KENNETH R.

LAWSON
15417 Murieta South Parkway - 15417 Rancho Murieta, CA - 95683
C: 916.337.5224 - kl927c66@westpost.net
SUMMARY
Sales and Management Professional with expertise in diverse business environment
s across Northern California, Arizona, and Nevada. Proven success in sales, mark
eting, and human resources in both retail and commercial settings. Prospecting,
marketing, and selling financial products.
EDUCATION BA / Economics, University of California at Davis (UC Davis)
KEY QUALIFICATIONS
Data analysis, Project Management, New Business Development & Revenue Generation
Human Resource Management, Coaching & Training, Regional Management
Financial Product Sales, Sales and Marketing, Relationship Building
PROFESSIONAL WORK HISTORY
INSURANCE AGENT (business owner) for Farm Bureau Financial Services 2008 - J
une 2010
Independent Agency Owner building a book of business from scratch by providing a
full spectrum of banking, financial, and insurance products to meet clients pla
nning and protection needs. Responsible for the management, marketing, prospecti
ng, sales, and finances.
* Earned the trust and business of 113 residential, business, farm, and ranch c
lients.
* Created individually tailored presentations for families and business owners
through a two and three appointment system that produced a 75% closing ratio wit
h some new business accounts requiring 5 visits.
* Achieved 49 new accounts in the first year, the third highest in my region of
15 agents. This was accomplished by aggressively sourcing prospects and leads t
hrough a multi-channel, strategic approach.
* After initially pursuing the personal lines market, worked with a mentor to e
nter the business insurance market and subsequently produced 20 new qualified ac
counts, the second highest in my region.
* Ability to seek out and develop power partnerships in order to position mysel
f as an industry expert and go-to professional. $120,000 annual Group Health sal
e is one direct example of this successful strategy.
REGIONAL SALES MANAGER for HILTI, INC. California, NV and AZ 2004 -
2007
Hilti is an international company providing consulting, products, and services f
or the construction and building maintenance industries where I managed a compan
y sales force across eleven retail and commercial sales outlets.
* Increased sales by 30% during tenure as Lead Pro Shop Consultant (San Francis
co Bay Area, California).
* Achieved over 14% growth over 2006 in sales, which was accomplished by evalua
ting and retaining the most productive team members.
* Generated approximately $5M in annual sales, with over $100K sales activity p
er week over summer.
* Managed $1M in inventory, $175K (each commercial outlet) and $62K (each retai
l outlet).
Kenneth R. Lawson (page 2)
15417 Murieta South Parkway - Rancho Murieta, CA - 95683
C: 916.337.5224 - kl927c66@westpost.net
* Wrote new overtime policy manual, which resulted in improved employee account
ability towards sales goals and store responsibilities; sales continued to rise
while labor costs decreased.
* Researched sales and profit figures which resulted in the closure of unprofit
able locations and led to the opening of new fully staffed outlets within four a
dditional Hilti retail locations.
* Handled all HR tasks for up to 16 direct reports across two states, which inc
luded interviewing, hiring, training, and terminations as needed.
* Provided motivation and leadership for the promotion of three associates--one
to Regional Sales Manager of Nevada, one to territory sales, and the other to a
national corporate role in support of regional managers in the opening and rese
tting of all new and existing retail outlets in the United States.
OUTSIDE PLANT (DESIGN) ENGINEER for AT&T California 1999 -
2003
Managed telecommunication plant design and installation for all new or remodel c
ommercial building projects across nine cities in the San Francisco Bay area fro
m planning stages to final end-user service. Worked hand-in-hand with developers
, city planners, civil engineers, contractors, site supervisors, internal constr
uction and marketing teams.
* Managed entire construction development projects for over 33 buildings at a c
ost of approximately $1.5M.
* Worked with all consultants, engineers, and construction crews from ground br
eaking to end-user service in building of the 1.7M square ft. Pacific Shores Cen
ter in Redwood City, California. This was the largest commercial construction pr
oject in Northern California during 2000 - 2004.
* Reduced constant flow of unfulfilled service orders to zero within first 18 m
onths as outside plant manager.
* Supported marketing department by working directly with customers, thus assis
ting in generating millions of dollars in telephone and data line revenue.
* Designed and constructed thousands of phone and data lines for new tenants. I
ncluded in the process were customer meetings, fielding, billing, producing blue
prints and managing installation crews.
* Mentored five new design engineers from report generation, analysis, fielding
, PUC tariffs compliance, job design issuance and customer meetings.
* Held staff and policy meetings twice monthly and directed troubleshooting iss
ues in the absence of management for group of 22 design engineers.
* Restored service outages across twenty cities by working in close coordinatio
n with maintenance and construction crews; handled updates with company spokespe
rson for mass media.
* Worked with municipalities to secure permits for various underground and aeri
al projects.
* Increased engineering audit scores from 61% to 89%, the highest in California
by directing a committee that analyzed and made suggestions on engineering plan
s and economic justifications to improve job quality.

EDUCATION BA / Economics, University of California at Davis (UC Davis)

DESIGNATIONS FINRA Series 6 and 63 securities licenses; AZ Life and Health, Pro
perty & Casualty 2007
COMPUTER SKILLS Advanced PC proficiency including Outlook, Excel, Word