RENEE BOOGREN

rb545d0a@westpost.net
8260 E. Alpine Court Anaheim Hills, California 92808
Office: 714-280.8304 Mobile: 714-745.6954
SALES EXECUTIVE
Drives Expansion ~ Captures Key Accounts ~ Exceeds Projections
Dynamic results-oriented, top-performing Sales and Account Executive Profession
al, with a proven track-record identifying key accounts, growing existing busine
ss, and consistently exceeding performance goals. Focuses on executing and deve
loping new business strategies to ensure all targets are achieved. Identifies g
eographic market oppertunies to improve and generate new and existing potential
accounts. Implements extensive training seminars for clients to guarantee compl
ete understanding of product knowledge, features, and benefits. Articulate per
suasive communicator, with superior negotiations skills and ability to establish
and maintain strong equitable business partnerships with longevity. Technical
ly proficient in Word, Excel, Lotus Notes, AS 400, Movex, and Internet browsing
applications. Additional qualifications include:
* Sales Cycle Management & Account Support * Forecasting & Sales Analysis
* Comprehensive Training Presentations * Budgets & Media Planning
* Luxury Products Sales, Marketing, & Advertising * Negotiations & Sales Contrac
ts
PROFESSIONAL EXPERIANCE
LVMH WATCH & JEWELRY, TAG Heuer Springfield, NJ 2007 -2009
Account Executive
* Plan and execute seasonal sales and marketing strategies for TAG Heuer watches
with 70 national and independent accounts, while protecting the image of the lu
xurious brand.
* Performs detailed sales analysis and forecasting to ensure targets and budgets
are achieved through delivery dates and retailer performance indicators.
* Demonstrates strong ability to build customer relations quickly with diverse p
ersonalities through integrity and commitment.
* Diligently works to organize and facilitate TAG Heuer's comprehensive pillars
of education.
* Negotiates retailers basic assortment programs & stock levels specifically tai
lored to the needs of each account.
* Collaborate and build synergies with internal departments to ensure customer a
nd company satisfaction with but not limited to marketing, product planning, cus
tomer service, after sales service, and financing.
* Manage and identify advertising budgets and trends in market to drive awarenes
s and ensure company's profitability.
* Plans and executes promotions and trunk show events to ensure marketing launch
es and return on investment.
* Ranked #1 Account Executive nationwide based on successfully increasing and ex
ceeding sales revenues and budgets by 18% through market optimization, sales for
ecasting, and customer strategic agility-2008.
* Drove annual sales more than $13.6 million by planning and managing business d
evelopment throughout Southern California-2008.
* Achieved 83.1% of educational training goals by diligently working to organize
, plan and execute customer retention and training attendance-2008.
* Successfully exceeded annual goal by 29.6% as a result of managing an immediat
e vision and purpose with a customer focus based commitment-2007.
* Implemented 90% of annual co-op media advertising through creativity and innov
ation management -2007.
* Increased territory point of sale linear square footage and product visibility
by 80% through persuasive and competitive negotiation skills-2008.
GUCCI GROUP WATCHES, Secaucus, NJ 2002 - 2007
Account Executive/Regional Sales Manager
* Independently managed sales, business development, and account management func
tions successfully throughout Southern California, Nevada and Idaho with over 13
1 accounts.
* Marketed and advertised high-quality luxury Gucci timepieces nationwide.
* Provided educational training, and sales support to national chains, franchise
s, independent/specialty jewelry boutiques, and military exchanges.
* Performed detailed weekly forecasting and sales analysis of products, services
, and sell thru, to identify growth opportunity and make certain achievement and
results were accomplished quarterly and annually.
* Recognized market opportunities, approached prospective clients, and captured
key accounts.
* Secured open-to-buy and designed stock levels by planning business strategies
and sales assortments for the specific needs of each account.
* Reported frequent updates on territory sales opportunities, competitive inform
ation, action plans, and call outs.
* Hired, managed, trained, and motivated a team of merchandisers by generating e
nthusiasm and passion for the brand, resulting in the companies consistent compe
titive prime location, presentation, and visual exposure within each POS.
* Ranked #1 Account Executive nationwide based on annual sales-2005.
* Productively exceeded profitability by driving an increased annual sales over
24% -2005.
* Amplified independent distribution by 31% in Southern California and Las Vegas
territory-2005.
* Ranked as a Top two account manages nationwide based on annual sales- 2004.
* Western region's Top Salesperson in the 4th quarter, achieving 138% of quota-2
004.
* Increased territory sales volume by 52% by building rapport with retailers th
rough excellent interpersonal skills, integrity, and dependable disposition-200
4.
* Increased sales and exceeded budget by 17% due to strong account organization,
administration skills, and drive for results-2003.
KC & AA INC., Laguna Niguel, CA 2001 - 2002
Account Executive
* Initiated product marketing including the development of product logo, spec sh
eets, brochures, magazine advertising campaign and lead generation.
* Responsible for product development and marketing of the "Caddy-O", a specialt
y promotional/retail product.
* Responsible for opening largest account nationwide-Hammeker Schulmmer.
RAYMOND WEIL, SEVILLE WATCH CORPORATION, New York, NY 1997 - 2001
Representative/Merchandiser
* Responsible for servicing over 75 national and independent accounts throughout
Southern California.
* Communicated and maintained monthly inventories and sales reports to regional
sales manager to ensure sell through, visual opportunities, and case adjacencies
.
* Merchandised product at point of sale and presented product knowledge to accou
nts and retailers.
* Planned and presented promotional shows and special events.
EDUCATION
CALIFORNIA STATE UNIVERSITY, Fullerton, California
Bachelor of Arts in Psychology
PROFESSIONAL & COMMUNITY AFFILIATIONS
Scotwork Negotiating Skills, Parsippany, NJ
Autism Speaks, Orange County, CA
TACA, Orange County, CA
Autism Research Institute-DAN, San Diego, CA
Generation Rescue, Orange County, CA