Brett C.

Kelly
11807 Pond Crest Court
New Market, MD 21774
240.344.3716
brettckelly@me.com
My background allows me to offer extensive experience needed for sales managemen
t, contract and lease negotiation as well as creation of business planning strat
egies and performance measurements. I excel in managing tough situations and man
aging multi-tiered projects. These abilities are particularly useful for the bus
iness firm looking for streamlined excellence within a business unit, developing
new partnerships or seeking to maintain and grow revenue opportunities, as well
as, a seasoned project or program manager with many professional experiences ou
tside of the traditional business title.
CAREER HISTORY
Q Coffee and Chocolate -- Annapolis, MD July, 2010 to Present
Vice President of Operations
GENERAL GROWTH PROPERTIES - Columbia, MD 1999 to 2010
Vice President, Business Development (2007 -- 2010)
Group Vice President, Business Development (2005 -- 2007)
Group Leasing Representative (2004 -- 2005)
General Manager (2003 - 2004)
Assistant General Manager/Operations Director (2002 -- 2003)
Marketing Manager (2001 -- 2002)
Assistant Marketing Manager (2000 -- 2001)
BJ's Wholesale Club - Natick, MA 1995 to 1999
Marketing Coordinator (1998 - 2000)
Marketing Associate (1996 - 1998)
Marketing Assistant (1995 - 1996)
United States Marine Corps 1990 -- 1995
Rank Achieved -- Sergeant
Career Highlights include receiving the Navy Achievement Medal and commendation
s for excellence in small-unit command.
Two Meritorious promotions.
Station Highlights include Norway, Romania and Canada.
CAREER HIGHLIGHTS
Q Coffee and Chocolate is a start-up retail cafe with several locations negotiat
ed and several more pending.
* Responsible for the construction management process, to include sourcing engin
eering and construction solutions as well as landlord and municipality review an
d approval.
* Successfully saved nearly 40% of the equipment budget through negotiations and
service-contract review.
* Managing the transition from temporary common-area mall locations to fully con
structed inline and/or micro-salon locations of 100-location client; to include
multi-tiered landlord and municipality approval.
General Growth Properties, Chicago, IL, is the second largest REIT shopping cent
er development and management Company in the United States. The Company's core
business is developing and operating 200 shopping centers totaling 200 million s
quare feet of retail space in 44 states, including Hawaii. Its assets total $43
billion with annual Net Operating Income of $2.8 billion.
* Responsible for direct supervision of 4 Business Development Group Vice Presid
ents and 42 individual dealmakers throughout the Eastern, Southeastern and Midwe
stern U.S. with a total of $110,000,000 in Leasing Income and $10,000,000 in bud
geted expense.
* Tasked with creating departmental sales metrics, as well as a layered push rep
orting procedure for performance management.
* Responsible for the direct management of our departmental Systems Manager. Di
rectly accountable for the accuracy and analysis of all business reporting.
* Created and led the initiative to develop a street vending program in our Balt
imore Festival Marketplace. Worked with the company legal & development teams i
n conjunction with Baltimore city officials to develop program. Directly negoti
ated contract between General Growth & city of Baltimore, and guided the aesthet
ic design of the exterior units through multi-tiered city approval process.
* Responsible for reviewing all potential business deals for P&L impact, balanci
ng income with landlord expense - short- and long-term.
* Oversaw the bidding, review and installation of comprehensive Building Managem
ent System which automated HVAC and interior and exterior lighting. This projec
t included authoring entire electrical usage program to strictly coincide with m
all traffic patterns.
* Oversaw several major mall construction projects, to include: parking lot resu
rfacing of 7-acre lot, replacement of parking deck expansion joints, reroofing o
f entire facility, and liaising with tenant General Contractors and Architects.
* Responsible for entire $4,000,000 CAM budget, to include documentation for yea
rly tenant reconciliations.
* Participated on task force to determine the retail and residential direction f
or Columbia planned-community development. This planning included all amenities
and green space, as well as, considerations for Meriwether Post Pavilion and th
e Mall in Columbia.

Brett C. Kelly Page Two

Career Highlights (continued):
* Report directly to the Sr. Vice President, Business Development. Was tasked t
o develop several high-profile department-wide policies and procedures, to inclu
de: authoring our departmental budgeting procedure, revamping our company credit
-card acceptance policy and models for occupancy and rental efficiency.
* Responsible for all personnel related issues for Business Development employee
s in the Business Unit and developing career growth plans for direct reports.
* Recipient of the Company All-Star Award for outstanding achievement, multi- de
partmental contributions, and forwarding the company's overall vision: 2005 and
2007.
CAREER PROFILE
Substantial experience developing objectives, policies and programs for sales op
erations, marketing, retail leasing and construction activities. Possess strong
contract negotiation, management, budgeting, and interpersonal management skill
s.
Expertise includes:
* Business Analysis and Development of Strategic Plans Resulting in Problem Reso
lution & Increased Efficiencies
* Develop Benchmark Tracking Systems For Measuring Results
* Excellent Financial Skills
* Managing Professional Staff with Respect and Enthusiasm
* Recruiting, Hiring and Training Management Level Personnel
* Team Building, Performance Management and Employee Career Development
* Strong Communication Skills
* Contract and Construction Management
* Operations and Management
* Budget Development and Accountability for Bottom-Line P&L
* Business to Business Selling and Relationship Management
* Customer Targeting, Segmentation and Research Analysis
* Dedicated to Customer Service Excellence
* Customer Retention Programs
* Working with Local and State Governments
* Brand Creation and Strategy
* Alternative Revenue Generation / Deal Negotiation and Leasing

EDUCATION HIGHLIGHTS
Western Governors University
MBA (Strategic Management) Candidate 2011
George Mason University
Continuing Education Coursework in Mediation and Arbitration
Continuing Education Coursework in Finance
Liberty National University
1999 - BA: English Literature (Minor: Psychology)
Georgia Southern University