LITA WILLIAMS

2560 Dorchester Rd * Birmingham, MI 48009 * lita.williams@yahoo.com *

(248) 722-2873
OBJECTIVE: STRATEGY DEVELOPMENT TO EXCEED STAKEHOLDER EXPECTATIONS
Achieving financial goals by cultivating strong relations with multiple distribu
tion channels is what I do best. With more than 15 years leading by example, I'
m known for driving business teams to top results by way of strategic engagement
, nurturing client relations and scrupulous brand management. Currently, I'm ch
arged with strengthening customer service processes to advance business sales, r
etention and stakeholder experience. Through process re-design, staff training,
marketing communication, vendor management and cross functional collaboration,
deliverables are achieved.
PROFICIENCIES:
STRATEGIC ENGAGEMENT * CLIENT RELATIONS * BRAND MANAGEMENT
CORE COMPETENCIES
Marketing Communications Target Marketing Cross Functional Integration
Vendor Relations Business Development Sales Producer Development
Strategy Development Needs Based Sales Consulting Customer Service Training
SUMMARY OF QUALIFICATIONS
Maximizing potential and leveraging skills - when the job needs to be performed
within a specific scope of defined parameters and delivered with the highest pro
fessional standards, I repeatedly demonstrate that I'm the person that can be co
unted on. With proven skills in maximizing revenue, utilizing the full spectru
m marketing, along with creative solutions, project and risk management, my dive
rse and transferable skills can make the needed difference for your company.
A detailed oriented executive - whether working from home or at the office: dep
endable providing superior customer service; able to handle multiple projects wi
thin teams or by working independently.
ACCOMPLISHMENTS
STRATEGIC ENGAGEMENT
Leading and prioritizing high impact improvement opportunities utilizing critica
l thinking, channel relations and a keen ability to see the "big picture" while
focusing on details to achieve expected results.
* Designed, branded, implemented and managed statewide service initiative to dri
ve productivity
* Improved program adoption 65% via aggressive marketing utilizing sales and ret
ention strategies, e-commerce enhancements, operational process improvement and
staff training.
* Augmented client retention 5% via performance transformation activities and st
rategic training.
* Increased new product adoption efforts to 93% through product development and
rollout support including strategic messaging, product positioning, effective co
mmunication and training.
* Created a 98% customer satisfaction rating by utilizing marketing communicatio
ns strategies and by providing seminars and workshops presentations to advance c
lient relations.
* Amplified unit performance 83% by designing sales processes, tracking and moni
toring tools while utilizing marketing strategies including consultative selling
and training skills.

CLIENT RELATIONS
Produced to a multi-line rate of 2.5 by expanding individual and group business
within a full service agency utilizing target marketing as a result of stakehold
er surveys; employing customer retention processes through marketing communicati
ons, cross-line selling, and performance assessment tools.
* Successfully managed a 12% loss ratio down from 19% at inception of assignment
.
* Yielded a $2.3 million scratch insurance market through recruiting, training a
nd business development efforts while protecting company assets through risk man
agement.
BRAND MANAGEMENT
Coordinated proprietary training for 250 sales professionals including staff by
utilizing cross-functional integration and performance transformation efforts in
cluding talent acquisition.
* Built team to top production in national competition beating growth goals by 3
50% and consistently held 95% to 100% new product adoption rate.
* Established market grown from zero income to $10 million in premiums.
* Effectively governed operations for more than 250 sales representatives to exc
eed sales training and performance objectives annually.
PROFESSIONAL EXPERIENCE
STRATEGIC SALES & RETENTION MANAGER June 2008
to Present
BLUE CROSS BLUE SHIELD OF MICHIGAN
Southfield, MI
A nonprofit company and leading provider of health insurance
MARKETING STRATEGIST February 2001 to Present
ACCENTARE Southfield, MI
A strategic consulting firm, assisting businesses, entrepreneurs and professiona
ls with developing essential relations. www.accentare.com
INDEPENDENT AGENT & MARKET BUSINESS CONSULTANT August 2002 to June 2006
FARM BUREAU INSURANCE COMPANY Southfield, MI
Multi-line insurance company offering auto, home, life, mutual funds and busines
s insurance
STATE EDUCATION MANAGER & SALES CONSULTANT July 1995 to February 2001
ALLSTATE INSURANCE COMPANY Southfield, MI
2nd largest Multi-line insurance company for auto, home, life, mutual funds and
business insurance
EDUCATION AND PROFESSIONAL ACHIEVEMENTS
BACHELOR OF ARTS
UNIVERSITY OF MICHIGAN Dearborn, MI
Political Science - major area of study: Manual Research Design and Data Analys
is
Sociology - minor area of study: Group Behavior
Training: Consultative Selling, Performance Transformation, Risk Management, Bu
siness Acumen
Online student MBA program: University of Phoenix - Marketing & Human Resource M
anagement
Member: Chambers, National Association of Women Business Owners, Business Econo
mic Club
Recognition: Sales Consulting, Sales Performance & Product Adoption, Key Manage
r, Bonus Money