STEVE MENSOR

5693 Morningside Drive, San Jose, California 95138

(408) 832.0296
smensor@yahoo.com

VICE PRESIDENT OF MARKETING

EXECUTIVE PROFILE
Highly motivated, dynamic, and accomplished Marketing Leader with over 20 years
experience managing technical, product, and partner organizations with a proven
track record in revenue generation and cost control management; interested in pu
rsuing advancement within an organization to continue the promotion of skills, k
nowledge, and leadership. Expert at building and reengineering organizations th
at consistently maximize performance and financial results, as well as in establ
ishing and maintaining strong and productive relationships with customers, ecosy
stem partners, and internal stakeholders.
- Possesses organizational expertise and attention to detail combined with
natural leadership and good sense of humor to create positive, motivating team
environments.
- Consistently exceeds expectations, providing the highest level of servic
e regardless of time constraints or special considerations.
- Thorough, detail- and process-oriented with strong follow-through skills
; sincere and honest individual with high level of personal and professional int
egrity.

CORE STRENGTHS
- Strategic Planning and Execution
- Superior Negotiation and Presentation Skills
- Articulate Oral and Written Communication
- Problem Resolution and Decision Making
- Product Positioning and Product Launches
- Multitasking in Fast-Paced Environments
- Client Relations/ Resource Management
- Project Management and Operations
- Time Management and Prioritization
- Financial Analysis and Cost Control

RELEVANT EXPERIENCE

ALTERA CORPORATION ~ SAN JOSE, CA

SENIOR DIRECTOR, Web and Corporate Marketing 2008-2010
- Displayed unsurpassed leadership in developing and deploying all new pro
duct launch campaigns.
- Produced new tools to promote products to new and existing customers, in
cluding interactive FLASH videos, web-based multimedia videos, webcasts, webinar
s, video white papers, and HTML e-mailers with contact management for lead track
ing.
- Deployed closed-loop, worldwide lead management system fully integrated
with Siebel CRM tools.
- Reduced organizational costs by over $2 million (40%) per year by right-
sizing organization and offshoring functions to new group in Malaysia.
- Successfully minimized corporate service requests by 17% through re-engi
neering web support center process flows.
SENIOR DIRECTOR, Intellectual Properties and Partnerships 2006-2008
- Drove standard certification process for all IP.
- Spearheaded 3rd party alliance program for IP and development kits, stre
ngthening 10 strategic partnerships and 40+ alliance partnerships.
- Increased revenue 175% for strategic IP partners by reducing number of I
P partners with competing products.
- Negotiated acquisition of strategic IP transfer that lead to over $45 mi
llion in design wins.
- Championed 40 design wins valued at $22M by creating and introducing new
video and image processing IP suite.

SENIOR DIRECTOR, FPGA Product Marketing 2000-2006

- Dynamically launched Stratix, Stratix II, Cyclone and Cyclone II product
s, which garnered over $3B in life-time sales.
- Established and maintained new product launch methodology with coordinat
ed PR, web activity, collateral availability, online promotion, event participat
ion, and sales deployment.
- Reduced new product rollout time from over a year to four months through
redefining engineering, testing, and marketing processes as well as incorporati
ng an effective project management structure.
- Instituted full spectrum product planning process to define device requi
rements, interoperability plans, IP requirements, targeted partnerships, develop
ment kit strategy, and required collateral for new products.
- Developed and managed roadmap and customer feedback program to exchange
requirements information with strategic customers for new product development.
SENIOR MANAGER, Strategic Programs 1998-2000
- Designed and developed Alteraâ⠬⠢s competitive strategy, corporate positioning, a
supporting marketing material, which included corporate presentations, competiti
ve white papers, and sales collateral.
- Proactively drove standardized benchmarking methodology comparing key di
fferentiator parameters of Altera products to competitive products. Internally h
ighlighted competitive disadvantages, which led to multi-million dollar acquisit
ion of an FPGA architecture development company.
- Took initiative to create and deploy secure corporate extranet for confi
dential communications with sales organizations and partner companies.
SENIOR MANAGER, Worldwide Customer Marketing 1991-1998
- Supervised a full spectrum of functions associated in creating and imple
menting business strategy for target accounts, including Cisco Systems where sal
es grew from $0 to over $100M.
- Coordinate contract negotiations, manage corporate margins, set tactical
business policy, define pricing strategies and rep minimums, facilitate sales t
raining, and manage backlog.
- Involved in designing and employing various procedures to effectively st
reamline marketing operations, such as design win database, immediate response t
ravel program, point-of-sale margin analysis database, market share tracking, an
d market segment databases.
APPLICATIONS SUPERVISOR 1988-1991
- Successfully achieved promotion as supervisor after nine months of emplo
yment.
- Provided direct supervision to a staff of six applications engineers.
- Influential in testing new chips and software, formulating applications
notes and articles, developing presentations, and resolving customer issues.

EDUCATION
MASTER OF BUSINESS ADMINISTRATION
Santa Clara University ~ Santa Clara, CA
BACHELOR OF SCIENCE IN ELECTRICAL AND COMPUTER ENGINEERING
University of California-Santa Barbara ~ Santa Barbara, CA
Tau Beta Pi and Eta Kappa Nu Honor Societies

PROFESSIONAL AFFILIATION
Board Member, Silver Creek Valley Country Club (Golf and Tennis Teams)