THOMAS J.

DELANEY
304 N. Ardmore, Manhattan Beach 90266
(310) 503-8535 a td1008ada@westpost.net

PROFILE
Results oriented executive with 20 years experience in consumer products and chi
ldrenas marketing. Developed and marketed some of the worldas best selling bran
ds for world class companies, such as, The Walt Disney Company and Mattel, Inc.
Strategic and creative visionary and problem solver with demonstrated ability t
o build and manage high performance teams that can respond to diverse demands wh
ile delivering sales and profitability.
AREAS OF EXPERTISE
a Leadership and Team Building a Entertainment Licensing & Contract Negotiati
ons
a Identifying Trends and Opportunities a Building Trade Relationships
a Brand Building and Line Planning a P & L Management and Strategic Planning
a Innovative Product and Packaging Development a China Sourcing and Price Nego
tiation
a Boys, Girls, Plush and Preschool Marketing and
Media Planning
a Diversified Presentation Skills & Experience a Fully Integrated Marketing P
rograms with
Worldwide Applications
a Analyze Market Research & Competitive Analysis
High Performance Brands Managed: Hot Wheels, Max Steel, Nascar, Disney Princess
es, Hannah Montana, Hello Kitty, Care Bears, Cabbage Patch Kids, X Games, Disney
Princess & Me

JAKKS PACIFIC/PLAY ALONG TOYS, Malibu, CA 2006 to Nov 200

9
3rd largest toy manufacturer and distributor in North America with sales approac
hing $1 billion annually
a Strategic direction, planning and implementation of business focusing on core
brands, line extensions and new trends/opportunities
a Set creative vision for all Marketing Communication, including Advertising (TV
, Print, Online), PR, Promotions, - resulting in persuasive and effective campai
gns, extensive reach and newsworthy press
a Organization and management of operation functions of the Marketing Department
, including P&Ls, Budgets, Schedules, Line Plans, Marketing Plans, Sales Present
ations and Trade Shows
a Manage internal and external relationships including Sales, Product Developmen
t, Creative Services, Operations, Ad Agencies and Licensors (e.g. Disney, Nickel
odeon, Fox, Sony, American Greetings, Sanrio, Hit Entertainment)
a Work hand-in-hand with Sales to provide successful introductions of new brands
, maintain growth of existing brands and manage sales of mature brands
a Identify trends and opportunities resulting in driving business growth
Jakks Pacific - Senior Vice President, Marketing
a Created, developed and marketed a new tentpole property for Disney resulting i
n a new product category competing directly against the $460.0M American Girl bu
siness
a Responsible for driving growth of Girls, Plush and Preschool division of Jakks
Pacific through identifying and securing new licenses (Disney Princess, Disney
Fairies, Disney Princess & Me, Hello Kitty, Bella Sara)
a Transitioned Play Along division into Jakks Pacific Corporate structure while
maintaining Sales and day-to-day operations
a Hiring, training, mentoring and managing staff of (10+) direct reports plus ad
ditional indirect reports
Play Along Toys a" Senior Vice President, Marketing
a Successfully identified, secured and launched Hannah Montana line generating o
ver $400.0M wholesale
a Strategically grew diverse Marketing portfolio of Boys, Girls, Plush and Presc
hool categories, including such brands as, Hannah Montana, Care Bears, Cabbage P
atch Kids, Nascar, Narnia, Smurfs, SpongeBob

HOMEGROWN KIDS, INC., Manhattan Beach, CA 2003 to 2006

Developer, Manufacturer and Distributor of innovative, award-winning juvenile pr
oducts in the Feeding, Bath and Toy categories
President, CEO and Founder
a Created vision resulting in (8) industry awards, (6) patents and distribution
in Mass, Mid-Tier, Catalog, Specialty
a Entrepreneurial spirit responsible for entire operations a" Marketing, Product
Development, Packaging, Operations, Sales
a Successful Marketing programs (Advertising, Promotions, Public Relations) led
to features in NBC The Today Show, CNN, USA Today, New York Times, Parents, Pare
nting and more
a Hired, trained and motivated Sales organization and partnered in all levels of
distribution (Mass, Mid-Tier, Grocery/Drug, Online, Specialty)
a Outsourced functions running operations efficiently and managing over 50 indiv
iduals, including Design & Development company, Sourcing Plant, Freelance Artist
s and PR firm
a Strategically identified, evaluated and presented LOI for potential new acquis
ition

THE WALT DISNEY COMPANY, Disney Consumer Products, Burbank, CA 2000

to 2002
One of the worldas leading producers and providers of entertainment and informat
ion with sales over $25.0 billion
Director of Toys
a Managed largest segment of Consumer products group a" Girls Toys, Activities,
Games & Puzzles resulting in over $150.0 million wholesale revenue
a Identified new trends and opportunities a" leading in the development and laun
ch of key Disney initiatives a" Disney Princesses, Disney Magic Artist, Disney G
ames & Puzzles
a Utilized research to understand target consumer and translate into product obj
ectives and strategies (X Games, Construction, Ride-Ons)
a Developed X Games into a $50.0M business a" developed, presented and acquired
new merchandising/endcaps in key Mass accounts (Target, Toys R Us, K Mart)
a Responsible for managing existing partners and signing new licensees
a Worked across lines of business to create synergistic marketing campaigns and
consumer promotions
a Responsible for hiring, motivating, training (6) direct reports

MATTEL, INC., El Segundo, CA 1993 to 2000

The worldas largest toy manufacturer and distributor with sales over $5.0 billio
n
Director of Marketing
a Integral member of team that grew brand Hot Wheels from a $84.0M to an over $5
00.0M Lifestyle brand
a Development and launch of Max Steel male action brand delivering over $100.0M
first year WW sales
a Co-created, developed and managed Max Steel entertainment property with Warner
Brothers and Sony a" airing Nationally in Spring 2000 and becoming the top larg
e scale male action figure
a Developed Core Brands resulting in Evergreen business a" Hot Wheels Track Sets
, Playsets, Mega Rigs
a Provided strategic direction to worldwide team including Marketing, Product De
velopment & Design, Packaging, Engineering, Planning, Finance, Sales and Operati
ons
a Successful management of relationships with Entertainment and Licensing partne
rs
a Direct responsibility for External and Internal agencies
a Developed effective product & pricing strategies for new & existing product li
nes increasing margins & profits
a Worked with Sales to ensure proper distribution and monitored actual performan
ce objectives
a Direct P&L responsibility delivering consistent sales and profit growth

EDUCATION
Master of Business Administration, ARIZONA STATE UNIVERSITY, Tempe, AZ, May 1992
Program of Study: Marketing and Promotions GPA: 3.8/4.0
Honors: Beta Gamma Honor Society, AMA George Hay Brown (AMA Marketing Scholar o
f the Year), Deanas List 1991-92
Bachelor of Science Degree, ILLINOIS STATE UNIVERSITY, Normal, IL, May 1987
Major/Minor: Marketing/Business Administration, Art