FRANK BETTE

P O Box 191291
San Juan, PR 00919-1291

T:787-962-0991
E: fbettemaggetti @yahoo.com

SUMMARY
Multilingual executive with a strong expertise in sales, marketing, business dev
elopment, Logistics and finance background. Good at trouble shooting and probl
em solving with an ability to discern when to take a calculated risk or not. Res
ults driven with commitment to customer delight. Enjoy building up credibility w
ith customers to project trust with them. Good communicator at all levels and ve
ry persistent when setting my goals.

PROFESSIONAL EXPERIENCE
International Beef & Veal, Co., San Juan, PR

2006-Present
(One of the oldest Meat Suppliers in the Hospitality / Restaurant Trade)
Sales Manager
Maximized weekly sales turnover from USD2,000 to USD20,000+ for the same period
last year.
* Negotiated meat contracts with the Hospitality Industry for the first
time that would enable us to increase our market share from 20% Actuals 06 to 60
% Estimated by QTR 3 07
Swisstronic Engineering, Inc. - San Juan, PR
2004-2006
(Zurich based Multanova & Ascom Zeag - Global leaders in photo radar / intellig
ent parking systems solutions)
Sales Manager
Sold the first Intelligence Parking System equipment, the world known Pay-On-Foo
t Machine, to the Ashford Presbyterian Hospital in San Juan, accelerating traffi
c flow
* Introduced the first Photo radar equipment to the Government of Puert
o Rico with the idea of mitigating the traffic accidents on the roads due to exc
essive speed, which would enable them to generate annual revenues from USD36 mil
lions Actuals in 1994 to an USD650 millions Estimated in 2005. This would help t
he Government of Puerto Rico to count on an extra revenue source to pay their de
bts.

Horizon Lines, San Juan, PR 200

1-2004
(Leader in the Maritime Trade between USA and Puerto Rico)
Sales Manager (Maersk Sealand Agency)
Coached and trained 3 Sales Associates and 1 Sales Assistant on Exports who help
ed achieved our sales objectives
* Increased annual sales from 1,295 40ft. containers in Actuals 2002 to
3,000 40ft.+ containers in Actuals 2003, an all time high for Maersk Sealand Ag
ency being recognized as the Top Maersk Sealand Agency in the Caribbean and Cent
ral America, which translated into USD2,849,000 in Actuals 2002 to USD10,800,000
in Actuals 2003, an increase of 279% for the same period

Gametime, Inc., Fort Payne, AL

1997-2000
International Sales Manager
(Leader in the Playground Equipment for Children)
Organized and developed the Latin America Region in five and a half (5 ) months
from one single Distributor in Colombia to twenty-five (25) Distributors in Twen
ty (20) Countries.
Sold over one-million dollars ($1m) in a record ten months by giving the right m
arketing and selling tools to our new Distributors, in addition to having them t
rained at our Fort Payne, AL based factory.
Installed the first Modular Playground System in Tegucigalpa, Honduras, Central
America at the Teleton Foundation.

Masco Corporation, Taylor, MI 1

994-1995
(Leader in the Consumer Goods Furniture Industry)
International Account Executive
Increased sales and marketed Merillat Kitchen Cabinetry in Asia / Pacific Rim Co
untries and Latin America, on average 15% versus same period the year before.
Implemented a tracking / tracing system at factory level to monitor all shipment
s to Latin America which is scheduled to be in operation by mid 1996.
Made recommendations to upper Management for product improvement with our kitche
n and bath cabinetry in Latin America, after having received complaints from the
marketplace that our kitchen cabinetry were delaminating due to supposedly the
climate conditions, especially in Central America when the real issue was the ty
pe of glue applied to the cabinets which was not made to our expected quality st
andards.
Supported all our existing customers in Latin America gaining credibility and in
creased our sales in Colombia for the first time, being awarded a U.S.$790,000 w
orth of kitchen cabinetry for 1996 and 1997.
Casa Helvetia,Inc. - San Juan, PR
1992-1994
(The leading Importer of fine European Chocolates, biscuits, beer, wine, liquor,
bakery and pasta products since 1952)
Product Manager
Engaged in annual contracts, procurement raw materials management, packaging spe
cs with the FDA approval and logistics from Europe to Puerto Rico with a coordin
ated approach between Manufacturers and Customers at the Annual World known famo
us Susswaren Messe in Koln, Germany, to pre-sold our inventory 10 months in adva
nce
* promoted aggressively Lindt, Tobler, Suchard and Perugina Swiss and It
alian chocolate brands respectively to sustain and maximized brand awareness, br
and recognition in Puerto Rico and the Caribbean Islands thru Billboards, Newspa
per Ads, Demo, Food Shows.
* Fueled sales growth from USD320,000 in 1992 Actuals to USD650,000 in A
ctual 1993, an increase of 103% over same period.
Trained and Supervised 6 Sales Reps, four in Puerto Rico and 2 in the Caribbean
Islands to increase our sales volume, market share and profit margins.

RJ REYNOLDS TOBACCO INTERNATIONAL, Geneva, Switzerland 1989-1992

(The leading Premier Consumer Product Company worldwide)
Sales Supervisor (Middle east / Africa)
Contributed to Sales volume increase in Cyprus T/F business of 9.4 billions unit
s or 194% Actuals in 1991 vs 1990 involving product-flow coordination between lo
w cost manufactuirng source Countries to the end-user market.
Monitored and minimized cigarette infiltration into Western Europe by 11% in Act
uals 1991 vs 1990 thru proactive positioning with dealers and trade networks.

CASA HELVETIA, INC. San Juan, PR 19

80-1989
(The leading Importer of fine European Chocolates, biscuits, beer, wine, liquor,
bakery and pasta products since 1952)
Production Manager
Produced / exported Italian Perugina ice cream to the marketplace thereby increa
sing our product protfolio from 8 to 26 flavors in 5 years as a result of TQM Po
licies.
Minimized freight costs by 29% in Actuals 1983 vs Actuals in 1982 over same peri
od with sound production planning, which translated into annual freight cost sav
ings of USD80,000 approximately by consolidating production from 3 Manufacturing
sites in the Caribbean Islands to 1 in Dominican Republic.

EDUCATION
MBA in International Business
Advanced Institute of Management, Nyon, Switzerland
BCOM, Business Administration
Concordia University, Montreal, Quebec, Canada
Computer Skills
MS Excel, MS Power Point, MS Word, MS Outlook

REFERENCES

Maurice Snyder, Director Asian Operations Applied Dynamics - Ann Arbor, Michigan
(734) 973-1300 Ext.206
Donald Kevane, CPA - Kevane & Grand Thornton, Certified Public Accountants, San
Juan, Puerto Rico
(787) 754-1915