Confidential Resume of

J. Ted Mooney
806 N. Rio Vista Boulevard
Fort Lauderdale, Florida 33301
954.591-9577
Email: tmb0191a@westpost.net
SENIOR EXECUTIVE PROFESSIONAL
Expertise in Travel Sales & Management
Senior executive with over 20 years experience in the travel industry. Extensiv
e experience in Sales, Marketing, Product Development, Operations, Negotiations
and Brand Management. Strategic thinker with the ability to bring new business
concepts to life and reinvent existing products. Innovative, resourceful team
builder and thought leader who identifies opportunities and consistently achieve
s goals and objectives. Formulated marketing plans from $50,000 to $6,000,000.
Strong interpersonal skills, executive presence and relates well with all lev
els of employees and management. Broad relationships with executives in the tra
vel industry including, Consortia, Conglomerates, Agency Chains and Fortune 500
companies. Excellent presentation skills including face to face, telephone eithe
r written or oral. Extensive experience in Sales, Marketing, Product Developme
nt, Operations, Negotiations and Brand Management. Strategic thinker with the a
bility to bring new business concepts to life and reinvent existing products.
Innovative, resourceful team builder and thought leader who identifies opportuni
ties and consistently achieves goals and objectives. Formulated marketing plan
s from $50,000 to $6,000,000. Strong interpersonal skills, executive presence
and relates well with all levels of employees and management. Broad relationshi
ps with executives in the travel industry including, Consortia, Conglomerates, A
gency Chains and Fortune 500 companies. Excellent presentation skills including
face to face, telephone either written or oral.
CAREER TRACK
DANCING BEAR INVESTMENTS Fort Lauderdale, Florida 2003 - Present
PRESIDENT, 2GO MEDIA
Startup company designed to develop new and innovative online marketing technolo
gies for local businesses'. Responsible for the day to day management and produ
ct development initiatives. Directed team of 5 developers that created 10,000 t
ravel specific destination websites for consumers. Developed content for websit
es from consumers and integration of multiple API feeds. Negotiated all contract
s with vendors related to site development and content providers. Additional de
velopment initiative created a marketing solutions platform for businesses. Dro
ve overall concept of the platform and oversaw development efforts. All project
s built in PHP, Pearl and HTML.
BUSINESS DEVELOPMENT, .TRAVEL TOP LEVEL DOMAIN
Startup Company awarded management of the .travel registry from ICANN. Part of
6 member launch team that introduced the top level domain to the travel industry
in 2005. Formulated and implemented business plans that resulted in significan
t name sales growth year over year. Initial year sales of 10,000 while year to
date there are over 42,000 names with annual renewal rate of over 85%. Managed
a team of 5 developers and launched a search engine specific for travel. All ap
plications were built using PHP, Pearl and HTML.

THE INSIDERS TRAVEL NETWORK

Fort Lauderdale, Florida 2002-2003
PRESIDENT
Startup Company that focused on the development of tour packages to sporting eve
nts. Designed specialized sports travel programs providing full-service travel
arrangements to professional and college sports fans. Negotiated rates with air
lines, hoteliers, attractions and ground transportation companies to fulfill tra
vel request. Directed overall sales and marketing of the company which included
e-commerce telemarketing and direct sales. Negotiated appearances of professio
nal sports athletes to attend functions during event period. Moved over 1,000 p
assengers to New Orleans which generated over $700,000 in gross sales.

CERTIFIED VACATIONS / DELTA VACATIONS

Fort Lauderdale, Florida 1989-2002
PRESIDENT, DELTA VACATIONS
Major US based tour operator with over $500,000,000 per year in sales with 5 bra
nds under management. Overall management responsibility of $425,000,000 in annu
al sales revenues. Achieved $75,000,000 in incremental revenue during leadershi
p period. Surveyed and analyzed market conditions to conceptualize revenue-gene
rating products and services. Reduced operational expenses, provided high level
marketing and sales direction while increasing industry visibility and market s
hare within the industry.
*Built and managed a team of 35 sales professionals, including Director of Sale
s, Sales Administration Manager and National Account Managers.
*Worked continuously with Delta Air Lines to develop profitable programs, inclu
ding corporate travel leisure program achieving $2,000,000 within 1st year.
*Launched several Fly Free programs successful at consistently doubling busines
s over same time period year over year.
*Achieved $6,000,000 annual marketing budget by restructuring newspaper ad layo
ut enabling partners to pay for space.
*Saved $3,000,000 while concurrently increasing sales through establishment of
outside agency commission and incentive programs.
*Developed and implemented marketing budgets from $3,000,000 to over $6,000,000
per year
*Revitalized relationships and negotiated contacts with all major consortia gro
ups.
*Directed programs that would incent and motivate the agency group while at the
same time reduced overall commission expense.
*Negotiated extension of operating agreement with Delta Air Lines.
*Developed professional and personal relationships with key members of Delta Ai
r Lines executive team.
SENIOR VICE PRESIDENT, PRODUCT DEVELOPMENT & OPERATIONS
Worked with hotel, air and resort partners on daily basis to conceptualize and d
evelop travel programs. Products were effective at increasing revenues while re
ducing costs and improving customer satisfaction. Focused and leveraged sales i
n specialized product areas, including golf, honeymoon, luxury, family and spa n
iches. Implemented competitive pricing structures and product launch market cam
paigns. Led staff of 45.
*Streamlined advertising brochure production time by 2 months and saved $500,00
0 through elimination of non value-added processes, destinations and hotels.
*Achieved $700,000 revenue stream through effective incentive override agreement
negotiations with key vendors.
*Increased Universal Studios business to $20,000,000 in tour sales while mainta
ining business and relationship with Walt Disney World.
*Drove the development of the "White Glove" program for American Express. Tour
s focused on 5 star resorts and additional high end services.
*Streamlined development processes that saved company over $650,000 in annual s
avings with improvements in staffing, product implementation and revisions.
*Designed and implemented negotiations training program for product buyers.
SENIOR DIRECTOR
MANAGER, PRODUCT DEVELOPMENT
DIRECT SALES REPRESENTATIVE
SUPERVISOR, RESERVATIONS
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LEARNING CREDENTIALS
BACHELOR OF ARTS - St. Thomas University Miami, Florida
Sports Administration & Marketing
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AWARDS
Noted as one of "100 Rising Stars" in leading industry magazines in 4 consecutiv
e years
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