MICHAEL NATELBORG

1656 N Bosworth Ave. Apt.2S Chicago, IL 60642

(312) 909-5042 * mna53c48@westpost.net
OBJECTIVE To seek a position that will benefit from my sales/marketing ex
perience, positive interaction skills, and industry contacts where my six years'
experience can improve sales results
EXPERIENCE
2004 - 2010 WM. BOLTHOUSE FARMS Bakersfield, CA
Fresh Logistics - Regional Sales and Transportation Coordinator Chic
ago, IL
* Responsible for 20 customer relationships in the Midwest, East Coast, and Cana
da that generate 20% of the company revenue
* Monitored over 200 perishable good SKUs daily basis
* Developed inventory models for customer demand planning and reduced product lo
ss/shrink leading to over $500,000 in savings each year
* Managed the routing of freight on both high speed railcars and trucks in a cos
t efficient way to meet customer demands; over 45 rail cars and 15 trucks shippe
d weekly on average
* Led weekly meetings with the sales team to discuss inventory demands and custo
mer relations
Regional Merchandising/Sales Director Dallas, TX
* Managed 12 territory merchandising/sales representatives in 7 different states
comprising $1M in sales annually
* Hired, trained, and reviewed territory merchandisers across the country; assis
ted in developing a training manual for all new employees and a 6-month performa
nce review matrix
* Initiated merchandise planning meetings with top grocery companies (ie. Kroger
, HEB, Meijer) to revise store strategies for more effective sales displays
* Presented key tactics such as "Advanced Best Practices" and "Competitor Educat
ion" in company- wide bi-annual sales meetings
* Compiled and reviewed Nielsen Data for 18 U.S. markets; reported trends in the
market and suggested marketing strategy changes to our Vice President of Sales
and Marketing and National Merchandising Director
Territory Merchandising/Sales Director Indianapolis, IN
* Managed merchandising and sales strategy at approximately 150 grocery stores
* Developed proficiency in PeopleSoft Customer Relations Management database
* Grew territory market share from 20% to 35% as reported by Nielsen
* Elected to train 12 new hires to become effective directors in their respectiv
e territories

2003-2004 CENTURY FLOOR SPACE Grand Rapids, MI 1994-1997

Intern, Assistant to Sales Team
* Supported sales team in floor design planning and customer presentations
* Created a company brochure for distribution to local businesses and other pote
ntial customers
EDUCATION
2000-2004 Calvin College Grand Rapids, MI
Bachelor of Arts, Major in Business Finance, Minor in Recreation/Sports Manage
ment
* Cumulative G.P.A: 3.2. Dean's List 2004
* Four year member of Men's Varsity Basketball - Captain 2004
* Led and participated in a number of team building sessions to promote teamwork
and unity
COMMUNITY SERVICE
* Volunteer, Chicago Food Depository
* Mentor, Grip Outreach for Youth in Chicago
ADDITIONAL
* High School Assistant Basketball Coach