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The On-Demand Tipping Point in Supply Chain
Executive Summary
On-demand applications are making headlines in the sales automation space, with ven-
dors such as Salesforce.com. But much less has been said regarding on-demand applica-
tions (also called Software as a Service (SaaS) or externally hosted applications) in the
supply chain realm. This is about to change.
• Approximately half of study participants say they now use or are considering us-
ing on-demand applications to manage select portions of their supply chains. This
is similar to the interest expressed by these companies in using on-demand sales
force applications and higher than that reported for on-demand procurement
software. However, adoption for on-demand SCM is still in its early stages.
• The mystique of using on-demand supply chain management (SCM) technology
is disappearing, making it a viable alternative for companies of all levels of sup-
ply chain maturity. While current users of on-demand SCM tend to be above av-
erage supply chain performers, the study results show the highest near-term inter-
est in on-demand adoption is from below average performers. Interest is also
similar across all sizes of corporations.
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AberdeenGroup • i
The On-Demand Tipping Point in Supply Chain
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The On-Demand Tipping Point in Supply Chain
Table of Contents
Featured Sponsors............................................................................................. 20
Featured Sponsors............................................................................................. 21
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AberdeenGroup
The On-Demand Tipping Point in Supply Chain
Table of Contents
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AberdeenGroup
The On-Demand Tipping Point in Supply Chain
Figures
Tables
Table 1: Top 5 Barriers to On-Demand SCM Adoption .........................................7
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AberdeenGroup
The On-Demand Tipping Point in Supply Chain
Chapter One:
Issue at Hand
• Companies are attracted to on-demand SCM because they want to deploy applications
Key Takeaways
with fewer IT resources and achieve a faster time to value for their technology invest-
ments.
• User adoption of on-demand SCM is spreading from supply chain leaders to laggards.
• CEOs and COOs at top supply chain performers are twice as likely to be supporters
of the on-demand model.
• The “Supply Chain as a Service” management model is accelerating interest in on-
demand SCM.
O n-demand applications are making headlines in the sales force automation space,
with vendors such as Salesforce.com. But much less has been said about on-
demand applications (also called Software as a Service (SaaS) or externally
hosted applications) in the supply chain realm. This is about to change.
Nearly the same percentage of companies report using or considering using on-demand
for SCM as report planning to use it for sales force automation (Figure 2). On-demand
SCM is of roughly equal interest to companies of all sizes, unlike with on-demand sales
force automation in which smaller companies are more avid adopters. However, adoption
for on-demand SCM is still in its early stages.
ERP 31%
The interest in on-demand SCM has been increasing despite the fact that ERP vendors
and traditional SCM vendors have been slow or half-hearted to date in offering on-
demand SCM solutions to their customers. The market curiosity about on-demand SCM
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AberdeenGroup • 1
The On-Demand Tipping Point in Supply Chain
solutions is finally being matched by vendor activity, as 2006 is seeing almost every tra-
ditional SCM vendor announce a new or revitalized on-demand strategy.
Two-thirds of respondents report they are somewhat or greatly influenced by the fact
that, in their opinion, traditional “license and install” supply chain applications (also
called “on-premise” applications) don’t support their companies’ needs. Interviews with
respondents reveal that many of the “missing capabilities” are in the areas of collabora-
tive processes with business partners, or in the transparency and control of dynamic or
time-sensitive business processes. Although their “license and install” SCM applications
may support some of the requirements, respondents perceive that these traditional appli-
cations are too inflexible or are too challenging for business partners to adopt.
These results foreshadow that we are entering a new era of supply chain innovation that
will better suit today’s environment of multi-party, customer-tailored supply chains. Al-
most all of today’s SCM on-demand applications are aimed at helping companies manage
these multi-party processes.
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2 • AberdeenGroup
The On-Demand Tipping Point in Supply Chain
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AberdeenGroup • 3
The On-Demand Tipping Point in Supply Chain
30% 6%
20%
46%
20%
28%
10%
12%
0%
Below average supply chain Industry average supply Above average supply chain
performer chain performer performer
Source: AberdeenGroup, March 2006
Enterprises seeking on-demand solutions should assess which part of the market vendors
are striving to serve and their strategies for doing so. For instance, a number of on-
demand SCM specialist vendors are investing to meet the innovative needs of top per-
formers while at the same time creating streamlined functionality bundles and best prac-
tice templates for below average performers. Other vendors are pursuing an on-demand
strategy aimed at the mid-market in which low-cost application access trumps innovation.
Be sure to select a vendor aligned with your supply chain maturity and improvement
goals.
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4 • AberdeenGroup
The On-Demand Tipping Point in Supply Chain
Chapter Two:
Key Business Value Findings for On-Demand SCM
O n-demand SCM users report overwhelming benefits from the on-demand model.
In particular, on-demand SCM excels at fast implementation and return on in-
vestment (ROI). A majority of on-demand SCM users say they achieved opera-
tional status with their application in less than 3 months and ROI in less than a year (Fig-
ure 5).
Figure 5: Current On-Demand SCM Users Report Implementation and ROI Time
1- 2 years, 26%
7 to 12 months,
30%
Source: AberdeenGroup, March 2006
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AberdeenGroup • 5
The On-Demand Tipping Point in Supply Chain
matically keep current with the latest functionality and thus run more advanced supply
chain processes than competitors.
Many users report being pleasantly surprised with the speed and seamlessness of on-
demand system enhancements. “We didn’t really appreciate at the outset just how valu-
able the on-demand vendor’s feedback/implementation cycle speed would be in solidify-
ing supplier support for our initiative,” says the director of planning for a large retailer.
The majority of current on-demand SCM users also cite overwhelming benefits in the
velocity of value, including better implementation speed and return on investment than
with their traditional SCM applications. “We were able to drive $1 million in savings in
eight months with our on-demand transportation management system,” reports a supply
chain executive at a mid-size consumer goods company.
Moreover, nearly half of on-demand SCM users say they receive better customer service
from their on-demand vendor than from their traditional supply chain vendors, an out-
come of the fact that on-demand vendors are on the hook every day to make sure their
applications are operating well for their clients. On-demand vendors can also see what
views and clicks are most popular with users and streamline access to them to ensure on-
going incremental productivity benefits for users.
Even in areas such as system uptime and application response time, which are traditional
IT concerns about on-demand solutions, more enterprises report that these solutions out-
perform traditional applications than under perform. Because these capabilities are
strongly dependent on the capabilities of the individual on-demand provider, companies
should continue to evaluate on-demand vendors rigorously in these areas, including via
multiple reference checks.
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6 • AberdeenGroup
The On-Demand Tipping Point in Supply Chain
% %
Top Challenges Selected Desired Responses to Challenges Selected
1. Data security concerns 64% 1. Low-risk trial or pilot of on-demand 62%
solution
2. Concerns with integrating 60% 2. Service level agreements with clear 60%
on-demand solution with inter- performance metrics, penalties, and
nal systems incentives
3. Perceived lowered ability to 47% 3. Robust on-demand data model and 40%
customize solution interfaces for easier integration with
internal systems
4. Fear of application not being 35% 4. Benchmarks, tests, and audits to 40%
available (unanticipated down- validate system security and perform-
time) ance
5. Application response time or 35% 5. Ability to bring solution in-house 35%
scalability concerns when desired (e.g., install behind the
corporate firewall)
Source: AberdeenGroup, March 2006
Current on-demand SCM users say that running a pilot “to prove the concept” and
closely involving operations in designing workflow and software configuration are the
top factors for project success. General education on the on-demand model also helps. A
director of transportation services for a large CPG company, explains that its on-demand
transportation system was the first “app on tap” used by the business on the operational
side. He says that “enlightened” internal IT champions were instrumental in helping the
company transcend the hurdle of allowing its transaction data to go over the Web.
Who in the Organization Likes On-Demand SCM the Most (and Least)
Given the faster deployment times, business partner collaboration capabilities, and pre-
connected partner networks that many on-demand SCM solutions provide, it’s no sur-
prise that many supply chain executives are strong supporters of the on-demand model.
In fact, they’re twice as likely as others in their organization to be cheerleaders for on-
demand SCM (Figure 7). Supply chain executives at large enterprises (over $1 billion in
revenue) are the most enthusiastic, with 71% of respondents classifying these executives
as supporters. Survey results also show that CEOs and COOs at top supply chain per-
formers are twice as likely to be supporters of the on-demand model as those at below
average companies.
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AberdeenGroup • 7
The On-Demand Tipping Point in Supply Chain
60%
% of Respondents
50%
40%
IT organization
30%
CFO/ finance organization
20%
COO or BU general manager
10% VP/SVP of supply chain
CEO
0%
Supporter Neutral Barrier
Source: AberdeenGroup, March 2006
Resistance to on-demand SCM comes foremost from IT organizations, which often don’t
like to lose control of application ownership and are concerned about the reliability of
on-demand applications. Nonetheless, a third of IT organizations are supporters of the
on-demand model. These IT supporters fall into three main groups:
• IT organizations that are short-staffed, are consumed with on-going ERP
implementations or upgrades, or must support frequent M&A activity. They
see on-demand applications as a way of meeting their business users’ evolving
requirements without disrupting current projects.
• IT organizations that have already outsourced some or all of their IT opera-
tions. They view on-demand SCM as a natural extension of this outsourcing.
• IT organizations that have adopted a portfolio approach to IT management.
They see on-demand SCM as a way to leverage external technology and connec-
tivity experts for areas of the business where internal IT cannot add differentiated
business value.
“Assembling the right internal skills for a B2B project is not meaningful to do yourself,”
says a high-tech CIO. “It takes a dedicated set of skills to do this efficiently. The level of
headache you save for yourself by using an on-demand specialist is huge. Instead, do
something with your internal resources to drive differentiated value for the business.”
A vice president of global logistics for a large apparel company agrees: “If the software
and implementation already exist, why do we need our internal IS organization to recre-
ate it?”
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8 • AberdeenGroup
The On-Demand Tipping Point in Supply Chain
35%
Domestic transportation management 27%
0%
35%
Supply chain visibility 25%
8%
28%
Data synchronization (e.g., UCCnet) 2%
0%
24%
Demand-supply synchronization with
10%
suppliers/contract manufacturers 0%
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AberdeenGroup • 9
The On-Demand Tipping Point in Supply Chain
Chapter Three:
On-Demand SCM Deployment Strategies
Key Takeaways
• On-demand specialists are the most preferred source of on-demand SCM, while tradi-
tional SCM vendors rate the lowest.
• On-demand deployment models come in five primary flavors, with distinctly different
user benefits.
• Top CIOs are incorporating on-demand SCM options into their IT portfolio strategies.
Logistics service
provider (e.g., 3PL) 22%
“We wanted a vendor whose executives had the service aspects of the on-demand model
in their DNA, not just technology capabilities,” says one high-tech CIO, explaining why
his company had chosen an on-demand SCM specialist. “They need to be attuned to de-
livering value and reliability every day and every hour.”
Respondents (especially industry average performers) express surprisingly high interest
in on-demand offerings from their current ERP vendors, even though these vendors have
not yet launched focused on-demand SCM initiatives. Also notable is that 22% of com-
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10 • AberdeenGroup
The On-Demand Tipping Point in Supply Chain
panies are looking to access on-demand SCM technology from a logistics service pro-
vider, further evidence that advanced IT capabilities are becoming an expected (and re-
quired) element of logistics outsourcing.
Traditional SCM vendors are preferred as an on-demand source by just 5% of respon-
dents. This low showing can be traced to the fact that: (1) most have application architec-
tures built to support a single enterprise per software instance versus a networked com-
munity, and (2) most lack the daily operational focus and support structures and pre-
connected trading partners that many of the specialist on-demand vendors bring to the
table. However, Aberdeen is seeing worthwhile hybrid on-demand models emerge from
some traditional SCM vendors.
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AberdeenGroup • 11
The On-Demand Tipping Point in Supply Chain
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The On-Demand Tipping Point in Supply Chain
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AberdeenGroup • 13
The On-Demand Tipping Point in Supply Chain
On-demand
TCO will be
higher, 23% On-demand
TCO will be
lower, 51%
On-demand
TCO will be
about the
same, 26%
Source: AberdeenGroup, March 2006
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14 • AberdeenGroup
The On-Demand Tipping Point in Supply Chain
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AberdeenGroup • 15
The On-Demand Tipping Point in Supply Chain
nies at a better advantage by becoming great at managing external on-demand SCM pro-
viders instead.
In essence, these CIOs are adopting an IT portfolio approach of investing internal IT re-
sources on business differentiating areas, with the goal of using external technology ex-
perts for non-core processes (see Figure 12).
High
ng
aci
F
ally ess No
n c
IT Resource
er ro
Availability
E xt P
On-demand
SCM sweet spot
Low Yes
Low High
Competitive Differentiation from
Internal IT Initiative
Source: AberdeenGroup, March 2006
The VP of supply chain of a consumer goods company explains that he had tried to build
a custom supply chain visibility application in the past, but that it ended up having a huge
upfront cost. With an on-demand solution, if the application doesn’t work or employees
don’t use it that much, there is a much easier – and less costly – exit strategy, so the total
project risk is much lower.
For other companies, IT resource constraints or an IT outsourcing strategy make on-
demand systems the most expedient model. “We already subcontract a lot of IT staff al-
ready, so this was a natural extension of that philosophy,” says a supply chain leader at
an industrial manufacturing company. “When we were looking for a solution to help us
switch to a daily planning process for our inbound supply chain, we wanted to take the
burden off the internal IT staff of having to manage system upgrades, troubleshoot prob-
lems, and so on.”
A supply chain manager at a European consumer goods company explains that the ability
of its on-demand solution to enable more selective and more incremental implementa-
tions (e.g., for specific customers and commodities across processes that straddle multi-
ple IT systems) was important to driving faster value. “We don’t have to have the full
forecasting and replenishment solution implemented with each customer to get value,”
she says. Other companies echo that the flexibility to deploy selectively very thin func-
tionality or full functionality with their on-demand solution – and to change it by cus-
tomer, channel, or product line – is instrumental to improving the velocity of IT value.
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The On-Demand Tipping Point in Supply Chain
Chapter Four:
Recommendations for Action
• Companies of all supply chain maturity levels should be evaluating whether the on-
Key Takeaways
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AberdeenGroup • 17
The On-Demand Tipping Point in Supply Chain
Following are recommendations for action for companies considering using on-demand
SCM, based on a firm’s current supply chain maturity level.
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18 • AberdeenGroup
The On-Demand Tipping Point in Supply Chain
For current on-demand SCM users, continue to ask your vendors to provide more, such
as in the areas of community benefits and shared best practices. Push your traditional “li-
cense and install” vendors to innovate hybrid on-demand models to create brand new
value from your existing investments.
In addition to considering on-demand technology, also look at how other aspects of the
“supply chain as a service model” can keep your company in the lead. This can include
using managed services and other business services from technology vendors and third-
party logistics partners to exploit external expertise and resources, as well as synchroniz-
ing the financial and physical aspects of the supply chain.
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AberdeenGroup • 19
The On-Demand Tipping Point in Supply Chain
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The On-Demand Tipping Point in Supply Chain
Author Profile
Beth Enslow
Senior Vice President, Enterprise Research
AberdeenGroup, Inc.
Beth Enslow is senior vice president of enterprise research for AberdeenGroup. Enslow
benchmarks and advises companies on how they can reshape their supply chain, global
trade, and transportation processes and technology strategies to drive business value.
Prior to joining AberdeenGroup, Enslow was senior vice president of strategic develop-
ment for Descartes Systems Group, a global supply chain software company. At Des-
cartes, she led initiatives in such areas as RFID, wireless-enabled delivery, and inventory
performance management. Before that, Enslow was research director at Gartner, Inc.,
where she ran its supply chain planning and logistics advisory practice on a global basis.
She has worked for a number of other research and consulting organizations, including
the Conference Board, a leading business think tank and economic forecasting organiza-
tion. Enslow is also a lecturer on transportation technology at the Center for Supply
Chain and Logistics Management at York University’s Schulich School of Business in
Toronto.
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24 • AberdeenGroup
The On-Demand Tipping Point in Supply Chain
Appendix A:
Research Methodology
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AberdeenGroup • 25
The On-Demand Tipping Point in Supply Chain
Appendix B:
Related Aberdeen Research & Tools
Related Aberdeen research that forms a companion or reference to this report includes:
• Supply Chain as a Service: The Next Big Thing?, February 2006
• Best Practices in International Logistics Report: Case Studies of Success, Janu-
ary 2006
• The New Buying Guide for Trade Compliance Technology, December 2005
• Best Practices in Transportation Management; June 2005
Information on these and any other Aberdeen publications can be found at
www.Aberdeen.com.
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26 • AberdeenGroup
The On-Demand Tipping Point in Supply Chain
About
AberdeenGroup
Our Mission
To be the trusted advisor and business value research destination of choice for the Global
Business Executive.
Our Approach
Aberdeen delivers unbiased, primary research that helps enterprises derive tangible busi-
ness value from technology-enabled solutions. Through continuous benchmarking and
analysis of value chain practices, Aberdeen offers a unique mix of research, tools, and
services to help Global Business Executives accomplish the following:
• IMPROVE the financial and competitive position of their business now
• PRIORITIZE operational improvement areas to drive immediate, tangible value to
their business
• LEVERAGE information technology for tangible business value.
Aberdeen also offers selected solution providers fact-based tools and services to em-
power and equip them to accomplish the following:
• CREATE DEMAND, by reaching the right level of executives in companies where
their solutions can deliver differentiated results
• ACCELERATE SALES, by accessing executive decision-makers who need a solu-
tion and arming the sales team with fact-based differentiation around business impact
• EXPAND CUSTOMERS, by fortifying their value proposition with independent
fact-based research and demonstrating installed base proof points
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