company
Size Industrial Activity category. scenario and invested in various actions aimed at 2.0%
and CESA received the best practice award for a box
increasing productivity without increasing the costs, in
bolting system that avoids accidents in the hands of
addition to contributing to sustainability.
deliverers.
49
LEADING EDGE TECHNOLOGY Brazil – of all of our work stations, significantly have adopted the Sicobe – a system that sends to Fleet management
IT USES NEW TOOLS TO OPTIMIZE THE WORK reducing our energy expenses. the Federal Revenue Service, in real time, One of the great novelties in the Logistics area in
OF VARIOUS AREAS AND LEVERAGE THE BUSINESS information on our production. Our salesmen also 2009 was the fleet management software (TMS –
AmBev now uses cloud computing instead of the have tools that avoid tax evasion, such as the palm Transportation Management System). The TMS
In 2009, AmBev continued to invest in technological regular PCs, which consumes less than half the top that allows them to send information to the makes it possible to control the day-by-day
innovations to improve its management system. energy of a normal computer. In addition, all Company and to the Federal Revenue Service when activities of AmBev’s vehicle fleet aimed at
The area is permanently seeking novelties to information is stored in a single data center they issue an electronic invoice. optimizing the work of the trucks. This software
improve internal processes and leverage the outside the company, optimizing space, equipment generates time gains, avoids that the trucks
business, introducing structures in all of the and generating less technological waste. Plant maintenance circulate empty, in addition to reducing the
company’s areas. Our plants too have benefited from new plant emission of carbonic gas. Another novelty is a fleet
Fighting Tax Evasion maintenance management tools. In 2009 we have route management software that speeds up the
Green IT AmBev is a partner of the Brazilian Government implemented sensors in our machines so that truck services and reduces costs.
In 2009, one of the most important works of IT was and of the governments of the countries where it is maintenance will be made at the right time,
the Green IT project that has greatly contributed to present, giving total support to the regularization of avoiding unnecessary costs. In addition, there is a
reduce the impacts on the environment. the sector and fighting tax evasion. We are preventive maintenance routine that optimizes the
We have concluded the virtualization – pioneer in pioneers in the use of electronic invoices and we useful life of the machines.

Sete Lagoas (MG) plant


51 OWNERSHIP STRUCTURE
AT DECEMBER 31, 2009
Nominative Nominative
Common % Preferred % Total %

AB InBev (*) 256.457.877 74,0 124.954.484 46,2 381.412.361 61,8


FAHZ 58.579.251 16,9 0 0,0 58.579.251 9,5

CORPORATE
Market 31.436.765 9,1 145.007.845 53,6 176.444.610 28,6
Outstanding 346.473.893 100,0 269.962.329 99,8 616.436.222 99,9
Treasury 120.679 0,0 431.082 0,2 551.761 0,1
TOTAL 346.594.572 100,0 270.393.411 100,0 616.987.983 100,0
Shares Negotiated at Bovespa 29.779.710 8,6 95.959.441 35,5 125.739.151 20,4
Shares Negotiated at NYSE 991.015 0,3 48.205.828 17,8 49.196.843 8,0

GOVERNANCE
(*) Anheuser-Busch InBev

Board of Directors
AmBev’s Board of Directors is composed of nine assists the Board of Directors with respect to the
permanent members. It is the Board of Directors that following subjects:

DISCLOSURE OF INFORMATION establishes the Company’s general strategic direction.


The board members are responsible for appointing
• submit to the Board of Directors planning proposals
for the medium and long terms;

AND GOOD PRACTICES GOVERN the executive officers and for guaranteeing that the
company’s values, ethics and culture are practiced
• analyze, propose and monitor the Company’s
annual performance objectives, as well as the
OUR RELATIONS and disseminated among the employees. budgets required to achieve such objectives;
• analyze and monitor the Company’s position by
All board members are Company stockholders and means of studies of results, market development
AmBev’s policy of relationship with investors and the market in none of them hold executive positions in the and permanent internal and external benchmarking;
general has always been based on transparency. We stand out for Company to guarantee more independence and • analyze, monitor and propose the uniformization of
adopting higher levels of Corporate Governance and our behavior autonomy among the main Governance bodies. good practices;
is grounded on ample disclosure of information on our Company. Members are elected at the General Stockholders’ • analyze and monitor the performance of the
We practice the highest standards of compliance with legal and Meetings for a three-year term, reelection being Company’s brands and innovation strategies;
regulatory provisions applied to public corporations with securities permitted. • analyze, monitor and propose subjects related to
traded in Brazil and abroad. People and Management, including recruiting
The controlling block is formed by Anheuser-Busch programs, variable compensation and dissemination
AmBev’s Governance structure is composed of the Board of InBev and FAHZ, which together hold 90.9% of the of the Company’s culture;
Directors, the Executive Board and the Audit Committee. The Company’s voting capital and 71.4% of total capital. • analyze, monitor and propose to the Board of
Board of Directors is supported by the Operations and Finance The stockholders’ agreement between them is valid Directors suggestions on significant legal, tax and
Committee and the Compliance Committee. through 2019 and gives FAHZ the right of veto on regulatory subjects;
issues related to dividends, investments, acquisitions • analyze and monitor the Company’s annual
and emission of new debts, among others. investment plan;
• analyze and monitor external opportunities for
Operations and Finance Committee growth;
The Board of Directors receives the support of the • analyze and monitor the Company’s capital
Operations and Finance Committee with the purpose structure and cash flow; and
of promoting and maintaining an ethical culture, • analyze and monitor the Company’s financial risk
competitiveness and the attainment of long-term management, as well as the budget and treasury
objectives. The Operations and Finance Committee policy.
53
Compliance Committee Audit Committee telephone number. The Listening Channel takes the Approximately R$11.2 billion in preferred shares
The Compliance Committee’s purpose is to assist the The members of the Audit Committee are elected by denunciations to an internal independent audit for (PN) and R$1.1 billion in common shares (ON) were
Board of Directors with respect to the following the stockholders at the General Meeting held once a investigation. If necessary, a judicial action is taken. negotiated in the BM&FBOVESPA.
subjects: year. The term of office is of one year and reelection All denunciations made are verified in a maximum
• operations with related parties; is permitted. The Audit Committee’s main duties are: period of eight weeks. In BM&FBOVESPA, the shares closed year 2009
• any conflict of interest situations in general; examine the actions of the administrators, check quoted at R$174.5 (PN) and R$147.5 (ON),
• the Company’s compliance with legal, regulatory their compliance with their legal and statutory duties, Disclosure Manual increasing by 80% and 82.4%, respectively, as
and statutory provisions related to operations with analyze and render an opinion on the Company’s The Board of Directors has consolidated the best compared with the 2008 closing. The index of the
related parties; financial statements. As the members are practices related to the disclosure of information to BM&FBOVESPA, IBOV, increased by 82.6%.
• the monitoring and analysis of the Company’s independent their freedom is guaranteed. None of investors in a manual that guides the conduct of the
internal controls; these members is also a member of the Board of Company’s managers and employees and the
• the monitoring and analysis of the Company’s tax Directors or of the Executive Board, and one of them negotiation of securities issued by AmBev.
profile; is the representative of the minority stockholders.

STOCKHOLDERS’
• the Company’s compliance with legal, regulatory
and statutory provisions related to competition Code of Conduct

BM&FBOVESPA REMUNERATION
behavior. The Code of Business Conduct governs the AmBev
People, who are committed to it by signing a term.
Executive Board

AND NYSE
Violations of this document may be reported to the
AmBev’s Executive Board is composed by 11 officers Ethics Committee composed by the CEO, the
with a three-year term of office and possibility of Finance, People & Management, Legal and Corporate In calendar year 2009, R$3,560.5 million were
being reelected. It is responsible for managing Relations directors and the Internal Communications
SHARES IN THE STOCK EXCHANGE distributed as dividends, including interest on
AmBev’s businesses and for submitting planning manager. capital. The amount represents 59.5% of the net
proposals for the medium and long terms to the Our shares are negotiated in the BM&FBOVESPA income for the year. In 2009, the company did not
Board of Directors. The officers are experienced The Code of Conduct is accessible to all of the (codes AMBV3 and AMBV4) and in the New York negotiate shares through the repurchase program.
professionals who know the markets where we Company’s employees, who are trained in the AmBev Stock Exchange – NYSE, as American Depositary
operate and have been with AmBev for about ten Culture against corruption of any nature. For Receipts (ADRs), with the codes ABV and ABVc. On
years on average. denunciations – with anonymity guaranteed – there is December 31, 2009, the free float was 29% of which
a Listening Channel that has e-mail, site and a 0800 20% in the BM&FBOVESPA and 9% in the NYSE.

AMBV x Bovespa ABV x NYSE


IBOV SPX

AMBV3 ABV.C

AMBV4 ABV
55 In 2009
1. João Maurício Giffoni de Castro Neves – AmBev’s CEO
In 2010
1. João Maurício Giffoni de Castro Neves – AmBev’s CEO
Board of Directors
Co-Presidents and Members of the
Audit Committee
Permanent Members
2. Bernardo Pinto Paiva – Quinsa’s President 2. Bernardo Pinto Paiva – Quinsa’s President Board of Directors Álvaro Antônio Cardoso de Souza

CHAMPION 3. Marcio Fróes Torres – Labatt’s President


4. Ricardo Tadeu de Almeida Cabral Soares – Sales Director
5. Carlos Eduardo Klützenschell Lisboa – Marketing Director
3. Bary Benun – Labatt’s President
4. Ricardo Tadeu de Almeida Cabral Soares – Sales Director
5. Carlos Eduardo Klützenschell Lisboa – Marketing Director
Victório Carlos de Marchi
Carlos Alves de Brito
Aloísio Macário Ferreira de Souza
Celso Jacometti

LEADERSHIP
6. Nelson José Jamel – Finance and Investor Relations Director 6. Nelson José Jamel – Finance and Investor Relations Director Members of the Board of Directors Substitute Board Members
7. Milton Seligman – Corporate Relations Director 7. Milton Seligman – Corporate Relations Director Marcel Herrmann Telles Adair Tieppo
8. Michel Dimitrios Doukeris – Soft Drink Director 8. Nicolas Ernesto Bamberg – Industrial Director Roberto Moses Thompson Motta Ary Waddington
9. Nicolas Ernesto Bamberg – Industrial Director 9. Pedro de Abreu Mariani – Legal Director José Heitor Attilio Gracioso Emanual Sotelino Schifferle
10. Pedro de Abreu Mariani – Legal Director 10. Marcio Fróes Torres – People & Management Director Roberto Herbster Gusmão
11. Olivier Lambrecht – People & Management Director 11. Ricardo Manuel Frangatos Pires Moreira – HILA-ex and Soft Drink Vicente Falconi Campos
12. Ricardo Manuel Frangatos Pires Moreira – HILA-ex Director Director Luis Felipe Pedreira Dutra Leite
13. Rodrigo Figueiredo de Souza – Logistics Director 12. Rodrigo Figueiredo de Souza – Logistics Director Luiz Fernando Ziegler de Saint
14. Renato Nahas – IT and Shared Services Director 13. Renato Nahas – IT and Shared Services Director Edmon
57
Management Report

Message to Shareholders

2009 was a good year for AmBev overall, despite market uncertainties in the beginning of the year for most of the regions
where we operate. Brazil had better than expected performance triggered by a positive macroeconomic environment and
market share gains in both the beer and CSD&Nanc1 markets. Quinsa also delivered strong results despite weak industry
conditions, while Canada faced a more challenging competitive scenario and market weakness, thus delivering flattish results.

Consolidated EBITDA1 grew 12.3% in 2009 reaching R$10,361.1 million, with 5.1% growth in consolidated volumes.
Revenue per hectoliter growth of 5.7% combined2 with costs per hectoliter growth of only 0.7% and SG&A increase of 15.8%
mainly due to higher market investments and personnel related expenses, resulted in a 50 bps improvement in EBITDA

Financial
margin for the year.

In Brazil, better weather, a later carnival and our focus on innovation impacted our Beer business, resulting in volume growth
of 9.9% and a 10.9% in EBITDA in 2009, with a margin decline of 70 basis points. Meanwhile, our CSD&Nanc business

Statements
delivered volume growth of 8.1% driven by good performances in terms of pricing and industry growth. CSD&Nanc EBITDA
grew 18.6% in the period, with a margin expansion of 280 basis points.

João Castro Neves, AmBev’s Chief Executive Officer (CEO), says: “We are very pleased with our performance in 2009. Our
normalized EBITDA grew double-digits, added to volume growth of 5.1% against 2008. In a year of a significant increase in
taxes in Brazil and during which most countries have faced volume decline versus last year, I am sure that the quality of our
people and our brands made the difference and we will work hard to maintain our path of growth with profitability”.
Summary Despite the challenging environment in the countries where it operates, Quinsa had strong results in the year, both for Beer
and CSD&Nanc. Poor industry performance resulted in volume decrease of 3.9%. However, efficient revenue management
58 Management Report and significant fixed cost savings resulted in a 21.4% growth in EBITDA with margin expansion of 220 bps. “The quality of
69 Independent Auditors Report our brands and our people, strong revenue management and cost savings were key to support strong EBITDA growth in the
entire region” says Bernardo Paiva, Quinsa’s CEO.
70 Fiscal Council Opinion
71 Balance Sheets EBITDA for our North America business was stable in the period despite the strong rise in production costs. Good revenue
72 Consolidated Income Statements management together with a positive year in fixed cost savings and efficiency gains contributed significantly our EBITDA. “We
had a challenging year as a result of poor industry volumes, but thanks to our strategy of concentrating resources on focus
73 Changes in Shareholders
Equity Statements brands we were able to keep our EBITDA stable”, says Bary Benun, President for Labatt.
74 Comprehensive Income and
Expenses Statements AmBev operating cash flow reached R$8.7 billion, growing by 23.7% in the year thanks not only to our EBITDA performance
75 Cash Flow Statements
but also due to our improved results on working capital management. “Our strong performance in 2009 led to a lower net
indebtedness and an even more solid financial position, which supported last December’s review by
76 Explanatory Notes Standard & Poor’s Ratings Services on our long-term counterparty credit rating to BBB+”, says AmBev’s CFO Nelson Jamel.
We remain committed to finding the best way to create value for our shareholders. In 2009, we paid out R$3,560.5 million
in dividends, including interest on own capital.

João Castro Neves, AmBev’s CEO, says: “Our results in 2009 demonstrate we are in the right direction. We focused on
maintaining world-class efficiency, which drives every part of our production, supply, planning and sales cycle and which
helps us turn non-working money into working money. By capturing these savings we have been able to invest more in
connecting with consumers and winning preference among the marketplace in a profitable way – our cost-connect-win
approach. All these achievements are the result of the commitment and the quality of our people, who are our main assets
and who have a constant drive to overperform the industry with outstanding execution, despite challenging conditions in
many of the markets where we operate”.

1. Soft Drinks and non-carbonated beverages


2. Earnings befor Interests, Taxes, Depreciation and Amortization
3. Comparisons, otherwise specified, refers to 2009 versus 2008
59
Overview of Companhia de Bebidas das Américas – AmBev Environment

With operations in 14 countries of the Americas, AmBev is the world’s fifth largest brewer and the leader in Latin America. AmBev develops its economic activities in an eco-efficient manner by recycling and optimizing our use of resources. At the
AmBev’s operations consist of the production and sales of beer, soft drinks, other non-carbonated beverages and malt and are same time AmBev searches for increased competitiveness in beverage production, it uses technologies, raw materials and
divided into three business segments: processes to minimize its environmental impact. Thus, the Company establishes eco-efficiency indicators which are
systemically monitored for instance, we are a reference in the rational use of water. In 2009 our Curitiba (PR), Goiânia (GO)
• Brazil business unit, represented by sales of (i) beer (“Beer Brazil”); (ii) soft drinks and non-carbonated beverages , Camaçari (BA) and Brasília (DF), units stood out for using 3.23, 3.46, 3.46 and 3.50 liters of water, respectively, for the
(CSD&Nanc); and (iii) malt and by-products; production of one liter of beer. In the production of soft drinks, we highlight the Jundiaí (SP) and Sapucaia (RS) plants that
• Hispanic Latin America (HILA), divided in two businesses: (i) Quinsa, comprised of operations in Argentina, Bolivia, Chile, used 1.59 and 1.68 liters of water for the production of 1 liter of soft drinks, respectively. The reduction in water consumption
Paraguay and Uruguay, and (ii) Hila excluding Quinsa (Hila-Ex), comprised of operations in El Salvador, Ecuador, Guatemala, in 2009 saved 2,4 billion liters of water, which could supply a population of 450,000 inhabitants for one month. Among the
Nicaragua, Peru, Dominican Republic and Venezuela; and initiatives for water management, in 2009 a program was rolled out in March in observation of the United Nations World Water
• North America, represented by Labatt Brewing Company Limited (“Labatt”) operations, including domestic beer sales in Day. The “Water Saving Month” generated a saving of 132,000 m3 of water during the period of the program, which would
Canada and exports to the United States (“USA”). correspond to R$1,2 million in yearly savings.

AmBev’s major brands include Skol (the fourth most consumed beer in the world), Brahma, Antarctica, Bohemia, Original, Due to projects in developing alternative energy sources, 34% of our heat energy usage came from renewable sources. The
Quilmes, Labatt Blue, Brahva and Guaraná Antarctica. In addition, AmBev is PepsiCo’s largest bottler, producing, selling and CDM project (Clean Development Mechanism), developed in one of our plants was the first in the Brazilian beverage industry
distributing Pepsi products in Brazil and other Latin American countries, including Pepsi, H2OH!, Lipton Ice Tea and to be certified by UNFCCC (United Nations Framework Climate Change). 
Gatorade.
Among the initiatives aimed at energy efficiency in the productive cycle, the Company carried out in 2009 the “Energy Saving
AmBev’s credit risk as a debt issuer in domestic and foreign currency is rated investment grade according to Standard & Poor’s Day”, a campaign aimed at identifying and eliminating energy loss in our plants. Besides decrease in CO2 emissions, this
and Fitch Ratings program generated R$4,6 million in savings in the year.
  
Economic Environment We sponsored one of the largest Recycling center in Latin America and reused more than 98% of our industrial waste as by-
products, which generated revenue in 2009 of R$78,8  million in our operations in Brazil and in HILA-Ex.  We continue
In 2009 the economic environment was challenging in most countries where we operate. Brazil, AmBev’s most important developing alternatives to create value trough our waste management strategy by focusing on environmental benefits (with the
market experienced, however, an economic recovery during the year, driven by domestic demand and disposable income reduction in wasted residues) and economic benefits (with the sale of by-products). In some plants, for example, we
growth ahead of inflation which benefited the beer industry. implemented a process to use of the sludge generated as a waste at the WWTP (Wastewater Treatment Plants) as biomass to
generate calorific energy. In 2009, two plants were certified (HACCP) to produce dry yeast from the spent yeast generated as
In addition, the weather pattern during the year was better for our business in Brazil with higher average temperatures when a by product in the beer process.
compared to 2008. These factors contributed to the strong organic volume growth of Beer Brazil (+9.9%) and CSD&Nanc
(+8.1%). In Canada, volumes declined 1.2%, mainly as a result of poor beer industry. People

In Argentina, AmBev’s third largest market, we delivered another year of strong EBITDA growth despite an unstable AmBev ended 2009 with approximately 45.5 thousand employees: 32.8 thousand in Brazil and HILA-Ex, 4.9 thousand in
macroeconomic environment and weak performance of Quinsa’s volumes. Argentina, Quinsa’s main business, decreased Canada, and 7.8 thousand in our Quinsa’s countries.
organically by 1.6% for Beer and 7.4% for CSD&Nanc.
AmBev is constantly investing in the development our people. In 2009 the AmBev University (UA) offered specific trainings
Capital Expenditures (technical, behavioral and foreign language) for more than 31,543 employees and distributors, totaling more than 39,000
hours of training. In Brazil, employees also benefit from investments made by Fundação Antonio e Helena Zerrenner (FAHZ)
In 2009 AmBev made capital expenditures of R$1,306.2 million to increase capacity, purchase commercial assets and the in over 1,297 scholarships for graduation, post-graduation and technical courses.
construction of a new plant in Minas Gerais, which started operating during 2009.
FAHZ also sponsors the Vida Legal program, which encourages healthy habits, establishes preventive health measures and
Investments in Subsidiaries treatment for chronic diseases, in addition providing other benefits to our employees and their dependents, mainly medical,
hospital and dental plans.
On March 2009, we announced that, following the approval by the U.S. Department of Justice, we concluded the transaction
by which a subsidiary of KPS Capital Partners, LP had become the exclusive and perpetual licensee for Labatt branded beer Dividends and Shares
(which include primarily Labatt Blue and Labatt Blue Light) for consumption in the United States. Also on March, Quinsa
acquired from SAB Miller plc 100% of the share capital of Bebidas y Aguas Gaseosas Occidente S.R.L., the exclusive bottler AmBev’s bylaws provide for a minimum mandatory dividend of 35% of the Company’s annual net income including amounts
of Pepsi in Bolivia. paid as interest on own capital. During 2009, R$3,560.5 million in dividends were paid, including interest on own capital.
This amount represents 59.5% of the net income reported for the 2009 fiscal year. There were no share buybacks in 2009.
On April our subsidiary Cervecería Paraguaya S.A(Cervepar) signed a distribution agreement with Anheuser-Busch International,
Inc. to distribute Budweiser in Paraguay. In 2009, nearly R$11.2 billion in preferred shares and R$1.1 billion in common shares were traded on the BM&FBOVESPA.
In a year when the stock exchanges recovered from the 2008 performance and the Bovespa index increased 82.6%, our
On August we increased our participation in the equity of AmBev Dominicana from 65.8% to 100%. shares finished the year at R$174.50 preferred and R$147.50 common, 80% and 82.4% above 2008, respectively.
And on October, through our subsidiary Monthiers we increased our equity participation from 85.62% to 100% in Compañía
Cervecera AmBev Peru S.A.C.
61
Financial Highlights 2009 Brasil Consolidado

The following financial and operational information, unless otherwise stated, is presented on a consolidated basis and in
million reais, pursuant to the Brazilian accounting practices. All comparisons, unless otherwise stated, refer to 2008. Currency Organic % As %
R$ million YTD08 Scope YTD09
Translation Growth Reported Organic
This management report segregates the impact of organic changes from those arising from changes in scope or currency
translation. Scopes represent the impact of acquisitions and divestitures and the start-up or termination of activities. Volume (‘000 hl) 95,093.9 (607.8) - 8,911.8 103,397.8 8.7% 9.4%
Net Revenue 13,058.7 (39.2) - 1,612.6 14,632.1 12.0% 12.4%
• AmBev’s consolidated EBITDA reached R$10,361.1 million, growing 12.3% organically. COGS (4,181.2) 29.6 - (259.7) (4,411.3) 5.5% 6.3%
• According to ACNielsen, AmBev’s market share of the Brazilian beer market in 2009 was 68.7% (2008: 67.5%). The Beer Gross Profit 8,877.6 (9.6) - 1,352.8 10,220.8 15.1% 15.3%
Brazil segment’s volume increased 9.9%, on an organic basis, with revenue per hectoliter reaching R$158.2. Gross Margin 67.9% - - - 69.9% 190 bps 180 bps
• Our CSD&Nanc operation delivered EBITDA of R$1,254.6 million, a 48.9% margin which represents an 18.6% organic SG&A Total (3,611.8) 28.7 - (801.3) (4,384.5) 21.4% 22.4%
growth in EBITDA and 280 bps in margin.
Other operating income 309.5 0.0 - 214.1 523.6 69.2% 69.2%
• HILA-Ex delivered a negative EBITDA of R$58.4 million, representing an organic growth of R$44.3 million compared to
Normalized EBIT 5,575.2 19.1 - 765.6 6,359.9 14.1% 13.7%
2008.
Normalized EBIT Margin 42.7% - - - 43.5% 80 bps 50 bps
• Quinsa posted an EBITDA of R$1,756.2 million, a growth of 21.4% and a margin expansion of 220 basis points in the year,
reflecting strong margin growth in both the beer and CSD divisions. Normalized EBITDA 6,342.4 19.1 - 776.8 7,138.3 12.5% 12.2%
• Labatt contributed EBITDA of R$1,525.0 million driven by increase of 3.5% in Net Revenue per hectoliter through revenue Normalized EBITDA Margin 48.6% - - - 48.8% 20 bps bps
management and price increases.
HILA-Ex
financial highlights – ambev Consolidated

% As % Currency Organic % As %
R$ million YTD 08 YTD 09 R$ million YTD08 Scope YTD09
Reported Organic Translation Growth Reported Organic

Total volumes 146,962.8 154,722.3 5.3% 5.1% Volume (‘000 hl) - Total 6,424.1 -- - (25.9) 6,398.2 -0.4% -0.4%
Beer 105,016.4 110,686.5 5.4% 5.9% Net Revenue 613.2 33.3 55.3 80.2 782.1 27.5% 13.1%
CSD and NANC 41,946.4 44,035.8 5.0% 3.0% COGS (421.0) (34.6) (33.7) (0.1) (489.5) 16.3% 0.0%
Net sales 20,713.2 23,194.0 12.0% 11.1% Gross Profit 192.2 (1.3) 21.6 80.1 292.7 52.2% 41.7%
Gross profit 13,495.5 15,462.1 14.6% 13.8% Gross Margin 31.3% - - - 37.4% 610 bps 790 bps
Gross margin 65.2% 66.7% 150 bps 160 bps SG&A Total (383.6) (26.1) (33.0) (29.0) (471.7) 23.0% 7.6%
EBITDA 9,115.1 10,557.7 15.8% 15.2% Other operating income/expenses 26.1 2.0 1.5 (3.6) 25.9 -0.6% -13.9%
EBITDA margin 44.0% 45.5% 150 bps 170 bps Normalized EBIT (165.3) (25.4) (10.0) 47.5 (153.2) nm nm
Normalized EBITDA 9,174.3 10,361.1 12.9% 12.3% Normalized EBIT Margin -27.0% - - - -19.6% nm nm
Normalized EBITDA margin 44.3% 44.7% 40 bps 50 bps Normalized EBITDA (86.2) (12.4) (4.1) 44.3 (58.4) nm nm
Net Income - AmBev holders 5,119.1 5,986.0 16.9% Normalized EBITDA Margin -14.1% - - - -7.5% nm nm
Normalized Net Income - AmBev holders 5,178.3 5,789.5 11.8%
No. of share outstanding (millions) 614.0 616.4 LAS Consolidado
EPS (R$/shares) 8.34 9.71 16.5%
Normalized EPS 8.43 9.39 11.4%
Currency Organic % As %
R$ million YTD08 Scope YTD09
Note: Per share calculation is based on outstanding shares (total existing shares less shares held in treasury). Translation Growth Reported Organic
Volume (‘000 hl) 33,697.8 920.4 - (1,299.5) 33,318.7 -1.1% -3.9%
Financial Highlights by Business Segment Net Revenue 3,300.4 71.0 (54.5) 509.6 3,826.5 15.9% 15.4%
COGS (1,395.3) (43.2) 31.0 (83.3) (1,490.8) 6.8% 6.0%
The tables below show the consolidated financial highlights per business segment. The results presented refer to the 12 Gross Profit 1,905.1 27.8 (23.5) 426.4 2,335.8 22.6% 22.4%
month-periods ended on December 31, 2009 and 2008. Gross Margin 57.7% - - - 61.0% 330 bps 350 bps
SG&A Total (727.3) (16.5) 18.7 (130.0) (855.1) 17.6% 17.9%
Other operating income/expenses 24.7 0.1 10.0 (49.5) (14.7) nm nm
Normalized EBIT 1,202.5 11.4 5.2 246.9 1,466.0 21.9% 20.5%
Normalized EBIT Margin 36.4% - - - 38.3% 190 bps 160 bps
Normalized EBITDA 1,437.2 12.1 (0.5) 307.4 1,756.2 22.2% 21.4%
Normalized EBITDA Margin 43.5% - - - 45.9% 230 bps 220 bps
63
Canada Results Analysis of Financial Performance in 2009

Currency Organic % As % Net Revenues


R$ million YTD08 Scope YTD09
Translation Growth Reported Organic
Net revenues grew 11.1% in 2009 reaching R$23,194.0 million.
Volume (‘000 hl) 11,747.0 - - (139.4) 11,607.5 -1.2% -1.2%
Net Revenue 3,740.9 - 128.5 84.0 3,953.3 5.7% 2.2%
Brazil Operations
COGS (1,220.2) - (43.6) (76.7) (1,340.4) 9.9% 6.3%
Gross Profit 2,520.7 84.9 7.3 2,612.9 3.7% 0.3% Net revenues generated by AmBev’s main business unit, represented by Beer and CSD&Nanc beverages, delivered organic
Gross Margin 67.4% 0.0% 0.0% 0.0% 66.1% -130 bps -130 bps growth of 12.4%, reaching R$14,632.1 million.
SG&A Total (1,270.6) - (56.5) 18.3 (1,308.8) 3.0% -1.4% Beer
Other operating income/expenses 23.2 - (0.4) (18.4) 4.4 nm nm Net revenues from beer sales in Brazil increased organically by 12.5% in 2009, totaling R$12,064.7 million. Main drivers
Normalized EBIT 1,273.3 - 28.1 7.2 1,308.6 2.8% 0.6% that contributed to this growth were:
Normalized EBIT Margin 34.0% 0.0% 0.0% 0.0% 33.1% -90 bps -60 bps Organic beer sales volume growth of 9.9%, reflecting an increase in the industry due to favorable weather, higher income and
Normalized EBITDA 1,480.9 - 40.7 3.5 1,525.0 3.0% 0.2% the positive impact of our market share gains driven by innovations.
Normalized EBITDA Margin 39.6% 0.0% 0.0% 0.0% 38.6% -100 bps -80 bps Organic growth of 2.4% in revenue per hectoliter, which reached R$158.2. This increase was a result of a price increase in
2009, partly offset by an increase in taxes in January 2009.
CSD&Nanc
Brazilian Operations Net revenues generated by CSD&Nanc in 2009 grew 11.9%, reaching R$2,567.4 million. Main drivers that contributed to
this growth were:
Beer Brazil Results Organic sales volume growth of 8.1%, mainly driven by market growth.
An increase in revenues per hectoliter of 3.5% reaching R$94.7. This increase was positively impacted by the price
repositioning implemented during 2009, partially offset by higher taxation on sales.
Currency Organic % As %
R$ million YTD08 Scope YTD09
Translation Growth Reported Organic
HILA-Ex
Volume (‘000 hl) 69,960.9 (563.2) - - 76,277.6 9.0% 9.9%
Net Revenue 10,759.5 (35.2) - 1,340.4 12,064.7 12.1% 12.5% AmBev’s operations in HILA-Ex delivered net revenues of 13.1% in 2009, totaling R$782.1 million. The main reason for the
COGS (3,224.3) 26.6 - (214.3) (3,411.9) 5.8% 6.7% increase in revenue was the increase in revenue per hectoliter driven by prices adjustments in line with inflation.
Gross Profit 7,535.3 (8.6) - 1,126.1 8,652.8 14.8% 15.0%
Gross Margin 70.0% - 0.0% 0.0% 71.7% 170 bps 150 bps Quinsa
SG&A Total (3,095.4) 25.9 - (685.0) (3,754.4) 21.3% 22.3%
Other operating income 221.9 0.0 - 170.6 392.5 76.9% 76.9% Quinsa operations contributed with revenues of R$3,826.5 million, a growth of 15.4%. The main reason for the increased
revenues was an organic growth of 19.5% in revenues per hectoliter, reaching R$114.8, driven by prices increases and
Normalized EBIT 4,661.8 17.3 - 611.7 5,290.8 13.5% 13.1%
revenue management initiatives, together with strong performance from our premium brands, despite beer and soft drinks
Normalized EBIT Margin 43.3% - 0.0% 0.0% 43.9% 50 bps 30 bps
volume decline of 1.6% and 7.4%, respectively. When combined, volume of both categories declined 3.9%.
Normalized EBITDA 5,286.5 17.3 - 579.9 5,883.7 11.3% 10.9%
Normalized EBITDA Margin 49.1% - 0.0% 0.0% 48.8% -40 bps -70 bps North America

CSD&Nanc Brazil Results Labatt’s operations in North America contributed with R$3,953.3 million for AmBev’s consolidated revenues, a 2.2% increase
when comparing to 2008. This result is explained by increases in revenue per hectoliter of 3.5% driven by prices increase,
impacted by sales volume decrease of 1.2% in the Canadian market, resulting from beer industry decline and market share
Currency Organic % As %
R$ million YTD08 Scope
Translation Growth
YTD09
Reported Organic
loss.

Volume (‘000 hl) 25,132.9 (44.6) - 2,031.9 27,120.3 7.9% 8.1% Cost of Goods Sold
Net Revenue 2,299.2 (4.0) - 272.2 2,567.4 11.7% 11.9%
COGS (956.9) 3.0 - (45.5) (999.4) 4.4% 4.8% AmBev’s cost of goods sold in 2009 grew 5.8%, accumulating R$7,731.9 million.
Gross Profit 1,342.3 (1.0) - 226.7 1,568.0 16.8% 16.9%
Gross Margin 58.4% - - - 61.1% 270 bps 260 bps
SG&A Total (516.5) 2.7 - (116.3) (630.0) 22.0% 22.6%
Other operating income 87.6 0.0 - 43.5 131.1 49.6% 49.6%
Normalized EBIT 913.4 1.8 - 153.9 1,069.1 17.0% 16.8%
Normalized EBIT Margin 39.7% - - - 41.6% 190 bps 180 bps
Normalized EBITDA 1,055.9 1.8 - 197.0 1,254.6 18.8% 18.6%
Normalized EBITDA Margin 45.9% - - - 48.9% 290 bps 280 bps
65
Brazil HILA-Ex

The cost of goods sold in the Brazilian business unit totaled R$4,411.3 million, an organic increase of 6.3%. SG&A expenses for AmBev’s operations in HILA-Ex totaled R$471.7 million, an increase of 7.6%, primarily a result of general
Beer inflation, mainly in Venezuela, which were partially offset by gains on fixed costs.
The COGS for beer operations in Brazil rose 6.7% organically, reaching R$3,411.9 million. COGS per hectoliter presented
organic decreased of 2.9%, amounting to R$44.7. The main factors that led to this decrease were (i) better currency hedges Quinsa
; (ii) productivity initiatives; and (iii) better dilution of fixed costs.
CSD & Nanc Quinsa’s SG&A expenses were R$855.1 million, increasing 17.9% organically. This increase is mostly explained by higher
COGS for the CSD & Nanc segment in Brazil increased 4.8%, reaching R$999.4 million. The COGS per hectoliter decreased transportation and labor costs caused by inflation, additional marketing spend to support the launch of innovations, and
3.1%, totaling R$36.8, positively impacted by gains through our currency hedging contracts and lower PET prices, which higher personnel related costs.
more than offset the effects of inflation on labor costs and higher sugar hedges.
North America
HILA-Ex
Sales, General and Administrative expenses from Labatt totaled R$1,308.8 million, almost flat compared to 2008, result
The COGS in AmBev’s operations in Northern Latin America were flat when compared to 2008, achieving R$489.5 million. of focus on fixed cost reduction as a way to reduce pressure on cost on year’s result.
The main effect is higher commodity prices offset by productivity gains.
Other Operating Income, net
Quinsa
Other operating income in 2009 represented a net gain of R$539.3 million compared to R$383.5 million in 2008.
Quinsa’s COGS totaled R$1,490.8 million in 2009, representing a 6.0% increase which led to an organic increase below The breakdown of the main items is provided below: 
inflation of 9.9% in COGS/hl, of which 9.4% in beer and 10.9% in CSD&Nanc. The main reasons for this increase were (i) – Gain of R$303.7 related to government grants as a result of fiscal incentives granted by some Brazilian States with respect
higher commodity prices, (ii) general inflation and higher labor costs, mainly in Argentina, both partially offset by higher to a value added tax in sales (ICMS);
productivity. – Gain of R$127.2 related to tax credits recovered from previous years.

North America Other Operating income, net

Labatt’s cost of goods sold in 2009 was R$1,340.4 million, a 6.3% organic increase. This increase is mainly due to (i) higher
Aluminum and USD Hedge rates in Canada, (ii) lower dilution costs and (iii) higher import costs. R$ million YTD 09 YTD 08
Government grants 303.7 238.3
Other tax credits 127.2 58.7
Gross Profit (Additions to)/Reversals of provisions 14.6 (29.1)
Net gain on disposal of property, plant and equipment and intangible assets 29.8 46.6
AmBev’s gross profit totaled R$15,462.1 million in 2009, a 13.8% organic increase. Other income 64.0 69.0
539.3 383.5
Sales, General and Administrative Expenses (SG&A)

AmBev’s SG&A expenses totaled R$7,020.1 million in 2009, a 15.8% organic increase. The evolution of expenses in each Special Items
business unit is exposed below.
Special items totaled R$196.6 million income in 2009, compared to R$59.2 million special losses in 2008, primarily due
Brazil
to gains from the perpetual license of the Labatt brands in the USA.
SG&A expenses in Brazil totaled R$4,384.5 million in 2009, increasing 22.4% organically.
Beer
SG&A expenses reached R$3,754.4 million, presenting an organic growth of 22.3%. The main elements that resulted in
higher operating expenses were:
– volume growth; R$ million YTD 09 YTD 08
– higher accruals for variable compensation; Restructuring (42.8) (20.6)
– market investments to support the launch of innovations throughout the year and, Gain from perpetual license for Labatt brands in the USA 239.4 -
– general inflation. Merger and acquisition activities (M&A) - (17.1)
CSD & Nanc Disputes - (21.5)
SG&A expenses for the CSD & Nanc segment totaled R$630.0 million, an organic increase of 22.6%. The main elements 196.6 (59.2)
that generated higher operating expenses were inflation, higher accruals for variable compensation and market investments.
Net Financial Results

Our financial result was an expense of R$982.1 million, compared to an expense in 2008 of R$1,190.8 million. The table
below demonstrates the main items that generated financial gains and losses in the Company’s financial result:
67
Breakdown of Net Financial Results Employees and Management Profit Sharing

R$ million YTD 09 YTD 08 In 2009, expenses related to the employee and management profit sharing totaled R$439 million. Profit sharing is a key part
Interest income 169.3 89.1 of the Company’s variable compensation policy, pursuant to which more than 20,000 employees have a significant portion of
Interest expenses (812.5) (1,200.5) their compensation tied to the achievement of performance targets.
Gains (losses) on derivative instruments (167.6) 26.2
Gains/(losses) on non-derivative instruments 2.6 - Minority Interest
Taxes on financial transactions (48.5) (64.0)
Other financial expenses, net (125.5) (41.6) Minority interest totaled R$2.3 million compared to R$71.8 million in 2008. The main reason for this variation was the
Net Financial Results (982.1) (1,190.8) reversal of the provision for minorities, calculated over some subsidiaries of our HILA-Ex operations, which used to have net
liabilities until Q4 2008.
The table below details AmBev’s consolidated debt profile:
Net Income
December 2009 December 2008
Debt Breakdown Current Non-current Total Current Non-current Total AmBev’s net income was R$5,986.1 million, a 16.9% increase compared to 2008. Earnings per share was R$9.71,
Local Currency 359.9 2,111.7 2,471.6 2,883.2 1,579.7 4,462.9 representing a 16.5% increase. Excluding the impact of new accounting practices and amortization of goodwill this number
Foreign Currency 441.2 4,348.5 4,789.7 705.0 5,489.9 6,194.9 falls to R$9.39, an 11.4% increase.
Consolidated Debt 801.1 6,460.2 7,261.2 3,588.2 7,069.6 10,657.8
Cash and Equivalents 4,042.9 3,298.9 Reconciliation between EBITDA and Net Income
Short-Term Investiments - 0.1
Net Debt 3,218.3 7,358.9 Both EBITDA and EBIT are measures utilized by the AmBev’s management to demonstrate its performance.
AmBev’s total indebtedness decreased R$3,396.5 million compared to 2008, while its cash and cash equivalents increased
EBITDA is calculated by excluding from Net income the following items: (i) Minority Interest; (ii) Income tax expense; (iii)
R$744 million, highlighting the Company’s strong cash generation in 2009. As a result, there was a decrease of R$4,140.4
Share of results of associates; (iv) Net Financial Results; (v) Special Items; (vi) Depreciation & Amortization. EBIT is EBITDA
million in AmBev’s net debt. We estimate that the ratio of net debt to accumulated EBITDA over the past 12 months is 0.39x.
minus depreciations and amortizations.
Provision for Income tax and Social Contribution
EBITDA and EBIT are not accounting measures utilized in accounting practices neither in Brazil nor in the United States of
America (US GAAP). They do not represent the cash flow for the presented periods and should not be considered as an
Our weighted nominal tax rate was 32.5% compared to 32.7% in 2008. The effective tax rate was 26.9% compared to last
alternative to Net Income as a measure of operational performance nor as an alternative to cash flow as a measure of liquidity.
year’s rate of 21.8%. Total expense on income tax for 2009 was R$2,208.1 million.
EBITDA and EBIT do not have a standard calculation method and our definition of EBITDA and EBIT may not be comparable
to other companies’ definition of EBITDA and EBIT.
Income Tax and Social Contribution

Reconciliation - Net Income to EBITDA YTD 09 YTD 08


R$ million YTD 09 YTD 08
Net Income - AmBev holders 5,986.0 5,119.1
Profit before tax 8,196.5 6,638.0
Adjustment on taxable basis Minority interest 2.3 71.8
Non-taxable net financial and other income (650.9) (355.8) Income tax expense 2,208.1 1,447.2
Non-taxable intercompany dividends - (0.2) Income Before Taxes 8,196.5 6,638.0
Goverment grant related to sales taxes (263.4) (238.3) Share of results of associates (0.7) (2.3)
Hedge Commodities Result 348.0 (34.3) Net Financial Results 982.1 1,190.8
Expenses non-deductible for tax purposes 177.5 177.6 Special items 196.6 (59.2)
7,807.7 6,186.9 Normalized EBIT 8,981.3 7,885.7
Aggregated weighted nominal tax rate 32.5% 32.7% Depreciation & Amortization 1,379.8 1,288.6
Taxes – nominal rate (2,540.6) (2,022.5) Normalized EBITDA 10,361.1 9,174.3
Adjustment on taxes expenses
Goverment grant on income tax 198.5 134.7
Tax savings from tax credits (interest attributed to shareholders’ equity) 346.8 337.4
Tax savings from goodwill amortization on tax books 142.8 174.0
Change in tax rate - 6.1
Dividends withholding tax (130.8) (71.6)
Losses recognized in operations abroad, non- deductible (47.5) (40.7)
Other tax adjustment (177.3) 35.3
Expense on income tax (2,208.1) (1,447.2)
Effective tax rate 26.9% 21.8%
69
Relationship with independent auditors financial statements taken as a whole.

Our policy in relation to our independent auditors when providing services not connected with external audit is based on 3. In our opinion, the aforementioned consolidated financial statements present fairly, in all material respects, the
principles that preserve the auditor’s independence. consolidated financial position of Companhia de Bebidas das Américas – AmBev and its subsidiaries as of December
31, 2009 and 2008, and the consolidated results of its operations, its consolidated comprehensive income and
These principles are defined as follows:
expenses, changes in its consolidated equity and its consolidated cash flows for the years then ended, in conformity
(a) The auditor must not audit his/her own work; with International Financial Reporting Standards – IFRS, as issued by the International Accounting Standards Board
(b) The auditor must not perform managerial functions; and – IASB.
(c) The auditor must not advocate the interests of clients.

We have adopted pre-approval policies and procedures under which all audit and non-audit services provided by 4. Accounting practices adopted in Brazil vary, in certain significant respects, from International Financial Reporting
independent auditors retained by AmBev and its subsidiaries  must be pre-approved by the Conselho Fiscal (Fiscal Standards – IFRS as issued by the International Accounting Standards Board – IASB. Information relating to the
Council), which performs the duties of an audit committee for the purposes of the Sarbanes-Oxley Act of 2002, in nature and effect of such differences is presented in Note 33 to the consolidated financial statements.
accordance with Rule 10A-3(c). The Conselho Fiscal adopts a list of services and amount limits for contracting for each
independent auditor  under terms included in a Basic List, which is in turn approved by our Board of Directors. Any
services provided from such List are deemed “pre-approved” for purposes of the Sarbanes-Oxley Act of 2002. On a 5. Our examinations were conducted with the purpose of issuing an opinion on the consolidated financial statements
quarterly basis, the Board of Directors and the Conselho Fiscal will receive from the Chief Financial Officer a summary taken as a whole. The consolidated statements of value added, included in Note 35 to the consolidated financial
report on the progress of the pre-approved services rendered and the corresponding fees duly authorized. Any services statements, represent additional information to those statements, which is not required under International Financial
which are not included in the Basic List require a prior favorable opinion of the Conselho Fiscal and the approval of the Reporting Standards – IFRS, as issued by the International Accounting Standards Board – IASB. This additional
Board of Directors. Our policy also contains a list of services which cannot be rendered by our external auditors. This
information was submitted to the same audit procedures applied to the consolidated financial statements and, in our
policy is annually revised by the Board of Directors, at the suggestion of the Conselho Fiscal.
opinion, is fairly presented, in all material respects, in relation to the consolidated financial statements for the years
Financial information on Companhia de Bebidas das Américas - AmBev presented herein are in compliance with the ended December 31, 2009 and 2008, taken as a whole.
criteria of the Brazilian corporate legislation, from the financial information audited. Non-financial information, such as
other operating information, were not audited by independent auditors.
São Paulo, March 1, 2010
In attendance to article 25, 1st paragraph, items V e VI, from Normative Statement CVM 480/09, the CEO and Investor
Relations Director declare that they revised, discussed and agree with financial statements and the opinions expressed KPMG Auditores Independentes Guilherme Roslindo Nunes
on independent auditors opinion. CRC 2SP014428/O-6 Accountant CRC 1SP19563/O-1

Independent auditors’ report (a free translation from the original in Portuguese)

To
The Board of Directors and Shareholders of
Companhia de Bebidas das Américas - AmBev
São Paulo - SP Opinion of the “Conselho Fiscal”

The “Conselho Fiscal” of Companhia de Bebidas das Américas - AmBev (“Company”), persuant to its responsibilities set forth in
1. W
 e have examined the accompanying consolidated balance sheets of Companhia de Bebidas das Américas - AmBev
the Company´s By-laws, in its Charter and in Article 163 of Law No. 6,404/76, examined: (i) the unqualified report issued by
and its subsidiaries (“the Company”) as of December 31, 2009 and 2008, and the related consolidated statements KPMG AUDITORES INDEPENDENTES, and (ii) the Company´s performance report presented by its Investor Relations Manager,
of income, comprehensive income and expenses, changes in equity and cash flows for the years then ended, prepared with the presence of the Chief Financial Officer and Investor Relations Officer. Based on the documents submitted for review and
in accordance with International Financial Reporting Standards – IFRS as issued by the International Accounting on the clarifications presented, the undersigned members of the “Conselho Fiscal” recommended the approval of the Annual
Standards Board – IASB, under the responsibility of the Company’s Management. Our responsibility is to express an Report and the Financial Statements for the fiscal year ended December 31, 2009 at the Shareholders’ Meeting of the Company
and the profit destination and dividends and interest on shareholders’ equity distribution as disclosed on the financial statements.
opinion on these consolidated financial statements.
São Paulo, March 1, 2010.
2. O
 ur examinations were conducted in accordance with auditing standards generally accepted in Brazil and included: Álvaro Antônio Cardoso de Souza
(a) planning of the audit work, considering the materiality of the balances, the volume of transactions and the Celso Clemente Giacometti
Aloisio Macário Ferreira de Souza
accounting systems and internal controls of the Company; (b) verification, on a test basis, of the evidence and records
Emanuel Sotelino Schifferle (Alternate Member)
which support the amounts and accounting information disclosed; and (c) evaluation of the most significant accounting Ary Waddington (Alternate Member)
policies and estimates adopted by the Company’s Management, as well as the presentation of the consolidated Adair Tieppo (Alternate Member)
71
Consolidated balance sheets: CONSOLIDATED FINANCIAL STATEMENTS

As at December 31, 2009 and 2008 (Expressed in millions of Brazilian Reais) Consolidated Income Statements: Years ended December 31, 2009 and 2008

Assets Note 2009 2008 (Expressed in millions of Brazilian Reais) Note 2009 2008
Non-current assets Net sales 23,194.0 20,713.2
Property, plant and equipment 12 6,595.1 7,304.6 Cost of sales (7,731.9) (7,217.7)
Goodwill 13 17,527.5 17,912.4 Gross profit 15,462.1 13,495.5
Intangible assets 14 1,932.6 2,492.9 Sales and marketing expenses (5,542.0) (4,956.3)
Investments in associates 24.3 30.4 Administrative expenses (1,478.1) (1,037.0)
Investment securities 15 246.9 317.4 Other operating income/(expenses) 6 539.3 383.5
Deferred tax assets 16 1,368.5 1,817.8 Special items 7 196.6 (59.2)
Employee benefits 24 13.7 19.9 Income from operations 9,177.9 7,826.5
Trade and other receivables 18 2,089.3 2,624.2 Finance cost 10 (1,348.5) (1,447.6)
29,797.9 32,519.6 Finance income 10 366.4 256.8
Current assets Net finance cost 10 (982.1) (1,190.8)
Investment securities 15 73.3 0.1 Share of results of associates 0.7 2.3
Inventories 17 1,488.1 2,018.1 Income before income tax 8,196.5 6,638.0
Taxes receivable 986.2 479.7 Income tax expense 11 (2,208.1) (1,447.1)
Trade and other receivables 18 3,652.5 3,428.7 Net income 5,988.4 5,190.9
Cash and cash equivalents 19 4,042.9 3,298.9 Attributable to:
Assets held for sale 20 60.2 67.9 Equity holders of AmBev 5,986.1 5,119.1
    10,303.1 9,293.4 Minority interest 2.3 71.8
Total assets   40,101.0 41,813.0 Basic earnings per share – preferred 22 10.25 8.79
Basic earnings per share – common 22 9.32 7.99
The accompanying notes are an integral part of the consolidated financial statements. Diluted earnings per share– preferred 22 10.23 8.78
Diluted earnings per share– common 22 9.30 7.98
Equity and liabilities Note 2009 2008
Equity The accompanying notes are an integral part of the consolidated financial statements.
Issued capital 6,832.1 6,602.0
Reserves (1,365.6) 321.5
Retained earnings 16,550.9 13,864.0
Equity attributable to equity holders of AmBev 22,017.4 20,787.5
Minority interests 278.7 224.1
278.7 224.1
Non-current liabilities
Interest-bearing loans and borrowings 23 6,460.2 7,069.6
Employee benefits 24 767.9 784.3
Deferred tax liabilities 16 502.2 821.2
Trade and other payables 27 663.6 626.4
Provisions 26 919.3 962.9
  9,313.2 10,264.3
Current liabilities    
Bank overdrafts 19 18.6 18.8
Interest-bearing loans and borrowings 23 801.1 3,588.2
Income tax and social contribution 1,295.9 680.8
Trade and other payables 27 6,279.9 6,147.5
Provisions 26 96.2 101.8
8,491.7 10,537.1
Total equity and liabilities 40,101.0 41,813.0

The accompanying notes are an integral part of the consolidated financial statements.
73
Consolidated statements of changes in equity: Consolidated statements of comprehensive income and expenses:

The table below presents the changes in the consolidated shareholders’ equity for the years ended December 31, 2009 Years ended December 31, 2009 and 2008
and 2008:
(Expressed in millions of Brazilian Reais) 2009 2008
(Expressed in millions of Brazilian Reais) Attributable to equity holders of AmBev Net income for the year 5,988.4 5,190.9
Capital Treasury
Share-
Translation
Cash Actuarial Results on
Retained Minority Total Exchange differences on translation of foreign operations (gains/ (losses)) (1,567.0) 1,192.9
based flow gains/ treasury Total
Stock shares reserves earnings interest Equity
payments hedge (losses) shares Actuarial gains and (losses) (82.6) (26.8)
As per December 31,2008 6,602.0 (109.3) 151.7 687.2 105.4 (529.6) (93.2) 13,973.3 20,787.5 224.1 21,011.6 Cash flow hedges - gains / (losses)
Result of the year - - - - - - - 5,986.1 5,986.1 2.3 5,988.4 Recognized in equity (75.5) 12.5
Comprehensive income and expenses Removed from equity and included in profit or loss (232.4) 190.7
Currency translation reserve - - - (1,544.2) - - - - (1,544.2) (22.8) (1,567.0) Removed from equity and included in the initial cost of inventories - 4.1
Cash flow hedge – gains / (losses) - - - - (119.3) - - - (119.3) (0.5) (119.8) Deferred Income Tax variance in equity and other movements 188.1 (140.0)
Actuarial gains and (losses) - - - - - (86.8) - - (86.8) 4.2 (82.6) Net income / (expense) recognized directly in equity (1,769.4) 1,233.4
Total comprehensive income and expenses - - - (1,544.2) (119.3) (86.8) - 5,986.1 4,235.8 (16.8) 4,219.0 Total comprehensive income and expenses 4,219.0 6,424.3
Shares issued 230.1 - - - - - - (145.1) 85.0 - 85.0 Attributable to:
Capital increase in subsidiary - - - - - - - - - 77.5 77.5 Equity holders of Ambev 4,235.8 6,359.0
Dividends - - - - - - - (3,301.7) (3,301.7) (58.6) (3,360.3) Minority interests (16.8) 65.3
Share-based payments - - 82.4 - - - - - 82.4 - 82.4

Treasury shares - 61.5 - - - - (19.1) - 42.5 - 42.5 The accompanying notes are an integral part of the consolidated financial statements.
Monetary restatement gains/losses - - - - - - - 64.2 64.2 61.8 126.0

Other - - - - - - - 21.7 21.7 (9.3) 12.4

As per December 31,2009 6,832.1 (47.7) 234.1 (857.0) (13.9) (616.4) (112.3) 16,598.5 22,017.5 278.7 22,296.1

The accompanying notes are an integral part of the consolidated financial statements.

Consolidated statements of changes in equity (continued):

(Expressed in millions of Brazilian Reais) Attributable to equity holders of AmBev

Share- Cash Actuarial Results on


Capital Treasury Translation Retained Minority Total
based flow gains/ treasury Total
Stock shares reserves earnings interest Equity
payments hedge (losses) shares

As per December 31,2007 6,105.2 (1,158.9) 118.4 (508.2) 38.3 (507.0) (86.1) 14,118.3 18,120.0 506.7 18,626.7

Result of the year - - - - - - - 5,119.1 5,119.1 71.8 5,190.9

Comprehensive income and expenses

Currency translation reserve - - - 1,195.4 - - - - 1,195.4 (2.5) 1,192.9

Cash flow hedge – gains / (losses) - - - - 67.1 - - - 67.1 0.2 67.3

Actuarial gains and (losses) - - - - - (22.6) - - (22.6) (4.2) (26.8)

Total comprehensive income and expenses - - - 1,195.4 67.1 (22.6) - 5,119.1 6,359.0 65.3 6,424.3

Shares issued 496.8 - - - - - - (441.1) 55.7 - 55.7

Dividends - - - - - - - (3,187.5) (3,187.5) - (3,187.5)

Share-based payments - - 44.0 - - - - - 44.0 (1.1) 42.9

Treasury shares - 1,049.6 (10.7) - - - (7.1) (1,641.9) (610.0) - (610.0)

Purchase of minority interests - - - - - - - - - (357.4) (357.4)

Other - - - - - - - 6.3 6.3 10.6 16.9

As per December 31,2008 6,602.0 (109.3) 151.7 687.2 105.4 (529.6) (93.2) 13,973.3 20,787.5 224.1 21,011.6

The accompanying notes are an integral part of the consolidated financial statements.
75
Consolidated cash flow statements: Notes to the consolidated financial statements
Years ended December 31, 2009 and 2008
Years ended December 31, 2009 and 2008 (Expressed in millions of Brazilian Reais)
Amounts expressed in millions of Brazilian Reais, or as indicated

2009 2008 1. CORPORATE INFORMATION


Net income 5,988.4 5,190.9
Depreciation, amortization and impairment 1,376.5 1,290.7 Companhia de Bebidas das Américas - AmBev (referred to as “Company” or “AmBev” or “Parent Company”), headquartered
Impairment losses on receivables and inventories 74.7 56.0 in São Paulo, produces and sells beer, draft beer, soft drinks, other non-alcoholic beverages and malt, either directly or by
Additions/(reversals) in provisions and employee benefits 119.9 190.8 participating in other companies in Brazil and elsewhere in the Americas.
Net financing cost 982.1 1,190.8 The Company maintains an agreement with PepsiCo International, Inc. (“PepsiCo”) to bottle, sell and distribute Pepsi products
Other non-cash items included in the net income (30.1) 7.8 in Brazil and in other Latin American countries, including Lipton Ice Tea, Gatorade, H2OH!, Propel and Frutzzz.
The Company maintains a licensing agreement with Anheuser-Busch, Inc., through its subsidiary Labatt Brewing Company
Loss/(gain) on sale of property, plant and equipment and intangible assets (27.5) (20.0)
Limited (“Labatt Canada”), to produce, bottle, sell and distribute Budweiser products in Canada. In addition, the Company
Loss/(gain) on assets held for sale (2.3) (26.6)
and certain of its subsidiaries produce and distribute Stella Artois under license of Anheuser-Busch InBev S.A./N.V. (“AB
Equity-settled share-based payment expense 134.7 57.8
InBev”) in Brazil, Argentina, Canada, and other countries and, by means of a license granted to AB InBev, it distributes Brahma
Income tax expense 2,208.1 1,447.2 in certain countries of Europe, Asia and Africa.
Share of result of associates (0.7) (2.3) The Company’s shares are traded on the São Paulo Stock Exchange – BM&F-BOVESPA and on the New York Stock Exchange
Cash flow from operating activities before changes in working capital and use of provisions 10,823.8 9,383.1 – NYSE, as American Depositary Receipts - ADRs.
Decrease/(increase) in trade and other receivables (398.6) (202.5)
Decrease/(increase) in inventories 190.4 (395.3) Main events that took place in 2009:
Increase/(decrease) in trade and other payables (98.8) 710.9
Cash generated from operations 10,516.8 9,496.2 (i) Purchase of minority interest in AmBev Company SA
Interest paid (1,165.0) (976.9) On October 2, 2009, the Company, through its subsidiary Monthiers SA (“Monthiers”), increased its equity participation in
AmBev Company SA, from 85.62% to 100%, registering a goodwill equivalent to R$ 33.7 at December 31, 2009. AmBev
Interest received 158.6 92.6
Company owns 99.99% of the shares issued by its subsidiary Compañía Cervecera AmBev Peru S.A.C.
Income tax paid (813.3) (1,579.3)
Cash flow from operating activities 8,697.1 7,032.6 (ii) Acquisition of minority shares of Compañía Cervecera AmBev Dominicana, C. por A. (“AmBev Dominicana”)
Proceeds from sale of property, plant and equipment 88.5 53.9 On August 26, 2009, the Company, through its subsidiary Monthiers S.A., increased its participation in the equity of AmBev
Proceeds from sale of intangible assets - 18.1 Dominicana from 65.8% to 100%, registering a goodwill equivalent to R$ 90.1 at December 31, 2009.
Repayments of loans granted 1.5 0.7
Acquisition of subsidiaries, net of cash acquired (44.5) - (iii) Goldensand - Comércio e Serviços, Sociedade Unipessoal Lda. (“Goldensand”) – Merger with AmBev.
Purchase of minority interests (88.9) (691.9) On April 28, 2009, in order to simplify  AmBev’s structure and  to reduce  costs   in both  companies, the subsidiary
Acquisition of property, plant and equipment (1,306.2) (1,782.0) Goldensand was merged  into AmBev. The goodwill amortization recorded by AmBev in its tax books, is being, after the merger,
Acquisition of intangible assets (132.6) (175.3) considered deductible for tax purposes pursuant to the legislation in force. 
Net proceeds/(acquisition) of debt securities (79.6) 231.4
(iv) Distribution of Budweiser beer – Cervejaria Paraguaya (“Cervepar”)
Net proceeds/(acquisition) of other assets 10.0 131.0
The subsidiary Cervejaria Paraguaya (Cervepar) signed in April 2009 a distribution agreement with Anheuser-Busch International,
Cash flow from investing activities (1,551.8) (2,214.1)
Inc. to distribute Budweiser beer in Paraguay.
Proceeds from the issue of Shares capital 85.0 55.7
Proceeds from borrowings 1,291.6 6,502.8 (v) Quilmes – Aquisition of Bebidas y Aguas Gaseosas Occidente S.R.L.
Proceeds/repurchase of treasury shares 34.5 (600.6) The subsidiary Quilmes Industrial Société Anonyme (“Quinsa”) acquired from SAB Miller plc, in March 2009, 100% of the
Repayment of borrowings (3,779.7) (6,545.4) share capital of Bebidas y Aguas Gaseosas Occidente S.R.L., the exclusive bottler of Pepsi in Bolivia. This transaction
Cash net finance costs other than interests 7.8 (605.7) amounted to approximately US$ 27.0, equivalent to R$ 47.0 at December 31, 2009 (R$ 44.5 on the transaction date).
Payment of finance lease liabilities (7.7) (10.8)
Dividends paid (3,560.5) (2,801.8) (vi) New licensee for the Labatt family beers in the United States
Cash flow from financing activities (5,929.0) (4,005.8) On March 13, 2009, the Company announced that, following the approval by the US Department of Justice, it had concluded
Net increase/(decrease) in cash and cash equivalents 1,216.3 812.7 the transaction disclosed on February 23, 2009, through which a subsidiary of KPS Capital Partners, LP has become the
exclusive and perpetual licensee for Labatt branded beer (which includes primarily Labatt Blue and Labatt Blue Light) for the
Cash and cash equivalents less bank overdrafts at beginning of year 3,280.0 2,240.9
United States.
Effect of exchange rate fluctuations (472.0) 226.5
The consolidated financial statements were approved by the Board of Directors on March 1, 2010.
Cash and cash equivalents less bank overdrafts at end of year 4,024.3 3,280.0

The accompanying notes are an integral part of the consolidated financial statements.
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2. STATEMENT OF COMPLIANCE (c) Foreign Currencies

The consolidated financial statements have been prepared in accordance with International Financial Reporting Standards Foreign currency transactions
(“IFRS”) issued by the International Accounting Standards Board (“IASB”). AmBev has not early adopted any international Foreign currency transactions are accounted for at exchange rates prevailing at the date of the transactions. Monetary assets
standards that have not became effective in 2009. and liabilities denominated in foreign currencies are translated at the balance sheet date rate. Gains and losses resulting from
the settlement of foreign currency transactions and from the translation of monetary assets and liabilities denominated in foreign
3. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES currencies are recognized in the income statement. Non-monetary assets and liabilities denominated in foreign currencies are
translated at the foreign exchange rate prevailing at the date of the transaction. Non-monetary assets and liabilities denominated
(a) Basis of presentation in foreign currencies that are stated at fair value are translated to Reais (“R$”) at foreign exchange rates ruling at the dates the
fair value was determined. Income statements of foreign operations, excluding foreign entities in hyperinflationary economies,
The consolidated financial statements were prepared in accordance with IFRS standards and the interpretations of the are translated to Reais at exchange rates for the year approximating the foreign exchange rates prevailing at the dates of the
International Financial Reporting Interpretations Committee (“IFRIC”) that were in force on December 31, 2009. transactions. The components of shareholders’ equity are translated at historical rates. Exchange differences arising from the
translation of shareholders’ equity to Reais at year-end exchange rates are recognized in equity (translation reserves).
The consolidated financial statements are presented in millions of Brazilian Reais (R$), rounded to the nearest million
indicated. Depending on the applicable IFRS requirement, the measurement basis used in preparing the financial statements The most important exchange rates that have been used in preparing the financial statements are:
is cost, net realizable value, fair value or recoverable amount. Whenever IFRS provides an option between cost and another
measurement basis (e.g., systematic remeasurement), the cost approach is applied. Closing rate
The preparation of financial statements in conformity with IFRS requires management to make judgments, estimates and Currency Name Country December 31, 2009 December 31, 2008
assumptions that affect the application of policies and reported amounts of assets and liabilities, income and expenses. The CAD Canadian Dollars Canada 1.6581 1.9134
estimates and associated assumptions are based on historical experience and various other factors that are believed to be DOP Dominican Pesos Dominican Republic 0.0485 0.0661
reasonable under the circumstances, the results of which form the basis of making the judgments about carrying values of USD US Dollars Ecuador and Luxemburg 1.7412 2.3370
assets and liabilities that are not readily evident from other sources. Actual results may differ from these estimates. GTQ Guatemala’s Quetzal Guatemala 0.2102 0.3006
The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognized PEN Peruvian Sol Peru 0.6059 0.7438
in the period in which the estimate is revised if the revision affects only that period or in the period of the revision and future
VEF Venezuelan Bolivars Venezuela 0.8159 1.0883
period if the revision affects both current and future periods.
ARS Argentinean Peso Argentina 0.4586 0.6774
Judgments made by management in the application of IFRSs that have significant effect on the consolidated financial
statements and estimates with a significant risk of material adjustment in the next year are discussed hereafter. BOB Bolivian Bolivia 0.2463 0.3306
The accounting policies set out below were adopted uniformly in all the periods presented in the consolidated financial PYG Paraguayan Guarani Paraguay 0.0004 0.0005
statements. UYU Uruguayan Peso Uruguay 0.0887 0.0959
CLP Chilean Peso Chile 0.0034 0.0037
b) Consolidated financial statements
(d) Hyperinflationary economies
Subsidiaries are those companies in which AmBev, directly or indirectly, has an interest of more than half of the voting rights
or otherwise has control, directly or indirectly, over the operations so as to obtain benefits from the companies’ activities. In In hyperinflationary economies, non-monetary assets and liabilities, income statement and equity accounts in local currency
assessing control, potential voting rights that presently are exercisable are taken into account. The financial statements of are adjusted for inflation using a general price index. These items are adjusted for inflation and used for conversion in Reais
subsidiaries are included in the consolidated financial statements from the date that control commences until the date that (“R$”) at the closing rate. For subsidiaries and associated companies in hyperinflationary countries where the general price
control ceases. index is not established and the method of indexation does not provide reliable results, the balance sheet accounts and income
Associates are those entities in which the Company has significant influence, over the financial and operating policies but statement accounts are converted into Reais considering it as the functional currency of the transactions. On November 30,
which it does not control. This is generally evidenced by ownership of between 20% and 50% of the voting rights. 2009, Venezuela’s economy has been assessed as hyperinflationary, thus the Company’s operations located in this country have
The financial statements of our subsidiaries, jointly controlled entities and associates are prepared for the same reporting year been adjusted for inflation using the general price index from Venezuela´s Central Bank, for the year ended 2009.
as the parent company, using consistent accounting policies. All intercompany transactions, balances and unrealized gains and
losses on transactions between group companies have been eliminated. (e) Intangible assets
Jointly controlled entities are consolidated using the proportionate method of consolidation. The Company consolidates the net
assets and the income of the companies Agrega Inteligência em Compras Ltda. (“Agrega”) and Ice Tea do Brasil Ltda. (“ITB”), Market assets from former dealers
in proportion to its participation in these companies. The market assets from former dealers are those used to improve the products distribution in a determined areas. The market
The Company also consolidates the financial statements of the Taurus Investment SPC (“Taurus Investment”) fund, an assets from former dealers are recognized at cost, or fair value when acquired through a business combination.
investment fund fully controlled through the Company’s subsidiaries.
Associates are accounted for by the equity method of accounting, from the date that significant influence commences until Brands
the date that significant influence ceases. When Ambev’s share of losses exceeds the carrying amount of the associate, the If part of the consideration paid in a business combination is related to brands, they are recognized in a specific account of the
carrying amount is reduced to nil and recognition of further losses is discontinued except to the extent that Ambev has incurred Intangible assets group and are measured at fair value. In-house expenditures for developing a brand are recognized as expenses.
obligations in respect of the associate.
Unrealized gains arising from transactions with associates and jointly controlled entities are eliminated to the extent of
AmBev’s interest in the entity. Unrealized losses are eliminated in the same way as unrealized gains, but only to the extent that
there is no evidence of impairment.
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Other intangible assets Depreciation
Other intangible assets are stated at cost less accumulated amortization and impairment losses.
The depreciable amount is the cost of an asset less its residual value. Residual values, if not insignificant, are reassessed
Subsequent expenditures annually. Depreciation is calculated from the date the asset is available for use, using the straight-line method over the
Subsequent expenditures are capitalized only when they increase the future economic benefits of an already recognized estimated useful lives of the assets.
intangible asset. All other expenditures are recognized as expenses when incurred.
The estimated useful lives, are as follows:
Amortization
Intangible assets with finite useful lives are amortized based on the straight-line method over their estimated useful lives. Buildings 25 years
Brands are deemed intangible assets with indefinite useful lives and, therefore, are not amortized but tested for impairment Plant and equipment 10 years
on an annual basis (refer to item (m) below). Fixtures and fittings 5 years

(f) Goodwill Where parts of an item of property, plant and equipment have different useful lives, they are accounted for as separate items
of property, plant and equipment.
Goodwill (negative goodwill) arises on the acquisition of subsidiaries, associates and jointly controlled entities.
Land is not depreciated since it is deemed to have an indefinite life.
Acquisitions prior to January 1, 2005
As part of its transition to IFRSs, the Company elected to restate under IFRS 3 Business Combinations only those business (h) Accounting for operating and finance leases
combinations that occurred on or after January 1, 2005. In respect of acquisitions prior to January 1, 2005, goodwill
represents the amount recognized under the Company’s previous consolidated financial statements accounting framework, Leases of property, plant and equipment where the Company assumes substantially all the risks and rewards of ownership, are
Brazilian GAAP (“BRGAAP”). classified as finance leases. Finance leases are recognized as assets and liabilities (interest-bearing loans and borrowings) at
amounts equal to the lower of the fair value of the leased property and the present value of the minimum lease payments at
Acquisitions on or after January 1, 2005 inception of the lease. Depreciation and impairment testing for depreciable leased assets are the same as for depreciable
For acquisitions on or after January 1, 2005, goodwill represents the excess of the cost of the acquisition over the Company’s assets that are owned.
interest in the net fair value of the identifiable assets, liabilities and contingent liabilities of the acquired. When the excess is Lease payments are apportioned between the outstanding liability and finance charges so as to achieve a constant periodic rate
negative (negative goodwill), it is recognized immediately in profit or loss. This procedure is in connection with the IFRS 1 of interest on the remaining balance of the liability.
First-time adoption exemptions, used in the implementation of IFRS for the financial statements of December 31, 2008. Leases of assets under which all the risks and rewards of ownership are substantially retained by the lessor are classified as
operating leases. Payments made under operating leases are charged to the income statement on a straight-line basis over the
term of the lease.
In conformity with IFRS 3 Business Combinations, goodwill is stated at cost and not amortized but tested for impairment on When an operating lease is terminated before the lease period has expired, any payment required to be made to the lessor by
an annual basis and whenever there is an indicator that the cash generating unit to which the goodwill has been allocated, may way of penalty is recognized as an expense in the period in which termination takes place.
be impaired.
(i) Investments
Goodwill is expressed in the currency of the subsidiary or jointly controlled entity to which it relates and is translated to Reais
using the year-end exchange rate, except for the acquisitions prior to January 1, 2005 for which the Company treated them as All investments are accounted for at trade date.
their assets, in Reais.
Investments in equity securities
In respect of associates, the carrying amount of goodwill is included in the carrying amount of the investment in the associate.
Investments in equity securities are undertakings in which AmBev does not have significant influence or control. This is
Expenditure on internally generated goodwill is expensed as incurred. generally evidenced by ownership of less than 20% of the voting rights. Such investments are designated as available-for-sale
financial assets which are at initial recognition measured at fair value unless the fair value cannot be reliably determined in
(g) Property, plant and equipment which case they are measured at cost. Subsequent changes in fair value, except those related to impairment losses which are
recognized in the income statement, are recognized directly in equity.
Property, plant and equipment is measured at cost less accumulated depreciation and impairment losses. Cost includes the On disposal of an investment, the cumulative gain or loss previously recognized directly in equity is recognized in profit or loss.
purchase price, borrowing cost incurred during the construction period and any other costs directly attributable to bringing the
asset to the location and condition necessary for it to be capable of operating in the manner intended by management (e.g. Investments in debt securities
non refundable tax, transport and the costs of dismantling and removing the items and restoring the site on which they are
located, if applicable). The cost of a self-constructed asset is determined using the same principles as for an acquired asset. Investments in debt securities classified as trading or as being available-for-sale are carried at fair value, with any resulting gain
or loss recognized in the income statement or directly in equity. Fair value of these investments is determined based on the
Subsequent expenditures quoted bid price at the balance sheet date. Impairment charges and foreign exchange gains and losses are recognized in the
income statement. Investments in debt securities classified as held to maturity are measured at amortized cost.
The Company recognizes in the carrying amount of an item of property, plant and equipment the cost of replacing part of such
an item if it is probable that the future economic benefits embodied with the item will flow to the Company and the cost of the
item can be measured reliably. All other costs are expensed as incurred.
81
Other investments Reversal of impairment losses

Other investments held by the Company are classified as available-for-sale and are carried at fair value, with any resulting gain Impairment losses in respect of goodwill or investments in equity securities are not reversed. Impairment losses on other assets
or loss recognized directly in equity. Impairment charges are recognized in the income statement. are reversed if the subsequent increase in their recoverable amount is related to specific events occurring after the impairment
testing. Impairment losses are reversed only to the extent that the asset’s carrying amount does not exceed the carrying amount
(j) Inventories that would have been determined, net of depreciation or amortization, if no impairment loss had been recognized.

Inventories are valued at the lower of cost and net realizable value. Cost includes expenditure incurred in acquiring the (n) Share capital
inventories and bringing them to their existing location and condition. The weighted average method is used in assigning the
cost of inventories. Shares rights
The cost of finished products and work in progress comprises raw materials, other production materials, direct labor, other
direct cost and an allocation of fixed and variable overhead based on normal operating capacity. Net realizable value is the Our preferred shares are non-voting but have priority in the return of capital in the event of liquidation. Our common shares
estimated selling price in the ordinary course of business, less the cost for bringing inventories to sales conditions and selling have the right to vote at shareholder meetings. Under our by-laws, we are required to distribute to shareholders as a mandatory
costs. dividend in respect of each fiscal year ending on December 31 an amount not less than 35% of our net income determined
under Brazilian GAAP, as adjusted in accordance with applicable law, unless payment of such amount would be incompatible
(k) Trade and other receivables with AmBev’s financial situation. The mandatory dividend includes amounts paid as Interest on shareholders’ equity. Preferred
shares are entitled to a dividend premium of 10% over that received by the common shareholders.
Trade and other receivables are carried at amortized cost less impairment losses. An estimate is made for doubtful receivables
based on a review of all outstanding amounts at the balance sheet date. An impairment loss is recorded for an amount Repurchase of shares
considered sufficient by management to cover probable losses in the realization of receivables.
When AmBev buys back its own shares, the amount of the consideration paid, including directly attributable costs, is recognized
(l) Cash and cash equivalents as a deduction from equity under treasury shares.

Cash and cash equivalents comprise cash balances and time deposits. For the purpose of the cash flow statement, cash and Dividends
cash equivalents are presented net of bank overdrafts.
Dividends are recorded in liabilities in the period in which they are declared.
(m) Impairment of assets
(o) Provisions
The carrying amounts of financial assets, property, plant and equipment, goodwill and intangible assets are reviewed at each
balance sheet date to determine whether there is any indication of impairment. If any such indication exists, the asset’s Provisions are recognized when: (i) the Company has a present legal or constructive obligation as a result of past events; (ii) it
recoverable amount is estimated. In addition, goodwill, intangible assets that are not yet available for use and intangibles with is likely that a future disbursement will be required to settle the current obligation; and (iii) a reliable estimate of the amount
an indefinite life are tested for impairment annually or when there is any indication of impairment. An impairment loss is of the obligation can be made.
recognized whenever the carrying amount of an asset or the related cash-generating unit exceeds its recoverable amount.
Impairment losses are recognized in the income statement. Restructuring

Calculation of recoverable amount A provision for restructuring is recognized when the Company has approved a detailed restructuring plan, and the restructuring
has either commenced or has been announced. Expenditures related to the Company’s on-going and future activities are not
The recoverable amount of the company’s investments in unquoted debt securities is calculated as the present value of provided for.
expected future cash flows, discounted at the debt securities’ original effective interest rate. For equity and quoted debt
securities the recoverable amount is their fair value. (p) Employee benefits
The recoverable amount of other assets is determined as the higher of their fair value less costs to sell and value in use. For an
asset that does not generate largely independent cash inflows, the recoverable amount is determined for the cash-generating Post-employment benefits include pension benefits, dental and health care. The Company manages defined benefit and
unit to which the asset belongs. defined contribution plans for employees of its companies located in Brazil and Canada. Usually, pension plans are funded by
In assessing value in use, the estimated future cash flows are discounted to their present value using a pre-tax discount rate payments made both by the Company and its employees, taking into account the recommendations of independent actuaries.
that reflects current market assessments of the time value of money and the risks specific to the asset. Impairment losses AmBev maintains funded and unfunded plans.
recognized in respect of cash-generating units are allocated first to reduce the carrying amount of any goodwill allocated to the
units and then to reduce the carrying amount of the other assets in the unit on a pro rata basis.
Impairment testing of intangible assets with an indefinite useful life is primarily based on a fair value approach applying
multiples that reflect current market transactions to indicators that drive the profitability of the asset or the royalty stream that
could be obtained from licensing the intangible asset to another party in an arm’s length transaction.
For goodwill, the recoverable amount of the cash generating units to which the goodwill belongs is based on a fair value
approach. More specifically, a discounted free cash flow approach, based on current acquisition valuation models, is used.
These calculations are corroborated by valuation multiples, quoted share prices for publicly traded subsidiaries or other
available fair value indicators. As regards the level of goodwill impairment testing, AmBev’s approach is to test goodwill at the
cash generating unit level, as defined by IAS 36 Impairment of Assets.
83
Defined contribution plans (s) Trade and other payables

Contributions to these plans are recognized as expenses in the period in which they are incurred. Trade and other payables are recognized at amortized cost.

Defined benefit plans (t) Income tax and social contribution

For defined benefit plans, expenses are assessed separately for each plan using the projected unit credit method. The projected Income tax and social contribution comprise current and deferred tax. Income tax and social contribution are recognized in the
unit credit method takes into account each period of service as giving rise to an additional unit of benefit to measure each unit income statement, except if related to items recognized directly in equity, in which case, the tax effect is also recognized
separately. Under this method, the cost of providing pensions is charged to the income statement during the period of service directly in equity. Companies have the option to distribute interest attributed to shareholders’ calculated based on the long-
of the employee. The amounts charged to the income statement consist of current service cost, interest cost, the expected term interest rate (TJLP) on shareholders’ equity, and such interest, which is tax deductible, can be considered as part of the
return of the plan assets, past service costs and the effect of any settlements and curtailments. The obligations of the plan mandatory dividends when distributed. The income tax effect of interest attributable to shareholders’ is recorded as income
recognized in the balance sheet are measured at the present value of the estimated future cash outflows using a discount rate tax expense in the income statement, when declared.
equivalent to the bond rates with maturity terms similar to those of the obligation, less any past service cost not recognized Current tax is the expectation of payment on the taxable income for the year, using tax rates enacted, or substantially enacted,
and the fair value of any plan assets. Past service costs result from the introduction of a new plan or changes to an existing at the balance sheet date, and any adjustment to tax payable in respect of previous years.
plan. They are recognized in the income statement over the period the benefit vests. Actuarial gains and losses consist of the According to IAS 12 Income Taxes, deferred taxes are recognized using the balance sheet liability method. This means that,
effects of differences between the previous actuarial assumptions and what has actually occurred and the effects of changes taking into account the IAS 12 requirements, a deferred tax liability or asset is recognized for all taxable and deductible
in actuarial assumptions. Actuarial gains and losses are fully recognized in equity. differences between the tax and accounting basis of assets and liabilities. Under this method, a provision for deferred taxes is
Where the calculated amount of a defined benefit plan liability is negative (an asset), AmBev recognizes such pension asset to also calculated on the differences between the fair value of assets and liabilities acquired in a business combination and their
the extent of any unrecognized past service costs plus any economic benefits available to AmBev either from refunds or tax basis. IAS 12 prescribes that no deferred tax is recognized: (i) when recognizing goodwill; (ii) at the initial recognition of
reductions in future contributions. assets or liabilities arising from a transaction other than a business combination; and (iii) on differences related to investments
in subsidiaries to the extent that they are not reversed in the foreseeable future. The amount of deferred tax provided is based
Other post-employment obligations on the expectation of the realization or settlement of the temporary difference, using currently or substantively enacted tax
rates.
The Company and its subsidiaries provide health care benefits, reimbursement of expenses with drugs and other benefits to The deferred tax asset is recognized only to the extent that it is likely that future taxable profits will be available. The deferred
certain retirees who retired in the past. These benefits are not granted to new retirees. The expected costs of these benefits are income tax asset is reduced to the extent that it is no longer probable that the future taxable profits will occur.
recognized over the period of employment, using an accounting methodology similar to that for defined benefit plans.
(u) Income Recognition
Bonuses
Income is recognized when it is probable that the benefits associated with a transaction will flow to the Company and the
Bonuses granted to employees and managers are based on financial performance indicators. The estimated amount of the income can be measured reliably.
bonus is recognized as an expense in the period in which the bonus is earned. Bonuses paid in shares are treated as share-
based payments. Goods sold

(q) Share-based payments In relation to the sale of goods, revenue is recognized when the significant risks and rewards of ownership have been transferred
to the buyer, and no significant uncertainties remain regarding recovery of the consideration due, associated costs or the
Different share and share option programs allow the Company’s management and members of the board to acquire shares of possible return of goods, and there is no continuing management involvement with the goods. Revenue from the sale of goods
the Company. AmBev adopted IFRS 2 Share-based Payment to all programs granted after November 7, 2002 that had not yet is measured at the fair value of the consideration received or receivable, net of returns and allowances, trade discounts, volume
vested on January 1, 2007. The fair value of the share options is estimated at grant date, using an option pricing model that rebates and discounts for cash payments.
is most appropriate for the respective option. Based on the expected number of options that will be exercised, the fair value of
the options granted is recognized as an expense over the vesting period. When the options are exercised, equity is increased Rental and royalty revenue
by the amount of the proceeds received.
Rental revenue is recognized under other operating income on a straight-line basis over the term of the lease. Royalties are also
(r) Interest-bearing loans and borrowings recognized in other operating income on an accrual basis in accordance with the substance of the relevant contract.

Interest-bearing loans and borrowings are recognized initially at fair value less attributable transaction costs. Subsequent to Government grants
initial recognition, interest-bearing loans and borrowings are stated at amortized cost with any difference between the initial
amount and maturity amount being recognized in the income statement over the expected life of the instrument on an effective Government grants are initially recognized in the balance sheet as deferred income when there is reasonable assurance that it
interest rate basis.The Interest-bearing loans and borrowings that have hedge structure are mentioned in Note 28 Risk arising will be received and that the Company will comply with all the conditions attached to it. Grants that compensate the Company
from financial instruments and follow the accounting policies described in the financial instruments note. for expenses incurred are recognized as other operating income on a systematic basis in the same periods in which the
expenses related to it are incurred.
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Finance income Cash flow hedge accounting

Finance income consists of interest received or receivable on funds invested, dividends received, foreign exchange gains, When a derivative financial instrument hedges the exposure in cash flows of a recognized asset or liability, the foreign currency
losses on currency hedging instruments offsetting currency gains, gains on hedging instruments that are not part of a hedge risk of a firm commitment or a highly probable forecasted transaction, the effective part of any resulting gain or loss on the
accounting relationship, gains on financial assets classified as trading as well as any gains from hedge ineffectiveness. derivative financial instrument is recognized directly in equity (hedging reserves).
Interest income is recognized on an accrual basis unless collectability is in doubt. Dividend income is recognized in the income
statement on the date that the dividend is declared. When the firm commitment in foreign currency or the forecasted transaction results in the recognition of a non financial asset
or a non financial liability, the cumulative gain or loss is removed from equity and included in the initial measurement of the
(v) Expenses asset or liability. When the hedge relates to financial assets or liabilities, the cumulative gain or loss on the hedging instrument
is reclassified from equity into the income statement in the same period during which the hedged risk affects the income
Royalty expenses statement (e.g. when the variable interest expense is recognized). The ineffective part of any gain or loss is recognized
immediately in the income statement.
Royalties paid to companies which do not form part of the consolidated financial statements are recognized as cost of sales.
When a hedging instrument or hedge relationship is terminated but the hedged transaction is still expected to occur, the
Finance costs cumulative gain or loss (at that point) remains in equity and is reclassified in accordance with the above policy when the
hedged transaction occurs. If the hedged transaction is no longer probable, the cumulative gain or loss recognized in equity is
Finance costs consist of interest payable on borrowings calculated based on the effective interest rate, foreign exchange losses, recognized into the income statement immediately.
currency losses net of gains with currency hedging instruments, income from interest hedging instruments, losses from hedging
instruments that are not part of a hedge accounting relationship, losses on financial assets classified as trading, as well as any Fair value hedge accounting
losses from hedge ineffectiveness.
All interest and other costs incurred related to borrowings or financial transactions are recognized as finance costs. The interest When a derivative financial instrument hedges the variability in fair value of a recognized asset or liability, any resulting gain
related to finance leases is recognized in the income statement, using the effective interest rate. or loss on the hedging instrument is recognized in the income statement. The hedged item is also stated at fair value in respect
of the risk being hedged, with any gain or loss being recognized in the income statement. The Company will discontinue fair
Research and development, marketing and system development costs value hedge accounting when the object of coverage expires, is sold, terminated or exercised.

Research, advertising and promotional costs are expensed in the year in which these costs are incurred. Development costs (x) Segment reporting
and system development costs are expended in the year in which these costs are incurred, if they do not meet the criteria for
capitalization. Until December 31, 2008, the Company disclosed its information per segment as required by IAS 14 Segment Reporting,
replaced by IFRS 8 Operating Segments, which became effective for the year beginning on January 1, 2009.
Special items IFRS 8 Operating Segments introduces the “management approach” to segment reporting. IFRS 8 requires that disclosure of
segment information is based on the internal reports regularly reviewed by AmBev’s Chief Operating Decision Makers in order
Special items are either gains or losses which do not occur regularly as part of the normal activities of the Company. They are to assess each segment’s performance and to allocate resources to them. Based on IFRS 8, the Company has defined the
presented separately because they are important for the understanding of the underlying sustainable performance of the following operating segments: (a) the geographical regions Latin America North - LAN (consisting of the operations in Brazil
Company due to their size or nature. and the countries in the northern portion of Latin America, or HILA-ex - Dominican Republic, Ecuador, Guatemala, Peru and
Venezuela), Latin America South – LAS (consisting of the operations of Quinsa and in the countries of the Southern Cone -
(w) Derivative financial instruments Argentina, Paraguay, Uruguay, Chile, Bolivia, with the Holding company in Luxembourg) and Canada (consisting of the
operations of Labatt in Canada); and (b) the beer and non-alcoholic beverages businesses.
AmBev uses derivative financial instruments in order to hedge against risks related to foreign currency, interest rates and With the adoption of IFRS 8, there has been no change in the presentation of the segments disclosed in accordance with IAS 14.
commodity prices. AmBev’s financial risk management policy forbids the use of derivative financial instruments for speculative
purposes. Derivative instruments that, although contracted for hedging purposes, do not meet all hedge accounting criteria (y) Assets held for sale
defined in IAS 39 Financial Instruments: Recognition and Measurement are recognized at fair value in the income statement.
Derivative financial instruments are recognized initially at fair value. Fair value is the amount for which the asset could be AmBev classifies assets as held for sale when the residual value of a given asset will be recovered through a sale transaction
realized and the liability settled, between knowledgeable parties, in an arm’s length transaction. The fair value of derivative rather than through continuing use. Immediately after the classification as held for sale, these assets are measured based on
financial instruments may be obtained from quoted market prices or from pricing models that take into account current market the lower of their residual value and their fair value less cost to sell. Any impairment loss is recognized in the income statement,
rates. as well as any subsequent gains or losses at their remeasurement.
Subsequent to initial recognition, derivative financial instruments are remeasured taking into account their fair value on the Non-current assets classified as held for sale are not depreciated or amortized.
financial statements date. Depending on the type of instrument, whether cash flow hedging or fair value hedging, the changes
in their fair value are recognized in the income statement or in equity.
The concepts of cash flow and fair value hedge are applied to all instruments that meet the hedge accounting requirements
defined in IAS 39, e.g., the maintenance of the documentation required and the effectiveness of the hedge.
87
(z) Recently issued accounting standards IAS 17 (AMENDMENT) - LEASING

A number of new standards, amendments to standards and interpretations are not yet effective for the year ended December The amended rule eliminates specific guidance related to classification of leases of land in order to eliminate the inconsistency
31, 2009 and have not been applied in preparing these consolidated financial statements. Except for IFRS 3 “Business with the general guidance on classification of leases.
Combinations”, mentioned below, the Company management do not expect significant impacts on the consolidated financial Consequently, the leases of land should be classified as financial or operational based on the general principles of IAS 17.
statements related to the new standards and amendments to standards and pronouncements, when these are applied.
IAS 27 (AMENDMENT) – CONSOLIDATED AND INDIVIDUAL FINANCIAL STATEMENTS (2008)
IFRS 3 (REVISED) - BUSINESS COMBINATIONS (2008)
The amended standard establishes that the effects of all transactions with interests in subsidiaries are recorded in equity
Revised IFRS 3 Business Combinations (2008) incorporates the following changes that are likely to be relevant to AmBev’s whenever there is a relationship of control. When control is lost, any interest in the subsidiary is revalued at its fair value, and
operations in case of new acquisitions: the gain or loss is recognized in income statement.
- The definition of a business has been broadened, which is likely to result in more acquisitions being treated as business
combinations. IAS 36 (AMENDMENT) – IMPAIRMENT OF ASSETS
- Contingent consideration will be measured at fair value, with subsequent changes therein recognized in profit or loss.
- Transaction costs, other than share and debt issue costs, will be expensed as incurred. The standard clarifies that the major cash-generating unit (or group of units) to which goodwill should be allocated for
- Any pre-existing interest in the acquiree will be measured at fair value with the gain or loss recognized in profit or loss. impairment testing is an operating segment as determined in paragraph 5 of IFRS 8 “Operating Segments” (i.e. before the
- Any non-controlling (minority) interest will be measured at either fair value, or at its proportionate interest in the identifiable aggregation of elements with similar economic characteristics permitted by paragraph 12 of IFRS 8).
assets and liabilities of the acquiree, on a transaction-by-transaction basis.
Additionally, the revised IFRS 3 excluded from the scope of IFRS 2 Share-based payment the capital increases to create a joint IAS 38 (AMENDMENT) - INTANGIBLE ASSETS
venture and transactions relative to common control.
Revised IFRS 3, which becomes mandatory for AmBev’s 2010 consolidated financial statements, will be applied prospectively Amendment to paragraphs 36 and 37 in order to clarify the requirements of IFRS 3 (revised) related to accounting for
and, therefore, there will be no impact on periods prior to AmBev’s 2010 consolidated financial statements. intangible assets acquired in a business combination.

IFRS 5 (AMENDMENT) - NON-CURRENT ASSETS HELD FOR SALE AND DISCONTINUED OPERATIONS Additionally, it amends paragraphs 40 and 41 to clarify the description of valuation techniques generally used by entities in
measuring the fair value of intangible assets acquired in a business combination that are not traded in active markets.
The amendment specifies the required disclosures of non-current assets (or disposal groups) classified as held for sale or
discontinued operations. IAS 39 (AMENDMENTS) - FINANCIAL INSTRUMENTS: RECOGNITION AND MEASUREMENT - ELIGIBLE HEDGING OBJECT
INSTRUMENTS
It also clarifies that the general requirements of IAS 1 are still applicable, especially those contained in paragraph 15 (for a
fair presentation) and paragraph 125 (sources of estimation uncertainty) of this IAS. The amended rule clarifies that the prepayment options, which exercise price compensates the lender for loss of interest by
reducing the economic loss resulting from the reinvestment risk should be considered closely related to the contract of the
IFRS 8 (AMENDMENT) - DISCLOSURE OF INFORMATION BY OPERATING SEGMENT ASSETS principal debt.

Small changes in the standard text and in the basis of conclusion in order to clarify that an entity should disclose information In addition, changes in the scope exemption in paragraph 2 (g) aim to clarify that: (a) it only applies to future binding contracts
about assets by segment only if that information is regularly reported to the director responsible for making operational between buyer and seller in a business combination to occur at a future date ( b) the term of a term contract shall not exceed
decisions. a reasonable period of time normally required to obtain any necessary approvals and to complete the transaction, and (c)
exemption should not apply to options contracts (whether or not they can be exercised in the short term) whose exercise will
IAS 1 (AMENDMENT) - CLASSIFICATION OF CONVERTIBLE INSTRUMENTS BETWEEN CURRENT AND NON CURRENT result in control of an entity.

The amended rule clarifies that the probable settlement of an obligation through the issuance of shares do not affect the Additionally, the amendment provides clarification on when to recognize gains and losses on hedging instruments, such as
classification as current or not current. By changing the definition of current liabilities, the amendment permits that an reclassification adjustments on a cash flow hedge in a expected transaction that results in subsequent recognition of a financial
obligation is classified as non-current (if the entity has an unconditional right to defer settlement by transferring cash or other instrument. The amendment clarifies that gains and losses should be reclassified from equity to the income statement in the
assets for a minimum period of 12 months after the fiscal year ) despite the fact that the counterparty may require the period in which the expected cash flow hedge affects the income statement.
placement of shares by the entity at any time.
IFRIC 9 (AMENDMENT) - REASSESSMENT OF EMBEDDED DERIVATIVES AND IAS 39 FINANCIAL INSTRUMENTS:
IAS 7 (AMENDMENT) - STATEMENT OF CASH FLOWS RECOGNITION AND MEASUREMENT: EMBEDDED DERIVATIVES (AMENDMENT)

The amended rule establishes the requirement that only expenses that result in an asset in the balance sheet can be classified The standard requires the entities to assess whether an embedded derivative should be separated from the main contract when
as investing activities. the entity proceeds with the reclassification of a mixed financial asset not classified in the category of fair value through profit
and loss. The evaluation is based on existing conditions: (a) the date on which the entity becomes party of the contract; and
(b) the date of the change in the terms of the contract which resulted in significant changes in cash flows that otherwise be
required under the contract, whichever occurs later.
89
IFRIC 9 (AMENDMENT) - REASSESSMENT OF EMBEDDED DERIVATIVES AND IFRS 3 BUSINESS COMBINATIONS 4. SEGMENT REPORTING

The Council amended the scope paragraph of the IFRIC 9 to clarify that it does not apply to embedded derivatives for contracts (a) Geographical segments:
acquired in a business combination or combinations of entities or companies using common control or in joint ventures.
(in millions of Brazilian Reais) 2009
IFRIC 16 – HEDGES OF A NET INVESTMENT IN A FOREIGN OPERATION LAN LAS Canada Consolidated
Net sales 15,414.2 3,826.5 3,953.3 23,194.0
The IFRIC 16 clarifies that in a hedge of net investments in foreign operations, the qualified hedging instruments may be held Cost of sales (4,900.7) (1,490.8) (1,340.4) (7,731.9)
by any entity in the group, including the foreign operation itself. Gross profit 10,513.5 2,335.7 2,612.9 15,462.1
Sales and marketing expenses (3,722.2) (701.2) (1,118.6) (5,542.0)
IFRIC 17 – DISTRIBUTIONS OF NON CASH ASSETS TO OWNERS
Administrative expenses (1,133.9) (153.9) (190.3) (1,478.1)
This interpretation provides guidance on the accounting treatment to be adopted for the distribution of non-monetary assets to Other operating income/(expenses) 549.5 (14.7) 4.5 539.3
shareholders in the form of distribution of reserves or dividends. It is out of the scope of this interpretation the distribution of Special items 219.7 (13.5) (9.6) 196.6
assets that are controlled by the same parties before and after the distribution (common control transactions). IFRS 5 has also Income from operations 6,426.6 1,452.4 1,298.9 9,177.9
been amended, requiring that assets are classified as held for distribution only when they are available for distribution in their Net financial cost (711.2) (186.0) (84.9) (982.1)
current condition and distribution is highly probable. Share of results of associates - - 0.7 0.7
Income before income tax 5,715.4 1,266.4 1,214.7 8,196.5
IFRIC 18 – TRANSFER OF ASSETS FROM CUSTOMERS Income tax expense (1,380.8) (371.7) (455.6) (2,208.1)
Net income 4,334.6 894.7 759.1 5,988.4
This interpretation provides guidance on how to account for items of property, plant and equipment received from customers Attributable to:
or cash received and used in the acquisition or construction of specific assets. This interpretation is only applicable to assets
Equity holders of AmBev 4,411.1 815.8 759.2 5,986.1
used to connect the client to a network or to provide continuous access to the supply of goods or services.
Minority interest (76.7) 79.0 - 2.3
Segment assets 11,763.7 5.398,0 16.348,5 33,510.2
Intersegment elimination - - - (679.1)
Non-segmented assets - - - 6,590.8
Total assets - - - 40,101.0
Segment liabilities 6,659.5 1,366.0 1,376.9 9,402.4
Intersegment elimination - - - (679.1)
Non-segmented liabilities - - - 30,698.6
Total liabilities - - - 40,101.0
CAPEX 1,006.1 311.8 121.8 1,439.7
Impairment losses/ (reversals) 100.2 0.7 - 100.9
Depreciation and amortization 772.9 289.6 216.4 1,278.9
Additions to/ (reversals of) provisions 107.4 6.1 3.9 117.5
Full time employees 30,070 7,780 2,937 40,787
91
(b) Business segments:
(in millions of Brazilian Reais) 2008
LAN LAS Canada Consolidated LAN
Net sales 13,671.9 3,300.4 3,740.9 20,713.2 2009 2008
Cost of sales (4,602.2) (1,395.3) (1,220.2) (7,217.7) (in millions of Brazilian Reais) Beer Soft drinks Total Beer Soft drinks Total
Gross profit 9,069.7 1,905.1 2,520.7 13,495.5 Net sales 12,538.6 2,875.6 15,414.2 11,106.6 2,565.3 13,671.9
Sales and marketing expenses (3,237.7) (599.1) (1,119.5) (4,956.3) Cost of sales (3,702.1) (1,198.6) (4,900.7) (3,473.5) (1,128.7) (4,602.2)
Administrative expenses (757.7) (128.2) (151.1) (1,037.0) Gross profit 8,836.5 1,677.0 10,513.5 7,633.1 1,436.6 9,069.7
Other operating income/(expenses) 335.6 24.7 23.2 383.5 Sales and marketing expenses (3,095.1) (627.1) (3,722.2) (2,686.2) (551.5) (3,237.7)
Special items (48.0) (6.9) (4.3) (59.2) Administrative expenses (971.6) (162.3) (1,133.9) (661.2) (96.5) (757.7)
Income from operations 5,361.9 1,195.6 1,269.0 7,826.5 Other operating income/(expenses) 415.3 134.2 549.5 248.4 87.2 335.6
Net financial cost (1,046.1) (76.2) (68.5) (1,190.8) Special items 159.6 60.1 219.7 (36.7) (11.3) (48.0)
Share of results of associates - 2.0 0.3 2.3 Income from operations 5,344.7 1,081.9 6,426.6 4,497.4 864.5 5,361.9
Income before income tax 4,315.8 1,121.4 1,200.8 6,638.0 Net financial cost (711.2) - (711.2) (1,046.1) - (1,046.1)
Income tax expense (830.1) (335.4) (281.6) (1,447.1) Share of results of associates - - - - - -
Net income 3,485.7 786.0 919.2 5,190.9 Income before income tax 4,633.5 1,081.9 5,715.4 3,451.3 864.5 4,315.8
Attributable to: Income tax expense (1,380.8) - (1,380.8) (830.1) - (830.1)
Equity holders of AmBev 3,485.7 714.2 919.2 5,119.1 Net income 3,252.7 1,081.9 4,334.6 2,621.2 864.5 3,485.7
Minority interest - 71.8 - 71.8 Attributable to:
Segment assets 10,627.8 7,687.8 18,288.2 36,603.8 Equity holders of AmBev 3,320.2 1,090.9 4,411.1 2,621.2 864.5 3,485.7
Intersegment elimination - - - (715.7) Minority interest (67.7) (9.0) (76.7) - - -
Non-segmented assets - - - 5,924.9
Total assets - - - 41,813.0
Segment liabilities 6,028.1 1,781.4 1,570.0 9,379.5
Intersegment elimination - - - (715.7) BRAZIL
Non-segmented liabilities - - - 33,149.2 2009 2008
Total liabilities - - - 41,813.0 (in millions of Brazilian Reais) Beer Soft drinks Total Beer Soft drinks Total
CAPEX 1,247.5 506.8 204.0 1,958.4 Net sales 12,064.7 2,567.4 14,632.1 10,759.5 2,299.2 13,058.7
Impairment losses/ (reversals) 96.8 (0.3) 2.0 98.5 Cost of sales (3,411.9) (999.3) (4,411.2) (3,224.3) (956.9) (4,181.2)
Depreciation and amortization 749.4 235.0 205.6 1,190.0 Gross profit 8,652.8 1,568.0 10,220.8 7,535.2 1,342.3 8,877.5
Additions to/ (reversals of) provisions 156.4 10.0 1.7 168.2 Sales and marketing expenses (2,843.5) (515.8) (3,359.2) (2,482.0) (444.4) (2,926.4)
Additions to/ (reversals of) provisionsFull time employees 28,517 7,554 3,230 39,301 Administrative expenses (911.0) (114.3) (1,025.2) (613.5) (71.9) (685.4)
Other operating income/(expenses) 392.5 131.1 523.6 221.9 87.6 309.5
Special items 166.3 61.8 228.1 (31.8) (10.7) (42.5)
Income from operations 5,457.1 1,130.8 6,588.2 4,629.9 902.9 5,532.7
Net financial cost (787.5) - (787.5) (1,017.3) - (1,017.3)
Share of results of associates - - - - - -
Income before income tax 4,669.6 1,130.8 5,800.7 3,612.6 902.9 4,515.4
Income tax expense (1,372.2) - (1,372.2) (828.1) - (828.1)
Net income 3,297.4 1,130.8 4,428.5 2,784.5 902.9 3,687.3
Attributable to:
Equity holders of AmBev 3,318.7 1,130.8 4,449.5 2,784.5 902.9 3,687.3
Minority interest (21.3) - (21.3) - - -
93
Hila-Ex (in millions of Brazilian Reais) 2009 2008
2009 2008 Beer Total Beer Total
(in millions of Brazilian Reais) Beer Soft drinks Total Beer Soft drinks Total Net sales 3,953.3 3,953.3 3,740.9 3,740.9
Net sales 473.9 308.2 782.1 347.1 266.1 613.2 Cost of sales (1,340.4) (1,340.4) (1,220.2) (1,220.2)
Cost of sales (290.2) (199.3) (489.5) (249.2) (171.8) (421.0) Gross profit 2,612.9 2,612.9 2,520.7 2,520.7
Gross profit 183.8 108.9 292.7 97.9 94.3 192.2 Sales and marketing expenses (1,118.6) (1,118.6) (1,119.5) (1,119.5)
Sales and marketing expenses (251.8) (111.3) (363.0) (204.2) (107.1) (311.3) Administrative expenses (190.3) (190.3) (151.1) (151.1)
Administrative expenses (60.6) (48.1) (108.7) (47.7) (24.6) (72.3) Other operating income/(expenses) 4.5 4.5 23.2 23.2
Other operating income/(expenses) 22.8 3.1 25.9 26.5 (0.4) 26.1 Special items (9.6) (9.6) (4.3) (4.3)
Special items (6.8) (1.6) (8.4) (4.9) (0.6) (5.5) Income from operations 1,298.9 1,298.9 1,269.0 1,269.0
Income from operations (112.6) (49.0) (161.6) (132.5) (38.4) (170.8) Net financial cost (84.9) (84.9) (68.5) (68.5)
Net financial cost 76.3 - 76.3 (28.8) - (28.8) Share of results of associates 0.7 0.7 0.3 0.3
Share of results of associates - - - - - - Income before income tax 1,214.7 1,214.7 1,200.8 1,200.8
Income before income tax (36.3) (49.0) (85.3) (161.3) (38.4) (199.6) Income tax expense (455.6) (455.6) (281.6) (281.6)
Income tax expense (8.6) - (8.6) (2.0) - (2.0) Net income 759.1 759.1 919.2 919.2
Net income (44.9) (49.0) (93.9) (163.3) (38.4) (201.6) Attributable to:
Attributable to: Equity holders of AmBev 759.1 759.1 919.2 919.2
Equity holders of AmBev 1.5 (40.0) (38.4) (163.3) (38.4) (201.6) Minority interest - - - -
Minority interest (46.5) (9.0) (55.4) - - -
5. ACQUISITION AND DISPOSALS OF SUBSIDIARIES

2009 2008
LAS Acquisition Acquisition
2009 2008 Non-current assets
(in millions of Brazilian Reais) Beer Soft drinks Total Beer Soft drinks Total Property, plant and equipment 17.2 -
Net sales 2,785.9 1,040.6 3,826.5 2,376.2 924.2 3,300.4 Intangible assets 25.5 -
Cost of sales (881.1) (609.7) (1,490.8) (809.6) (585.7) (1,395.3) Investment securities 0.1 -
Gross profit 1,904.8 430.9 2,335.7 1,566.6 338.5 1,905.1 Deferred tax assets - -
Sales and marketing expenses (471.4) (229.8) (701.2) (398.5) (200.6) (599.1) Trade and other receivables - -
Administrative expenses (145.7) (8.2) (153.9) (124.5) (3.7) (128.2) Current assets
Investment securities - -
Other operating income/(expenses) (16.7) 2.0 (14.7) 9.8 14.9 24.7
Inventories 4.0 -
Special items (13.3) (0.2) (13.5) (6.9) - (6.9)
Taxes receivable - -
Income from operations 1,257.7 194.7 1,452.4 1,046.5 149.1 1,195.6
Trade and other receivables 1.2 -
Net financial cost (186.0) - (186.0) (79.3) 3.1 (76.2)
Cash and cash equivalents 11.4 -
Share of results of associates - - - 2.0 - 2.0
Minority interests
Income before income tax 1,071.7 194.7 1,266.4 969.2 152.2 1,121.4
Non-current liabilities
Income tax expense (371.7) - (371.7) (335.4) - (335.4)
Interest-bearing loans and borrowings - -
Net income 700.0 194.7 894.7 633.8 152.2 786.0 Employee benefits (2.4) -
Attributable to: Provisions (1.5) -
Equity holders of AmBev 621.4 194.3 815.8 562.3 151.9 714.2 Deferred tax liabilities - -
Minority interest 78.6 0.4 79.0 71.5 0.3 71.8 Trade and other payables - -
Current liabilities
Bank overdrafts - -
Interest-bearing loans and borrowings - -
Income tax payable (4.5) -
Trade and other payables (13.8) -
Net identifiable assets and liabilities 37.3 -
Goodwill on acquisition 18.7 -
Cash (acquired)/disposed of (11.4) -
Net cash outflow/(inflow) 44.5 -
95
Acquisition occurred in 2009: 8. PAYROLL AND RELATED BENEFITS

Quilmes – Aquisition of Bebidas y Aguas Gaseosas Occidente S.R.L. 2009 2008


The subsidiary Quilmes Industrial Société Anonyme (“Quinsa”) acquired from SAB Miller plc, in March 2009, 100% of the Wages and salaries 1,694.8 1,588.3
share capital of Bebidas y Aguas Gaseosas Occidente S.R.L., the exclusive bottler of Pepsi in Bolivia. This transaction Social security contributions 377.8 383.1
amounted to approximately US$ 27.0, equivalent to R$ 47.0 at December 31, 2009 (R$ 44.5 on the transaction date). Other personnel cost 371.9 334.9
Increase in liabilities for defined benefit plans 63.2 62.8
6. OTHER OPERATING INCOME/(EXPENSES) Share-based payment 134.7 57.8
Contributions to defined contribution plans 7.4 10.4
2009 2008(1)   2,649.9 2,437.3
Government grants 303.7 271.6 Average number of full time employees (FTE) 42,573 41,138
Tax recovery 127.2 25.4
(Additions to )/reversal of provisions 14.6 (29.1) Payroll and related benefits per geographic segment:
Net gain on disposal of property, plant and equipment and intangible assets 29.8 46.6
Net rental income 8.1 2.6 2009 2008
Net other operating income 55.9 66.4 Brazil 1,280.2 1,150.6
  539.3 383.5 HILA-ex 187.1 140.5
LAS 401.7 427.9
(1) In 2008 there was a reclass of R$ 33.2 from Tax recovery to Government grants. Canada 780.9 718.2
2,649.9 2,437.2
Government grants are related to ICMS tax incentives granted by some states in Brazil.

9. ADDITIONAL INFORMATION ON OPERATING EXPENSES BY NATURE


7. SPECIAL ITEMS

Impairment, depreciation and amortization expenses are included in the following income statement accounts for the years 2009 and 2008:
Special items are gains and losses that do not occur regularly and are detailed below:

2009 2008(i) Depreciation and impairment of property,


Amortization of intangible assets
plant and equipment
Restructuring (42.8) (20.6)
2009 2008 2009 2008
Assets disposals - -
Cost of sales 760.3 700.2 0.2 1.7
Labatt brands indemnity 239.4 -
Sales and marketing expenses 331.0 300.6 126.6 139.4
Merger and acquisition activities (M&A) - (17.1)
Administrative expenses 118.6 113.1 39.8 35.3
Disputes - (21.5)
Special items - - - -
Special items 196.6 (59.2)
1,209.9 1,113.9 166.6 176.4

(i) Information disclosed as Non-recurring items in the financial statements of December 31, 2008.
Restructuring expenses in 2009 and 2008, amounting to R$ 42.8 and R$ 20.6, respectively, are related to the realignment 10. FINANCE COST AND INCOME
of the structure and processes in all geographic segments.
On March 13, 2009, the Company announced that, following the approval of the United States Department of Justice, it Recognized in the income statement in the year
concluded the operation disclosed on February 23, 2009, whereby a subsidiary of KPS Capital Partners, LP became an
Finance income 2009 2008
exclusive and perpetual licensee of the beers of the Labatt family (which include mainly the Labatt Blue and Labatt Blue Light
Interest income 169.3 89.1
brands) for the United States. The Company recorded a gain of R$ 239.4 from this licensing of the Labatt brands.
Gains on derivative instruments that are not part of a hedge accounting relationship 73.2 103.1
Gains on non-derivative instruments at fair value through profit or loss - 1.4
Monetary restatement gains/losses(i) 40.0 -
Dividend income, non-consolidated companies 0.1 0.2
Other financial income 83.8 63.0
  366.4 256.8

(i) Inflation in Venezuela has been high for several years and considering the accumulated inflation over the past three years,
based on November 30, 2009, it exceeded 100%. Thus, Venezuela is considered a hyperinflationary economy and, therefore,
IAS 29 “ Financial Reporting in Hyperinflationary Economies” was applied in the financial statements for the year ended
December 31, 2009. The amount reported in this line, in 2009, corresponds to the impact of the restatement from the
application of IAS 21 “ The Effects of Changes in Foreign Exchange Rates” and IAS 29 in our operations in Venezuela.
97
Interest income results from the following financial assets: 2009 2008
Fair value hedges – hedged items 610.3 (582.4)
Interest Income 2009 2008 Fair value hedges – hedging instruments (612.9) 582.4
Cash and cash equivalents 136.2 66.7 Cash flow hedges – hedged items (188.6) 40.2
Investment securities held for trading 17.0 21.0 Cash flow hedges – hedging instruments (reclassified from equity) 189.1 (43.8)
Others receivables 16.1 1.4 Hedged items not part of hedge accounting relationship – economic hedges - (10.7)
  169.3 89.1 Hedging instruments not part of hedge accounting relationship - 9.1
Other 2.1 5.2
Finance costs
Foreign exchange results from fair value hedges mainly relate to bonds 2011 and 2013 hedges; see Note 28. The results with
2009 2008
regard to cash flow hedges primarily relate to the hedge of a Brazilian real loan in Canada.
Interest expenses (812.5) (1,200.5)
Losses on derivatives (240.8) (78.2) Recognized directly in equity
Interest on contingencies (19.7) (25.8)
Exchange variation on dividends receivable (86.4) - 2009 2008
Tax on financial transactions (48.5) (64.0) Recognized in equity (75.5) 12.5
Other financial costs, including bank fees (140.6) (79.1) Removed from equity and included in profit or loss (232.4) 190.7
(1,348.5) (1,447.6) Removed from equity and included in the initial cost of inventories - 4.1
Deferred income tax variance in equity and other movements(i) 188.1 (140.0)
Interest expenses are presented net of the effect of interest rate derivative instruments hedging AmBev’s interest rate risk – see (119.8) 67.3
also Note 28, Risks arising from financial instruments. As required by IFRS 7 Financial instruments: disclosures, the interest
expense recognized on unhedged or hedged financial liabilities and the net interest expense from the related hedging derivative (i) In order to better disclose the movement of the hedge reserves, we included the line “Deferred income tax variance in Equity
instruments are split as follows: and other movements” in 2009, with comparative balances for 2008 .

Interest expenses 2009 2008 11. INCOME TAX AND SOCIAL CONTRIBUTION
Financial liabilities measured at amortized cost (411.1) (530.9)
Fair value hedges - Hedged items (385.4) (103.7) Income tax and social contribution recognized in the years’ results were as follows:
Fair value hedges – Hedging instruments 53.6 (265.0)
Cash flow hedge – Hedged items (133.9) (143.2) 2009 2008
Cash flow hedge - (Hedging instruments – reclassified from shareholders’ equity) 64.3 66.0 Income tax expense
Hedged items not part of hedge accounting relationship – economic hedges - (180.8) Current (1,304.0) (1,374.1)
Hedging instruments not part of hedge accounting relationship – economic hedges - (42.9) (1,304.0) (1,374.1)
  (812.5) (1,200.5) Deferred tax (expense)/income
Origination and reversal of temporary differences (510.9) (6.8)
Foreign exchange gains and losses are presented net of the effect of Foreign exchange derivative instruments designated for Utilization of tax losses carryforwards (393.2) (66.2)
hedge accounting. As required by IFRS 7 Financial instruments: disclosure, the split between results from foreign currency (904.1) (73.0)
hedged items and results on the related hedging instruments can be summarized per type of hedging relationship, as follows:
Total income tax expense in the income statement (2,208.1) (1,447.1)
99
The reconciliation of the effective tax rate with the weighted nominal tax rate can be summarized as follows: 12. PROPERTY, PLANT AND EQUIPMENT
2009 2008
Profit before tax 8,196.5 6,638.0
2009 2008
Adjustment on taxable basis    
Non-taxable net financial income and other non-taxable income (650.9) (355.8) Land and Plant and Fixtures and Under Total Total
buildings equipment fittings construction
Non-taxable intercompany dividends - (0.2)
Acquisition cost
Government grants related to sales taxes (263.4) (238.3)
Results on commodities hedges 348.0 (34.3) Balance at end of previous year 3,280.2 9,982.1 1,984.8 796.0 16,043.1 13,770.6
Expenses non-deductible for tax purposes 177.5 177.6
Effect of movements in foreign exchange (355.3) (1,104.2) (141.5) (86.8) (1,687.7) 1,055.5
7,807.7 6,186.9
Aggregated weighted nominal tax rate 32.54% 32.69% Acquisition through business combinations 7.2 8.3 1.6 - 17.0 -
Taxes – nominal rate (2,540.6) (2,022.5) Acquisitions 6.1 209.7 51.5 1,039.8 1,307.1 1,783.1
Adjustment on tax expenses
Disposals (35.0) (100.4) (109.0) (0.7) (245.2) (367.5)
Government grant on income tax 198.5 134.7
Deductible interest attributed to shareholders 346.8 337.4 Transfer to other asset categories 130.9 597.9 199.2 (1,145.0) (217.0) (232.8)
Tax saving from goodwill amortization on tax books 142.8 174.0
Other (i) 118.1 488.0 34.1 8.8 649.0 34.2
Changes in tax rate - 6.1
Dividends withholding tax (130.8) (71.5) (1) Balance at end of year 3,152.2 10,081.4 2,020.7 612.1 15,866.3 16,043.1
Losses recognized in operations abroad, non-deductible (47.5) (40.7) (1) Depreciation and Impairment
Other tax adjustments (177.3) 35.3
Balance at end of previous year (1,283.5) (6,188.3) (1,266.6) - (8,738.5) (7,723.0)
Income tax and social contribution expense (2,208.1) (1,447.2)
Effective tax rate 26.94% 21.80% Effect of movements in foreign exchange 93.6 590.4 83.8 - 767.8 (433.6)

Depreciation (111.1) (775.1) (222.8) - (1,109.0) (1,015.0)


(1) In 2008 there was a reclassification of R$ (64,7) from Other tax adjustment, to Losses recognized in operations abroad,
non-deductible of R$ (40.7) and to Dividends withholding tax of R$ (24.0). Acquisition through business combinations - - - - - -

Impairment losses(ii) - (100.9) - - (100.9) (99.2)

The main events that negatively impacted the effective tax rate in 2009 were: (a) increase in profit before taxes of 23%; (b) Disposals 4.1 79.9 100.2 - 184.2 324.8
increase in the provision for disputes related to income tax and social contribution; (c) increase in taxation of profits generated
Transfer to other asset categories (0.3) 198.0 3.0 - 200.7 207.5
abroad; and (d) increase in the financial losses recorded in companies abroad that are non-deductible under the Brazilian tax
rules. Other (i) (83.4) (401.2) 9.0 - (475.6) -

Balance at end of year (1,380.6) (6,597.2) (1,293.4) - (9,271.3) (8,738.5)


The total income tax expense is R$ 2,208.1 with an effective tax rate of 26.94% (21.80% on December 31, 2008).
Carrying amount:        
The income tax recognized directly in equity is shown below:
December 31, 2008 1,996.7 3,793.8 718.2 796.0 7,304.6 7,304.6

Income tax and social contribution (losses)/gains December 31, 2009 1,771.6 3,484.2 727.3 612.1 6,595.1 -

2009 2008
(i) In 2009, includes monetary restatement from the application of IAS 29 on our operations in Venezuela, in the net amount
Actuarial gains and losses 34.4 2.3
of R$ 123.8, of which R$ 551.3 corresponding to the acquisition cost and R$427.5 corresponding to depreciation.
Cash flow Hedges 188.1 (140.0)
(ii) Refers mainly to returnable packaging losses.

On December 31, 2009, there are items of plant and equipment , with a net book value totaling R$ 336.6 (R$ 451.1 on
December 31, 2008), which have been granted as collateral for bank loans. Such restriction has no impact on the use of such
assets and on the Company’s operations.

The company leases plant and equipment and fixtures and fittings. The carrying amount of the leased assets was R$ 21.2 as
of December 31, 2009 and R$ 38.5 as of December 31, 2008.
101
13. GOODWILL • For the subsequent two years of the model, data from the strategic plan is extrapolated using simplified assumptions such
as constant volumes and variable cost per hectoliter and fixed cost linked to inflation, as obtained from external sources.
2009 2008
Balance at end of previous year 17,912.4 17,180.6 • Projections are made in the functional currency of the business unit and discounted at the unit’s weighted average cost of
Effect of movements in foreign exchange (535.8) 327.9 capital.
Acquisitions through business combinations and of minority interests 150.9 403.9
The above calculations are corroborated by valuation multiples or other available fair value indicators.
Balance at end of year 17,527.5 17,912.4
Although AmBev believes that its judgments, assumptions and estimates are appropriate, actual results may differ from these
The most relevant acquisitions that occurred in 2009 were the aquisition of minorities interests in AmBev Dominicana and estimates under different assumptions or conditions.
AmBev Company S.A., as mentioned in Note 1 (i) and (ii). These transactions generated a goodwill equivalent to R$ 96.5 and
R$ 34.3, respectively, at the acquisition date. 14. INTANGIBLE ASSETS

The business combination occurred in 2008 corresponds to the acquisition of minority interest in Quinsa. This transaction 2009 2008
generated a goodwill equivalent to R$ 403.9 at the acquisition date. Distribution
Acquisition cost Brands Software Others Total Total
contracts
The goodwill has been allocated to the following cash-generating units: Balance at end of previous year 1,922.0 1,165.8 357.4 220.0 3,665.2 3,025.8
Effect of movements in foreign exchange (507.5) - (21.3) (74.0) (602.9) 431.0
2009 2008
Acquisitions and expenditures 48.5 73.6 10.4 0.1 132.6 175.3
LAN:
Acquisition through business combination 2.3 - - 23.2 25.5 -
Brazil 542.0 542.0
Disposal - - - - - (1.2)
Ecuador 0.8 0.8
Transfers to other assets categories - (0.3) 7.9 - 7.6 31.8
Dominican Republic 253.7 163.5
Other movements - - - - - 2.5
Peru 33.7 -
Balance at end of year 1,465.3 1,239.1 354.4 169.3 3,228.0 3,665.2
Amortization and Impairment losses
LAS:
Balance at end of previous year - (878.8) (230.4) (63.2) (1,172.4) (983.2)
Argentina 1,289.7 1,585.7
Foreign exchange variation effect - - 11.3 23.6 34.8 (15.6)
Bolivia 338.7 433.0
Amortization - (98.1) (47.6) (21.0) (166.6) (176.4)
Paraguay 270.1 339.2
Disposal - - - - - 0.5
Uruguay 81.0 86.8
Transfers to other assets categories - 0.3 8.4 - 8.7 2.6
Other movements - - - - - (0.3)
Canada 14,717.8 14,761.4
Balance at end of year - (976.6) (258.3) (60.6) (1,295.5) (1,172.4)
17,527.5 17,912.4
Carrying amount:
December 31, 2008 1,922.0 287.0 127.0 156.8 2,492.8 2,492.8
At the end 2009, AmBev completed its annual impairment testing and concluded, based on the assumptions described below, December 31, 2009 1,465.3 262.5 96.1 108.7 1,932.5 -
that no impairment charge was warranted.
The Company cannot predict whether an event that triggers impairment will occur, when it will occur or how it will affect the
AmBev is the owner of some of the world’s most valuable brands in the beer industry. As a result, certain brands are expected
assets values reported. AmBev believes that all of its estimates are reasonable: they are consistent with the internal reporting
to generate positive cash flows for as long as the Company owns the brands. The brands have been assigned indefinite lives.
and reflect management’s best estimates. However, inherent uncertainties exist that management may not be able to control.
While a change in the estimate used could have a material impact on the calculation of the fair value and trigger an impairment
Intangible assets with indefinite useful lives have been tested for impairment at cash-generating unit level based on the same
charge, the Company is not aware of any reasonably possible change in a key assumption used that would cause a cash-
impairment testing approach as for goodwill – see Note 13 above. The royalty stream that could be obtained from licensing of
generating units carrying amount to exceed its recoverable amount.
intangible asset to a third party in an arm’s length transaction is also used as an indicator of fair value.
Goodwill, which accounted for 44% of AmBev’s total assets as at December 31, 2009, impairment testing relies on a number
of critical judgments, estimates and assumptions. Goodwill is tested for impairment at the cash-generating units based on a
fair-value-less-cost-to-sell approach using a discounted free cash flow approach based on current acquisition valuation models.
The key judgments, estimates and assumptions used in the fair-value-less-cost-to-sell calculations are as follows:

• The first year of the model is based on management’s best estimate of the free cash flow outlook for the current year.

• In the second to fourth years of the model, free cash flows are based on AmBev’s budget as approved by key management.
AmBev’s budget is prepared per country and is based on external sources in respect of macro-economic assumptions,
industry, inflation and foreign exchange rates, past experience and identified initiatives in terms of market share, revenue,
variable and fixed cost, capital expenditure and working capital assumptions.
103
The carrying amount of intangible assets with indefinite useful lives was allocated to the different countries as follows: 2008
  Assets Liabilities Net
2009 2008
Property, plant and equipment 13.6 (245.9) (232.3)
Argentina 684.4 949.1
Intangible assets 38.4 (560.9) (522.5)
Bolivia 293.9 391.7
Goodwill 198.4 - 198.4
Canada 66.8 77.1
Inventories 13.6 (17.8) (4.2)
Chile 43.4 46.9
Other investments 0.3 (9.5) (9.2)
Paraguay 288.2 361.3
Trade and other receivables 27.6 - 27.6
Uruguay 88.6 95.9
Interest-bearing loans and borrowings 98.0 (270.1) (172.1)
1,465.3 1,922.0
Employee benefits 401.8 (4.5) 397.3
Provisions 421.7 - 421.7
15. INVESTMENT SECURITIES
Derivatives 20.6 (68.5) (47.9)
2009 2008 Other items 89.8 (113.7) (23.9)
Non-current investments Loss carryforwards 963.7 - 963.7
Debt securities held-to-maturity 219.8 317.4 Gross deferred tax assets / (liabilities) 2,287.5 (1,290.9) 996.6
Other investments 27.1 - Netting by taxable entity (469.7) 469.7 -
  246.9 317.4 Net deferred tax assets / (liabilities) 1,817.8 (821.2) 996.6
Current investments
Financial asset at fair value through profit or loss-held for trading 52.3 0.1 Tax losses and negative bases of social contribution and temporary deductible differences in Brazil, on which the deferred
Debt securities held-to-maturity 21.0 - income tax and social contribution were calculated, have no expiry date.
  73.3 0.1
Part of the tax benefit corresponding to the tax losses carryforward  and temporary differences of subsidiaries abroad was not
recorded as an asset, as management cannot determine whether its realization is probable. The total unrecognized deferred
tax assets related to tax losses carryforward for these subsidiaries amount to R$ 121.9 at December 31, 2009 for which the
16. DEFERRED INCOME TAX AND SOCIAL CONTRIBUTION
expiry term is on average 4 years (R$ 165.2 at December 31, 2008). The tax loss carryforward related to these unrecognized
deferred tax assets are equivalent to R$ 514.7 at December 31, 2009  (R$ 656.4  at December 31, 2008).
The amount of deferred income tax and social contribution by type of temporary difference is detailed as follows:
17. INVENTORIES
  2009
Assets Liabilities Net 2009 2008
Property, plant and equipment 3.6 (209.9) (206.4) Prepayments 102.6 195.4
Intangible assets 22.1 (399.7) (377.6) Raw material and consumables 918.6 1,275.9
Goodwill 155.1 - 155.1 Work in progress 106.2 113.4
Inventories 10.2 (2.2) 8.0 Finished goods 339.2 403.7
Trade and other receivables 23.2 - 23.2 Goods purchased for resale 21.5 29.7
Interest-bearing loans and borrowings 1.8 (97.5) (95.7) 1,488.1 2,018.1
Employee benefits 332.6 (39.8) 292.8
Provisions 426.3 (4.2) 422.1 The cost of inventories recognized as an expense in 2009 included in cost of sales amounted to R$ 7,731.9 (R$ 7,217.7 in
Derivatives 174.9 - 174.9 2008).
Other items 59.7 (116.6) (56.9)
Loss carryforwards 526.9 - 526.9 Impairment losses on inventories recognized in 2009 amounted to R$ 40.9 (R$ 18.6 2008).
Gross deferred tax assets / (liabilities) 1,736.4 (869.9) 866.4
Netting by taxable entity (367.6) 367.6 -
Net deferred tax assets / (liabilities) 1,368.8 (502.3) 866.4
105
18. TRADE AND OTHER RECEIVABLES 20. ASSETS HELD FOR SALE

Non-current trade and other receivables 2009 2008


Assets held for sale 60.2 67.9
2009 2008 (1) 60.2 67.9
Trade receivables 18.2 17.4
Cash deposits for guarantees 497.8 547.6 Assets held for sale in the amount of R$ 60.2 refers to land and buildings, mainly in Brazil. The disposal of these assets is
Tax credits 1,282.8 1,633.8 expected in 2010.
Taxes receivable 225.7 340.4
Other receivables 64.8 85.0 21. CHANGES IN EQUITY
2,089.3 2,624.2
Capital stock
Outstanding shares 2009 2008
(1) In 2008 there was a reclassification of R$ 81.9 from Trade Receivables and R$ 258.5 from Other receivables to Tax
receivable. (in thousand of shares) Preferred Common Total Total
Current trade and other receivables At the end of the previous year 269,428 345,508 614,936 624,417
Changes during the year 965 1,087 2,052 (9,481)
2009 2008 270,393 346,595 616,988 614,936
Trade receivables 1,771.3 1,832.6
Interest receivable 52.5 40.1 Treasury shares
Taxes receivable 317.3 316.7 (in thousand of shares) Preferred Common Total Total
Derivative financial instruments with positive fair value 975.6 819.4 At the end of the previous year 827 105 932 8,859
Prepaid expenses 365.9 322.0 Changes during the year (396) 16 (380) (7,927)
Other receivables 169.9 97.9 431 121 552 932
3,652.5 3,428.7
On December 31, 2009, the Company’s capital stock of R$ 6,832.1 (R$ 6,602.0 on December 31, 2008), was represented
The age of the current trade receivables, interest receivables and other receivables can be detailed as follows: by 616,988 thousand shares of which 346,595 thousand were common shares and 270,393 thousand were preferred shares,
all without par value.
Past due – Past due – Past due – Past due –
Net carrying amount as Past due –more
No past due between 30 - between 60 - between 90 - between 180 At the Board of Directors’ Meeting held on July 30, 2009, the following changes to the Company’s capital stock took place:
of December 31, 2009 than 360 days
60 days 90 days 180 days - 360 days

Trade receivables 1,771.3 1,745.3 12.1 3.8 6.1 3.2 0.8 i) Capital stock increase of R$ 19,1 by means of the issuance of 144 thousand preferred shares fully subscribed by the Fundo
Interest receivable 52.5 52.5 - - - - - de Investimentos do Nordeste – FINOR (Investment Fund of Northeastern Brazil - FINOR) with resources related to income
Other receivables 169.9 169.9 -  - - -   tax incentives.
1,993.7 1,967.7 12.1 3.8 6.1 3.2 0.8
ii) C
 apital stock increase in the amount of R$ 2.6, without the issuance of new shares, by means of the capitalization of the
“Tax incentive reserves – Reinvestment of Income Tax”, being R$ 0.6 related to fiscal year of 2004 and R$ 1.9 related to
The Company’s exposure to credit, currency and interest rate risks is disclosed in Note 28.
the fiscal year of 2006.
19. CASH AND CASH EQUIVALENTS
iii) Cancellation of 24 thousand preferred shares, with the subscription price of R$ 91.86, that were issued for subscription
2009 2008 by FINOR at the Board meeting held on October 9, 2008, taking into consideration the fact that the process for payment
of the respective resources in the amount of R$ (2.2) had not been concluded.
Short term bank deposits 3,469.2 2,725.6
Current bank accounts 567.4 559.8
The Board of Directors, at the Meeting held on June 29, 2009, verified the subscription and paying-up by the shareholders of
Cash 6.3 13.5
the Company of 283 thousand new common shares and 456 thousand new preferred shares issued pursuant to the General
Cash and cash equivalents 4,042.9 3,298.9 Shareholders’ Meeting held on April 28, 2009, representing, therefore, an increase in the capital stock of the Company in the
Bank overdrafts (18.6) (18.8) amount of R$65.9.

At the Extraordinary General Meeting held on April 28, 2009, the following changes to the Company’s capital stock were
approved:

i) Capital stock increase in the amount of R$ 101.3 by means of the issuance of 804 thousand common shares and 389
thousand preferred shares, in favor of Interbrew International B.V. and AmBrew S/A, Company holdings,  paid up by means
of the capitalization of 70% of the tax benefit resulting from the partial amortization of the special premium reserve during
the fiscal year of 2008;
107
ii) Capital stock increase in the amount of R$ 43.4, without issuance of new shares, corresponding to the capitalization of 30% Share-based payment
of tax benefit obtained by the Company with the partial amortization of the special premium reserve during the fiscal year
2008. Different Stock Option Plans allow the Company’s senior management and members of the board to acquire shares of the
The preferred shares are non-voting but have priority in the return of capital in the event of liquidation. The common shares Company. AmBev adopted IFRS 2 Share-based Payment to all programs granted after November 7, 2002 that had not yet
have the right to vote at shareholder meetings. Under our by-laws, we are required to distribute to shareholders as a mandatory vested on January 1, 2007.
dividend in respect of each fiscal year ending on December 31 an amount not less than 35% of net income determined under
Brazilian GAAP, as adjusted in accordance with applicable law, unless payment of such amount would be incompatible with The share-based payment reserve was impacted by an expense of R$ 134.7 in 2009 and R$ 57.8 in 2008 – see also note 25
AmBev’s financial situation. The mandatory dividend includes amounts paid as interest attributed to shareholders’ equity. Share-based payments.
Preferred shares are entitled to a dividend premium of 10% over that received by the common shareholders.
Treasury shares
Authorized capital
The treasury shares comprise reacquired shares held by the Company. The gains and losses related to Stock Option Plans
The Company is authorized to increase its capital stock up to 700,000 thousand shares, regardless of by-law amendment, transactions and resale of treasury shares are recorded on the “Result on treasury shares” reserve.
upon the Board of Directors’ resolution, which shall resolve on the payment conditions, characteristics of shares to be issued
and issuance price, and shall also establish whether the capital stock shall be increased by means of public or private Changes in treasury shares in millions of Brazilian Reais, for the periods ended 2009 2008
subscription. At the beginning of the period (109.3) (1,158.9)
Shares reacquired in accordance with the Stock Option Plan (15.4) (346.9)
Dividends
Reacquired shares – market - (283.3)
Transfer of shares – Finor (9.9) -
The Board of Directors approved the distribution of dividends and interest attributed to shareholders’ equity, in the total
Cancellation of shares 0.1 1,638.2
amount of R$ 3,305.8, of which R$ 2,290.4 in dividends and R$ 1,015.4 interest attributed to shareholders’ equity, both of
them resulting from profit of year ended 2009, to be attributed to the compulsory minimum dividends for the year 2009. Share-based payments 86.8 41.6
The gross amount paid per share were R$5.65 per preferred share and R$5.14 per commom share. The distribution of interest At the end of the period (47.7) (109.3)
attributed to shareholders’ equity was taxed pursuant to the current legislation, which resulted in a net distribution of R$5.39
per preferred share and R$4.90 per commom share. 22. EARNINGS PER SHARE
These payments were made during 2009, as approved in Board of Directors meetings, and the subsequent ratification shall be
resolved at the Annual General Meeting referring to the fiscal year ended on December 31, 2009. The calculation of basic earnings per share is based on the net income attributable to equity holders of AmBev of R$ 5,986.1
(R$ 5,119.1 in 2008) and the weighted average number of shares outstanding during the year, calculated as follows:
Interest on shareholders’ equity
Thousand shares 2009
Brazilian companies are permitted to distribute interest to shareholders under the concept of interest on shareholders’ equity Common Preferred Total
calculated using the Company’s net equity multiplied by the long-term interest rate (TJLP). The TJLP is the official interest
rate defined by the Central Bank and used as reference in long-term loans provided by the BNDES. The amounts paid as Issued shares at 1 January, net of treasury shares 345,405 268,609 614,014
interest on shareholders’ equity are deductible for tax purposes and are also deducted from the mandatory dividend owed to Effect of shares issued / repurchased 751 731 1,482
shareholders. Weighted average number of shares at 31 December 346,156 269,340 615,496
Although this item is recorded in the statutory and tax books as financial expenses, at the occurrence of the allocation of the
amounts to be paid to the shareholders, it is reclassified to shareholders’ equity and presented as dividends in order to reflect
Thousand shares 2008
the essence of the transaction. Thus, interest on shareholders’ equity is considered as dividends and is not recorded in the
Common Preferred Total
income statement.
Interest on shareholders’ equity and dividends not claimed within 3 years revert back to the Company.
Issued shares at 1 January, net of treasury shares 343,678 270,312 613,990
Hedging reserves Effect of shares issued / repurchased 1,168 (1,382) (214)
Weighted average number of shares at 31 December 344,846 268,930 613,776
The hedging reserves comprise the effective portion of the cumulative net change in the fair value of cash flow hedges to the
extent the hedged risk has not yet impacted profit or loss – see also note 28 Risks arising from financial instruments.

Translation reserves

The translation reserves comprise all foreign currency exchange differences arising from the translation of the financial
statements of foreign operations.

Actuarial gains and losses

The actuarial gains and losses comprise the difference between estimates (assumptions) and actual experience in a pension
plan.
109
The calculation of diluted earnings per share is based on the profit attributable to equity holders of AmBev of R$ 5,986.1 (R$ The tables below set out the EPS calculation:
5,119.1 in 2008) and the weighted average number of shares (diluted) outstanding during the year, calculated as follows:
In millions of Brazilian Reais 2009
Thousand shares 2009 Common Preferred Total
Common Preferred Total Income attributable to equity holders of AmBev 3,225.4 2,760.6 5,986.1
Weighted average number of shares at 31 December 346,156 269,340 615,496 Weighted average number of shares 346,156 269,340 615,496
Effect of share options 55 861 916 Basic EPS 9.32 10.25
Weighted average number of shares (diluted) at 31 December 346,211 270,201 616,412 Income before special items, attributable to equity holders of AmBev 3,120.6 2,670.9 5,791.6
Weighted average number of shares 346,156 269,340 615.496
Thousand shares 2008 EPS before special items 9.02 9.92
Common Preferred Total Income attributable to equity holders of AmBev 3,220.9 2,765.1 5,986.1
Weighted average number of shares at 31 December Weighted average number of shares (diluted) 346,211 270,201 616,412
344,846 268,930 613,776
Diluted EPS 9.30 10.23
Effect of share options
60 444 504 Income before special items, attributable to equity holders of AmBev 3,116.3 2,675.3 5,791.6
Weighted average number of shares (diluted) at 31 December Weighted average number of shares (diluted) 346,211 270,201 616,412
344,906 269,374 614,280
Diluted EPS before special items 9.00 9.90
The calculation of earnings per share before special items (basic) is based on the income before special items, attributable to
equity holders of AmBev, calculated as follows:
In millions of Brazilian Reais 2008
In millions of Brazilian Reais 2009 Common Preferred Total
Common Preferred Total Income attributable to equity holders of AmBev 2,755.4 2,363.7 5,119.1
Income attributable to equity holders of AmBev 3,225.4 2,760.6 5,986.1 Weighted average number of shares 344,846 268,930 613,776
Special items, after taxes, attributable to equity holders of AmBev 104.8 89.7 194.5 Basic EPS 7.99 8.79
Income before special items (basic), attributable to equity holders of AmBev 3,120.6 2,670.9 5,791.6 Income before special items, attributable to equity holders of AmBev 2,786.8 2,390.7 5,177.5
Weighted average number of shares 344,846 268,930 613,776
In millions of Brazilian Reais 2008 EPS before special items 8.08 8.89
Common Preferred Total Income attributable to equity holders of AmBev 2,753.5 2,365.6 5,119.1
Income attributable to equity holders of AmBev 2,755.4 2,363.7 5,119.1 Weighted average number of ordinary shares (diluted) 344,906 269,374 614,280
Special items, after taxes, attributable to equity holders of AmBev (31.4) (27.0) (58.4) Diluted EPS 7.98 8.78
Income before special items (basic), attributable to equity holders of AmBev 2,786.8 2,390.7 5,177.5 Income before special items, attributable to equity holders of AmBev 2,784.9 2,392.6 5,177.5
Weighted average number of ordinary shares (diluted) 344,906 269,374 614,280
The calculation of earnings per share before special items (diluted) is based on the profit before special items, attributable to Diluted EPS before special items 8.07 8.88
equity holders of AmBev, calculated as follows:

In millions of Brazilian Reais 2009 The average market value of the Company’s shares for purposes of calculating the dilutive effect of share options was based on
Common Preferred Total quoted market prices for the period that the options were outstanding.
Income attributable to equity holders of AmBev 3,220.9 2,765.1 5,986.1 As mentioned in Note 21, preferred shares are entitled to a dividend premium of 10% over that received by the common
Special items, after taxes, attributable to equity holders of AmBev 104.6 89.8 194.5 shareholders. This fact is considered in basic and diluted EPS calculation.
Income before special items (diluted), attributable to equity holders of AmBev 3,116.3 2,675.3 5,791.6

In millions of Brazilian Reais 2008


Common Preferred Total
Income attributable to equity holders of AmBev 2,753.5 2,365.6 5,119.1
Special items, after taxes, attributable to equity holders of AmBev (31.4) (27.0) (58.4)
Income before special items (diluted), attributable to equity holders of AmBev 2,784.9 2,392.6 5,177.5
111
23. INTEREST-BEARING LOANS AND BORROWINGS 2008
Total Interest Principal
This note provides information about the contractual terms of the Company interest-bearing loans and borrowings. For additional Less than one year 15.2 3.6 11.5
information related to the Company’s exposure to interest rate and foreign currency risks, please refer to note 28. 1 to 2 years 11.3 2.0 9.1
2 to 3 years 11.2 2.1 9.2
Current and non-current interest-bearing loans and borrowings totaled R$ 7,261.3 on December 31, 2009, compared to R$ 3 to 5 years 11.2 2.1 9.2
10,657.8 on December 31, 2008.
More than 5 years - - -
48.9 9.8 39.0
The decrease in gross indebtedness for the year ended December 31, 2009 can be explained mainly by the payment of the
Promissory Note, Debenture 2009 and the Agroindustrial Credit in the amounts of R$ 1,500.0, R$817.1 and R$ 265.0,
respectively, which was partially offset by the net increase of R$ 319.6 in the agreements with BNDES  . The remaining 24. EMPLOYEE BENEFITS
decrease in gross indebtedness was caused by foreign exchange gains on debts, denominated mainly in US Dollars,  and losses
related to market value adjustments of debts subject to hedge accounting. AmBev maintains post-employment benefits, such as pension benefits and medical and dental care. According to IAS 19
Employee Benefits, post-employment benefits are classified as either defined contribution or defined benefit plans.
Non-current liabilities 2009 2008
Secured bank loans 91.9 86.3 Defined contribution plans
Unsecured bank loans 2,556.2 2,676.1
Debentures and unsecured bond issues 3,453.6 3,919.4 These plans are funded by the participants and the sponsors, and are managed by privately administered pension funds. During
the year 2009, the Company contributed R$ 7.4 (R$ 7.3 in 2008) to these funds, which is considered an expense. Once the
Other unsecured loans 344.4 360.3
contributions have been paid, the Company has no further payment obligations.
Financial leasing 14.1 27.5
6,460.2 7,069.6 Defined benefit plans

Current liabilities 2009 2008 The Company provides pension benefits, health care benefits, reimbursement of expenses with drugs and other benefits to
Secured bank loans 47.6 52.9 their retirees. Such benefits are not granted to new retirees.
Unsecured bank loans 728.8 2,698.3
Debentures and unsecured bond issues 2.4 817.1 The present value of funded obligations includes R$ 402.3 of two health care plans for which the benefits are provided directly
Other unsecured loans 14.4 8.4 by Fundação Antônio e Helena Zerrener (“FAHZ”). FAHZ is a legally distinct entity whose main goal is to provide AmBev’s
Financial leasing 7.9 11.5 current and retired employees and managers with health care and dental assistance, assistance in technical and superior
801.1 3,588.2 education courses, maintaining facilities for assisting and helping elderly people, among other things, through direct initiatives
or through financial assistance agreements with other entities. On December 31, 2009 and 2008, actuarial liabilities related
to the benefits provided by FAHZ are fully offset by an equivalent amount of plans assets. As a result, the net liability
Less than More than recognized in the balance sheet is nil.
Terms and debt repayment schedule Total 1-2 years 2-3 years 3-5 years
1 year 5 years
Secured bank loans 139.5 47.6 38.8 27.6 25.5 - On December 31, the net liability for long-term and post-employment benefits consist of the following:
Unsecured bank loans 3,285.0 728.8 878.4 617.2 853.8 206.8
In millions of Brazilian Reais 2009 2008
Debentures and unsecured bond issues 3,456.0 2.4 159.7 2,085.8 939.8 268.3
Present value of funded obligations (2,997.6) (2,942.1)
Unsecured other loans 358.9 14.4 180.4 23.6 38.5 102.0
Fair value of plan assets 3,315.1 3,138.9
Finance lease liabilities 21.9 7.9 7.4 6.4 0.2 -
Present value of net obligations 317.5 196.8
7,261.3 801.1 1,264.7 2,760.6 1,857.8 577.1
Present value of unfunded obligations (468.9) (488.3)
Present value of net obligations (151.4) (291.5)
Unrecognized past service cost 2.7 5.8
Finance lease liabilities 2009
Unrecognized assets (605.2) (466.7)
Total Interest Principal
Net liability (753.9) (752.4)
Less than one year 8.7 0.8 7.9
Other long term employee benefits (0.3) (12.0)
1 to 2 years 7.9 0.5 7.4
Total employee benefits (754.2) (764.4)
2 to 3 years 6.7 0.3 6.4
Employee benefits amount in the balance
3 to 5 years 0.2 - 0.2 sheet:
More than 5 years - - - Liabilities (767.9) (784.3)
23.5 1.6 21.9 Assets 13.7 19.9
Net liabilities (754.2) (764.4)
113
The changes in the present value of the defined benefit obligations are as follows: The assumptions used in the calculation of the obligations are as follows:

In millions of Brazilian Reais 2009 2008 2009 2008


Defined benefit obligation at 1 January (3,430.4) (3,771.4) Discount rate 10.5% 8.1%
Service cost (48.2) (68.1) Future salary increases 3.5% 3.8%
Interest cost (252.8) (234.6) Future pension increases 3.5% 2.4%
New unvested past service cost 5.5 (3.0) 12.3% p.a. 8.9% p.a.
Medical cost trend rate
Actuarial gains and (losses) (374.8) 495.5 reducing to 8.2% reducing to 6.6%
Gains / (losses) on settlements or curtailments 22.2 - Dental claims trend rate 6.2% 4.6%
Reclassifications 3.0 - Life expectation for an over 40 years old male 80 80
Exchange differences 343.6 (99.7) Life expectation for an over 40 years old female 84 85
Benefits paid 265.4 250.9
Defined benefit obligation at 31 December (3,466.5) (3,430.4) The assumptions used in the calculation of the periodic pension costs are as follows (i):

2009 2008
The changes in the fair value of plan assets are as follows:
Discount rate 8.1% 6.6%
In millions of Brazilian Reais 2009 2008 Expected return on plan assets 13.2% 8.4%
Fair value of plan assets at 1 January 3,138.9 3,534.5 Future salary increases 3.8% 3.6%
Expected return 268.0 283.2 Future pension increases 2.4% 2.3%
Actuarial gains and (losses) 331.0 (645.9) 8.9% p.a 9.2% p.a
Medical cost trend rate
reducing to 6.6% reducing to 6.5%
Contributions by employer 103.3 136.1
Dental claims trend rate 4.6% 4.0%
Contributions by plan participants 4.0 3.7
Exchange differences (258.1) 78.2
Transfers (6.6) - (i) Since the assumptions are nominal rates in different currencies the Company have converted the foreign rates into reais
equivalents based on the 2 year forward currency exchange rates. The weighted average assumptions are calculated based on
Benefits paid (265,4) (251,0)
these reais equivalents.
Fair value of plan assets at 31 December 3,315.1 3,138,8
Assumed medical cost trend rates have a significant effect on the amounts recognized in profit or loss. A one percentage point
The expense recognized in the income statement with regard to defined benefit plans can be detailed as follows: change in the assumed medical cost trend rates would have the following effects (note that a positive amount refers to a
decrease in the obligations or cost, while a negative amount refers to an increase in the obligations or cost):
In millions of Brazilian Reais 2009 2008
Current service costs (28.6) (43.5) In millions of Brazilian Reais 2009 2008
Interest cost (252.8) (234.7) 100 basis 100 basis 100 basis 100 basis
Medical cost trend rate
Expected return on plan assets 268.0 283.2 points increase points decrease points increase points decrease
Amortized past service cost (14.4) (0.5) Effect on the aggregate of the service cost and
(6.7) 5.8 (7.4) 6.2
New vested past service cost (15.5) (17.7) interest cost and of medical plans
(Gains) losses on settlements or curtailments 39.6 - Effect on the defined benefit obligation for
(65.9) 57.6 (57.1) 48.8
Recognized past service cost - (3.1) medical cost
Asset limitation (59.5) (46.5)
(63.2) (62.8) In order to comply with the disclosure requirements of IAS 1 Presentation of Financial Statements, the Company´s sensitivity
analysis in relation to the discount rates, future salary increases and mortality rates is presented below:
The employee benefit expenses are included in the following line items of the income statement:
In millions of Brazilian Reais 2009 2008
In millions of Brazilian Reais 2009 2008 50 basis 50 basis 50 basis 50 basis
Discount rate
Cost of sales (24.3) (15.7) points increase points decrease points increase points decrease
Distribution expenses (28.1) (24.6) Effect on the aggregate of the service cost and
1.3 (0.1) 1.4 (1.0)
Sales and marketing expenses (0.8) (0.7) interest cost of medical plans
Administrative expenses 1.3 (21.8) Effect on the defined benefit obligation for
177.1 (190.5) 156.7 (168.4)
Other operating income and expense (11.3) - medical cost
(63.2) (62.8)
115
In millions of Brazilian Reais 2009 2008 25. SHARE-BASED PAYMENTS
50 basis points 50 basis points 50 basis points 50 basis points
Future salary increase
increase decrease increase decrease AmBev maintains an option plan for purchase of shares by employees and directors in order to align their interests with those
Effect on the aggregate of the service of the shareholders. The Plan is managed by the Board of Directors. The Board of Directors periodically creates option plans,
(0.8) 0.8 (1.1) 1.1 defining the terms and determining the price for which the shares will be purchased. The fair value of these share-based
cost and interest cost of medical plans
payment compensations is estimated at grant date, using the binomial Hull model, modified to reflect the IFRS 2 Share-based
Effect on the defined benefit obligation
5.4 (5.5) (6.3) 6.1 Payment requirement that assumptions about forfeiture before the end of the vesting period cannot impact the fair value of the
for medical cost
option.

In millions of Brazilian Reais 2009 2008


The fair value of the options granted is expensed over the vesting period. The options granted under the options plan and issued
One year One year One year One year during 2009 cliff vest after 5 years.
Longevity
increase decrease increase decrease
Effect on the aggregate of the service
(4.1) 4.0 (8.9) 9.0
cost and interest cost of medical plans In the first semester of 2009 AmBev granted 456 thousand options to its employees, representing a fair value of approximately
Effect on the defined benefit obligation R$ 28.2 and 78 thousand options were granted to members of the Board of Directors, representing a fair value of approximately
(61.8) 59.7 (89.8) 87.5
for medical cost R$ 5.1.

The above are purely hypothetical changes in individual assumptions holding all other assumptions constant: economic In the second semester of 2009 AmBev granted 839 thousand options to its employees, representing a fair value of approximately
conditions and changes therein will often affect multiple assumptions at the same time and the effects of changes in key R$ 78.3 and 258 thousand options were granted to members of the Board of Directors, representing a fair value of approximately
assumptions are not linear. Therefore, the above information is not necessarily a reasonable representation of future results. R$ 23.6.

The plan assets at 31 December consist of the following: The weighted average fair value of the options and assumptions used in applying the AmBev option pricing model for the 2009
grants are as follows:
2009 2008
Government bonds 27% 47% (1) (2) (3)
In R$
2009 B 2009 A 2008
Corporate bonds 10% 13%
Fair value of options granted 90.56 66.23 83.55
Equity 60% 39%
Share price 133.99 97.93 134.19
Property 3% 2%
Exercise price 130.06 92.28 124.97
Expected volatility 45.1% 48.2% 33.0%
The pension plan includes indirect investments in shares issued by the Company for a total fair value of R$ 1.8 (R$ 1.0 on Vesting period 5 5 5
December 31, 2008). Expected dividends 0% 0% 0%
Risk-free interest rate 12.6% 11.8% 12.5%
The overall expected rate of return is calculated by weighting the individual rates in accordance with the anticipated share in
the total investment portfolio. Option plan based on the bonus paid in the third quarter of 2009 related to the profit of the first half of 2009
Option plan based on the bonus paid in the first half of 2009 related to the 2008 profit.
The three years history for the present value of defined benefit obligations, the fair values of plans assets and the pension/ Option plan based on the bonus paid in the first half of 2008 related to the 2007 profit.
contingency reserves, are presented as follows:
As per the terms of the Option Plan for 2009, the exercise price is determined as being the average of the quoted prices
In millions of Brazilian Reais 2009 2008 calculated on a daily basis during the 30 days before the grant date.
Present value of the defined benefit obligations (2,997.6) (2,942.1)
Fair value of plan assets 3,315.1 3,138.9 Expected volatility is based on historical volatility calculated using 252 days of historical data. The Hull binomial model
Pension/contingency reserves 317.5 196.8 assumes that all employees would immediately exercise their options if the AmBev share price is 2.5 times above the exercise
Experience adjustments: (increase)/decrease plan liabilities (374.8) 495.5 price.
Experience adjustments: increase/(decrease) plan assets 331.0 (645.9)
The total number of outstanding options developed as follows:
AmBev expects to contribute approximately R$ 115.0 to its defined benefit plans in 2010. Thousand options 2009 2008
Options outstanding at January 1 2,829 2,295
Options issued during the year 1,631 803
Options exercised during the year 122 128
Options forfeited during the year 224 141
Options outstanding at December 31 4,114 2,829
117
The range of exercise prices of the outstanding options is between R$ 52.68 and R$ 130.06 and the weighted average
27. TRADE AND OTHER PAYABLES
remaining contractual life is approximately 5.02 years.
Non current
Of the 4,114 thousand outstanding options, 415 thousand options are vested at December 31, 2009. 2009 2008
The weighted average exercise price of the options is as follows:
Trade payables 25.5 15.8
In R$ per share 2009 2008 Sales tax incentives (“ICMS”) 608.6 583.0
Options outstanding at January 1 97.52 84.34 Other payables 29.5 27.6
Options issued during the year 122.18 134.19 663.6 626.4
Options exercised during the year 57.37 94.94
Current
Options forfeited during the year 99.34 75.70
2009 2008
Options outstanding at December 31 103.77 97.52
Trade payables and accrued expenses 3,567.8 3,308.3
Options exercisable at December 31 57.14 55.20
Payroll and social security payables 432.9 308.6
Indirect tax payable 1,374.9 1,325.5
The Company may use the treasury shares to settle share options. Additionally, the current number of authorized shares is
Interest payable 93.3 365.5
considered sufficient to satisfy all options plans.
Consigned packging 71.9 77.6
Additionally, some employees and directors of AmBev have received options to acquire AB-InBev shares, whose Cash guarantees 3.1 4.4
compensation cost is recognized in the Company’s financial statements of December 31, 2009. Derivative financial instruments with negative fair values 666.2 418.8
Dividends payable 67.3 300.1
The above described share-based payment transactions resulted in a total expense of R$ 134.7 for the year 2009 (R$ 57.8 Other payables 2.5 38.7
for the year 2008). 6,279.9 6,147.5

26. PROVISIONS
28. RISKS ARISING FROM FINANCIAL INSTRUMENTS
Restructuring Disputes Other Total
Balance at december 31,2008 15.5 908.8 140.4 1,064.7 Derivative instruments
Effect of changes in foreign exchange rates (1.6) (46.6) - (48.2)
The Company’s use of derivatives observes strictly the financial risk policy approved by the Board of Directors. The purpose
Provisions made 3.9 527.1 - 531.0
of the policy is to set out guidelines for the management of financial risks inherent to the capital markets in which AmBev
Provisions used (11.4) (124.7) - (136.1) carries out its operations. The policy comprises four (4) main points: (i) capital structure, financing and liquidity, (ii)
Provisions reversed - (413.5) - (413.5) transactional risks related to the business, (iii) balance translation risks and (iv) credit risks of financial counterparts.
Other movements - 37.4 (19.8) 17.6
Balance at december 31,2009 6.4 888.5 120.6 1,015.5 The policy establishes that all the financial assets and liabilities in each country where the Company operates must be
maintained in their respective local currencies whenever possible. The policy also sets forth the procedures and controls
Provision for disputes mainly comprises tax and labor lawsuits (see note 31). needed for identifying, measuring and minimizing market risks, such as variations in foreign exchange rates, interest and
The provisions are expected to be settled within the following time windows: commodities (mainly aluminum, wheat and sugar) that may affect the Company’s revenues, costs and/or investments
amounts. The policy states that all the risks recognized (eg, foreign currency and interest) shall be protected by contracting
In millions of reais Total 1 year or less 1-2 years 2-5 years over 5 years derivative instruments. Existing risks but not yet recognized (eg, future contracts for the purchase of raw material and
Restructuring property, plant and equipment) shall be protected using projections for the period necessary for the Company to adapt to the
Non-current restructuring 6.4 3.6 2.8 - - new price scenario, that may vary from ten to fourteen months, also through the use of derivative instruments. Any exception
Total 6.4 3.6 2.8 - - to the policy must be approved by the Board of Directors.
In millions of reais Total 1 year or less 1-2 years 3-5 years Over 5 years
To meet its objectives, the Company and its subsidiaries use foreign exchange, interest, and commodities derivative
Disputes
instruments. Derivative instruments authorized by the risk policy are futures contracts traded on exchange securities,
Civil 29.7 2.8 8.1 12.5 6.3
deliverable forwards, non-deliverable forwards, linear options and swaps. On December 31, 2009, the Company and its
Taxes on sales 387.4 48.5 67.8 135.5 135.5 subsidiaries had no target forward operations, swaps with currency verification or any other derivative operations representing
Income tax 145.8 8.2 27.6 54.9 55.2 a risk level above the nominal value of the hedged item. The derivative operations are classified per strategy according to its
Labor 226.3 23.2 42.5 83.9 76.7 purpose, as follows:
Other 99.3 9.9 18.8 55.0 15.6
Total 888.5 92.6 164.8 341.8 289.3
Other 120.6 - - - 120.6
Total 1,015.5 96.2 167.6 341.8 409.9

The expected settlement was based on management´s best estimate at the balance sheet date.
119
i) Financial hedge – operations contracted with the purpose of protecting the Company’s net indebtedness against foreign Purpose / Risk/ Instrumen
exchange variations and interest rates. Derivatives used to protect the risks related to Bonds 2011, 2013 and 2017 were t
designated as Fair value hedge instruments. Therefore, their results, measured according to their fair value, are recognized in Result
each accounting period in financial results. The derivatives used to protect the risks associated with Quinsa Bonds, with 2009 (2) 2008
a maturity in 2012, and the Labatts  loan in Reais were designated as  cash flow hedge  instruments .The result of these Foreign Currency Future contracts (1) (450.3) 408.9
operations  are calculated at  their fair value and allocated to the shareholders’ equity until  the recognition of
Foreign Currency Non Deliverable Forwards (109.9) 174.6
the  correspondent hedged item , when the  accumulated results are allocated to the corresponding account.
Foreign Currency Deliverable Forwards (38.1) 9.7
ii) Operational hedge – Operations contracted with the purpose of reducing the Company’s exposure, net of tax effects, to the Interest Rates Future contracts (1) (0.6) (12.7)
fluctuation of exchange variation and raw material prices, investments, equipment and services to be acquired. All derivatives Commodity Future contracts (1) 105.8 (86.3)
recorded in this strategy are classified as cash flow hedge instruments. Thus, net results of such operations calculated at fair Commodity Swaps 208.2 (303.7)
value, are recorded in the shareholders’ equity account up to the moment of recognition of the hedged item, when the Operational Hedge (284.9) 190.5
accumulated results are recorded in the corresponding accounts. Foreign Currency Future contracts (1) 138.1 (34.1)
Foreign Currency Swaps (690.1) 347.0
iii) Fiscal hedge – operations contracted with the purpose of minimizing the Brazilian fiscal impact related to the exchange Foreign Currency Non Deliverable Forwards 215.2 41.1
variation of operations between the Company and its subsidiaries abroad. On December 31, 2009, the Company has Interest Rates Future contracts (1) (6.6) (0.3)
operations, on which the foreing exchange variation has asymmetric tax effects. Interest Rates Swaps 52.9 (23.0)
Financial Hedge (290.5) 330.7
- Loan agreements with subsidiaries:
Foreign Currency Future contracts (1) 421.9 (302.4)
- AmBev - Dunvegan - US$ 237.9 equivalent to R$ 414.2;
- AmBev - NCAQ - US$ 132.2 equivalent to R$ 230.3; Fiscal Hedge 421.9 (302.4)
- AmBev - Monthiers - US$ 297.4 equivalent to R$ 517.8; Total Derivatives (153.5) 218.8

- Debt securities issued abroad by Ambev in the amount of US$ 670.8 equivalent to R$ 1,168.1, held by the subsidiary (1) Futures contracts are traded on organized futures exchanges, whereas other derivative financial instruments are traded
Monthiers. directly with financial institutions.

- Accounts payable AmBev - Dunvegan US$ 61.4 equivalent to R$ 106.9. (2) Income generated by operations during 2009. Of the amount generated in the year, R$ 137.0 was recognized in the
In order to eliminate the asymmetric tax effect, the Company contracted derivative instruments (future contracts), which are income statement, of which R$ (284.9) as financial income and R$ 421.9 as income tax and social contribution. The
measured according to their fair value and recognized on the accrual basis in the income tax result of each period. operational hedge result of R$ (284.9) was allocated to shareholders’ equity, partially amortizing the accumulated results of
On December 31, 2009 and 2008, these instruments’ contracted amounts and their respective fair values, as well as each previous years which will be recognized in future periods in accordance with the maturity of each instrument. Part of this
years’ accumulated effects, are detailed in the table below: loss was already recognized in the Company’s results in 2009 according to the nature of each hedge.

Purpose / Risk/ Instrument These instruments, as of December 31, 2009, at Fair Value and Notional amount per instrument, matured as follows:

Notional Amount Fair Value Purpose / Risk / Instrument


2009 2008 2009 2008
Foreign Currency Future contracts (1) 1,155.2 1,630.1 0.1 (53.0) Fair Value
Foreign Currency Options 707.6 - 38.3 - 2010 2011 2012 2013 >2013 Total
Foreign Currency Non Deliverable Forwards 707.5 984.7 (10.4) 161.2 Foreign Currency Future contracts 0.1 - - - - 0.1
Foreign Currency Deliverable Forwards 446.9 315.8 (27.2) 13.4 Foreign Currency Options 30.5 7.8 - - - 38.3
Interest Rates Future contracts (300.0) (1,000.0) - (0.5) Foreign Currency Non Deliverable Forwards (12.5) 2.1 - - - (10.4)
Commodity Future contracts 213.3 236.8 54.4 (53.0) Foreign Currency Deliverable Forwards (26.4) (0.9) - - - (27.3)
Commodity Swaps 479.0 471.0 106.7 (293.7) Commodity Future contracts 17.4 37.0 - - - 54.4
Operational Hedge 3,409.5 2,638.4 161.9 (225.6) Commodity Swaps 81.0 25.8 - - - 106.8
Foreign Currency Future contracts (1) (289.2) (713.4) (0.1) 23.2 Operational Hedge 90.1 71.8 - - - 161.9
Foreign Currency Swaps 2,343.5 2,635.6 (351.0) 172.9 Foreign currency Future Contracts - (0.1) - - - (0.1)
Foreign Currency Non Deliverable Forwards 1,121.8 1,469.3 466.0 379.3 Foreign currency Swaps (3.4) (145.4) - (202.2) - (351.0)
Interest Rates Future contracts (1) 55.0 382.0 0.5 (0.2) Foreign currency Non Deliverable Forwards 2.3 330.0 133.7 - - 466.0
Interest Rates Swaps 20.8 921.7 32.2 14.6 Interest Rates Future Contracts - - - - 0.5 0.5
Financial Hedge 3,251.9 4,695.2 147.6 589.8 Interest Rates Swaps 34.2 (4.2) 2.2 - - 32.2
Foreign Currency Future contracts (1) (1,266.5) (1,590.3) (0.2) 52.7 Financial Hedge 33.1 180.3 135.9 (202.2) 0.5 147.6
Fiscal Hedge (1,266.5) (1,590.3) (0.2) 52.7 Foreign Currency Future Contracts (0.2) - - - - (0.2)
Total Derivatives 5,394.9 5,743.3 309.3 416.9 Fiscal Hedge (0.2) - - - - (0.2)
Total Derivatives 123.0 252.1 135.9 (202.2) 0.5 309.3
121
Purpose / Risk / Instrument Fiscal Hedge

Notional Amount 3) unaudited information


2010 2011 2012 2013 >2013 Total
Foreign Currency Future contracts 1,155.2 - - - - 1,155.2 Transaction Risk Base Scenario Adverse Scenario Remote Scenario
Foreign Currency Options 563.3 144.3 - - - 707.6 Foreign exchange hedge Dollar and Euro decrease (35.8) (610.7) (1,185.7)
Foreign Currency Non Deliverable Forwards 612.1 95.4 - - - 707.5 Raw material purchases 35.8 787.6 1,539.5
Foreign Currency Deliverable Forwards 436.0 10.9 - - - 446.9 Commodities hedge Decrease in commodity prices 161.1 (12.0) (185.1)
Interest Rates Future contracts (300.0) - - - - (300.0) Raw material purchases (161.1) 12.0 185.1
Commodity Future contracts 107.8 105.5 - - - 213.3 Foreign exchange hedge Dollar and Euro decrease (1.7) (13.8) (25.9)
Commodity Swaps 364.1 114.9 - - - 479.0 Capex purchase 1.7 13.8 25.9
Operational Hedge 2,938.5 471.0 - - - 3,409.5 Operational hedge   123.6 (636.5) (1,396.7)
Foreign Currency Future contracts (92.0) (202.0) 0.4 - 4.4 (289.2) Operational purchases (123.6) 813.4 1,750.5
Foreign Currency Swaps - 1,252.4 - 1,091.2 - 2,343.6 Net effect   - 176.9 353.8
Foreign Currency Non Deliverable Forwards (65.5) 600.8 586.5 - - 1,121.8 Foreign exchange hedge Foreign currency decrease 115.0 (823.6) (1,762.3)
Interest Rates Future contracts 90.0 80.0 (2.5) - (112.5) 55.0 Net debt (115.0) 823.6 1,762.3
Interest Rates Swaps 300.0 (113.4) (165.8) - - 20.8 Interest rate hedge Decrease in interest rates 32.6 (16.6) (59.3)
Financial Hedge 232.5 1,617.8 418.6 1,091.2 (108.1) 3,252.0 Interest Expenses (32.6) 16.6 59.3
Foreign Currency Future contracts (1,266.5) - - - - (1,266.5) Financial hedge   147.6 (840.2) (1,821.6)
Fiscal Hedge (1,266.5) - - - - (1,266.5) Net debt and interest (147.6) 840.2 1,821.6
Total Derivatives 1,904.5 2,088.8 418.6 1,091.2 (108.1) 5,395.0 Net effect   - - -
Foreign exchange hedge Dollar increase (0.2) (316.9) (633.5)
The Company has identified the main risk factors that may generate losses in its operations with derivative financial Tax expenses 0.2 316.9 633.5
instruments. Accordingly, it has developed a sensitivity analysis based in 3 scenarios, which may impact on future results Fiscal hedge   (0.2) (316.9) (633.5)
and /or cash flows of the  Company, as described below: Tax expenses 0.2 316.9 633.5
Net effect   - - -
1. Base scenario: maintenance of foreign exchange rate, interest and commodities prices on the same levels observed on December 31, 2009.
2. Adverse scenario: 25% deterioration in each transaction’s main risk factor as compared to the level observed on December 31, 2009.
3. Remote scenario: 50% deterioration in each transaction’s main risk factor as compared to the level observed on December 31, 2009. During 2009, the effect relating to the commodities and currency hedge operations recorded in the statement of income as
“Cost of goods sold” was:
In addition to presenting the possible effects on individual results of derivative operations, we also show in the analysis the
effects of derivative operations contracted for protection along with each transaction’s hedge objects. Description Decrease (Increase) in the cost of goods sold
Currency hedge 212.7
Base Adverse Remote
Risk Factor Financial Instrument Risk VaR3 (R$) Hedge of aluminum (172.8)
Scenario Scenario Scenario
Hedge of sugar 34.3
Foreign Currency Future Contracts Dollar decrease 0.1 (288.7) (577.5) 157.6
Hedge of wheat (50.1)
Foreign Currency Options Dollar decrease - - - 27.9
Hedge of fuel (1.0)
Foreign Currency NDFs Dollar and Euro decrease (10.4) (196.8) (383.3) 35.7
Total 23.1
Foreign Currency Deliverable Forwards Dollar decrease (27.2) (139.0) (250.7) 41.9
Reduction in Interbank
Interest Rates Future Contracts - - (0.1) - On December 31, 2009, unrealized gains in the amount of R$ 319.2 were recorded in shareholders’ equity. Such gain will
Deposit Certificate (CDI)
Commodity Future Contracts Commodities decrease 54.4 1.1 (52.3) 53.4 be recognized as a credit in the Company’s result, when the corresponding finished products are sold and the remaining
Commodity Swaps Commodities decrease 106.7 (13.0) (132.8) 86.7 balance in operating expenses, if an expense hedge, or in property, plant and equipment, on the occasion of its acquisition,
if a Capex hedge.
Operational Hedge
Foreign Currency Future Contracts Dollar increase (0.1) (72.4) (144.7) 16.8
Ascertainment of fair value of derivatives
Foreign Currency Swaps Dollar decrease (351.0) (936.8) (1,522.7) 366.7
Foreign Currency NDFs Dollar decrease 466.0 185.6 (94.9) 133.5 The Company evaluates derivative financial instruments by calculating their present value, through the use of market curves
Interest Rates Future Contracts Increase in interest rate 0.5 (8.6) (17.1) 3.0 that impact the instrument on the computation dates. In the case of swaps, both the asset and the liability ends are
Interest Rates Swaps Increase in interest rate 32.2 (8.0) (16.0) 4.3 estimated independently and brought to present value, where the difference between the result of the asset and liability
Financial Hedge amount generates the swap’s market value. For the derivative financial instruments traded on the Stock Exchange, the fair
Foreign Currency Future Contracts Dollar increase (0.2) (316.9) (633.5) 194.1 value is calculated according to the adjustment prices disclosed thereby.
123
Margins given as guarantee Had the Company used a method where its financial liabilities could be recognized at market value, it would have recognized
an additional gain, before income and social contribution taxes, of R$ 144.1 on December 31, 2009 (R$ (268.8) as a loss
Aiming to comply with the guarantees required by the derivative exchanges and/or counterparts in certain operations with on December 31, 2008), as presented below:
derivative instruments, as of December 31, 2009 the Company kept an amount of R$ 78.9 in immediate liquidity financial
Financial liabilities Book Market Difference
investments or cash investments, classified as cash and cash equivalents (R$ 226.4 on December 31, 2008).
Working Capital BRL (Labatt) 1,897.9 1,627.5 270.4
Classification of financial instruments as per the fair value measurements Senior Notes – BRI (i) 156.7 156.6 0.1
International financing (other currencies) 760.7 760.7 -
In accordance with IFRS 7, the classification of fair value instruments that the Company held is shown below. Agro-industrial credit 185.0 185.0 -
BNDES/FINEP/EGF 583.4 583.4 -
  Level 1 Level 2 Total Bond 2011 998.3 1,010.8 (12.5)
Financial Assets Bond 2013 939.9 1,010.0 (70.1)
Financial Assets measured by fair value through profit and loss 5.5 67.3 72.8 Bond 2017 268.3 294.4 (26.1)
Derivatives 5.5 15.0 20.5 Debentures 1,247.1 1,264.8 (17.7)
Non Derivatives - 52.3 52.3 Tax incentives 202.1 202.1 -
Derivatives - Cash Flow Hedge 76.5 653.1 729.6 Financial Leasing 21.9 21.9 -
Derivatives – Fair Value Hedge - 225.5 225.5 Total 7,261.3 7,117.2 144.1
Financial Liabilities
Financial Liabilities measured by fair value through profit and loss 1.7 2,336.4 2,338.1 Private Bonds entered into by Brewers Retail Inc. (BRI) and proportionally consolidated by Labatt Canada in Canadian dollars.
Derivatives 1.7 66.0 67.7
Non Derivatives - 2,270.4 2,270.4 The criterion used to determine the market value of the bonds was based on quotations of investment brokers, on quotations
Derivatives- Cash Flow Hedge 5.8 70.8 76.6 of banks which provide services to AmBev and on the secondary market value of bonds on the reference date as December
Derivatives – Fair Value Hedge 27.4 494.5 521.9 31, 2009, being approximately 116.11% of face value for Bond 2011, 116.00% for Bond 2013, 98.14% for Bond 2017
and 99.33% for Debentures 2012 (110.19% for Bond 2011, 110.55% for Bond 2013, 72.42% for Bond 2017 and
Level 1 – valuation by quoted prices (unadjusted) in active markets; 97.44% for Debentures 2012, in December 31, 2008).

Level 2 – Other data besides those quoted in active market (level 1) that may precify the obligations and rights directly (eg, Liquidity risk
active markets prices) or indirectly (eg, derived valuation techniques that use data from active markets); and,
The following are the contractual maturities of non-derivatives financial liabilities including interest payments and derivative
Level 3 – valuation inputs that are not based on observable market data (unobservable inputs). There are no instruments financial assets and liabilities:
classified in this category.
2009
Debt financial instruments Carrying Contractual Less than More than
Non derivative financial liabilities 1-2 years 2-5 years
amount cash flows 1 year 5 years
Secured bank loans 139.5 (38.6) (47.6) (38.8) (53.1) -
The Company’s financial liabilities, mainly represented by debt securities and debentures are recorded at cost value,
monetarily restated according to the effective rate method, plus monetary and exchange variations, according to closing Unsecured bank loans 3,285.0 (482.0) (728.8) (878.4) (1,471.0) (206.8)
indexes for each period. Additionally, the Bonds issued by AmBev and maturing in 2011, 2013 and 2017 are designated as Debenture and unsecured bond issues 3,456.1 (873.9) (2.4) (159.7) (3,025.7) (268.3)
items subject to fair value hedge. As such, variations in the fair value of the hedged risk factors are recognized in the income Unsecured other loans 358.7 (29.9) (14.3) (180.4) (62.0) (102.0)
statement in contra account to the amount of their respective debts. Finance lease liabilities 21.9 (3.3) (7.9) (7.4) (6.6) -
Bank overdraft 18.6 (18.6) (18.6) - - -
Trade and other payables 6,180.5 (6,180.5) (6,180.5) - - -
Total 13,460.3 (7,626.8) (7,000.1) (1,264.7) (4,618.4) (577.1)
125
On December 31, 2009, the Company had its main short-term investments in the following financial institutions: ABN Amro
Derivative financial liabilities Carrying Contractual Less than 1-2 years 2-5 years More than
amount cash flows 1 year 5 years Real, Banco do Brasil, BNP Paribas, Bradesco, Itaú-Unibanco, Citibank, Banesco, Banco Nacional de Bolivia, Banco Popular
Dominicano, Toronto Dominion Bank, ING, JP Morgan Chase and Santander. The Company had derivatives agreements with
Interest rate derivatives 20.0 (57.0) 2.4 (66.2) 3.3 3.5
the following financial institutions: Barclays, Banco de Crédito do Peru, Banco Nacional de Bolivia, BBVA, BNB Paribas, Banco
Foreign exchange derivatives 467.0 384.1 (76.1) 330.0 130.2 -
Votorantim, Citibank, Morgan Stanley, Deutsche Bank, Itaú-Unibanco, JP Morgan Chase, Nuevo Banco Comercial, Prudential
Interest rate & FX derivatives (338.0) (510.0) 2.0 (287.7) (224.3) -
Securities, Santander, ScotiaBank, Societé Generale, Standard Bank and TD Securities.
Commodity derivatives 161.1 157.3 162.8 (5.5) - -
Total 310.0 (25.6) 91.1 (29.4) (90.8) 3.5 29. OPERATING LEASES

Operating leases mature as follows:


2008
Non derivative financial Carrying Contractual Less than 1 More than 2009 2008
1-2 years 2-5 years
liabilities amount cash flows year 5 years Less than one year 43.8 48.6
Secured bank loans 139.2 (211.8) (66.7) (12.8) (132.3) - One to five years 130.3 133.5
Unsecured bank loans 5,374.3 (6,397.9) (3,253.9) (506.9) (2,310.6) (326.5) More than five years 93.7 57.6
Debenture and unsecured bond 267.8 239.7
4,736.4 (7,631.0) (1,636.9) (706.9) (4,844.5) (442.7)
issues
Unsecured other loans 368.9 (505.6) (46.5) (92.0) (258.5) (108.6)
In 2009, the operating lease expense amounted to R$ 46.5 in the income statement (R$ 53.9 in 2008).
Finance lease liabilities 39.0 (48.8) (15.1) (17.9) (15.8) -
The Company primarily leases warehouses and offices. The lease is normally made for a period of 5 to 10 years, with a renewal
Bank overdraft 18.8 (18.8) (18.8) - - -
option after that date.
Trade and other payables 6,393.9 (6,397.0) (5,770.6) (626.4) - -
Total 17,070.5 (21,210.9) (10,808.5) (1,962.9) (7,561.7) (877.8) 30. COLLATERAL AND CONTRACTUAL COMMITMENTS FOR THE ACQUISITION OF PROPERTY, PLANT AND EQUIPMENT,
ADVANCES FROM CUSTOMERS AND OTHER

Derivative Carrying Contractual Less than More than 2009 2008


1-2 years 2-5 years
financial liabilities amount cash flows 1 year 5 years Collateral given for own liabilities 574.7 731.3
Interest rate derivatives 13.9 (52.8) (10.1) 31.2 (41.5) (32.4) Contractual commitments to purchase property, plant and equipment 38.6 148.9
Foreign exchange derivatives 569.3 259.4 130.8 73.6 55.0 - Other commitments 181.9 128.3
Interest rate & FX derivatives 180.5 (1,447.6) 21.2 5.8 (1,474.5) - 795.2 1,008.5
Commodity derivatives (346.8) (299.5) (296.2) (3.4) - -
Total 416.9 (1,540.5) (154.3) 107.2 (1,461.0) (32.4) The collateral given for own liabilities total R$ 795.2 on December 31, 2009 including R$ 497.8 cash guarantees. The cash
deposits for guarantees are presented as part of other receivables – see note 18 - Receivables. In addition, to fulfill the
Concentration of credit risk guarantees demanded by the derivative exchanges and/or the other parties contracted in certain derivative financial instrument
transactions, the Company maintains on December 31, 2009, R$ 78.9 in highly liquid financial investments or in cash – see
A substantial part of the Company’s sales is related to distributors, supermarkets and retailers, within a broad distribution note 28 - Risks Arising from Financial Instruments.
network. Credit risk is reduced because of the large spread in the number of customers and control procedures to monitor
this risk. Historically, the Company does not record significant losses on receivables from customers. The ageing of contractual commitments related to the purchase of fixed assets at December 31, 2009 is shown below:

In order to minimize the credit risk of its investments, the Company has adopted procedures for the allocation of cash and Less than 01 year 35.6
investments, taking into consideration limits and credit analysis of financial institutions, not allowing credit concentration, Between 01 and 02 years 3.0
i.e., the credit risk is monitored and minimized as the negotiations are carried out only with a select group of counterparties 38.6
highly qualified.

The process that determines the financial institutions authorized to operate as the Company’s counterparts is set forth in our
credit risk policy. This policy establishes maximum limits of exposure to each counterpart based on the risk rating and on
each counterpart’s capitalization. Currently, the minimum risk rating accepted by the Company is A- (from Fitch and S&P) or
A3 (from Moody’s).

Aiming to minimize the credit risk with its counterparties in significant derivative operations, the Company adopts bilateral
“trigger” clauses. Pursuant to these clauses, whenever the fair value of an operation exceeds a percentage of its notional
value (usually between 10% and 15%), the debtor shall settle the difference related to this limit on behalf of the creditor.
On December 31, 2009, the total amount of this limit is R$ 205.5 (equivalent to US$ 118.0) in derivative operations
contracted in Brazil, and R$ 113.2 (equivalent to US$ 65.0) in derivative operations contracted abroad.
127
31. CONTINGENCIES Antitrust Matters

Lawsuits with probable losses: On July 22, 2009, CADE, the Brazilian antitrust authority, issued its ruling in connection with Administrative Proceeding No
08012,003805/2004-1. This proceeding was initiated in 2004 as a result of a complaint filed by Schincariol (a South
Sales taxes – “ICMS” and “IPI” American brewery and beverage maker based in Brazil) which had, as its main purpose, the investigation of our conduct in the
market, in particular our customer loyalty program known as “Tô Contigo”, which is similar to airline frequent flyer and other
The Company has several administrative and judicial proceedings related to ICMS and IPI taxes. Such proceedings involve, mileage programs.
among others, compensations, credits and fulfillment of judicial injunctions exempting from tax payment. The amount related
to these taxes recorded on December 31, 2009 and 2008 was R$ 244.3 and R$ 427.0. During its investigation, the Secretariat of Economic Law of the Ministry of Justice (“SDE”) concluded that the program should
be considered anticompetitive unless certain adjustments were made. These adjustments have already been substantially
Labor incorporated into the current version of the Program. The SDE opinion did not threaten any fines and recommended that the
other accusations be dismissed. After the SDE opinion, the proceeding was sent to CADE, which issued a ruling against the
The Company is involved in approximately 4,100 labor proceedings with former employees and former employees from service Company involving a fine in the amount of R$ 352,0.
providers, with a probable chance of loss. The main issues relate to overtime, its effects and respective charges. The amount
related to labor contingencies recorded on December 31, 2009 and 2008 was R$ 226.3 and R$ 249.5. AmBev believes that CADE’s decision was without merit and thus has challenged it before the federal courts, which have
ordered the suspension of the fine and other parts of the decision upon rendering of guarantee. AmBev has already rendered a
Other lawsuits letter of guarantee for this purpose.

The Company is involved in several lawsuits brought by former distributors which had their contracts terminated. Such former Based on our advisors’ analysis, we understand that this is a contingency with risk of possible loss  (but not probable), and
distributors mainly claim damages resulting from the termination of the contracts. therefore we have not recorded a provision in our financial statements.

Tax Debt Repayment Program We are also involved in other administrative proceedings before CADE and SDE, relating to the investigation of certain conduct,
none of which we believe contravenes applicable competition rules and regulations.
The Company’s management has decided to include under the Tax Debt Repayment Program, introduced by Federal Law
11,941/09, some of its current tax lawsuits. As a result, the Company expects to pay an amount of approximately R$ 370.0 Suit against Brazilian Beer Industry
in 180 months. The related accounting impacts are included in Note 26 - Provisions.
On October 28, 2008, the Federal Prosecutor’s Office filed a suit for damages against AmBev and two other beverage
Lawsuits with possible loss: companies claiming total damages of approximately R$ 5.5 billion (of which about R$ 4.2 billion is demanded from AmBev).
This value includes additional demands made by third parties that joined the process.
The Company has other ongoing lawsuits for which, in the opinion of management and its legal counsels, the risk of loss is
possible but not probable. The public prosecutor alleges that: (i) alcohol causes serious damage to individual and public health and that beer is the most
consumed alcoholic beverage in Brazil; (ii)  defendants have approximately 90% of the Brazilian beer market share and are
Profits generated abroad responsible for heavy investments in advertising; and (iii) the advertising campaigns increase not only the market share of the
defendants but also the total consumption of alcohol, and, hence, the damages to society. AmBev believes such claims are
The Company and its subsidiaries received tax assessments, related to tax authorities’ understanding of the Brazilian laws in without merit and intends to vigorously defend against this litigation.
connection with taxation in Brazil of profits obtained by subsidiaries domiciled abroad.
Based on our advisors’ analysis, we understand that this is a contingency with risk of a remote loss. 
Based on the opinion of its legal advisors, Company’s management understands that these tax assessments were made based
on an incorrect analysis of the laws mentioned above, because, among other factors: (i) the tax authorities adopt a concept of Contingent assets
availability of results that did not exist in the prevailing laws in the period referred to in the tax assessments and (ii) they
disregard the existence of a treaty entered into between Brazil and Spain to avoid double taxation. On December 31, 2009, the Company does not have contingent assets for which the probability of success is probable to be
disclosed.
The total value of tax assessments against the Company whose probability of loss is possible, but not probable, is R$ 2,855.3.

Subscription Warrants

Certain holders of warrants issued by the Company in 1996 for exercise in 2003 proposed lawsuits to subscribe the corresponding
shares for an amount lower than what the Company considers to have been established at the time of the issuance of the
warrants. Furthermore, the holders of these warrants claim to receive the dividends relative to these shares since 2003
(approximately R$ 156.2), in addition to legal fees and charges. In case the Company loses all these lawsuits, the issuance of
5,536,919 preferred shares and 1,376,344 common shares would be necessary, with the Company receiving in counterpart
funds substantially lower than the current market value of its shares.
129
32. RELATED PARTIES Jointly controlled entities

Transactions with Management members: AmBev reports its interest in jointly controlled entities using the line-by-line reporting format for proportionate consolidation.
Significant interest in joint ventures include two distribution entities in Canadá (Brewers Retail Inc and Brewers’ Distributor
In addition to short-term benefits (primarily salaries), the Management members are entitled to post-employment benefits, Ltd.) and two entities in Brazil (Ice Tea do Brasil Ltda. and Agrega Inteligência em Compras Ltda.). The following amounts
such as retirement benefits and health and dental care. Moreover, Management members are entitled to the Stock Option Plan, represent the participation of AmBev in these entities and they were included in the consolidated financial statement:
as mentioned in Note 25.
In millions of Reais 2009 2008
The total expenses with the Company’s Management members in key functions are as follows:
Non-current assets 131.7 157.1
2009 2008 Current assets 95.2 130.7
Short-term Management members benefits (i) 41.6 16.0 Non-current liabilities 198.6 187.4
Share-based payments (ii) 25.8 10.4 Current liabilities 160.1 123.9
Total Key Management Remuneration 67.4 26.4 Result from operations 16.3 13.0
Income attributable to shareholders 23.6 1.6
(i) These correspond substantially to salaries and profit sharing (including performance bonuses)
Transactions with associates
(ii) These correspond to the compensation cost of stock options granted to Management members.
AmBev transactions with associates were as follows:
Before January 1, 2003, AmBev had deferred payment stock purchase plans. Such an option, however, has been removed from
the stock ownership plans approved subsequent to the enactment of the Sarbanes-Oxley Act. Nevertheless, deferred payment In millions of Reais 2009 2008
for the stock ownership plans granted prior to 2003 was grandfathered and may be requested. The current Stock Ownership Net sales 11.1 10.5
Plan is the result of revised text approved in AmBev´s Extraordinary General Meeting of April 27, 2007. Current assets - -
Current liabilities 65.5 30.3
Excluding the abovementioned plan, AmBev neither has any type of transaction with the Management members nor pending
balances receivable or payable in its balance sheet. Transaction with associates include two entities in Argentina (Eco de Los Andes S.A and Agrega S.A ) and two entities in
Transactions with other related parties: Canada (Guinness Canada Limited and Agrega Canada Limited).

The Fundação Antônio e Helena Zerrenner – Instituição Nacional de Beneficência (“FAHZ”) is one of the Company’s 33. RECONCILIATION OF PARENT COMPANY’S EQUITY AND PROFIT
shareholders, with 16.90% of the voting rights and 9.49% of share capital. FAHZ is also a legally independent entity whose
main goal is to provide AmBev’s employees, both active and inactive (retirees), and managers with health care and dental As required by CVM Instruction 457, from July 13, 2007, the Company has prepared the reconciliations between the parent
assistance, assistance in technical and superior education courses, maintaining facilities for assisting and helping elderly company shareholders’ equity and profit under BRGAAP and the shareholders’ equity and profit from the consolidated financial
people, among other things, through direct initiatives or through financial assistance agreements with other entities. On statements under IFRS, as follows:
December 31, 2009 and 2008, actuarial liabilities related to the benefits provided directly by FAHZ are fully offset by the
plans assets. As a result, the net liability recognized in the financial statements is nil. (In millions of Brazilian Reais) 2009 2008
Shareholders’ equity under BR GAAP – parent company 19,243.1 17,278.1
The expenses incurred by FAHZ in providing the benefits mentioned above to AmBev’s employees totaled R$ 107.7 on Adjustments under IFRS:
December 31, 2009 (R$ 93.3 on December 31, 2008), of which R$ 91.0 (R$ 81.0 on December 31, 2008) related to active
Business combinations 3,535.5 4,397,6
employees and R$ 16.6 (R$ 12.3 on December 31, 2008) related to inactive employees.
Employee benefits (465.2) (409.1)
Other adjustments (16.5) 6.5
There is a goodwill special reserve on the Company’s equity used to AmBrew and Interbrew increase capital on AmBev. This
reserve is consequence from the transaction between AB InBev and AmBev from March 4, 2004. The capital increase from Deferred income tax over IFRS adjustments (349.7) (573.4)
2009 related to this reserve, is stated on Note 21- Changes in Equity. Impact of adjustments in minority interest 70.2 87.8
Shareholders’ equity under IFRS – consolidated financial statements 22,017.4 20,787.5

(In millions of Brazilian Reais) 2009 2008


Profit under BR GAAP – parent company 5,959.9 3,059.5
Adjustments under IFRS:
Business combinations (31.5) 1,969.3
Employee benefits 21.7 14.5
Other adjustments 22.6 37.4
Deferred income tax over IFRS adjustments 39.1 13.1
Provision for losses in Subsidiaries – Minority Interest (98.4) 104.3
Impact of adjustments in minority interest 72.7 (79.0)
Profit under IFRS – consolidated financial statements 5,986.1 5,119.1
131
34. EVENTS AFTER THE BALANCE SHEET DATE 36. ADDITIONAL INFORMATION

a) Dividend and interest on equity Consolidated statement of value added:

On March 1, 2010, the Company approved the distribution of (i) dividends, to be deducted from the investments reserve and (in millions of Brazilian Reais) 2009 2008
attributed to minimum mandatory dividends for 2010, at R$1.10 per common share and R$1.21 per preferred share, without Revenues 32,188.0 27,565.6
withholding income tax, pursuant to applicable law; and (ii) interest on shareholders’ equity to be deducted from the investments Sale of goods, products and services 31,334.7 27,285.1
reserve and attributed to minimum mandatory dividends for 2010, at R$0.45 per common share and R$0.49 per preferred
Other revenues 885.9 317.0
share. The distribution of interest on shareholders’ equity shall be taxed pursuant to applicable law, which shall result in a net
distribution of R$0.38 per common share and R$0.42 per preferred share. Allowance for/reversal of doubful accounts (32.6) (36.5)
The aforementioned payments shall be made as from April 1, 2010, without any monetary adjustment, subject to the approval Input acquired from third parties (11,952.0) (12,714.3)
by the Annual General Meeting which shall resolve upon the financial statements related to the fiscal year of 2010. The record Costs of products, goods and services sold (6,456.7) (6,115.4)
date shall be March 18, 2010 for BM&FBovespa shareholders and March 23, 2010 for ADR holders. Shares and ADRs shall Materials - energy - third party services - others (5,394.4) (6,500.0)
be traded ex-dividends as from March 19, 2010.
(Loss)/recovery of assets (100.9) (98.9)
35. CORRECTION OF DISCLOSURE OF FINANCIAL STATEMENTS PREVIOUSLY ISSUED Gross added value 20,236.0 14,851.3
Retention (1,278.9) (1,190.0)
Subsequent to the issuance of financials statements for the year-ended December 31, 2008, prepared in accordance with Depreciation, amortization and depletion (1,278.9) (1,190.0)
IFRS and issued at May 6, 2009 as an additional information, AmBev’s management identified an error in the calculation of Net added value produced 18,957.1 13,661.2
weighted average number of basic and diluted shares of 2008 (comparative information). In each case, the error caused an
Value added received in transfer 217.0 241.8
understatement of EPS for the relevant period. The errors did not impact net income or shareholders’ equity.
The earnings per share disclosed in the consolidated income statements and in the charts in note 22, related to the weighted Share of results of associates 0.7 2.3
average number of shares, earning per share, and income before special items attributable to equity holders of AmBev were Financial Income 366.4 256.8
adjusted to correct such error. The impact of these corrections is summarized below: Other (150.1) (17.3)
Total added value to be distribute 19,174.1 13,903.0
Thousand shares
Distribution of value added 19,174.1 13,903.0
Weighted average number of shares: Corrected Previously disclosed Employees 2,625.5 1,136.4
Basic: Direct remuneration 2,268.3 797.5
Common – December 31, 2008 344,846 288,094 Benefits 176.4 173.6
Diluted: Government severance indemnity fund for employees (FGTS) 68.3 63.8
Preferred – December 31, 2008 269,374 313,313 Other 112.4 101.6
Common – December 31, 2008 344,906 294,107
Taxes, fees and contribution 9,168.6 6,124.9
Federal 3,575.8 798.4
In Reais (R$)
State 5,580.3 5,315.8
EPS: Corrected Previously disclosed Municipal 12.4 10.7
Basic: Remuneration of third party capital 1,391.7 1,450.9
Preferred – December 31, 2008 8.79 9.64 Interest 1,299.4 1,374.7
Common – December 31, 2008 7.99 8.77 Rent 92.3 76.1
Diluted: Remuneration of own capital 5,988.4 5,190.9
Preferred – December 31, 2008 8.78 8.82
Interest on equity 1,019.9 487.1
Common – December 31, 2008 7.98 8.01
Dividends 2,290.4 602.4
Retained earnings/losses for the Year 2,675.8 4,029.6
In Reais (R$)
Minority interest in the retained earning 2.3 71.8
EPS before special items: Corrected Previously disclosed
Basic:
Preferred – December 31, 2008 8.89 9.75
Common – December 31, 2008 8.08 8.87
Diluted:
Preferred – December 31, 2008 8.88 8.92
Common – December 31, 2008 8.07 8.11
133
37. GROUP COMPANIES BOARD OF DIRECTORS

Listed below are the main group companies. The total number of companies consolidated (fully and proportionally) is 47. João Mauricio Giffoni de Castro Neves
Chief Executive Officer
Argentina Nelson José Jamel
Chief Financial and Investment Officer
CERVECERIA Y MALTERIA QUILMES SAICA Y G Carlos Eduardo Klützenschell Lisboa
- Av. Del Libertador 498, 26º andar - Buenos Aires 99.6% Marketing Executive Officer
Bolivia Ricardo Tadeu Almeida Cabral de Soares
Sales Executive Officer
CERVECERIA BOLIVIANA NACIONAL S.A.
Ricardo Manuel Frangatos Pires Moreira
- Av. Montes 400 e Rua Chuquisaca – La Paz 86.1% Director for Hispanic Latin America and CSD and NANC Director
Brazil Milton Seligman
CIA DE BEBIDAS DAS AMÉRICAS - AMBEV - Corporate Affairs Executive Officer
Consolidating Pedro de Abreu Mariani
- Rua Dr. Renato Paes de Barros, 1.017, 4º andar, cj. 44 e 42 - Itaim Bibi, São Paulo. Legal Executive Officer
Company
AMBEV BRASIL BEBIDAS LTDA Rodrigo Figueiredo de Souza
- Avenida Antarctica, 1.891  Fazenda Santa Úrsula  -  Jaguariúna - SP 100.0% Chief Operating Officer
Nicolás Ernesto Bamberg
AROSUCO AROMAS E SUCOS LTDA Industrial Executive Officer
- Avenida Buriti, 5.385 Distrito Industrial - Manaus - AM 100.0% Marcio Fróes Torres
EAGLE DISTRIBUIDORA DE BEBIDAS S.A People Executive Officer
- Avenida Antarctica, 1.891  Fazenda Santa Úrsula  -  Jaguariúna - SP 100.0%
FRATELLI VITA BEBIDAS S.A
- Estrada do Engenho D’Água nº 199-Fundos  Jacarepaguá - RJ 99.5%
TAURUS INVESTMENTS SPC BOARD MEMBERS
- Queensgate House, South Church Street, P.O. Box 1234 George Town Grand Cayman Cayman Islands 100.0% Co-Chairmen:
Canada Victório Carlos De Marchi
LABATT BREWING COMPANY LIMITED Carlos Alves de Brito
- 207 Queen´s Quay West, Suite 299 - M5J 1A7 - Toronto 100.0% Effective Board Members:
Dominican Republic Marcel Herrmann Telles
COMPAÑÍA CERVECERA AMBEV DOMINICANA José Heitor Attilio Gracioso
Roberto Herbster Gusmão
- Av. San Martin, 279 - Apartado Postal 723 - Santo Domingo 100.0% Luis Felipe Pedreira Dutra Leite
Ecuador Vicente Falconi Campos
Companhia Cerveceria AMBEV ECUADOR Roberto Moses Thompson Motta
Luiz Fernando Ziegler de Saint Edmond
- Km 14,5 - Via Daule, Av. Las Iguanas - Guayaquil 100.0%
Guatemala Accountant:
INDUSTRIAS DEL ATLANTICO, SOCIEDADE ANÓNIMA Maria Elenice Pereira da Cunha - CRC nº CE-014066/O-9 “T” SP - CPF: 701.574.993-91
- 43 Calle 1-10 Clzd. Aguilar Bartres Zona 12, Edificio Mariposa, nível 4 - 01012 - Zacapa 50.0%
Paraguay
CERVECERA PARAGUAY S.A.
- Ruta Villeta KM 30 - Ypané 87.2%
Peru
COMPANHIA CERVECERA AMBEV PERU S.A.C.
- Av. Republica de Panama, 3659 San Isidro - Lima 41 - Lima 100.0%
Uruguay
CERVECERIA NACIONAL
- Rambla Baltasar Brum, 2933 - 11800 - Payssandu 97.4%
Venezuela
COMPAÑÍA BRAHMA VENEZUELA, S.A.
- Av. El Centro, Torre Mega IV, Piso 9 – Caracas 51.0%
AfC.AMB_22162-003_RelatorioAnual2010_440x300 – Pasta 160

INVESTORS RELATIONS credits

To inform addresses changes, dividends checks, accounts consolidations, dividends direct deposits, changes in PRODUCTION and GRAFIC PROJECT
registrations, lost stock options certificates, investment plans and shareholders options, dividends and capital, please Loducca MPM
contact: Grafic Project Coordination
Cícero Vanderlei T. de Souza
Shareholders in Brasil Gabriel Queiroz
Nilson Casemiro
Phone: +55 (11) 2122-1402 Photographs
E-mail: acnilson@ambev.com.br AmBev files, collection and archives

Independent Auditors in 2009 EDITORIAL CONTENTS


KPMG ÓGUI - Agência de Comunicação
Dr. Renato Paes de Barros Street, 33 www.ogui.com.br
São Paulo, SP 04530-904 - Brasil
Phone: +55 (11) 2183-3000 Editorial - Velma Gregório
Fax: +55 (11) 2183-3001 Texts - Fernanda Bopp
Print - Leograf
Depositary Bank in Brasil
Banco Itaú S.A.
Phone: + 55 (11) 5029-7780

AmBev – Corporate Headquarters


Dr. Renato Paes de Barros Street, 1.017 – 4º andar
São Paulo, SP 04530-001 - Brasil
Phone: +55 (11) 2122-1200
Fax: +55 (11) 2122-1526

Depositary Bank and Transfer Agent in the USA


Bank of New York
101 Barclay Street
New York, NY 10286
Phone: +1 (888) 269-2377
E-mail: adr@bankofny.com

Additional Information
Please send information requests to:
AmBev – Investors Relations Department
Rua Dr. Renato Paes de Barros, 1.017 – 4º andar
São Paulo, SP 04530-001 - Brasil
Phone: +55 (11) 2122-1414/1415
E-mail: ri@ambev.com.br

Investors Website
Our investors website contains additional finance and operational information about AmBev and transcriptions of
relevant teleconferences. Investors can also subscribe to receive automatically by e-mail information about events,
presentations, releases and material facts from our company.
www.ambev-ir.com

Publications
The AmBev Annual Report and 20-F Form are available, free of charge, in our Investors Relations Department, listed
above. If you have been receiving duplicated or unwanted copies of our Annual Report, please let us know.

Send us your comments or remarks


Your opinion about this Annual Report is very important to us. Please send your comments to ir@ambev.com.br

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