Axel Clauberg Journey To The Cloud

Cisco Expo 2011
The Journey
to the Cloud
Axel Clauberg, SE Director

Solutions & Architectures,
CTO, Emerging Markets
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 1
Cloud
Virtualization
Web
Client Server
Minicomputer
Mainframe
1960 1970 1980 1990 2000 2010
Software as a Service
Utility Computing
Grid Computing
Platform as a Service
Database as a Service
Application Hosting
Virtualization Infrastructure as a Service
Storage as a Service
Source: Wipro
Application Applications at Scale
(SaaS) (End users)
Platform Execution Platforms at Scale

as a Service (Developers)
Infrastructure Infrastructure at Scale

as a Service (System Administrators)
Enabling Cloud Service Delivery at Scale

Technology Cloud
(Public ServiceCloud
/ Private Delivery at Scale
Providers)
(Public / Private Cloud Providers)
Cloud infrastructure made available to
Public Cloud
the general public.
Cloud infrastructure operated solely for

Private Cloud
an organization.
Cloud infrastructure composed of two or

Hybrid Cloud more clouds that interoperate or federate
through technology
Cloud infrastructure shared by several
Community organizations and supporting a specific
Cloud community
…and one other
Virtual Private Cloud services that simulate the private

Cloud cloud experience in public cloud
infrastructure
Google’s data center on the Columbia river, Oregon
Total 500 Million Total 35 Billion Total 50 Billion Total 500 Billion~
1/10th of a Device per 5 Devices per 7 Devices per 70~ Devices per
Person on Earth Person on Earth Person on Earth Person on Earth
2007 2010 2013 2020
Source: Forrester Research, Cisco IBSG
Data Centers
Mobile Devices
Sensors
Data Center
Reference: J. Rabaey, “A Brand New Wireless Day,” Keynote Presentation, ASPDAC Jan. 2008
1 Trillion 1 Million 1 Zettabyte
Connected Devices Applications 1B Terabytes of Content
Cloud Computing
Arriving Just in
Time
Adoption Curve
Traditional Cloud Computing
Data Centers Public or Private
2000 2005 2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Prediction is very difficult, especially if it's about the future.
Niels Bohr
Gordon Moore Adam Smith
Essential Solutions for Innovation to
Infrastructure for Deploying Cloud Accelerate Use
Building Clouds Services of Clouds
For customers to For customers to

build and operate deploy fully-tested, For users to access
public or private best-of-breed cloud and collaborate
clouds services using secure cloud
services
Content and Applications
Business Consumer
Services Services
Virtual Infrastructure
(Compute, Storage, Networking)
On-Demand, At Scale, Multitenant

Government
Media Financial
Services
Healthcare
Games
Pharma
Seamlessly Connected
Public Private
Securely Accessed
• Cloud computing is an operational model that arose out of the world
of web applications needing massive, horizontal scale
• It’s already taking off in new web-based companies where the
economics favor a pay-as-you go financial model
• The economics of this has caught the attention of mainstream
businesses
• Service providers are beginning to acknowledge the requirements for
enterprise-class cloud computing
• In the meantime, can the cloud-computing model work in an on-
premise, “private cloud”?
Complexity Grows With Number of Apps
Corp Mktg Finance Engineering HR
App App App App App App App
OS OS OS OS OS OS OS
Physical Physical Physical Physical Physical Physical Physical

Server Server Server Server Server Server Server
DB DB DB Storage DB DB
Poor Utilization Inflexible Infrastructure
Applications Run on Virtualized Infrastructure
Virtual Virtual Virtual Virtual Virtual Virtual Virtual

Machine Machine Machine Machine Machine Machine Machine
Cloud Infrastructure
Cloud
Service
Infrastructure Service
Physical
Server Physical DB Service Queue
Server Storage
Storage
Physical
Server
Physical
Server
Virtual Virtual Virtual Virtual Virtual Virtual Virtual

Machine Machine Machine Machine Machine Machine Machine
API-driven services Self-service portal Selective application mgmt
Cloud Infrastructure Service
Pool of shared resources

Physical
Server Physical DB Service Queue
Server Storage
Storage
Physical
Server
Physical
Server
TCO and Provisioning Times
Compute TCO Virtualisation> Unified Computing > Cloud
($/Qtr/OS instance)
$4000,0
$3500,0 TCO Physical
$3000,0
Average TCO
$2500,0
Today
$2000,0
TCO Virtual
$1500,0
$1000,0
$500,0
$,0
Legacy (Rackmount); Legacy; Medium Current State; 46/54% Target State; 100%
All Physical Virtualization (54%) Legacy/UCS; 75% UCS/Cloud; 80%
Virtualized Virtualization
Delivery 6–8 Weeks 2–3 Weeks 15 Minutes VM 15 Minutes

Time (On-Demand) (Manual) (2–9 Days E2E) (Self-Service)
Updated Q2FY11.
 Network, Compute and Storage Resources Pre-
Integrated into “pods”
 System adds capacity by adding pods
 Each pod is discovered by the system, integrated into the
resource pools, and assigned workloads as needed.
Nexus NAS NAS

Nexus
SAN SAN
UCS UCS
Pod 1 Pod 2
… Network Management of VMs, Virtual Network Services, Security, & Intelligent Routing
Physical
Network Private Cloud Public Cloud
Services
Virtual Virtual
Firewall WAN Opt
App VDC-1
App
App
OS
OS
OS
WAN Opt Firewall SLB/ADC Hypervisor VDC-2

Firewall
WAN Acceleration
Load Balancing
• Virtual appliance form factor

• Elastic Instantiation/Provisioning • Virtual Security Gateway
• Virtual WAN App Acceleration
• Service transparent to VM mobility
• Virtual Management Center
• Integrated policy-based management
• Nexus 1000v
• Intelligent traffic steering with vPath
Driving
Productivity
New Service New Bus.
Creation and Models,
Revenue Governance BUSINESS VALUE
Generation and Risk
Transformative
Agile Efficient
Cisco
Partner Ecosystem
Lifecycle
Services Consolidation Virtualisation Automation Cloud
SOLUTION
DIFFERENTIATION
Open App. Energy Workload

Security Continuity
Standards Performance Efficiency Mobility
Policy
SYSTEMS
Unified Unified Network Unified EXCELLENCE
Fabric Services Computing
Application TECHNOLOGY
Switching Security Storage OS Management Compute
Networking INNOVATION
Whole Offers and Solutions
Driving
Productivity
Generation and Risk
Transformative
Agile Efficient
Cisco
Partner Ecosystem
Lifecycle
SOLUTION
DIFFERENTIATION
Open App. Energy Workload

Security Continuity
Standards Performance Efficiency Mobility
Policy
SYSTEMS
Unified Unified Network Unified EXCELLENCE
Fabric Services Computing
Application TECHNOLOGY
New Solutions and Whole Offers
Driving
Productivity
Generation and Risk
Transformative
Agile Efficient
Cisco
Partner Ecosystem
Lifecycle
SOLUTION
DIFFERENTIATION
• Open
UCS: Oracle App. • Desktop Energy • Open APIs • VCE vBlocks
Workload
OLAM Virtualization Security Continuity
Standards Performance Efficiency • Intelligent • SecureMobility
Multi-
Policy • vBlock: SAP
with Citrix Automation Tenancy
Netweaver
and Net App Services (VMware/ SYSTEMS
Unified • Desktop Unified Network NetApp)
Unified EXCELLENCE
• UCS: MS • BMC
Fabric Virtualization
Services Computing
• FlexPod
Exchange
with VMware
Hyper-V • VMDC
and NetApp
• Desktop Virt • Cloud starter
Application on vBlocks kits TECHNOLOGY
Integration and Certification Partners
Database
/Middleware
Enterprise
Applications
Operating
Systems
Virtualisation
Storage
Management
Cloud
Business Management
Application
Solutions Hosted Virtual Desktop
Collaboration Infrastructure (VDI)/ Tier-1
Solution Cisco VXI Business Applications
Integrated Portal
Hypervisor
Computing
Stacks
vBlock FlexPod Cloud Starter
Unified Unified
Unified Unified
Data Centre Network
Fabric Computing
Services
Networking
~ 275M PCs in the workplace
Configuration
Installation
Maintenance
Help Desk
User Downtime
Refresh Cycles
Hosted Virtual Desktops
User 1 PC
Applications Apps Apps Apps
OS OS OS OS
Desktop Virtualization Software
Hypervisor
User 2 PC
Applications
Data Center
OS Server
User 3 PC Network
Applications
OS
Client
Device
= Collaboration
= Borderless
Networks
VXI End-to-End System Architecture = Data Center
Cisco Collaboration
MS Office
Applications Cisco Clients
Microsoft OS Branch
Desktop Virtualization Software CDN
Cius Business
Tablets
Hypervisor
Cisco
WAN
WAAS
Cisco Desktop
Virtual
Unified CM
Virtualization Endpoints
Nexus
Thin Client Ecosystem
WAAS
Virtual
Quad
ACE
End-to-End Security, Management and Automation

Cloud-Enabling Pervasive Trust and
Solutions Security Solutions
• Unified Computing System
• ScanSafe, IronPort, AnyConnect
• Unified Service Delivery
• Security Intelligence Operations
• Public and Private Cloud IaaS
• Physical and Virtual Appliances
• VDI & VXI
• Security In, By and For the Cloud
Communications and Professional

Collaboration Solutions Cloud Services
• Hosted Collaboration Solution • Cloud Strategy
• WebEx • Cloud Planning and Design
• TelePresence • Cloud Implementation
and Optimization
Enterprise & Public Sector
• Be clear on your core competences, focus & requirements
SLAs
Security
Data Protection
Business Needs, Application Skills
• Many large Enterprises decided to build a Private Cloud – move

some services out into a Public Cloud
Long Term vision: Hybrid
• Many government entities build their Community Cloud or

contracted a Service Provider to build it
• Most Services Providers entered the market by building their
Private Cloud, in preparation for Virtual Private Cloud/Public
Cloud Services
Sustainable Differentiators
Internet Companies Service Systems Integrators
(“OTT”) Providers and Server Vendors
Targeting SMB Hosting compute and

and Enterprise –
Typical Players “SPs are the
storage platforms and
building clouds
dumb pipe”
Advanced Systems
Unique Assets: Global footprint and scale End-to-End NW Integration Capabilities
Competitive and IT Control
Learned from managing
Enterprise customer trust
Advantage huge web applications
on IT advisory
QoS & SLA at
Low cost application level SMB channels and brand
Concerns about stability
Priced higher than
No performance internet players No end-to-end control:
Challenges guarantee SLA / QoS / Security
Service capabilities not at application level
Security and challenged by large SIs
privacy
Hybrid
Cloud
Public
Cloud
Private
Cloud
Automation
Virtualisation
Consolidation
The Network is the Computer,
once again…

Axel Clauberg Journey To The Cloud

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Cisco Expo 2011

Axel Clauberg, SE Director

1960 1970 1980 1990 2000 2010

Virtualization Infrastructure as a Service

Platform Execution Platforms at Scale

Infrastructure Infrastructure at Scale

Enabling Cloud Service Delivery at Scale

Cloud infrastructure operated solely for

Cloud infrastructure composed of two or

…and one other

Virtual Private Cloud services that simulate the private

2000 2005 2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

For customers to For customers to

On-Demand, At Scale, Multitenant

Corp Mktg Finance Engineering HR

App App App App App App App

Physical Physical Physical Physical Physical Physical Physical

Poor Utilization Inflexible Infrastructure

Corp Mktg Finance Engineering HR

App App App App App App App

Virtual Virtual Virtual Virtual Virtual Virtual Virtual

App App App App App App App

Virtual Virtual Virtual Virtual Virtual Virtual Virtual

API-driven services Self-service portal Selective application mgmt

Cloud Infrastructure Service

Pool of shared resources

Delivery 6–8 Weeks 2–3 Weeks 15 Minutes VM 15 Minutes

Nexus NAS NAS

WAN Opt Firewall SLB/ADC Hypervisor VDC-2

• Virtual appliance form factor

Open App. Energy Workload

Open App. Energy Workload

vBlock FlexPod Cloud Starter

VXI End-to-End System Architecture = Data Center

End-to-End Security, Management and Automation

Communications and Professional

• Many large Enterprises decided to build a Private Cloud – move

• Many government entities build their Community Cloud or

Targeting SMB Hosting compute and

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