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Ardila
P: 404.583.7433
E-mail: laf46b42@westpost.net
P R O F I L E
Bilingual Consultant/Present
Marketing, Business Communications & Advertising
Results oriented bi-lingual communications professional with a focus on retail a
nd consumer products. Accomplishment in the area of multicultural marketing, str
ategy, buyer behavior and advertising design. Extensive experience in account s
ervices and
retail accounts.
S K I L L S
M a c and P C
Maturity Stage
* Participate in the development and execution of the overall multi-cultural mar
keting strategy and its relation to international vendors and buyers at the Amer
ica's Mart.
* Marketing communications project management including trade show coordination,
strategic and business planning, branding, copywriting, direct marketing on seg
mented markets, traffic, web site development, copy approval and collateral.
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* Designed and executed print ads for markets through the use of computer applic
ations.
* Participated in the development of copy writing for domestic and international
markets.
E d u c a t I o n
HARVARD UNIVERSITY, Cambridge, MA
2005
Post - Graduate Program in Special Studies in Administration and Management,
Concentration: Policy, Planning and Operations.
EMERSON COLLEGE, Boston, MA
BS Speech Communication,
1995
Concentration in Advertising & Public Relations
Master Study Competency:
Global Marketing:
* Overview of critical aspects of marketing management at an international level
.
Buyer Behavior:
* Comprehensive multidisciplinary, multi-theoretical view of buyer behavior and
its relation to marketing and advertising decision making.
Advertising Design on Computers:
* Creative concept development in advertising with emphasis on applied advertisi
ng techniques for print ads using Macintosh computers with page layout and graph
ic programs.
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