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Lina M.

Ardila
P: 404.583.7433
E-mail: laf46b42@westpost.net
P R O F I L E
Bilingual Consultant/Present
Marketing, Business Communications & Advertising
Results oriented bi-lingual communications professional with a focus on retail a
nd consumer products. Accomplishment in the area of multicultural marketing, str
ategy, buyer behavior and advertising design. Extensive experience in account s
ervices and
retail accounts.
S K I L L S
M a c and P C

Fluent in Spanish. Proficient in Microsoft Word, Microsoft Excel, Act Database,


Access Database, Microsoft Power Point, Microsoft Front Page, Macromedia, Dream
waver, Adobe Illustrator, Adobe Page Maker, Adobe Photoshop, QuarkXPress, Publi
sher and Outlook Express
W O R K E X P E R I E N C E
BBDO Atlanta - IMAGES USA, Atlanta, GA
2006 - 2008
Sr. Account Sup/Executive
Participate in the management and direction of several accounts such as FedEx, W
achovia, Hillshire Farms, MyClosingSpace.com, Amtrak, ISC (International Speedwa
y Corporation - NASCAR) and GA Lottery.
INDEPENDENT CONSULTANT, Atlanta, GA
1998 - 2006
Marketing - Business Communications and Advertising Strategist
Provide strategic direction for businesses in incubation and maturity stage. Pe
rform idea generation and business concept, R & D, competitive and market assess
ment through marketing investigative tools such as PEST and SWOT analysis, Publi
c Relations and copywriting, design, development and execution of print and inte
rnet marketing and budget management.
Clients:
Childhelp USA/ Atlanta Chapter, Atlanta GA
Chapter Officer - Publicity Chairperson & Board Member
Incubation stage successfully moving toward maturity phase.
* Raise public awareness of the Childhelp Chapter activities and serve as liaiso
n between the Chapter, Childhelp National Headquarters and the public.
* President and Founder of PR Committee.

LapizPatrol & TutorPatrol, The Sharp NETWORK, Atlanta, GA


Tutoring and Educational Services

Incubation stage successfully moving toward maturity phase


* Create and develop all the advertising and marketing materials for business.
* Provide strategic direction to creating the planning and policies of all marke
ting mix business operations.
* Provide strategic direction to processes related to the NO CHILD LEFT BEHIND p
rogram.
* Investigate governmental and state counties procedures to develop company poli
cies that ensure successful operations with such vendors.
* Provide assistance, guidance and mentoring to clients and employees on company
procedures.
* Provide guidance and support to successfully interact with clients from differ
ent cultures and diverse backgrounds including Hispanic subcultures.
HOMEasyCash Enterprises, Tampa, Fl
Real Estate Business
Incubation stage.
* Provide the client with idea generation, business concept, research and develo
pment.

TC BABIES INC, Atlanta, GA


Exclusive Cotton and knit Baby Clothing Manufacturer & US Importer

Maturity Stage
* Participate in the development and execution of the overall multi-cultural mar
keting strategy and its relation to international vendors and buyers at the Amer
ica's Mart.
* Marketing communications project management including trade show coordination,
strategic and business planning, branding, copywriting, direct marketing on seg
mented markets, traffic, web site development, copy approval and collateral.

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MATLOCK ADVERTISING AND PUBLIC RELATIONS, Atlanta, GA


2006
Account Supervisor for Dell, Inc - Contract: Project Completed
* Participated in the management and direction of Dell business and provide assi
stance with other national accounts such as HADCO and NIELSEN Media Research.
* Print Advertising and marketing materials.

ALCAN CABLE, Division of Alcan Aluminum Corporation, Atlanta, GA


2000
Account Manager - One Year Contract: Project Completed
* Managed activities related to international marketing in a B2B environment.
* Assisted with translations in Spanish and English and all procedures that invo
lved international public relations, marketing and sales issues in terms of mark
et expansion.
* Provided internal communications interface with operations planning, plant sch
eduling, cost accounting, credit, transportation, marketing and advertising.

SUPERVALU INC., Southeast Regional Distribution Headquarters, Atlanta, GA


1999
Senior Retail Account Coordinator,
* Performed international business development activities with Latin American wh
olesalers.
* Handled consumer retail accounts that were local distributors in Latin America
n countries.
* Strong use of English and Spanish languages on a daily basis.

IAMS PET FOOD INTERNATIONAL, Atlanta, GA


1997
Copywriter -Graphics Coordinator / Spanish / English

* Designed and executed print ads for markets through the use of computer applic
ations.
* Participated in the development of copy writing for domestic and international
markets.

FLORIDA INTERNATIONAL SLS, Saint Petersburg, FL


1996
Marketing Communications Consultant / Copywriter
* Designed and executed catalogues through the use of computer applications to c
reate corporate awareness and brand identity.
* Promoted English programs to reach domestic and international markets.
* Assisted with copy writing in Spanish and English.

POLLER & JORDAN ADVERTISING, Miami, FL


Advertising Account Executive and Creative, Summer Intern
1996

* Developed strategies to sell advertising on the Internet.


* Participated in the process of printing ads. Concurrent with Robert Morgan In
stitute studies.

E d u c a t I o n
HARVARD UNIVERSITY, Cambridge, MA
2005
Post - Graduate Program in Special Studies in Administration and Management,
Concentration: Policy, Planning and Operations.
EMERSON COLLEGE, Boston, MA
BS Speech Communication,
1995
Concentration in Advertising & Public Relations
Master Study Competency:

Global Marketing:
* Overview of critical aspects of marketing management at an international level
.
Buyer Behavior:
* Comprehensive multidisciplinary, multi-theoretical view of buyer behavior and
its relation to marketing and advertising decision making.
Advertising Design on Computers:
* Creative concept development in advertising with emphasis on applied advertisi
ng techniques for print ads using Macintosh computers with page layout and graph
ic programs.

ROBERT MORGAN VOCATIONAL INSTITUTE, Miami, FL


Commercial Advertising Art Certificate,
1996
* Completed two/year program in one year.
REFERENCES AVAILABLE UPON REQUEST

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