Brett D.

Schuessler
2632 Pro Tour Drive 314-780-9169
Belleville, IL 62220 bs100101e@westpost.net
Senior Sales Executive, Advertising Executive & Marketing Manager
Creative, strategic, and disciplined entrepreneur/executive. Broad strategic an
d operational experience in multiple industries. Proven ability to lead nationa
l sales teams to develop and execute short- and long-term growth strategies with
vast experience in multi-million dollar accounts & business management, adverti
sing, integrated marketing, media and interactive sales.

Grew start-up company from $0 to $14M in annual revenue in three years.

Increased existing company sales revenue from $18M to $30M in two years.
Increased new product client retention from 45% to 80%.

* Visionary executive; skilled in sales, sales management, and executive managem

ent.
* Established and implemented a new company sales team and executive strategy.
* Established and implemented a new market position, customer value proposition,
and product strategy.
* Established and implemented new product development, market roll-out and clien
t retention.
* Innovative advertising and marketing strategist.
* Developed expanding media options for agencies and clients to increase ROI, ac
countability and measurement.
* Developed new advertising and marketing strategies to adjust to changing marke
t conditions.
* Developed strategies to increase client physical and virtual traffic flows as
much as 50%.
* Innovative product strategist; able to turn ideas into market offerings.
* Launched new companies and products.
* Launched new e-CRM solutions, increasing the value proposition and increasing
up-sells and cross-sells.
* Launched "as a service" versions of all core products, giving customers new ch
oices to buy.

Creative Lab Advertising, Owner President

St. Louis, MO 01/03 - 12/10
* Grew from start up to more than 20 accounts and $14M in annual revenue.
* Managed all aspects of this business including but not limited to sales, sales
management, accounting, finance, insurance, HR, creative, media buying.
* Developed fresh new business presentations.
* Developed and created new service vision to maintain current clients.
* Hired and trained all agency personnel including account executives, graphic a
rtists, media buyers, office managers.
* Recruited, hired and managed agency vendors including accountants, attorneys,
audio / video / print production facilities.
* Creative Director responsibilities including management of the creative staff
as well as writing, directing and producing radio, TV, print and interactive ad
vertisements.
McCarthy Advertising, Senior VP, New Business Development and Account Services
Dallas, TX 04/00 - 01/03
* Increased revenue from $18M to more than $30M annually.
* Increased existing client revenue by $4M annually
* Recruited, hired, trained and managed account executives, creative staff and a
media buying teams.
* Managed 25 retail automotive accounts with annual spending exceeding $30M.
* Orchestrated multiple interactive campaigns, four-color merchandise catalogs a
nd collateral materials.
* Developed, more efficient internal processes with CEO and CFO.
Advantage Integrated Marketing, National Sales Manager / Project Manager
St. Louis, MO 02/96 - 03/00
* Increased revenue from $500k to $2M
* Recruited, hired, and developed 20+ person sales staff.
* Managed software programmers for successful product development and deadline m
anagement.
* Developed e-CRM product through customer interviews, research and professional
experience.
* Developed new customer training materials and facilitated all onsite customer
training.
*
Enterprise Leasing / Rent a Car, Account Executive, Branch Manager
St. Louis, MO 08/93 - 02/96
Education/Affiliations
* Bachelor of Aviation Management, Southern Illinois University (1988-1992)
* Associates Degree in Aviation Flight technology, Southern Illinois University
(1988-1992)
* Commercial, multi-engine, instrument rated fixed-wing airplane pilot
* Graduate of the Dale Carnegie Sales and Sales Management courses
* Board of Directors, Fellowship of Christian Athletes - Metro East