WILLIAM RYDER

3977 Glen Haven Road Soquel, California 95073

H (831) 476-8030 C (831) 539-1585 brf62360@westpost.net
SUMMARY
A people-oriented and adaptable sales manager with a proven track record of succ
ess in business development, account management, strategic planning, operations
analysis, customer service, channel development, production planning/scheduling,
fleet management, shipping/receiving, training/development, and staffing. Over
sees teams with a hands-on leadership style, setting realistic yet ambitious goa
ls and working directly with employees to grow business. Delivers sincere advic
e and mediates significant issues logically as well as diplomatically. A creati
ve problem solver who increases profits on a continuous basis while maintaining
the highest quality operation.
EXPERIENCE
FRITO-LAY NORTH AMERICA, INC. Watsonville, California
District Sales Leader 2003-2010
Held responsibility for sales exceeding $7,000,000 per year, as well as for sale
s goals, waste, service, new item distribution, and safety. Oversaw 15 routes,
including service schedules and vacation relief. Created and presented sales ca
lls for major accounts. Conducted district manager meetings, presentation of sa
les results, and upcoming promotional activities. Maintained accountability for
interviewing, hiring, and training. Worked closely with route sales representa
tives for targeted issues as well as generic market checks. Ran sales and safet
y training on monthly and annual basis, mentoring new district sales leaders. O
rganized weekly payroll hours/overtime issues.
Maximized sales while limiting stale liability.
Managed 20 employees, ranging from new hires, to 30-year veterans.
Coordinated customer service for over 300 accounts.

Route Sales Specialist 1995-2003

Serviced categories of accounts, including club, supermarket convenience stores,
liquor, and small grocery. Performed re-sets in major chain stores. Facilitat
ed with training hires and cross-trained sales representatives moving to differe
nt format route. Acted as relief driver, assuming lead position for several dif
ferent types of routes. Conducted direct-store delivery for company products.
Provided market consultation for senior leadership market tours.
Contributed as first sales specialist in Fresno zone.
Took ownership of four separate routes over eight years.
Earned recognition as Ring of Honor award qualifier in 2000.
ADDITIONAL EXPERIENCE
PATIO INDUSTRIES, San Jose, California, Outside Sales Representative, 1993-1995.
Coordinated sales of bagged concrete, mortar, and stucco mix, as well as relat
ed building materials to contractors and retailers. Performed sales presentatio
ns to existing accounts as well as opened accounts.
SUBURBAN PROPANE, Santa Cruz, California, Outside Sales Representative, 1991-199
3. Responsible for sales of propane and appliances to new and existing customer
s, including homeowners, commercial, and motor fuel.
DON NEWCOMB TOOL, Santa Cruz, California, Outside Sales Representative, 1984-198
6. Sold tools and construction supplies to contractors and industrial customers
.
SCARBOROUGH LUMBER, Ben Lomond, California, Assistant Manager, 1979-1984. Respo
nsible for ordering and stocking of hardware department. Scheduled hours and da
ys off for store employees. Ensured accuracy of daily cash control. Accountabl
e for customer service to contractors and homeowners.
COMPUTER SKILLS
Microsoft Excel, PowerPoint, Word, Outlook