David T.

Mullen
3701 Reagan Street
Dallas, TX 75219
(214) 356-3333
dtmullen@earthlink.net
Vice President of Marketing / General Manager
P&L / Marketing / Multi-site operations /
Business Development / Team building
Branding / Promotions / Special events /
Interactive media / Communications
Record of achievement in P&L responsible and
senior level marketing positions. Start up,
turnaround and change management successes.
Spearheaded the creative teams and firms that
won over 100 national and international awards,
primarily for Rolling Rock, Snapple, Red Stripe
and Hollywood Casino defeating Nike, Coca-Cola,
Pepsi, Anheuser-Busch, MGM, and many other
worldwide category leaders. Strengths include...
* Building businesses. Led The Marketing
Continuum from start up to #15 among top 100
national players
* Winning, managing and expanding key account
relationships
* Creating and executing highly successful and
award-winning advertising and promotional
campaigns
Board Member (now Emeritus) of the College of
William and Mary's School of Education.
Participated in successful effort to raise
$200,000,000 for building of new school. Board
member of the Bret Bunnett Foundation for Spinal
Cord Research in Dallas, TX. Led events that
raised over $500,000 in a three year span.
Published in Sports Illustrated in response to
the proposed tearing down of Wrigley Field in
Chicago: "It is not whether you win or lose, it
is where you play the game."
Former play-by-play and color commentator for
the University of California-Berkeley Men's
(football, basketball, and baseball) and Women's
(basketball) sporting events on KALX-FM (90.1).
Was the play-by-play and color commentator for
Oakland Athletic League Sports (football and
baseball) on Focus Cable TV in Oakland, CA.
BA in Communication Arts - University of
California, Berkeley.
Employment History
Consultant - 2009 to present. (specializing in
strategic marketing, branding, promotional
programs, and interactive media). Retained by D
Magazine (Dallas), O-Line Sports (CA), Dulce
Vida spirits (TX) and Rudney Associates (CA) to
provide positioning, strategic marketing, brand
development and interactive programs.
Managing Director - hawkeye - 2001 to 2008 and
President / EVP - The Marketing Continuum (TMC)
- 1986 to 2001. Recruited by year-old startup,
TMC, for brand development, product positioning,
marketing strategy, creative, promotion
execution and major corporate accounts
management.
Advanced to EVP/Partner in 1987, and then to
President in 1991. Became sole proprietor of
TMC in 1996. Opened offices in San Francisco,
CA, and Norwalk, CT. Propelled growth to $50M.
After 10 years as President of TMC, orchestrated
its sale to hawkeye. Retained by hawkeye with
full P&L responsibility for advertising and
promotional marketing practice. Played a key
role in integrating TMC.
Directed teams that earned two Food and
Marketing Magazine Brammy Awards (Rolling Rock,
Snapple) as well as Point of Purchase
Advertising Institute (POPAI) Sales Promotion of
the Year honors (Rolling Rock). Co-led launch
of interactive business. In 2008, grew the
interactive business from one employee to 25
with Dean Foods, Hollywood Casino, and Make-A-
Wish web sites.
Account Executive - Tracy Locke/BBDO - 1984 to
1986.