Bonnie Kaiden

bkea1750@westpost.net (cell)413-281-0487 (home)508-440-5519

14 Clarendon Common, Franklin, MA 02038 U.S.A.
Profile
Motivated, dynamic, results-oriented, healthcare industry sales professional wit
h proven capabilities and competencies in territory growth and management. Long
history of maintaining trusting and consultative customer relationships that ar
e mutually meaningful and beneficial, with exceptional responsiveness to unique
situations and customer needs. Leadership figure within work environment, trust
ed advisor, mentor and colleague. Consistent demonstration of personal initiati
ve in obtaining further knowledge and training, going above and beyond to improv
e performance and end results. Creative problem-solver with ability to objectiv
ely observe and analyze the larger picture in order to reach key opportunities.
Formal liberal arts education and previous work experience contribute to an exc
eptional ability to communicate and excellent computer skills. Driven and persi
stent on the one hand, accessible and compassionate on the other, a perfect amal
gam of the skills and characteristics needed for brilliant success.
Professional Experience

COVIDIEN-MEDICAL SUPPLIES DIVISION - Mansfield, MA

Territory Manager, Monitoring and OR Products, November 2006 to April 2010
* Managed a 6-million dollar territory comprised of key health system, acute car
e and alternate site accounts.
* Averaged $30,000 in closed sales monthly and $30,000 in opportunities per mont
h to enable attainment of quota and grow an effective sales pipeline.
* Targeted high-impact opportunities, utilizing analysis and focus product categ
ories per sales plan.
* Reported directly to region manager to analyze and optimize annual sales quota
s.
* Drove key system-wide projects to successful completion:
o $35,000 sale with Memorial Sloan-Kettering Cancer Institute
o $30,000 sale with Virginia Mason Medical Center
o $20,000 sale with Roswell Park Cancer Institute
* Developed and maintained key business opportunities through documented consult
ative skill, product solution and compliance education, and personalized support
in meeting customer needs, thus building strong relationships with materials ma
nagement, clinicians and distributor partners.
* Crafted sales plan to map territory and guide weekly and daily call planning.
* Optimized knowledge of GPO and favorable contract position to present best pri
ce and value to customers.
* Averaged 25 calls a day, probing needs and utilizing Professional Selling Skil
ls (PSS) to qualify opportunities and address customer concerns.
* Implemented focus programs per directives to use marketing and selling tools a
nd messages.
* Generated prominent new leads at conferences and trade shows, including Oncolo
gy Nursing Society (ONS) and American Society of Health-System Pharmacists (ASHP
).
* Collaborated with sales-marketing team to launch new product, Kendall ChemoSaf
ety Sterile Gloves, reporting upstream on competitive market knowledge and trend
s.
* Lead qualification and education for new reps, conducted applicant interviews,
and assumed leadership and mentorship responsibilities, imparting key skills ne
eded for success such as documentation and sales process.
BONNIE KAIDEN RESUME PAGE 2.

PC CARD PACKAGING, INC.-DIVISION OF APEX ENGINEERING - Pittsfield, MA

Account Executive and Marketing Manager, November 1994 to September 2004
* Specialized in business-to-business sales of injection-molded storage devices
to worldwide manufacturers, OEM, retail distribution and reseller channels.
* Generated 3 million dollars in domestic and international sales, instrumental
in building international market share in over 37 countries, which represented o
ver 20% of total sales.
* Identified and developed reseller partnerships that enabled effective distribu
tion.
* Active in product development, spearheading research on market trends and comp
etitive data.
* Prepared promotional materials, generated and followed up on leads, and design
ed and manned booth at major company trade shows, including Consumer Electronics
Show (CES) and Photo Marketing Association (PMA).
GRAPHIC IMPACT SIGNS, INC. - Pittsfield, MA
Account Executive, March 1993 to November 1994
* Conducted direct sales for signage programs in the Northeast region.
* Managed multi-location identity programs for regional and national retail acco
unts.
* Provided service and support to existing clients.
* Promoted successful repeat business through updates to identity programs.
Education
CATHOLIC UNIVERSITY OF AMERICA - Washington, D.C.
Master of Fine Arts in English
DAEMEN COLLEGE - Buffalo, NY
Bachelor of Arts English
Continuing Education and Relevant Skills
* Medical Sales and Compliance Education Training
* Advanced Corporate Training
* Product Monitoring Complaint Process
* Skillsoft Sales Modules
* Professional Selling Skills (PSS)
* Professional Presentation Skills (PPS)
* Professional Teleselling Skills (PTS)
* Principles of Marketing
* Extensive experience and proven ability in Microsoft Word, Excel, PowerPoint a
nd Outlook
* Database-iAvenue, Cognos, Price Request and Acceptance System (PRAS)
* Internet applications and research

14 Clarendon Common * Franklin, MA 02038 * (413) 281-0487 * bkea1750@westpost.ne

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