Kent D Sorensen

1944 N Cascade Canyon Drive, Saint George, UT 84770

Cell 435-313-7023, ks7ad7e6@westpost.net
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PROFESSIONAL PROFILE
Creative thinker, problem solver and hard worker with extensive niche marketing
experience. Eager to contribute his expertise to achieve rapid growth and market
leadership as a key team member in an entrepreneurial environment. Over 25 year
s experience as product manager, sales and marketing executive, marketing consul
tant and business owner possessing a rare combination of creative and analytical
skills.
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AREAS OF EXPERTISE
Product Development
Product Management
Sales and Marketing
Staffing and Training
Negotiations
Customer Service
Customer Communications
Documentation
Technical Writing
Customer Experience Case Studies
Customer Training and Events Planning
Market Research and Pricing
Advertising and Copywriting
Collateral Materials
Trade Show Logistics and Exhibit Design
Board of Directors
PROFESSIONAL EXPERIENCE
SUPERIOR THREADS, Saint George, UT 2009-2010
Marketing Consultant
a Proposed and defined direct sales marketing channel to compliment online, trad
e show and distributor sales.
a Recruited international network of 50 independent sales representatives in two
months.
a Trained 50 sales reps remotely. Designed training and collateral materials, pr
ocedures, policies, and incentives.
a Successfully introduced new products to more than 2,500 retail outlets through
channel.
MORSE ASSOCIATES, Saint George, UT 2008-2009
Vice President of Marketing and Case Study Specialist
a Researched and secured mid-market Windows case study candidates.
a Scheduled, coached and interviewed mid-market company executives for case stud
ies.
a Completed on time and within budget 24 Windows case studies for publication on
Microsoft web sites. Performed research, writing and review coordination functi
ons.
a Microsoft feedback: afabulous copya on point... great case study.a
SPLIT ROCK FINE HOMES AND COMMUNITIES, Saint George, UT 2005-2008
Resort/Luxury Real Estate Sales Agent
a Responsible for $9 million in lot and home sales at Entrada, an upscale desert
resort community.
UNIVERSAL SOFTWARE, Draper, UT (Independent software distributor) 1999-2005
Owner/Entrepreneur
a Secured accounts and distributed discount software to major retailers includin
g, Smithas Food and Drug Centers, Albertsonas, Inc., Maceys, Inc., Brigham Young
 University Bookstore, and University of Utah Bookstore.
a Sold Business in 2005.
KIVA, INC., Sandy, UT (Urban GIS, permits, and licensing software) 1998
Marketing Consultant
a Produced the companyas first brochure and trade show exhibit.
a Planned, coordinated, and conducted annual useras conference.
a Directed software sales effort to major city governments. Led the team securi
ng contracts with Atlanta, GA; Henderson, NV; and Flagstaff, AZ.
INFORMATION ACCESS TECHNOLOGY, INC., Salt Lake City, UT 1992-1996, 1998-1999
Vice President of Sales and Marketing
a Increased sales by twenty percent in each of my first three years of service.
Increased sales by fifty percent 1998-1999.
a Strengthened IATas leadership position in the third-party collections systems
industry.
a Managed the direct sales staff of seven and marketing department of four in al
l sales, marketing, trade show, product design, documentation, and user conferen
ce activities.
a Developed marketing alliances with related vendors.
a Personally generated product designs, marketing plans, advertising layout and
copy, pricing, trade-show exhibits, collateral materials, newsletters, budgets,
& market research.
a Employed marketing consultants, focus groups, and customer surveys to enhance
marketing strategy.
a Sold interest in business in 1999.
INFORMATION ACCESS TECHNOLOGY, INC., Salt Lake City, UT 1986-1992
Vice President of Development
a As a company co-founder, I designed, programmed, and sold SmartDial and SmartT
alk, IATas flagship telecommunications products that generated $40 million in sa
les and millions in profits over 13 years.
a Personally sold and installed the first systems, training customers on-site an
d at seminars.
a Managed the programming and customer support staff of five to fifteen. Organi
zed customer useras group and advisory panel; instituted and conducted annual us
eras meetings.
COLUMBIA ULTIMATE BUSINESS SYSTEMS, Vancouver, WA (Contact management software)
1981-1985
Account Executive/Product Manager
a Initially sold and installed systems, landing major accounts, playing a key ro
le in the companyas growth from three customers to over $3 million in sales.
a Designed and implemented software product enhancements.
a Managed development staff of three.
EDUCATION
1981, MBA, Brigham Young University.
a Marketing, business writing, production and operations management, finance, et
c.
a Beta Gamma Sigma Honor Society
a Top twenty percent
1977, BS, Brigham Young University.
a Accounting major, Management Information Systems; Computer Science minor
a Internship at General Mills Headquarters, Minneapolis, Minn.
INTERESTS AND ACTIVITIES
a Publicity Coordinator for the Draper Community Foundation. Designed and produ
ced aDraper Daysa advertising and Program for 1997-98.
a Architecture, architectural history, urban planning and design.
a Member of the Utah Information Technologies Association, 1992-1996.
a Married with five children. I enjoy golf, ATVs, hiking, travel, and music.