Dear Mrs Chuck,

Thank you for your email of 1 June 2011 to the Australian Competition and Consumer
Commission (ACCC) regarding your concerns about potentially misleading and deceptive
conduct by Sensaslim.

The ACCC is responsible for administering the Competition and Consumer Act 2010 which
incorporates the Australian Consumer Law (ACL). The ACL is a national law which applies
to all business sectors. It covers general standards of business conduct, prohibits harmful
practices, regulates specific types of business-to-consumer transactions, provides basic
consumer rights for goods and services and regulates the safety of consumer products and
product-related services.

Section 18 of the ACL is a broad provision which prohibits a person, in trade or commerce,
from engaging in conduct which is misleading or deceptive, or which is likely to mislead or
deceive. Whether particular conduct is misleading or deceptive is a question of fact to be
determined in the context of the evidence as to the alleged conduct and to the relevant
surrounding facts and circumstances.

Your complaint has been recorded by the ACCC and will be used in monitoring whether
there is a pattern of conduct by Sensaslim or a pattern within the health industry which may
raise concerns and will be used to inform the ACCC’s compliance and enforcement activities.
Whilst individual complaints also form the basis of investigations, it must be noted that the
ACCC does not comment on matters we may or may not be investigating and the ACCC is
unable to provide you with further information of any action we may or may not be taking in
relation to your complaint. Please also note that the ACCC will only contact you again in
relation to your complaint if we require further information or evidence to assist in our
enquiries.

While all complaints are carefully considered, ACCC staff make decisions on which matters
will be investigated further based on the ACCC’s Compliance and Enforcement policy. A
number of factors are weighed including whether conduct raises national or international
issues, involves significant consumer detriment or a blatant disregard of the law.

Thank you for bringing this matter to the attention of the ACCC. I trust this information is of
assistance.
Yours sincerely

Grace

ACCC Infocentre

1300 302 502