SUMMARY OF QUALIFICATIONS

Extremely motivated and results-driven management, sales and marketing professio

nal with exceptional leadership skills and an extensive background in the follow
ing broad-based competencies:

SALES TRAINING
CUSTOMER SATISFACTION
KEY ACCOUNT MANAGEMENT
PROMOTIONS
REVENUE STREAM
MULTIMEDIA ADVERTISING
PROFIT GROWTH
MULTI-CHANNEL SALES
DISTRIBUTION MANAGEMENT
* Demonstrated ability to develop and manage large and high profile accounts by
developing customer satisfaction and training subordinate market representatives
to move into key account management.
* Skilled in the creation of customer demand by multimedia advertising and aggre
ssive marketing promotions at the retail level, generating increased wholesaler
willingness to carry product inventory.
* Excellent qualifications in multi-product and multi-channel distribution manag
ement resulting in a reliable revenue stream and consistent profit growth.
PROFESSIONAL EXPERIENCE
PEPSICO-IZZE BEVERAGE 2007 - Present
Western Regional Manager
Managed all aspects of sales, marketing and promotions for a specialty beverage
division of PepsiCo. Responsibilities include product volume, distribution and
personnel management. Developed volume and spending forecasts and budgets. Colla
borate with national sales, food service, marketing, finance and operations.
* Increased sales by 17%, assisting underperforming distributors with additional
support and providing additional sales incentives.
* Developed structures and goals to consistently increase market penetration and
grow brand awareness.
* Quickly put into place strategies that ensured the IZZE product line was the n
umber one in a niche beverage category with double-digit sales increases in 2008
.
* Replaced underperforming distributors to better utilize company time and finan
cial incentives with distributors that were more dedicated to the products.
* Utilized superior communication skills and created a positive environment, lea
ding to the success of sales rallies, management meetings, key account manager c
alls, volume parties and management meetings.
* Utilized demographic statistics to properly focus on vital geographical areas.
* Developed and distributed a promotional calendar that allowed all team members
and customers to plan for upcoming events.
* Improved territory distribution through consistent communication and audits to
ensure all strategies were being effectively executed for the end customers.
AMI IMPORTS 2005 - 2007
Western Regional Manager
Chosen to maximize sales in the Western United States for the country's fastest
growing importer of fine beverages, including Volvic Natural Spring Water and Ba
doit Sparkling Mineral Water. Held a revenue responsibility of $5.4 million. S
cope of responsibility encompassed forecasting; managing a six-member team of re
gional merchandisers; and overseeing accounts such as Whole Foods, QFC, Haggans,
Fred Meyers, Beverages and More, Wild Oats and Vitamin Cottage.
* Captured three new distributing partners by delivering high-impact presentatio
ns of the Volvic product, growing the brand at 83% over last year sales.
* Managed and trained a team of 4 District Sales Managers and 7 Market Managers.
* Developed effective advertising for key selling products, collaborating with b
uyers on pricing details and promotions.
* Reinvigorated the floundering Northern California market, propelling sales fro
m 3,000 cases in 2004 to 12,000 cases in 2005.
* Drove sales in Southern California from 16,000 cases in sales for 2004 to 30,0
00 cases in 2005.

CLEARLY CANADIAN BEVERAGE CORPORATION 2003 - 2005

Western Regional Manager
Selected by this growing beverage manufacturer to promote the sale of products i
n a 12-state territory. Position entailed developing new business with distribu
tors and major retail chains as well as local supermarkets and convenience store
s.
* Exemplary sales efforts produced double-digit growth through development of in
centive programs for distributors and retailers and the capture of key accounts
such as Costco.
* Managed and trained a team of 3 District Managers and 5 Market Managers.
* Maximized territory sales by working with distributor personnel to promote pro
duct sales, successfully overcoming the challenge of a large geographical territ
ory while doubling sales performance.
* Provided hands-on leadership that has regained the support and loyalty of dist
ributors following previous territory mismanagement and neglect, preserving dist
ributor relationships and future business.
* Consolidated distributors to focus on large, key accounts, positioning the ter
ritory as the fastest growing territory in the nation.
BECK'S NORTH AMERICA 1999 - 2003
Market Specialist Supervisor 2003
Quickly merited advancement from the number one importer of German beer to recru
it, train and supervise market specialists; manage budgets; and continue wholesa
le and retail activities.
* Credited by management for exemplary team building, time management, communica
tion and computer skills as well as high quality experience in the consumer prod
uct industry.
* Provided leadership and direction for a team of 11 Market Specialists that gen
erated new accounts and increased display space and distribution.
* Reported sales results by channel to the marketing director, with adherence to
all company reporting policies, which provided management with accurate informa
tion for tracking and planning activities.
Regional Market Manager 2001 - 2003
* Ranked number one for percentage sales increases in the Western Division for 1
999 to 2002, closing up 28%, 13%, 22% and 38% each year respectively.
* Transitioned wholesalers during consolidation requiring re-creation of the hig
hly personal wholesaler-distributor relationship that resulted in an increase of
38% in the first year after consolidation.
* Expanded customer base dramatically producing bi-monthly market blitzes, offer
ing trips, product and cash prizes, which generated in excess of 75 new accounts
with a more than 10% increase in sales.
District Manager 1999 - 2001
* Increased sales by greater than 10% each year of tenure as district manager by
building business for the wholesaler and capitalizing on the team concept with
its resultant synergy.
* Gained 15 to 20 new accounts weekly, while servicing and maintaining existing
accounts, by developing beneficial relationships with retailers.
BEST-WAY DISTRIBUTING 1997 - 1999
Route Sales Representative
Challenged by a leader in the beverage distributing industry, with more than 100
employees, to inventory, sell and promote products to retailers.
* Credited by management as being the most productive sales representative withi
n the team.
* Delivered a new account that generated over $8,000 a month.
* Generated on average a 43% increase in sales each month along assigned route b
y creative and dynamic promotions and incentives for customers.

GALASSO BAKERY 1995 - 1997

Route Sales Representative
Brought on at a small Italian bakery, marketing to restaurants and delis in Sout
hern California, to maintain and increase customer base and sales.
* Increased sales by an average of 28% and customer base 20% through a vigorous
sales campaign and high quality, consistent customer service.
* Delivered a new account that generated over $10,000 a month, resulting in a la
rge positive impact on the bottom line.
* Retained every account, never losing a customer to any competitor, although th
e clients were highly desirable and the opposition quite active.
BELL BRAND FOODS 1993 - 1995
Route Sales Representative
Joined an 18-employee distributor of snack foods to preserve and manage in exces
s of 100 customer accounts weekly.
* Honored as the Top Salesperson each year of employment by understanding and an
ticipating customer needs and wisely managing inventory to meet retailer demands
.
* Increased sales by an average of 37% and customer base of 35% through strategi
c selling and great customer service.

EDUCATION
ALMEDA UNIVERSITY
Bachelor of Arts Degree in Business Administration
AWARDS
BECK'S NORTH AMERICA- West Division Regional Manager of the year 2001- 2002
PEPSICO- Performance with Purpose Award May 2008