Anthony E.

Kountz
5745 Salem Road
Cincinnati, Ohio 45230
tkaf19de@westpost.net
513.885.1800-mobile
513.233.0202-home
_____________________________________________________________________
Sales professional with a 16-year accomplished career track record in various in
dustries delivering and sustaining revenue and profit gains in highly competitiv
e markets. I am an excellent communicator with consultative sales style, strong
negotiation skills, exceptional problem solving capabilities, keen client need a
ssessment aptitude, with successful managerial experience. I want to join growin
g and dynamic sales driven organization that would provide future me growth and
opportunity.
ACCOUNTABILITY-LEADERSHIP-INTEGRITY-EXPERIENCED-MOTIVATED
Sales-Strategic Planning-Marketing-Consulting-P/L Accountability-Negotiations-Bu
dgeting-Forecasting-Market Research-Presentations-Client Relations-Coaching-Pric
ing -Lead List Generation-Multi-Million Dollar Sales-Contracts-Promotions-Event
Management-Media Production-Community Relations-Sponsorships-Creative Solutions-
Branding-Budget management-Channel Marketing-Account Management-Market Developme
nt-Sports & Artist Agent Representation-Client Relations-Leadership.
BUSINESS EXPERIENCE
Athlon Sports, Inc., Director National Account Sales, 8/2007-present
Athlon is a comprehensive sport marketing firm and the #1 publisher of sports an
nuals in the United States. We have leading publications focused on pre-season a
nd single subject sports annuals. Athlon is the leader in delivering over 31mm i
mpressions with over 180 unique covers at 150K points of distribution. Sports Pu
blications include; NBA-Pro Basketball, NCAA-College Basketball, NFL-Pro Footbal
l, NCAA-College Football, MLB-Pro Baseball, NASCAR-Racing, PGA-Golf, Fantasy Foo
tball, ATHLON Sports Monthly. In charge of national accounts and responsible for
driving new sales through sales research, presentations, lead generation, contr
act negotiations. Create custom 12 month trade communication programs that inclu
de print advertising, client participation, on-site promotions, national brandin
g promotions, and interactive media. Provide consultative selling with measurabl
e ROI for clients through corporate partnerships.
Results:
X Most new business sales for both media and trade in division 2007-09
X Lead in total sales for division in 2007-10
X Created sales program for Modern Office Methods/ Konica Minolta 2008
X Facilitated program for Military Division of COKE to increase sales 2008-09
X Created comprehensive trade program for xpedx/ International Paper 2009-10
X Created comprehensive sales marketing plan for VeryFine Brand 2009-10
X Launched national brand exposure and contest for Elations Brand 2009-10
X Created targeted Lead Generation Sales Program for Cincom Systems 2010
Cincinnati Reds, LLC, Manager, Corporate Sales & Marketing, 12/2005-7/2007
In charge of over 4.2 million dollars of annual sponsorships, including local, r
egional, national, and MLB League deals. Responsible for selling comprehensive m
arketing packages that include, New Media, TV, radio, fixed signage, electronic
signage, promotions, retail promotions, trademark usage, hospitality, and print
advertising. I increased sales revenue for both Reds Hall of Fame and Reds Commu
nity Fund. Created, negotiated, and closed the Naming Rights for the FRONTGATE O
utdoor Luxury Suite, the first outdoor luxury suite in pro-sports.
Results:
X 125% of sales budget in 2006.
X 106% of sales budget for RedsFest.
X Added 22 new clients since 2005.
X Generated and negotiated 5.5 million dollars of new business partnerships.
X Secured Naming Rights for the FRONTGATE Outdoor Luxury Suite, the first outdoo
r luxury suite in professional sports.
X Created Sales / Marketing action plan for organization.
X Created Sales / Marketing binders for marketing staff which includes critical
information on customers, contracts, contacts, inventory, price list, potential
new inventory, budget information, sample proposal templates, category exclusivi
ty, new opportunities and ideas to generate revenue, and lead lists.
X Created marketing drive with the IT department to store sales marketing inform
ation, proposal templates, contracts, and lead lists.
X Increased existing deals in both dollars and years with built-in escalators.
X Implemented and managed new programs to raise revenue for Reds Hall of Fame.

SI Holdings, Inc., Managing Director, 3/2005-1/2006

Specialize in Sales & Marketing, Strategic Planning, Business Development and Ma
rket Research for M & A activities for long term investment. Review Sales Practi
ces & Structure, Sales Pipeline, Marketing, Branding, Financials, Back Log, Comp
any Structure, Employees, Management Teams, Policies & Procedures, Litigation is
sues, Patents, Products, Contracts, Historical Data, Long term planning, and Tec
hnology.
Results:
X Completed of merger to implement a long term plan for Savitar Corporation and
the sale of Micro Data Bases Systems, Incorporated products.
X Completed the implementation of a web based sales initiative for Savitar
X Lead team of experts to provide comprehensive research, analysis, and operatio
nal reviews of companies for future acquisition considerations

Standard Parking, Inc., Director of Business Development, 1/2003-2/2005

In charge of Business Development, Sales & Marketing in (Central Division).
I managed sales pipeline, forecasting, and sales process throughout the Central
Division.
I managed 7 City Managers, and 4 Regional Managers within territory to implement
strategic sales initiatives. Set up five (5) Joint Ventures with an African-Ame
rican Firm.
In one year worked on, presented, and negotiated new business contracts that equ
ated to over 8 million dollars of new business.
Results:
X Top Sales Division Leader in Company 2003 & 2004.
X Largest Division Sales Quota in Company 2003 & 2004.
X Exceeded Division & Territory Sales goals in both 2003 & 2004.
X Increase New Business Income-Rolling 12 Months 197.2% in 2004.
Cincinnati Bengals, Inc., Senior Corporate Sales Manager, 4/2000-1/2003
Responsible for selling comprehensive sales and marketing packages that include,
New Media, TV, radio, web sales, fixed signage, electronic signage, promotions,
retail promotions, trademark usage, hospitality, and print advertising. Respons
ible for $150,000 print budget with P/L accountability, and in charge of NFL Coa
ch of the Week/Year Program. In charge of Gameday Magazine, sold sponsorships, a
dvertising, controlled layout, distribution, ad placement of Gameday Magazine. P
roduced 10 publications a year since from 1998-2002. Handled consumer product sa
les and used my creativity to implement comprehensive marketing programs. Involv
ed with the selling and opening of the new Paul Brown Stadium in 2000.
Results:
X Sold and managed over 4.5 million dollars in annual sponsorship sales.
X Increased client base each season.
X Exceeded annual sales Goals. 120% of budget average.
X Designed the concept for the inaugural season tickets.
X Worked with designers on the design of the interior of the stadium.
X Successfully produced a profitable magazine and sales plan.
X Sold, created, and produced Bengals Pre-season Television.
Corporate Sales Executive, 4/1999-4/2000
Responsible for selling comprehensive marketing packages that include, TV, radio
, fixed signage, electronic signage, promotions, retail promotions, trademark us
age, hospitality, and print advertising.
Results:
X Sold and managed sponsorships over $2,000,000.
X Exceed aggressive Sales Goal. 109% of annual budget.
X Successfully produced a profitable magazine and sales plan.
X In charge of NFL Coach of the Week/Year Program.

Assistant Director of Group Sales/Corporate Entertainment, 1/1998-4/1999

In charge of selling group sales and hospitality events, including multi-game ti
cket packages. In charge of selling advertising and game sponsorships. Handled t
he ad placement, production, sales staffing, and collections for Gameday Magazin
e. Worked with outside organizations, hotels, and companies in the Midwest regio
n to drive group sales packages.
Results:
X Increased group sales revenue by 58%.
X Sold largest group ticket sale in Bengals history.
X Set sales record for new print sales revenue.
X Exceeded aggressive sales goal. 148% of annual budget.

Tibbet Inc., (formerly interior products division-Owens Corning) 1994-97

Vice President of Sales & Marketing, 1/1996-12/97
In charge of sales and marketing for company, sold 5-7 figure GSA contracts to t
he Federal Government. Led seven person team and rep network in forecasting, sal
es presentations, and client relations. Budget and P/L accountability. Managed 7
direct reports and grew independent rep network from 8 to 17 focusing on GSA co
ntracts. Sold local, State, and International contracts off GSA schedules.
Results:
X 120% of individual budget.
X Led department in beating sales budget by 117%.

Regional Sales Manager, 12/1994-12/95

Operated, trained, and supported 8 Independent Representative Network throughout
the United States. Put together strategic GSA Federal Government Sales initiati
ve. Managed relationship with Department of Commerce on Import/Export issues. So
ld local, regional and local contracts. In charge of growing rep network through
out the USA.
Results:
X 123% of sales budget.
X Increased success rate of SBA contracts by 32%
Campbell Soup Company, Territory Manager, 1/1994-11/1994
In charge of 83 stores from Dayton to Lima.
Responsible for 334 products in distribution.
Called on Kroger/ Biggs/ SuperValu/ Meijer/ Big Bear.
Implemented Marketing programs and new product launches.
Exceeded monthly and quarterly sales goals.
500 Club for Sales performance.

COACHING EXPERIENCE
SCSA Youth Soccer U-8, Head Coach, 7/2010-Present
Head coach for boys under 8 years old.
In charge of scheduling, budgeting, practice and how to have fun.
Instruction, Teamwork, and teaching basic soccer skills.
Xavier University, Head Golf Coach, 10/2000-6/2001
In charge of a $160,000 budget.
In charge of scheduling, budgeting, recruiting, purchasing.
Managed a coaching staff of three (3).
In charge of travel, tournaments, workouts, and practice.
Signed three (3) All-State players to scholarships.
Increased national ranking by 14 positions in one year.
ST. Ursula Academy, Head Coach & Director of Golf Operations, 6/1997-10/2000
In charge of two golf teams.
In charge of a $7,000 budget.
In charge of a coaching staff of five (5).
In charge of scheduling, budgeting, and practice.
95% Winning percentage.
The Summit Country Day School, Head Coach, 10/1990-5/1992
Coached Soccer, Basketball, and Baseball.
In charge of 7th & 8th grade boys.
In charge of practice, seasons schedule, and budget.
80% Winning percentage.

Other Activities
Cambridge Whos Who among Executives, 2010
Sports Agent, Jeff Piecoro, Color Analyst, IMG, FOX, 2009-Present
Sports Agent, Anthony Buford, Color Analyst, ESPN/FOX, 2007-Present
Consultant, Sponsorships, Coach of the Year, Cincinnati Bengals, 2003-Present
Artist Representation, Noah Hunt-Kenny Wayne Shepherd Band, 1992-Present
Sports Agent, Bronson Arroyo, Baseball Player, 2006
Consultant, VP, Sponsorships Sales, Wyler Racing Team, NASCAR, 2006-07
Consultant, Parking Contracts-Government, Standard Parking, 2005-07
Board, Cincinnati Reds Hall of Fame, 2005-2007
Runner-Up, Ohio Open Squash Tournament, 2002.
Flying Pig Marathon, Finished 12th in 4-Man Relay, 03:33:28, 2001.
National College Golf Coaches Association, 2000-2001.
Vice President, Southwest Ohio Golf Coaches Association, 1999 & 2000.
Coach of the Year, Cincinnati Enquirer, Golf, 1997 and 2000.
Coach of the Year, GGCL, Golf, 2000.
Coach of the Year, SWOGGCA, Golf, 2000.
District Champions, St. Ursula, Golf, 1998, 2000.
Sectional Champions, St. Ursula, Golf, 1997, 1999, and 2000.
City Champions, St. Ursula, Golf, 1997, 1998, 1999, and 2000.
State Champions, St. Ursula, Golf, 1997.
NFL High School QB Challenge, Event Director, 1997.
PGA of America, Merchandise Sales, PGA SHOW, Las Vegas, 1997.
PGA of America, Merchandise Sales Manager, US OPEN, 1996.
PGA of America, Merchandise Sales, PGA SHOW, Orlando, 1996.
NCAA Hockey Final Four, Volunteer, Media Relations, 1996.
Advertising Sales Executive, UC News Record, 1989-92.
Sports Writer, Bengals Beat Writer & UC Basketball, UC News Record, 1989-92.

VOLUNTEER EXPERIENCE
Membership Committee, The University Club, 2000-Present.
Board, California Woods Advisory Board, 2002-2007.
Board, Mt. Washington Community Council, elected to a 3 year term from 2003 to 2
005.
Board, Mt. Washington Streetscape Committee, 2002-2003.
Negotiated with Anchor Associates/Walgreens and community to buy two properties
to develop the construction and opening of store in Mt. Washington, 2003.
Chair, Economic Development Council, MWCC, 2002-2005.
Mt. Washington Community Council, appointed, 2002.
Co-Chair, Save California Woods/Hands Off Parks, 2002.
Board of Trustees, The Hillside Trust, 2000-2002.
Fundraiser Committee, The Museum Center, 2002.
LEADERSHIP-AWARDS-HONORS
KC Group, LLC, opened LLC for consulting business, 2005.
TCA, Incorporated, Board of Directors, 2000-2005.
Top Division Sales Performer, Standard Parking 2003 & 2004.
Leadership Award, Tibbet, Inc., 1996.
Top Sales Performer, Tibbet, Inc., 1995, 1996.
500 Club Campbell Soup Company, 1994.
Delta Tau Kappa, International Honor Society, Economics, 1993.
EDUCATION
University of Alabama, University of Cincinnati, B.S. in Economics, Minor in Bus
iness Management, Sigma Chi, Delta Tau Kappa Honor Society, Deans List.
COMPUTER SKILLS
Microsoft Office, Excel, Word, PowerPoint, ACT
References available upon request