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Jack Parmeter

233 1st Place. Manhattan Beach, CA 90266


Telephone: (626)-244-5090
SENIOR VICE PRESIDENT ON-AIR PROMOTION
Imaginative, multifaceted, award winning, writer and producer, accomplished in o
rchestrating a broad spectrum of multi-million dollar projects for key clients.
Seasoned creative professional with over 25 years of experience in leading and c
oordinating design, directing casts and crews, and conceptualizing compelling vi
sual effects. Oversaw sales marketing pieces. Dynamic, artistic, expert reputabl
e for the development of taking creative spots and taking them to a higher level
. Progressive exposure to multiple filming dynamics, having shot in locations wo
rldwide.
AREAS OF EXPERTISE
Writing Process Control Staff Resource Development
Directing Team Leadership Client Relations
Producing Project Implementation Mentoring
Corporate Communications Branding Creative Direction
Market-Development Process Improvement Asset Management
PROFESSIONAL EXPERIENCE
CREATIVE DIRECTOR Los Angeles, CA 2008-2010
Created spots, Upfont pieces, sales pieces, and trailers for clients such as FOX
, ABC, and Cimarron.
CBS TELEVISION NETWORK, Los Angeles, CA 1997-2008
CBS Corporation is a mass media company with constituent parts that reach back t
o the beginnings of the broadcast industry, as well as newer businesses that ope
rate on the leading edge of the media industry.
Senior VP On-Air Promotion 2005-2008
Oversaw and afforded direction to internal staff consisting of writers/producers
/editors, graphic designers, audio mixer, promo scheduling and operations person
nel. Responsible for spearheading the daily management of creative deliverables
from internal and external vendors, and ensuring deadlines were met as well as a
ll operational functions.
* Managed, reviewed and provided direction for the Internet project Eyelab resul
ting in higher hits and a new monetary stream.
* Ensured promotion work was on-strategy, and met departmental standards/goals f
or quality and effectiveness.
* Drove the internet project The C List which enabled marketing for CBS primetim
e on the net.
* Increased viewers by Re-branding the CBS look that included an improved logo,
innovative slogans and a new graphic look that appealed to a younger audience.
Career Note: Winner of over 20 Promax awards for excellence in promotion.
VP On-Air Promotion 1997-2005
Supervised a staff of 65 and managed a budget of $22M to promote primetime, dayt
ime, and specials programming through the creation of award-winning on-air and r
adio promos.
* Interacted with department heads to establish and execute network on-air promo
tion priorities and achieve goals.
* Managed, reviewed and provided direction for on-air promotion projects; creati
ve, post-production, deadlines and operations & strategic direction.
* Instrumental in successfully launching such television series as CSI, Survivor
, 2 1/2 Men and Criminal Minds.
* Collaborated with a creative team that took CBS from a last place positioning,
to propelling CBS in becoming the most watched television network.
* Re-branded the network to entice to younger viewers increasing overall interes
t, and revenues.
Career Note: Conceptualized, wrote and produced 11 upfront presentations at Carn
egie Hall.
FOX BROADCASTING, Los Angeles, CA 1991-1997
An American television network owned by Fox Entertainment Group, part of Rupert
Murdoch's News Corporation. Since its launch in October of 1986, Fox has grown f
rom an upstart "weblet" to a leading high-rated broadcasting network.
Executive Director Creative Services
Wrote, directed and produced featurettes and EPK's for primetime series and movi
es. 1995-1997
* Supervised a staff of stringers and writer/producers to create special creativ
e projects for the company.
* Wrote and produced an episode of America 's longest-running sitcom and animate
d program The Simpsons.
* Collaborated on key projects such as show launches and primetime features.
Career Note: Worked throughout the World including Sydney, Vancouver, Rome, Lond
on, Montreal and many other areas.
Creative Director On-Air Promotion 1991-1994
Provided leadership and vision for a creative team of 20 writer/producers. Respo
nsible for the creation, development and execution of primetime On-Air promos, r
adio and print advertising.
* Generated maximum viewer interest through creative strategies.
* Launched such Emmy award winning reality and animated series as COPS and The S
impsons.
* Utilized electronic press kits to interview high profile stars and directors.
* Managed and projected work assignments to ensure timelines for planning & gain
ing necessary creative approvals, resource coordination and budget/human resourc
e issues.
JUST ME PRODUCTIONS, Sierra Madre, CA 1990-1991
Start up Production company based out of Sierra Madre California offering comple
te 'Prep-to-Post' production solutions, with services from concept to completion
.
Owner
Orchestrated and developed this production company from the ground up. Produced
a wide variety of on-air spots, movie trailers, featurettes, EPKs, radio spots a
nd print advertising.
* Secured key projects for such leading companies as FOX, Buena Vista, Disney an
d New Line Cinema.
* Oversaw all operations for the production company including business developme
nt, budgeting, billing, and payroll.
* Orchestrated such projects as Ellen, Herman's Head and other ratings winners.
FOX BROADCASTING, Los Angeles, CA 1988-1990
Writer/ Producer
Wrote and produced spots for comedies, dramas and specials. Acted as creative di
rector on projects as required. Branded the beginning of the FOX Network.
* Contributed to an On-Air Promo team that made television history by beginning
with one show and creating the highest rated broadcast network among young adult
s.
* Launched 90210, the Simpsons, and COPS.
EDUCATION AND CREDENTIALS
Bachelor of Arts Degree in Architecture with honors
University of California at Berkeley 1981
Accomplished Winner of 20 Broadcast Promotion and Marketing Executives' Internat
ional Gold Medallion Awards.
Featured in Millimeter Magazine in the top 50 Producer issue.
Career Note: Additional work experience includes Writer/Producer for KTVU-Channe
l 2 realizing two local Emmy awards for Best Promo of the Year.

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