Joseph A.

Nardiello
334 Union St., Apt. 2 Brooklyn NY 11231
917 620-3913 email: joe@joe439.com

Strategic Marketing Communications & Business Development executive

Delivered all-time profits for 123-yr old company (Blumberg) a" for 4 consecutiv
e years. Awards from Disney, Sony, American Airlines and Nintendo. Identifies, e
valuates needs. Adapts proper media, methods. Leads, encourages staff and easily
guides ad/PR agencies.
New York University a"B.A. Journalism
School of Visual Arts -Advertising

Professional Experience

VP of Digital Advertising & Communications

Carroll Marketing Group NY, NY (5/10-11/10) Staff mgmt.
Served as primary client liaison for small ad agency a" and developed all strate
gic analysis. Websites, brand identity, links, e-publicity. Increased distributi
on by 33% for soft-drink. Achieved aover 50%a growth for Medical Recruiter using
social media.
Director of Business Development and Strategic Marketing
BlumbergExcelsior Corporate Services, Inc. NY, NY (3/03-10/09) Staff mgmt.
Reported to Executive Vice President. Targeted law firms, legal departments of F
ortune 500 companies, banks, CPA firms. Responsible for profit/loss, ROI, budget
ing/forecasts, brand.
aRaised sales to all-time highs, adding new customers at all-time levels.
aRe-designed website, added iCRM, established a Referral-Reward program, develop
ed a a24/7a online records system. Planned, negotiated, coordinated and communic
ated media mix with Sales teams, and all stakeholders.
aCreated company slogan: aTrue to Form. Since 1887.a
Senior Marketing & Public Relations Manager
Cablevision /The Wiz Edison, NJ (4/95-10/02) Staff mgmt.
Managed complex, $40 mil/yr media budget a" including advertising, in-store & pr
ess events, sports marketing, cable TV (both channels and content/shows), websit
e and media.
aIn-depth efforts to increase sales, visitation, brand-awareness and synergy for
The Wiz, Madison Sq. Garden, Knicks, cable TV, Radio City Music Hall.
aDeveloped first abrand strategya and tagline for Optimum Online internet servic
e (aWhat Are You Waiting For?a) achieving 49% market share.
aWorked with TVas aSeinfelda producers on famous aWiza episode.

Marketing Manager of NYC aMayoras Tourism Officea

NYC Economic Policy & Marketing Group NY, NY (12/92-4/95)
Extensive public-sector policy & media experience. Developed NYCas tourism infra
structure. Gained worldwide attention with this innovative, high impact program
while establishing citywide coalitions with elected officials, cultural groups,
and large/small business.
aAchieved 20-30% visitation increases at cultural attractions, citywide.
aRecruited, directed 7 marketing agencies for aNYC. Yours to Discover.a a" inclu
ding Hill & Knowlton, DMB&B, Manning/Selvage/Lee.
aAnalyzed $8 mil marketing budget of CVB for NYC Deputy Mayor.

Skill Set includes:

Marketing plans; evaluates efficiencies
Media pitching, placement
Leads outside vendors, agencies
Presentations, public speaking
Works well with national Sales teams
Liaison with all levels
Negotiates, budgets entire media matrix
Creative, conceptual, athinks aheada
Tailors messages per strategic direction Manages promotions, events, shows

References:
aJoe distinguished himself. He excelled in creative and original thinking and wa
s responsible for many innovative marketing programs that led to increases in re
venue and profits. I believe that Joe's abilities transcend markets and products
and he would be comfortable in most any business environment. I would certainly
recommend Joe for any business development or marketing management position tha
t he may apply for.a April, 2010 -- Mr. Joseph Maronna, EVP of BlumbergExcelsior
Inc.
aI highly recommend Joe Nardiello. Joe worked tirelessly to grow the Blumberg Co
rporate Services division and would go out of his way for clients. Joe has a uni
que ability to evaluate all of the information available to him while formulatin
g a plan to successfully achieve his objective. He always impressed me with the
care, thought and sincerity with which he approaches every situation.a
April, 2010 a" Mr. Allan Heller, Northern Regional Sales Manager, Blumberg