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MELISSA SMITH

530 West Dow Street * Tipp City, Ohio 45371


(937) 506-8456 * smithmb33@gmail.com

SALES MANAGER
Highly motivated and influential leader in marketing
promotions enterprises, applying 12 years of
experience to exceptional team performance,
relationship management, and profits.
* Demonstrate expertise in business development,
operations direction, process improvement, program
and project management, marketing, sales, fiscal
oversight, and client satisfaction.
* Specialize in engagement among providers of
customized promotional products.
* Provide product management through prospecting,
presentations, needs assessments, customized
solutions, pricing, contract management, deal
closing, account management, and channel management.
* Deliver winning sales numbers in challenging
markets and economies.
* Secure and optimize high-value business
relationships.
* Train and focus teams to outperform corporate
targets.
* Organize and drive extensive agendas in demanding
settings.
* Target and maximize opportunities to expand
business, catapult revenue, and realize continuous
improvement.
* Corporate Leadership
* Strategic & Tactical Planning
* Business Partnering
* Market & Account Expansions
* World-Class Customer Service
* Consultative Sales
* Creative & Technical Initiatives
* B2B
* Revenue Generation
* Talent Development
* Goal Setting
* Performance Management
* Benchmarking
* Client Acquisition & Retention
* Communications
* Presentations
* Event Planning
* Negotiations
* Decision Making
* Problem Solving

PROFESSIONAL EXPERIENCE
IGT AMERICA, Lima, Ohio * 2008 a" Present
Producer of customized promotional products.
Sales Manager: Realize outstanding performance
through capture of new business in point-of-sale,
professional sports, promotional products, and
photography markets, as well as control of existing
customer base. Drafted high-impact sales and
marketing strategy, and developed group of
independent Sales Representatives. Organized and
exhibited annual trade show product display.
* Innovated program targeting smaller businesses and
involving reduced order volume in face of nationwide
economic downturn, resulting in companyas alignment
with reduced promotional budgets among client base.
AMERICAN TRIM, Sidney, Ohio * 2004 a" 2008
Provider of metal forming, coating, and decorating
services.
Account Sales Manager: Achieved breakthrough business
development and delivered outstanding sales numbers
with launch of High Definition Printing Division,
focusing on product promotions to beverage,
professional sports, office supply, and promotional
products industries. Attained consensus for
engagement among colleagues with capture of accounts
to include Anheuser Busch, Pabst Brewing Company,
Miller Brewing Company, Coors Brewing Company, Coca-
Cola, Pepsi, and Riddell Sports. Delivered
customization concept to Anheuser-Busch, innovated
product concept for Riddell Sports, and closed sales
of licensed product to Wal-Mart, Samas Club, and Bed
Bath & Beyond. Supported manufacturing processes
through lifecycles to distribution.
* Achieved annual sales goal of $2.2M for new
division within 3 years.
* Catapulted department revenue by 76% in 2007.
NEIL ENTERPRISES, INC., Vernon Hills, Illinois * 1998
a" 2004
Provider of customized promotional products.
Sales Manager: Provided exceptional performance
through sales of promotional products to national
college bookstore market. Trained and optimized 17
independent Sales Representatives, and supervised
staff of 3 engaged in clerical duties, order
processing, and graphic arts support.
* Escalated annual department sales by 12%.
* Orchestrated as many as 10 annual trade shows,
resulting in revenue generation of as much as $200K
per show.
EDUCATION: B.A., Business Administration, Augustana
College, Rock Island, Illinois

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