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LITA WILLIAMS

(248) 722-2873
lwdfdc5e@westpost.net a
www.linkedin.com/pub/lita-williams/13/a60/93b

MARKETING EXECUTIVE

Marketing Strategy a Business Development a Brand Management

CORE COMPETENCIES
Marketing Communications a Vendor Relations a Target Marketing
a Customer Service
Public Relations a Staff Training a Management a Recruiting
PROFESSIONAL EXPERIENCE
OWNER - EXECUTIVE CONSULTANT - MARKETING STRATEGIST Feb. 2001 to
Present
Business People Connection LLC (a 6/2010 spinoff of an Accentare.com
service delivered since 2001)
*
As owner, provide marketing and consulting services for businesses,
entrepreneurs and professionals.
*
Constantly sharpening my skills, as a result of B2B prospecting,
network affiliations and referrals, I work as a w2 employee or 1099
independent contractor for short and long durations.
*
Adhering to non-compete obligations, I limit my involvement with
owner business activities while employed as a w2 or 1099 independent
contractor to give each client engagement 110%.
Recent client serviced
BLUE CROSS BLUE SHIELD OF MI
June 2008 to June 2010
*
Assisted for two years as a Strategic Sales and Retention Manager
limited duration w2 employee.
*
Key marketing strategist for marketing deliverables and execution of
corporate outreach initiatives.
*
Relations management, project manager for competitive analysis, data
support tools, sales promotions, client engagement, events, process
improvement, communication, service and business development.
*
Cultivated strategic relations to increase new business growth and
customer retention.
*
Directed sales messaging online and print, propelled brand awareness
and brand management.
*
Project coordinator for marketing integration, creative messaging,
operations process and execution.
*
Led channel marketing and product development collaborative efforts
to increase stakeholder value.
*
Partnered to design sales and training strategy driving key partner
relations and company objectives.
*
Liaison for cross functional strategy teams including legal,
pricing, marketing, sales, service and IT.
*
Delivered executive level initiatives through budget management and
business development processes.
*
Developed marketing processes, service differentiation brand and
facilitated executive presentations.
*
Lead writer for creative collateral, online tools, critical
messaging and customer retention strategies.
*
Supported critical internal and external communication to manage
stakeholder response.
*
Researched and analyzed competitor products, information and service
to develop market strategy.
*
Catalyst for customer engagement strategy, staff performance
improvement and public relations.
ACHIEVEMENTS
 *
Improved service deficiencies, propelled brand strategy and
competitive advantage to goal established.
*
Goals achieved for product promotions, sales events, target
marketing, lead generation prospecting.
*
Key strategist for 1.25 million performance transformation lean
reorganization initiative.
*
Integral in policy changes impacting products, channel distribution
and customer relations.
*
Designed and branded service differentiator increasing stakeholder
value and customer retention.
*
Lead support for commission changes with a 5 million financial
impact and defying public relations.

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LITA WILLIAMS

(248) 722-2873
lwdfdc5e@westpost.net a
www.linkedin.com/pub/lita-williams/13/a60/93b

INDEPENDENT AGENT - MARKET BUSINESS CONSULTANT Aug. 2002 to June

2006
Farm Bureau Insurance Company
*
Recruited, hired, trained and developed individuals to market and
service insurance products.
*
Managed field sales production and marketing activities. Provided
sales support and customer service.
*
Provided employee training and consultative coaching. Developed
performance metrics. Performed employee evaluations. Analyzed and
managed sells performance. Designed sales and retention plans.
*
 Forecasted production and managed budgets. Interpreted data. Ensured
adherence to regulations.
ACHIEVEMENTS
*
Augmented customer service to 97% retention
*
Managed full service agency to 2.5 cross line sells.
*
Restrained risk to loss ratio goals
*
Forecasted revenue and delivered 1.7 million in agency value.
STATE EDUCATION MANAGER MINOR: SOCIOLOGY

On the Job/Corporate Training

CONSULTATIVE SELLING, PERFORMANCE TRANSFORMATION, RISK MANAGEMENT,
BUSINESS ACUMEN, MARKETING

RECOGNITION

Customer Service, Business Acumen, Sales Performance, Product

Adoption, Key Manager, Bonus Awards

AFFILIATIONS

Chambers, National Association for Female Executives, Women's

Economic Club/Inforum

OTHER WORK ENGAGEMENTS & BUSINESS SKILLS

SOUTHLAND CORPORATION/7ELEVIN STORES, JL HUDSON DEPARTMENT STORE,

LIMITED WOMEN'S RETAIL CLOTHING
Retail Management, Merchandising, Profit/Loss Assessment, Customer
Service Training, Business Planning
 HYATT REGENCY HOTEL, INDEPENDENCE, MICHIGAN NATIONAL, FIRST FEDERAL
AND FIRST OF AMERICAN BANKS
Hospitality Management, Account Receivable, Credit Acceptance Policy
Design, Collections, Employee Benefits