STEPHEN W.

SMITH
40 Deepdale Drive
Middletown, NJ 07748
stephensmithdirect@gmail.com 732-310-2520

SUMMARY
Innovative online business professional with proven experience in digital licens
ing and growing online businesses. Experienced in new product management, busin
ess development/m&a, marketing, contracts, licensing/digital rights, and operati
ons for fast growing online businesses. Skilled both in leading teams, and as a
n individual contributor in a matrix environment. Large rolodex of contacts in l
eading and innovative online companies.
PROFESSIONAL EXPERIENCE
Aprotocon LLC Consulting:
Feb 2009-Present
Executive in Residence, Kodiak Venture Partners
Provided consulting services for portfolio companies in the NJ/NYC area. Current
ly engaged with Kodiak full time, with a portfolio company licensing long term w
eather data to large publishers and retail clients.
Interim CEO Rasmussen Reports
Led successful fund raising effort of $1.5 million which closed in August 09, Ra
smussen is a public opinion website focused on business and political informatio
n. Growing rapidly to 84 million page views/year with 20+ weekly appearances on
television/radio. Licensed digital content and signed new distribution deals wit
h AOL, Thompson Reuters, Predicitfy, Politico, Zobgy, DailyMe, and the Associate
d Press for paid content, and to drive traffic back to our website. Led Web 2.0/
Social Networking agreements with Twitter, Facebook, ShareThis, LinkedIn etc. to
build domestic/international traffic. Launched paid subscription service as we
ll.
MCGRAW HILL COMPANIES, New York, NY 2007 - 2009
VP Digital Product Marketing & Sales
Brought in $44+ million in 2008 worldwide revenue (up from $27 million in 07), t
hrough digital subscription sales, digital rights licensing, e-Books, and eComme
rce website. Revenues are growing at 40+% years over year and I lead a team and
handle directly the large accounts. Accomplishments:
* Digital marketing - Discoverability, user generated content, advertising, affi
liate programs, etc.
* Search Engine Optimization (SEO) - Organic & paid search (Google/Yahoo/MSN/Web
Analytics)
* Online Advertising/Affiliates - CPC, CPA, CPM, Affiliate, and Revenue Share ag
reements.
* Digital Licensing - McGraw-Hill print content repurposed for digital re-distri
bution
* New Digital Products and Services - Email, Web 2.0/Social Networking, SEO opti
mization
* e-Books and Mobility Devices - iPhone, Treo, Blackberry, Windows CE
* Globalization - work with affiliates and subsidiaries worldwide on websites, a
nd eCommerce
* SalesForce.com - Managed the team using salesforce.com
RICHFX, New York, NY 2005 - 2007
CEO
Online catalogs, digital imaging, and online custom configuration services to 30
0 top online retailers (JC Penney, Coach, Brooks Brothers, Orvis, Sony, Neiman M
arcus, WalMart, Lego), the services were all provided as "Software as a Service"
(SaaS). RichFX had 65 employees and 25 contractors. Created key partnerships wi
th Google, Adobe, Microsoft, Yahoo, Omniture, Akamai, and others. Sourced new te
chnology, distribution partners, social networks/Web 2.0 and worked with COO and
CTO on a new technical platform for all of the companies services. The new auto
mated platform provided SaaS Services, as well as eCommerce/Marketing/Advertisin
g/Consulting Services. Sold company to Channel Advisor Corporation.
REGISTER.COM, New York, NY 2001 - 2005
VP of Business Development and New Products
Introduced new products and services that grew revenues at the company by $75 Mi
llion, through both strategic partnerships and M&A including email, hosting, dig
ital certificates, and Ecommerce platforms. Advertising/Parked Pages, with Googl
e an ASP service, created $12M+ in annual Margin. Virtual Internet: Led several
company acquisitions both domestic and global. Led Strategy and strategic partne
rships with Google, Yahoo, Omniture, Media Metrics, and others. Company sold in
2005 for $300 million.
STEPHEN W. SMITH
Page Two
stephensmithdirect@gmail.com Cell: 732-310-2520

WINSTAR/CBS, New York, NY 1999 - 2001

($1 billion+ public Company)
VP Business Development,
Revenue grew in my department from 0 to $40+ Million, and I closed partnership a
nd 3 M&A deals. Secured funding from CBS and Winstar Communications, as well as
a follow-on investment from Microsoft.
* Acquired Individual.com and AtYourOffice, Web Based Business Portals. (stock d
eal)
* Acquired Telebase.com, a licensor of D&B Reports and information. (stock deal)
ABOUT.COM, New York, NY 1998 - 1999
($100 Million+ Internet Company)
VP of Business Development
Responsible for implementing Strategy, M&A, and Business Development. Grew reven
ues at the company from $25M to $100M and managed business development efforts f
rom the filing of the S1 (12/98), and through the successful IPO (3/99). About.
com was 8th largest website when sold to Primedia for $690M.
* VantageNet, Acquired internet polling company. Reverse triangular merger (80%s
tock+20% cash Northern Light, Acquired a Web Based Consumer/Business Hosting Ser
vice. (stock deal) Commtouch, Developed About.com branded email, address book,
and calendar/scheduler.
AT&T, Basking Ridge, NJ 1986 - 1998
($750M Internet ISP)
AT&T WorldNet Service, Dir. of New Business Development (1995 - 1998)
Grew the business from 0 to 3 million subscribers and from $0 to over $750 milli
on in annual revenue.
* Distribution contract with Microsoft's Online Services Folder, shipped with ev
ery copy of Windows.
* Distribution for WorldNet on Portal/E-Commerce Services (Excite, Lycos, InfoSe
ek, and Yahoo)
* Distribution for WorldNet in Banking, Citibank, Wells Fargo Bank (Consumer E-B
anking Strategy)
* Managed Software Developers Program/Tech Integration Team (Microsoft, Broderb
und, Cendant)
* Online Download/WorldNet Sweepstakes/E-Commerce Site (Top 50 Worldwide Interne
t Web-Site)
* Hardware OEM Bundles (Packard Bell, Acer, Hewlett Packard, Dell, WebTV, and Se
t-Top Boxes)
* Cable Television Providers (TCI, @Home, TCG), as part of AT&T Internet Broadba
nd M&A
AT&T Bell Laboratories, Middletown, NJ 1988 - 1995
Product Manager/Software Developers Program
Platform was distributed with Microsoft, Novell Netware, Lotus, Sidekick, Sales
Call, OnTime, FastCall, and others. PassageWay Platform was awarded by InfoWorld
Magazine and Demo Online as a top product.
* Conceived and implemented a program for marketing PassageWay online through Ne
wsgroups
* Developed Distribution and Software/Hardware Certification programs
* Voice Messaging Systems on PC Platforms, running on Unix for Multitasking
* Led a cross functional/multinational Product Team in NJ, CA, Taiwan, Puerto R
ico, and Malaysia
* Developed software for companies first Computer Based Training program
* Featured in InfoWorld Magazine, PCLetter/Demo, PC Week, PC, PC Computing, Wind
ows Watcher, Communications Week, Teleconnect and Voice Processing Magazines
Sales Manager and Account Executive, Birmingham, AL 1986 -
1988
Won Top Technical Sales awards, Millionaires Club and Presidents Club for exceed
ing 140% Sales quota
APROTOCON, Auburn, AL 1983 - 1986
Computer Consulting, Founder
Founded a software consulting company with 10 employees, top clients United Tech
nologies and DP Sports.
US SMALL BUSINESS ADMINISTRATION, Auburn AL 1984 - 1986
Business Consultant
Developed a distributed network for Government contracts, based on Hayes Modems,
and IBM XT computers that downloaded federal bid contracts sorted by SIC codes
to applicable Small Businesses.
STEPHEN W. SMITH
Page Three
stephensmithdirect@gmail.com Cell: 732-310-2520

EDUCATION
BS, Marketing, Minors: Economic, West Virginia Wesleyan College, Buckhannon, WV
MIS Program, Auburn University, Auburn, AL
ADVISORY BOARDS/ASSOCIATIONS
International Digital Publishers Forum/IDPF, Business Week Advisory Board Member
,
McKinsey Quarterly, and CMP Technology Executive Panel
ContextWeb, Contextural Online Advertising Services
Monmouth Boat Club, Membership Committee Chair, New York Yacht Club, Library Com
mittee
US PATENTS and AWARDS
D362, 240 Computer interface device and D358, 395 Modem
Debate Team Leader and Deans List, Auburn University and Wesleyan College
Phi Kappa Psi Fraternity, won the national merit scholarship

Stephen W Smith, Professional Reference List

Bill Brown, CFO Channel Advisor Corp, wmgbrown@gmail.com, (RichFX sold to) http:
//www.linkedin.com/pub/william-bill-brown/4/470/32
Joe Caruana, CFO for RichFX Inc, joec.richfx2@gmail.com, 917-589-5555 http://www
.linkedin.com/pub/joseph-caruana/1a/b95/693
Richard Forman, CEO Register.com, richard@hvgllc.com, 646-484-8550 http://www.he
althventuregroup.com/team.html
Peter Forman, CEO Register.com, peter@forman.com, 516-717-0000
Ed Goodman, GP/Founder Milestone VP, eag@milestonevp.com, 212-223-7400 http://ww
w.milestonevp.com/team.html#goodman
Alan Kipust, VP Operations Register.com (now @ Amazon), alan@kipust.com 206 403
8988 http://www.linkedin.com/pub/alan-kipust/0/72/1ba
Scott Kurnit, CEO About.com, scott@kurnit.com 1-800-2-Kurnit
http://en.wikipedia.org/wiki/Scott_Kurnit
Bill Laviollete, CTO at RichFX, bill.laviolette@gmail.com, 917-836-4071 http://w
ww.linkedin.com/in/laviolette
Steve Messer, Former CEO from Linkshare, smesser@reloadnyc.com 646-400-5130
(Steve introduced me to Stuart, and I have known for 10+ years)
Conor Mullett, CoFounder/GP Updata Partners, cmullett@updata.com 732-945-1020
http://www.updatapartners.com/team/11/Conor-Mullett/
James Thoms, Tech Lead, McGraw-Hill, james.thoms@gmail.com, 212-203-2403
http://www.linkedin.com/in/jamesthoms
Tracy Tomasso, COO at RichFX, tracy.tomasso@cordelay.com, , 646-703-3709
http://www.ypulse.com/about
Yossi Vardi, International Technologies+Mirabilis/ICQ, RichFX, yvardi@gmail.com
http://www.edge.org/3rd_culture/bios/vardi.html