Professional Documents
Culture Documents
Roll No. 38
1979 Rural Development Society is involved in various social development programmes aimed
at helping the rural communities living around Tata Steel's operational units.
Initiatives by TCS
TCS has always well recognized and responded to the responsibility corporate should
have towards the communities they operate in. Gird child education in collaboration with
UNICEF, adult literacy programs, addressing environmental and civic problems, pollution
reduction and healthcare, waste management in office environment, planting trees and water
TCS has always endeavoured to use its core competence to address large scale societal
problems. They had been engaged in a variety of initiatives that aim to have a transformational
impact on the society. TCS is karmayog CSR rating 4 company. Only 13% Indian Multi National
Companies are at this level. Also TCS contributes a fortune of Rs. 375 cr towards social welfare
in 2008.
Reinforcing the organizations implicit beliefs, the Tata group brings a mission of
sustainable development is an explicit set of structures, embodied by the Tata Council for
Community Initiatives (TCCI). TCCI is an agency which is administered centrally and helps Tata
The significant idea behind creating Tata Council for Community Initiatives was to give the
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EDUCATION
community. Maitree has an objective of bringing TCS associates and their family’s closer
and making them feel the very part of the TCS extended family. The scope of Maitree
was enhanced to include socially relevant activities and endeavours, soon after, with a
view to carry on the TATA tradition of enabling the community. It was formed in 2002,
by the first lady of TCS Ms. Mala Ramadorai. Maitree is a division within TCS Global
• It was initially established to foster bonding among TCS staff and also between
TCS launched an Advanced Computer Training Center it is one of the first of its kind
in India for those who are visually impaired. Launched at the MN Banajee Industrial
Home for the Blind and it offers courses that are in sync with industry requirements, it
(http://www.tcs.com/about/corp_responsibility/Pages/default.aspx)
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A village named Wazapur near Panvel. In spite of being close to the city, the village is
on lack of the most basic amenities. Maitree has worked over the last three years to
bring about the sustainable development in this village. A sustainable model has been
built to improve the education, the healthcare, and the environment in the area.
women of the village were taught basic arithmetic and created awareness in health
and hygiene (TCS Corporate Sustainability Report Jan 2009). A new Gram Vikas
Abhiyaan Kendra was inaugurated to facilitate the income generation for the rural
women. (http://www.tcs.com/about/corp_responsibility/Pages/default.aspx )
Maitree initiated TCS’ first involvement in the area of HIV/AIDS Sensitization and
Awareness a few years ago. Prime focus of this initiative is to treat HIV as a major
Associates across the TCS participate in TCS-Maitree's aim to spread awareness and
For rural women it holds a workshop focusing on skill development for income
generation. Apart from this it provides initiatives for urban women as well, some of
which are;
• Cancer awareness
• Stress management
(http://www.tcs.com/about/corp_responsibility/Pages/default.aspx )
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ENVIRONMENT
model. Health Safety and environment team (HSE) originated in 2006. Top
The environmental awareness program is carried out through Web based trainings,
Instructor Led trainings, Display of posters and campaigns, screening movies, induction
trainings, internal magazines and portals etc. TCS is also working towards green
technologies are being prioritised. Sewage treatment plants were installed at different
Awards
TCS Receives Golden Peacock Global Award for Corporate Social Responsibility - 2007
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Tata Consultancy Services was awarded with the winner of the ‘Golden Peacock Global Award
for Corporate Social Responsibility-2007’ for CSR in the ‘Large Business’ category by the
Institute of Directors, the international body of company directors. (Free Press Journal | June
08, 2007)
Tata Consultancy Services has received the Asian Corporate Social Responsibility Award in the
support and improvement in education category. The Tata group company had designed a
computer-based functional literacy model, a multimedia-based teaching method, and had set up
an adult literacy programme to help the government eradicate illiteracy (Free Press Journal |
Tata Consultancy Services was awarded a Gold Trophy for TCS Literacy Program in 2008
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