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SUMMARY OF QUALIFICATIONS
Highly accomplished Sales & Marketing executive with an extraordinary track reco
rd of driving sales and developing and marketing innovative new products that dr
ive companies utilizing proven expertise in the following areas:
Industrial Marketing
Strategic Planning
Global Business Development
Sales Management
Product Development
Operational Management
Strategic Alliances
Process Improvement
Acquisitions
PROFESSIONAL EXPERIENCE
GENERAL BINDING CORPORATION, GBC FILMS GROUP August 1989 a"November 2002
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Vice President of Marketing/Product Development November 2001 a" November 2002
Continued progression with this $800 million worldwide company to lead technolog
y research, product development and strategic marketing for $200 million divisio
n that commands a leading position in both commercial and digital printing marke
ts. Directed staff of 10 to penetrate new markets through strategic product pla
nning, new customer development, marketing and R&D. Direct MarCom activities, p
roduct launches, and coordinate global marketing with Asian and European operati
ons.
* Directed the business development and eventual construction of a new manufactu
ring facility in Korea to provide the company with a stronger local presence in
the Asian marketplace and a source of low-cost production for other regions. Hir
ed & trained Sales Mgr. and local infrastructure to manage the business.
* Led the expansion of product offerings to include new Digital equipment as wel
l as film development products that increased revenue potential by $5 million.
* Positioned the company to gain a potential $15 million in new revenue by expan
ding Digital equipment offerings and establishing a Market Development Group to
identify new applications for existing products.
* Leveraged strategic alliances with Print Engine manufacturers such as HP, Xero
x, Canon, and Epson, to facilitate creation of new equipment and films for the f
inishing markets.
* Dramatically enhanced project management by developing a system to accurately
track and rationalize Profit and ROI on a real-time basis.
Vice President, Sales & Marketing a" Film Products Division July 1997 a" March 1
999
Held full responsibility for World Wide Marketing and North American Sales Manag
ement with a focus on gaining access to new technological capabilities and inter
national markets through acquisitions, process improvements and sales leadership
. Oversaw two product managers and one Canadian, three international and eight
domestic sales representitives. Selected sales managers and distributors in Sou
theast Asia.
* Anticipated emergence of the Digital Wide Format Digital Printing market and a
dvocated and negotiated the purchase of Pro-Tech Engineering to establish immedi
ate positioning for division currently valued at $40 million.
* Increased sales by 20% in 1996 through implementation of Management Action Pla
nning (MAP) process for defining goals, actions, resources and compensation to e
nsure attainment of sales objectives.
* Sales development in Asia by targeting key publishing markets in Hong Kong, Si
ngapore and Malaysia and developing personal relationships using strong cross-cu
ltural communication skills.
*
Vice President of Marketing a" Film Products Division August 1989 a" July 1997
Joined this newly created division to propel company exposure by leading develop
ment of marketing, telemarketing, customer service, sales, and sales support fun
ctions.
* Credited with leading research and development of several new products and tec
hnologies including hard coat/write erase films and Lay-Flat films for softcover
books to establish and maintain competitive edge.
* Developed and executed a multi-faceted marketing campaign with complete collat
eral materials targeting publishers, printers and designers, which generated 70%
market share for patented Lay-Flat products.
* Ignited exponential growth in North American commercial sector to increase rev
enues from $15 million in 1989 to nearly $70 million by 1995.
* Created sales training seminars under the title GBC U, led sales meetings and
functioned as chief architect of area sales manager skills profiles.
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TEKRA CORPORATION a" New Berlin, Wisconsin August 1979 a" August 1989
Director of Marketing July 1985 a" August 1989
Advanced to lead a team of five product managers responsible for vendor relation
s, inventory planning, pricing and promotion of Pressure Sensitives, Tapes, Plas
tic Films and coated products.
* Played key role in TEKRAas recognition as a market leader in the Screen Printi
ng industry by effectively defining long-term goals and leading team to success.
* Successfully championed and managed the companyas development and launch of a
new $4 million aMarnota product. A UV cured hard coat line of polyester and poly
carbonate films for the nameplate and overlay market.
* Laid the groundwork for international expansion by developing markets and secu
ring customers throughout Europe and the UK as well as establishing a distributo
r in Austria.
* Previous positions were Lexan Product Mgr. and started at Tekra as Area Sales
Rep. in Minneapolis, MN.
EDUCATION
MANKATO STATE UNIVERSITY a" Mankato, Minnesota
Bachelor of Science, Business Administration/Marketing
Completed various courses and participated in seminars on the following topics:
Dealing with the Japanese in Business, Consensus Building, Dealing in Teams, SPC
Deming Training.