Professional Documents
Culture Documents
DeMARSE
1306 Sheldon Road
Grand Haven, MI 49417 E-mail: dd6e0c32@westpost.net
Cell: (616) 502-1906
CAREER SUMMARY:
Business Development, Sales and Marketing executive with proven ability to creat
e strategy, systems, and programs that achieve double digit growth in sales and
profitability. Multi-industry expertise in:
* Strategic Business Planning
* P&L, EVA, financial analysis
* M&A, Strategic Alliance Formation
* Lean, CFM, JIT, Supplier Development
* Product Marketing Campaigns
* Advanced Product Design/Development
* Sales & Sales Channel Development
* New & Vertical Market Development
CAREER HISTORY:
GROUP DEKKO INC, Kendallville, IN 2007 to June 2010
A $175MM manufacturer of power distribution products for leading office furnitur
e, appliance, medical device, consumer product, transportation, and architectura
l lighting OEMs. Reported to President & CEO.
Was Executive Vice President of Sales, Marketing, and R&D from 2007 to 2009. I
recommended responsibility change to accelerate new product efforts and speed to
market with key customers.
Executive Vice President of Marketing
(2007 to June 2010)see www.dekko.com
New Product Development: $30MM sales growth in 18 months time via development o
f innovative fluid control platforms for Appliance market for Whirlpool. Next g
eneration of controls provide more manufacturing content, higher sales revenue p
er unit, and higher margins.
New Product Innovation: Development underway for new delivery system for energy
star ice maker for GE is expected to generate $50MM to $75MM annually.
Contract Manufacturing: $20MM sales growth for Medical market via award of Braun
IR Thermometer for our ISO certified Medical products facility.
Share of Customer Increase: $25MM sales growth from capture of new Office Furnit
ure market business with Steelcase.
Industry Innovation: Strategic alliance via JDA with Watt Stopper for what is e
xpected to be an industry game-changer new product offering for energy consumpti
on reduction, daylight harvesting, etc. Anticipate $15MM - $30MM in annual sale
s at high margins for 2011.
Operational Performance: To help Operations improve inventory turns and forecas
t accuracy while simultaneously helping customer capture market share in Mid-Wes
t, designed and implemented new 5-day quick ship program for Peerless division o
f Acuity Lighting. $2MM first year sales expected.
Communications & Identity: Initiated brand identity campaign including new web s
ite, new promotional literature, focused media and PR placements, new tradeshow
deliverables, etc. to help equity capital ownership with sale of the company.
Market Trends: Several new product development efforts ready for launch in 2010
including LED task and strip lighting, LED desk lamps, wireless power, desktop p
ower system, etc.
Global Positioning: Moved 50% of companys heater wire capacity to China to serve
local market more effectively. Incremental sales of more than $5MM for heating
blankets and pads, etc.
Resource Alignment: Reorganized 10 sub S companies into 1 matrix organization an
d co-located staff into 1 office complex for standardization of systems, process
, and creative problem solving.
Corporate Governance: Provide formal presentations to Group Dekkos Board of Dir
ectors and financial partners. Develop and administer multi-million dollar capi
tal and departmental budget. Hire, train, and lead professional staff.