DEBORAH J.

RASINES
4007 Layang Layang Circle, #F , Carlsbad, CA , 92008 * Cell: (707) 496-4620 * dr
ba45e8@westpost.net

EDUCATION

Humboldt State University, Arcata, CA

June 1983
* Bachelor of Arts in Recreational Administration with a Business Administration
Minor
PROFESSIONAL EXPERIENCE

MediaNews Group Inc. /Eureka Times Standard Newspaper, Eureka, CA

April 2008 - August 2010
Automotive Advertising Print Manager
* Manage all local and regional automotive clients in marketing on all sales p
latforms
* Maintain high profile local client accounts in developing new streams of reven
ues
* Employ effective use of interactive /Yahoo!, video, and mobile advertising pl
atforms
* Provide complete and productive client marketing campaigns within short deadl
ines
* Utilize RECAS to discover and generate cooperative manufacturer's revenue for
client use in marketing
Eureka Reporter Newspaper, Eureka, CA
May 2007 - April 2008
Advertising Account Executive
* Assisted in the planning of new sales development initiatives for business di
strict campaigns
* Developed and managed a weekly special section page with the focus on a local
retail district
* Recommended business strategies utilizing print marketing

KAEF-Ch 23 (Television) ABC Affiliate, Eureka, CA May 2006 -

May 2007
Site Manager/ Senior Account Executive
* Managed daily station operations to ensure quality viewing product
* Provided leadership to staff members to achieve local and regional revenue goa
ls
* Designed and implemented marketing campaigns for local , regional companies an
d local non profit agencies
* Interfaced with local organizations to create positive working relationships
with community and civic leaders
* Achieved a strong Return On Investment to ensure growth in personnel and progr
amming of the station

Cox Communications/ Cox Media, Eureka, CA June 1988 - May 2006

Senior Marketing Account Executive
* Met or exceeded established annual sales goals for my region
* Consulted with clients on marketing campaigns involving print, radio and elect
ronic media to achieve the client goals
* Prepared and executed presentations and marketing campaigns for Cox Media clie
nts
* Completed consultative sales and effective needs assessment for assigned clien
ts

LEADERSHIP ACTIVITIES

* Work independently and with sales teams to consistently increase revenues f

or various employers
* Developed staff members into an effective sales team
SKILLS AND INTERESTS

* A team player with a strong understanding of the strength of the web and pote
ntial marketing opportunities
* Computer skills include: Microsoft Excel, PowerPoint, Outlook, VCI
* Ability to develop effective marketing campaigns on various platforms
* Excellent communication, organizational, writing and problem solving skills
* Proven commitment and understanding in developing and retaining clients
* Personal interests include: Bicycling, hiking, water sports