H (831) 476-8030 C (831) 539-1585 brf62360@westpost.net SUMMARY A people-oriented and adaptable sales manager with a proven track record of succ ess in business development, account management, strategic planning, operations analysis, customer service, channel development, production planning/scheduling, fleet management, shipping/receiving, training/development, and staffing. Over sees teams with a hands-on leadership style, setting realistic yet ambitious goa ls and working directly with employees to grow business. Delivers sincere advic e and mediates significant issues logically as well as diplomatically. A creati ve problem solver who increases profits on a continuous basis while maintaining the highest quality operation. EXPERIENCE FRITO-LAY NORTH AMERICA, INC. Watsonville, California District Sales Leader 2003-2010 Held responsibility for sales exceeding $7,000,000 per year, as well as for sale s goals, waste, service, new item distribution, and safety. Oversaw 15 routes, including service schedules and vacation relief. Created and presented sales ca lls for major accounts. Conducted district manager meetings, presentation of sa les results, and upcoming promotional activities. Maintained accountability for interviewing, hiring, and training. Worked closely with route sales representa tives for targeted issues as well as generic market checks. Ran sales and safet y training on monthly and annual basis, mentoring new district sales leaders. O rganized weekly payroll hours/overtime issues. Maximized sales while limiting stale liability. Managed 20 employees, ranging from new hires, to 30-year veterans. Coordinated customer service for over 300 accounts.
Route Sales Specialist 1995-2003
Serviced categories of accounts, including club, supermarket convenience stores, liquor, and small grocery. Performed re-sets in major chain stores. Facilitat ed with training hires and cross-trained sales representatives moving to differe nt format route. Acted as relief driver, assuming lead position for several dif ferent types of routes. Conducted direct-store delivery for company products. Provided market consultation for senior leadership market tours. Contributed as first sales specialist in Fresno zone. Took ownership of four separate routes over eight years. Earned recognition as Ring of Honor award qualifier in 2000. ADDITIONAL EXPERIENCE PATIO INDUSTRIES, San Jose, California, Outside Sales Representative, 1993-1995. Coordinated sales of bagged concrete, mortar, and stucco mix, as well as relat ed building materials to contractors and retailers. Performed sales presentatio ns to existing accounts as well as opened accounts. SUBURBAN PROPANE, Santa Cruz, California, Outside Sales Representative, 1991-199 3. Responsible for sales of propane and appliances to new and existing customer s, including homeowners, commercial, and motor fuel. DON NEWCOMB TOOL, Santa Cruz, California, Outside Sales Representative, 1984-198 6. Sold tools and construction supplies to contractors and industrial customers . SCARBOROUGH LUMBER, Ben Lomond, California, Assistant Manager, 1979-1984. Respo nsible for ordering and stocking of hardware department. Scheduled hours and da ys off for store employees. Ensured accuracy of daily cash control. Accountabl e for customer service to contractors and homeowners. COMPUTER SKILLS Microsoft Excel, PowerPoint, Word, Outlook