Anne Marie Agnelli

4 Bayview Court
Manhasset, New York 11030
(917) 846-2794
aa99757a@westpost.net
EXECUTIVE PROFILE
Highly visible, accomplished communications strategist with proven record reflec
ting
ability to create and implement highly effective media relations, executive comm
unications,
internal communications and community affairs programs. A creative mind trained
to
overcome obstacles and devise solutions to communications challenges. Writing, p
roblem-solving,
managerial, financial and departmental operations expertise combined with the
ability to complete projects of all kinds on exceedingly tight deadlines while m
eeting
exacting standards.
PROFESSIONAL EXPERIENCE
CA, Inc. (formerly Computer Associates) New York
Held three positions at CA, Inc. December 2003-February 2010
CA, Inc.
Vice President, Corporate Communications and Global Community Affairs
February 2008- February 2010
Responsible for media relations and internal communications for North America, L
atin America and Global Community Affairs, as well as day-to-day operations of t
hese areas. Member of the Global Corporate Communications Leadership team that
handled all decisions regarding product announcements for CAas entire portfolio
of enterprise software solutions as well executive and business press and employ
ee announcements. Worked directly with general managers of CAas product groups,
product marketing, corporate marketing, CEO and other C-level executives, as wel
l as Executive Leadership Team and Board of Directors. Hired and managed staff
and four public relations agencies. Served as company spokesperson. Reported to
Chief Communications Officer.
Key Accomplishments:
* Devised and executed a strategy and plan for the first media relations and emp
loyee communications program specifically designed for North America. Focused on
CA products, business and executives. Resulted in over 200 placements in less t
han one year including The Wall Street Journal, The New York Times, Newsday, Non
-Profit Times, OnPhilantrophy.com, Profiles In Diversity, Women In Engineering,
Mass High Tech, Boston Business Journal, Tampa Business Journal, Computer Techno
logy Review, New Jersey Trenton Times, among others.
* Conceived aWomen in IT: The Challenges and Opportunitiesa a series of roundtab
le discussions with technology executives from CA and customers to raise the lev
el of visibility around this important issue for women in technology. Created th
ree syndicated stories that received over 30 placements each.
* Rebuilt CAas Latin America media relations and internal communications by devi
sing and executing a new program. Highlights included a series of aCA Tech Updat
es,a CIO level events, media interviews with key executives and increased press
attendance at CA World.
* Conceived and directed the production of CAas first Corporate Social Responsib
ility Report- Connected
* Responsible for all community affairs media relations and internal communicati
ons. Coverage included The Wall Street Journal, Newsday, Chicago Tribune, New Yo
rk Non-Profit Press, New York Social Diary, News 1 NY, Channel 12 among others.
CA, Inc.
Vice President, Executive Communications and Global Community Affairs
April 2004-February 2008
Established CAas first-ever executive communications program and rebuilt global
community affairs department. Key communications and community affairs strategis
t that worked directly with the former CEO, Board of Directors, Executive Leader
ship Team and Business Unit General Managers. Ran day-to-day department operati
ons, directed staff of four and two agencies. Managed $7 million budget.
Key Accomplishments:
* Conceived and executed executive communications program. Secured speaking oppo
rtunities, wrote talking points, speaking platforms, abstracts, media briefing s
heets, speeches, employee communications, town hall meetings and presentations.
Directed logistics, media trainings, and media outreach. Arranged media intervie
ws, wrote press releases and media alerts.
* Successfully placed CAas executives at key venues including The Churchill Club
, MIT Sloan Leadership Conference, Fortune Brainstorm, Kellogg University, CFO S
ummit, CMO Council, Interop, RSA and Dow Jones Enterprise Ventures, among others
.
* Completely rebuilt CAas global community relations department by employing str
ategic philanthropy practices with the goal of facilitating CAas cultural transf
ormation and establishing CA as a top corporate citizen. A new leadership team,
business objectives and sweeping organizational changes required a new approach
and higher level of global community affairs.
* Branded global community affairs program and created mission. Responsible for
employee communications and media relations. Established software donation, empl
oyee volunteer program and corporate contributions programs. Completely revised
CAas community affairs internal and external websites.
CA, Inc
Director, Corporate Public Relations December 2003-April 2004
Joined CA as a member of the newly established Corporate Communications departme
nt handling corporate media relations.
Key Accomplishments:
* Directly involved and responsible for planning and execution of internal and e
xternal communications during CAas accounting scandal, Security and Exchange Com
mission (SEC) and Department of Justice (DOJ) investigations, Government settlem
ent, interim CEO, permanent CEO and all other major transitions. Served as media
contact, booked interviews, wrote critical employee communications, crisis comm
unications plans, interview briefing sheets, press releases and media alerts.
* Arranged interviews for CEO and other executive leadership team members with N
ewsday, The Wall Street Journal, The New York Times, CNBC, Fortune, San Francisc
o Chronicle and others.
* Handled media relations and employee communications for major announcements in
cluding: Departure of former CEO Sanjay Kumar; New CEO and COO; SEC and DOJ inve
stigations; SEC settlement and DOJ Deferred Prosecution Agreement; Quarterly Ear
nings; Annual shareholders meeting; CA World Conference; Internal restructurings
; Acquisitions; World Economic Forum among others.
Cablevision- Madison Square Garden Network & Fox Sports New York New York
Director, Affiliate Marketing and Public Relations November 1997-April 2002
Responsible for improving MSG Network and FOX Sports NYas client relationships t
hrough creative affiliate marketing, public relations and community programs.
Key Accomplishments:
* Managed major client relationships with cable companies and sports teams inclu
ding Time Warner, Comcast, Cablevision, NY Rangers, NY Knicks, NY Mets, NY Islan
ders, NY Yankees and Radio City Music Hall. Conceived and implemented new market
ing initiatives, sales incentives, consumer promotions, community programs and p
ublic relations.
* Conceptualized and created first-ever community affairs programs and sales inc
entives with cable companies including Time Warner, Comcast, Adelphi and Cablevi
sion systems in New York City and State, Connecticut and New Jersey.
Rainbow Media (Cablevision) New York
SportsChannel Regional Network and NewsSport Jan
uary 1995-November 1997
Vice President, Corporate Communications
Recruited to join corporate team to centralize corporate communications and regi
onal public relations for these major sports regional networks and 24-hour sport
s news channel. Directed all media relations, executive communications and inter
nal communications. Project management, budget planning, strategic planning and
day-to-day operations. Worked directly with executive management, managed staff
in eight offices and directed two public relations agencies. Regional offices we
re located in New York, Chicago, San Francisco, Philadelphia, Boston, Cleveland,
Cincinnati and Florida. Promoted from Director to Vice President. Reported to E
VP of Rainbow Sports and worked directly with CEO and executive leadership.
Key Accomplishments:
* Devised and implemented internal and media relations plans to support consolid
ation and remarketing of SportsChannel Regional Networks into a single SportsCha
nnel brand. Restructured public relations from eight autonomous regional departm
ents into one functional unit. Established EVP of Rainbow Sports as highly visib
le executive with media.
* Organized media dinners, media events, one-on-one interviews and media for tra
de shows. Secured placements in Multichannel News, Cablevision Magazine, Broadca
sting and Cable Magazine, Boston Globe, Boston Herald, Chicago Tribune, as well
as consumer press in all SportsChannel markets. Wrote employee communications, p
ress releases, talking points, communications plans and briefing sheets.
Make-A-Wish Foundation of Metro New York New York
Director of Marketing and Public Relations May 1993-January 1995
Hired as the first marketing and public relations director to create a stronger
brand, raise visibility and drive contributions. Responsible for media relations
, advertising, marketing materials and managing public relations volunteer commi
ttee.
Key Accomplishments:
* Launched media relations program that resulted in coverage on CNN, Channel 5 F
OX in NY, Daily News, NY Post and Newsday.
* Conceived, wrote and directed design of first annual report and fundraising br
ochures.
Time Warner Cable of New York City (formerly Manhattan Cable TV) New
York
Public Relations Supervisor
March 1988-May 1993
Responsible for corporate and employee communications and establishing community
affairs program. Promoted from coordinator to supervisor. Worked directly with
C-level executives and executive management. Reported to SVP Corporate Communic
ations.
Key Accomplishments:
* Wrote and directed design of multi-faceted customer communications campaign to
explain complex system upgrade to employees and customers. Project included bro
chures, posters, flyers and employee communications.
* Established first community relations programs to improve relationships with c
ustomers, change company image and support the NYC community. One of the first c
ompanies in New York City to organize programs and support nonprofits working to
help people with AIDS.
Broadcort Capital Corp. (division of Merrill Lynch) New York
Financial Writer 1986-March 1988
Responsible for researching and translating highly technical financial informati
on into customer-friendly brochures, procedure manuals and memorandums that prov
ided vital financial and computer information to over 200 client companies.
Rainbow Media- Bravo, American Movie Classics and The Playboy Channel New York
Public Relations Manager 1984-1986
Handled national consumer and trade media relations for Bravo, American Movie Cl
assics and The Playboy Channel.
Fred Mackerodt Public Relations Inc.
New York
Assistant Account Executive 1983-1984
Responsible for media relations, securing test drives for media, managing press
fleets and organizing trade shows for Honda and Pontiac.
EDUCATION
St. Johnas University, Jamaica, New York, Bachelor of Science in Communication A
rts, 1983
AFFILIATIONS
Board of Directors, MPowering Kids, New York
Board of Directors, Year-Up, New York
References Available Upon Request. This is a confidential document.