DYNAMIC OPERATIONAL GENERAL MANAGER WITH DIVERSE EXPERIENCE IN MULTIPLE AREAS OF

BOTH PRINT AND DIGITAL BUSINESSES. OVER 20 YEARS EXPERIENCE IN REVENUE GROWTH,
COST EFFECTIVENESS AND EFFICIENCIES, RESULTING IN BETTER OVERALL MARGINS AND P&L
PERFORMANCE.
CORE COMPETENCIES:
Expert Business Planner
Integrated Sales & Marketing Tactics Proven ROI Provider
Strategic Specialist Digital Growth
Senior Financial Executive
Financial Reporting Innovator Mergers and Acquisitions Budgeting Expertise
Process Automation Managed Revenues over $85MM Cost-reduction Hawk
Achieve Volume/Revenue Growth Human Resource Management Magazine Publishing Expe
rt
PROFESSIONAL EXPERIENCE:
MediZine LLC (New York, NY) | VP General Manager - 2007-Present
- Manage $55MM in net advertising revenue concentrating in consumer health educa
tion.
- Direct interactive tool with external vendors and consultants to grow addition
al revenue streams for pharmaceutical advertisers $7.5MM.
- Project Manage redesign of newly acquired website (twenty-two (22) health chan
nels)
- Enlarge the affiliate marketing techniques with our e-commerce site.
- Cultivate SEM and SEO tactics to enhance the traffic on all sites
- Mature research tools to evaluate the audience and gauge changes to content an
d design
- Expand online analytics to measure overall cost effectiveness and margins
- Incorporate cross promotions on all websites
- Progress media buying strategies to increase margins and quality lead gen flow
s
- Supervise third party build out of technical lead gen business.
- Develop integrated marketing solutions for clients utilizing multi channel pla
tforms for effective ROI.
- Optimize online business to increase revenue, traffic and site engagement
- Integrate all three online tools to be effective for promoting and enhancing b
rands
- Direct and develop sales pipeline and expense forecasts for multiple departmen
ts: editorial, circulation, production, office management and HR.
- Compile annual operating budget, monthly forecasts and marketplace analysis fo
r selling strategies to increase market share and gain more permission based mar
keting (DTC) dollars.
- Prepare annual sales quotas and compensation plans for company sales represent
atives.
- Coordinate estimates from Edit and Art and Marketing programs to compare to bu
dgeted cost per page and merchandising value.
- Analyze profitability on all advertising space and custom marketing programs a
cross all revenue streams.
- Liaison between multiple departments and executive management, as well as inte
grate 2 acquisitions (University Health Publishing (JHU & UCB) and Health Commun
ities.
- Integrate all interactive revenue streams within sales department to gain mome
ntum on the revenue front.
- Cross-promote all titles within the company for additional marketing tactics t
o gain additional revenue.
- Coordinate with all departments and their external vendors to revise pricing s
tructure and increase profitability.
HACHETTE FILIPACCHI MAGAZINES (New York, NY) | Business Director - ELLE Magazine
| 2003-2007
- Managed $85MM in net advertising revenue for a premier flagship women's fashio
n and lifestyle magazine.
- Created marketing alliances and international incentives that built volume pag
e and revenue increases year over year (+233 pgs and +$9M in revenue, respective
ly.)
- Directed all digital offerings for growth on website
- Developed print, mobile, TV and interactive tools to promote and build brand a
wareness.
- Consolidated print title to an online application only for the tween demograph
ic
- Incorporated Corporate CPM buys for multi channel platforms
- Unified online editorial content to include all access to international editio
ns.
- Supervised a staff of five handling all aspects of the monthly, quarterly and
yearly financials.
- Compile annual operating budget, monthly forecasts and marketplace analysis fo
r selling strategies to increase paging by category.
- Prepared annual sales quotas for company sales representatives and issue sales
compensation plans.
- Coordinated estimates from Edit and Art departments on a budgeted cost per pag
e; review Marketing programs based on a percentage of revenue for merchandising
value.
- Analyzed profitability on all brand extensions of ELLE: online (1MM visitors a
nd 25MM page views monthly); television (Project Runway - over 4MM viewers); lic
ensing agreements; and books.
- Liaised between ELLE International Editions for manuscript/photo usage and glo
bal rights to other brand extensions; network with all 39 international ELLE edi
tions and 20MM readers to cross promote editorial and photo rights.
- Consulted with Circulation on newsstand and subscription directives to reflect
market changes and ensure accurate forecast data.
- Launched an ELLE supplement sales vehicle, adding new high-end luxury and midd
le market advertisers, resulting in +52 magazine pages year over year and +$300K
in revenue.
- Coordinated the development and implementation of a cost management model for
Editorial, Art and Marketing departments to better capture costs, curtail excess
ive spending and increase profitability; cut over $1.5MM in costs.
PRIMEDIA (New York, NY) | Finance Director | 2001-2003
- Developed P&Ls for one shots and custom units to enhance marketplace and incre
mental advertising.
- Proposed integrated sales goals to enhance print and digital revenue.
- Managed budgets, monthly forecasts, and marketplace analysis for six magazines
.
- Analyzed circulation P&L by source and reviewed forecast for balance of the ye
ar.
- Designed company-wide profitability analysis for online and cross-promotional
activity.
- Developed task forces to consolidate procedures for statistical information (c
irculation and advertising).
- Generated approval process policy for the 135-title Special Interest Group.
- Acted as a liaison with newly acquired titles to coordinate polices and proced
ures.
XPEDIOR (Chicago, IL) | Finance Director - Midwest Region | 1999-2000
- Directed all aspects of G/L, forecasting and budgeting for Computer Consulting
and Web Development
- Provided analysis and reconciliation of all balance sheet accounts.
- Generated monthly reporting schedules for six (6) regional divisions.
- Initiated cross-regional policies for all revenue and overhead in the Midwest
Region.
- Coordinated all financials for numerous audits prior to company IPO.
- Integrated all financials into a new accounting system.
READERS DIGEST (New York, NY) | Business Manager | 1996-1998
- Initiated corporate volume pricing for multiple book buys, saving $1M.
- Analyzed the impact on advertising based on circulation rate base decrease.
- Formulated all budget expectations and five-year plans.
- Conducted monthly forecasts and analysis for two magazines.
- Integrated new magazine acquisition into corporate policy framework.
- Coordinated all P&L reporting for the four magazine divisions.
- Monitored all competitive marketplace conditions.
- Utilized the database network to develop marketing programs (direct mail) to r
each and keep customers.
- Customized reports to encompass actual vs. forecasts and budget to analyze are
as of improvement and overall profitability.
HACHETTE FILIPACCHI MAGAZINES (New York, NY) | Business Manager | 1990-1996
- Evaluated potential magazine acquisitions and developed recommendations for co
rporate management.
- Assessed magazine practices and advised management on options for improvements
and cost reduction.
- Performed and documented competitive analysis.
- Prepared monthly forecasts and analyses for 10 different magazines.
- Prepared and reviewed monthly journal entries; examined and analyzed consolida
ted inter-company transactions; evaluated A/P vouchers, advertising orders and b
ad debt notices.
- Assisted management with specialized financial projects; documented and presen
ted financial reports to external auditors for evaluation.
- Promoted from Financial Analyst to Business Manager in 1991.
EDUCATION:
NYU -Stern School of Business (New York, NY)
| MS in Marketing | 1996
Valparaiso University (Valparaiso, IN)
| BS in Finance & Marketing | 1989
- Minor in communications.

TECHNICAL SKILLS:
MS Office; Great Plains, MSG billing system, Admarc; Lawson; Quickbooks; Peachtr
ee Accounting Packages; TM1 Reporting database; Oracle GL; People Soft GL; and w
eb-based on-line reporting, Salesforce.com and purchasing commitment systems.
COMMUNITY SERVICE:
Cresskill Environmental Commission, Cresskill School Board Budget Committee, Pri
nce of Peace Lutheran Church Sunday school Board.