Randy C.

Johnson
7182 Magic Moment Lane
Las Vegas, NV 89119
H.702.570-6313
C.270.217.0850
rjdae8fc@westpost.net
CAREER PROFILE
Experienced Marketing Consultant with a fourteen year track record of success in
television revenue generation. Superior writing, editing and presentation skil
ls. Proven ability to build relationships, negotiate and persuade. Understandi
ng and appreciation of broadcasting, demand based pricing, ratings, marketing, p
romotions and collections. Experience and results with multi-platform selling i
ncluding, internet, mobile loyalty clubs and text mobile marketing.
Ability to acquire new skills and assume increasing responsibilities. Complete
analysis, branding image, media buying, strategic marketing, promotion, event ma
nagement, campaign creation and contract negotiation. I believe I do not succee
d unless my clients succeed.
PROFESSIONAL EXPERIENCE
1998 Present SINCLAIR BROADCAST GROUP
2009 - Present KVMY/KVCW, Las Vegas, NV
Transferred within Company to Las Vegas in April 2009 to add new direct business
expertise to a TV property transitioning from transactional selling. Exceeded
goals and expectations.
1998 2009 KBSI FOX/WDKA MY, Cape Girardeau, MO
Managed the Paducah, KY office after Sinclair made this the first satellite offi
ce, where I maximized revenue for accounts from Western Kentucky, Tennessee and
parts of Illinois. Always exceeded budgets, convincing over 100 direct advertis
ers that TV will build their business. Territory encompassed five states. Resp
onsibilities included training new Account Executives on power point, excel, wor
d, OSI & MSM. Established and maintained budgets of hired AEs. After the Paduc
ah office closed in 2003, I telecommuted from home office. Promoted and positi
oned the stations through community events, association with community groups, f
und raisers and career speeches at local high schools.

Randy Johnson
page two

1996 1998 WQTV Warner Brothers Murray, KY

Billed 130% of my annual revenue goals. Needed small market versatility. Built
my revenue by doing my own production, script writing, voiceover, hosting 30 mi
nute television shows. Created show concept and execution of following:
- Bed and Breakfasts of the Western Kentucky
- Experience The Brass Lantern
- Real Estate Showcase

AWARDS
SINCLAIR BROADCAST GROUP
- 2008 Award of Appreciation from Sinclair Broadcast Group
- 2008 Achievement in Generation of New Business
- 2008 Award of Outstanding Achievement/selling out news and development of 21 n
ew business advertisers
- 2008 MAX Training Chris Lytle
- 2007 Certificate of Excellence
- 2007 The Quantum Certificate of Completion for Distinction of Media, Business
and Etiquette, Negotiation and a Specialist in New Business Development for Tele
vision
- 2005 Certificate of Excellence for Outstanding Performance
- 2000 Maximizing Communication Skills
- 1996 Trophy of Excellence for creating, developing, production and hosting thr
ee half hour programs
EDUCATION
Business Administration Sarah Lawrence College, Bronxville, New York
Impressive references available upon request