ffTable of Contents

1. Executive Summary
1.1. Mission
1.2. Objectives
1.3. Keys to success

2. Company's Summary
2.1. Company Ownership
2.2. Company History

3. Services
3.1. Service Description
3.2. Competitive Comparison
3.3. Tools and Technology
3.4. Fulfillment
3.5. Future Services

4. Market Analysis Summary

4.1. Market Segmentation
4.2. Service Business Analysis

5. Strategy and Implementation Summary

5.1. Sales Strategy
5.2. Sales Forecast

6. Web Plan Summary

6.1. Web Marketing Strategy
6.2. Development Requirements
 1. Executive Summary

1.1. Mission
At Sybrant Technologies QA Lab we see our mission in helping our customers to make their software
products more reliable and user-friendly, more competitive and successful in the market. Our mission is
to focus on the spectrum of technology advances, from emerging to adolescent and early mainstream,
with the objective of helping deliver ever-increasing business value to our clients.
With knowledge acquired from continuous R&D, we provide our teams with timely technical insights
to help them guide you toward making optimal choices that meet your business objectives, such as:

• Innovation

• Growth

• Scalability

• Return on investment

• Total cost of ownership

Companies across the globe have immensely benefited from Sybrant Technologies software
quality assurance methodologies and software QA testing processes and best practices.

1.2. Objectives

Our Objective is to be a premier product development company respected and valued by all
stakeholders - clients, investors, employees and partners. We will achieve this by delivering superior
business value to clients.
• We have the vision, ability to execute, and stability to be a great testing partner for your
organization.

• We believe in achieving excellence in delivering value to our customers and partners.

• Our philosophy of maintaining the highest level of customer satisfaction has ensured that we
have 100% referenceabilty.

• We have the best in People, Processes, Infrastructure, Quality, Technology and Security.

1.3. Key to Success

Communication as a key to successful project implementation
We try to work with a customer like one team. Regular, open communication is the main standard. E-
mail, Instant Messengers (MSN, Skype, ICQ), phone, online project management and bug tracking
systems are used to eliminate any barriers in our dialog and ensure perfect project implementation.

On time and on budget delivery

Sybrant Technologies project managers have large experience in task evaluation and planning. As a
result, time schedules and testing plans are very close to the actual values and, correspondingly, the
projects are performed on time and on budget.
Flexible adjusting to your testing practice
We use a proven set of approaches, documents templates and testing tools. At the same time we are
ready to adjust our processes according to the customer's established procedures and arrange them in
the most convenient for you way.

Customer's comprehensive control

You can control the project implementation at any stage. Your team has access to reporting tools and all
documents used during the project.

Status reports are delivered on daily and/or weekly basis. Reports contain not only the results of
performed work but also the next day plan. As a result, the customer's team controls the project in the
dynamics and timely corrects the process.

• Product Knowledge - Effective software testing requires objective assessment through a

judicious mixture of "user-perspective" and "constructive-destruction" must be performed.

• Communication - In general, there would be a good communication with rest of the

development team. This takes a beating in the case of outsourced testing and building an
effective communication channel with nodal points on either side helps to address this problem.
 2. Company's Summary

2.1. Company Ownership

VT Muthaliar
V.Thiyagarajan is founder and CEO of Sybrant. His first home-away-from-home was Camac
Software Founder CEO, a research & development outsourcing company focused on network products.
His career started as a systems design engineer in the embedded systems space doing hardware and
software design and was involved in large scale implementation of SCADA projects. He also had a
consulting stint in technology and strategy for Fortune 500 companies in the insurance, telecom,
financial services, logistics and industrial/building automation industries. In his last assignment, he was
instrumental in creating a $32 Million outsourced product development company within a few years.
Frank
Frank Goller is the COO of Sybrant. Born and raised in Germany, Frank studied Business
Administration and International Management in Cologne (Germany), Milan (Italy) and San Diego
(USA). During his studies he co-founded an advertising agency specialized in new media. After selling
the agency he joined Deloitte Business Consulting Germany, were he worked for 8 years as a manger
on various international projects, focused on Finance and Controlling. His clients included
multinational corporations like EADS, Daimler and Volkswagen. After relocating to Chennai in 2009
Frank joined Sybrant.

2.2. Company History

Sybrant is a leading outsourced product development company that caters to product
development (ISV's) companies worldwide. Founded in early 2007, Sybrant has over 140 employees
servicing and providing solutions to product engineering companies worldwide. Sybrant's Technology
Development Center is located in India with offices in the USA. Since its inception, Sybrant has
successfully empowered its customers with innovative end-to-end technology solutions. Sybrant's agile
technology labs are built to provide strategic outsourcing services that include product outsourcing
services and develop enterprise application solutions. Sybrant leverages its enduring alliances with
technology leaders like Sun while providing solutions to its customers. Sybrant specializes in
developing strategic business solutions using global delivery model - a combination of onsite, offsite
and offshore project execution methodologies, to meet specific client requirements. Sybrant has
consistently demonstrated its commitment to developing cost-effective, quality custom applications by
adhering to strict time-lines. This has enabled Sybrant to successfully work in partnership with product
development companies on a continuous basis.
 3. Services
3.1. Service Description
Testing and QA (Quality Assurance)

A team of experts
Testing is a particular engineering discipline. It requires special methodologies, tools, knowledge,
skills, experience, and peculiar talent. All these components of successful testing are mastered by
Sybrant Technologies team members.
Our testing team with diverse experience brings an enviable breadth and depth of knowledge to every
project. Requirements are rapidly understood and required testing is engineered with precision, often
with the added benefit of reducing your time to production/market. Getting things right first time
enables us to offer a warranty with every project.

Sybrant is equipped with the caliber & capability to develop a variety of software products to suit the
clients' requirements and capable of offering the complete testing solutions (that include test strategy,
test design, test cases development, test execution, QA coordination, support for UAT. We believe,
co-ordination plays key role in any successful relationship. We offer very close working environment
with offshore QA team and onsite development team or customer. We work very closely with team to
provide them best possible QA support to make sure software meet its requirement.

Sybrant specialize in functional test automation, security testing, performance engineering, Manual test
methodologies and test management and we make sure customers have benefited worth of his each and
every dollar. We implement Risk Based Methodologies to provide create test scenarios and test scripts.
We choose model and methodologies based on customer requirement and make sure they get more than
expected in their approved budget.
When it comes to testing, Sybrant’s capable of finding a needle in a haystack. We follow
advanced QA practices to find and eliminate software bugs and glitches. Highest quality and
performance is ensured in all of our testing and QA partnerships.
Sybrant’s testing and QA practice will help you evaluate and test your software to ensure it has
the capability to achieve its required results. Our QA experts will work in tandem with your team
during the early and late stages of development to understand your product, develop manual testcases ,
carry out automated test cases that will find and eliminate errors and bugs within your code enhancing
your corporation’s quality and performance.
Sybrant develops test cases designed to find problems in the requirements or design of an
application. We practice Black-box testing to select valid and invalid inputs to test for correct outputs.
It is referred to as Black-box testing because there is no knowledge of the test objects internal structure;
this eliminates bias in the testing. We also employ Regression testing to different code iterations and
revisions. Regression testing is very important to predict how a change in one area will reverberate
through the other functional areas of the program.
3.2. Competitive Comparison

3.3. Tools and Technology

Sybrant's Test team combines its experience from several test projects with the leading tools on
the market to create an integrated, efficient solution that meets your current application needs.

1. Functional & Regression Testing Tools

• Selenium
• Test Complete
• AutoIt

2. Performance Testing Tools

• OpenSTA
• OpenWebLoad
• JMeter

3. Unit Testing Tools

• J Unit
• N Unit
• Test Complete

4. Configuration Management
• SVN

3.4. Fulfillment

At Sybrant, we understand that quality assurance is an integral part of any project development.
Therefore, we offer you with a skilled and experienced team which ensures that
• The software matches its specifications

• Works properly in the intended environment

• Crashes under no circumstances

• All bugs are detected and freed before the software is either integrated with company's
operation or is launched in the market.

3.5. Future Services

 4. Market Analysis Summary
4.1. Market Segmentation
Market segmentation is one of the steps that goes into defining and targeting specific markets. It
is the process of dividing a market into a distinct group of buyers that require different products or
marketing mixes.
A key factor to success in today's market place is finding subtle differences to give a business
the marketing edge. Businesses that target specialty markets will promote its products and services
more effectively than a business aiming at the "average" customer.
Opportunities in marketing increase when segmented groups of clients and customers with
varying needs and wants are recognized. Markets can be segmented or targeted using a variety of
factor.
The bases for segmenting consumer markets include:
• Demographical bases (age, family size, life cycle, occupation)
• Geographical bases (states, regions, countries)
• Behavior bases (product knowledge, usage, attitudes, responses)
• Psychographic bases (lifestyle, values, personality)
A business must analyze the needs and wants of different market segments before determining
their own niche. To be effective in market segmentation keep the following things in mind:
• Segments or target markets should be accessible to the business
• Each segmented group must be large enough to provide a solid customer base.
• Each segmented group requires a separate marketing plan.
4.2. Service Business Analysis
A Business Analyst (BA) analyzes the organization and design of businesses, government
departments, and non-profit organizations; BAs also assess business models and their integration with
technology.

Levels
There are at least four tiers of business analysis
1. Planning Strategically – The analysis of the organization's strategic business needs
2. Operating/Business Model Analysis – The definition and analysis of the organization's
policies and market business approaches
3. Process Definition and Design – The business process modeling (often developed through
process modeling and design)
4. IT/Technical Business Analysis – The interpretation of business rules and requirements for
technical systems (generally IT)
 5. Strategy and Implementation Summary
5.1. Sales Strategy
Sales strategy is the planning of sales activities: methods of reaching clients, competitive
differences and resources available.
• Sales Strategy - Direct
A direct sales strategy means going head to head, feature for feature against your
competition. A direct sales strategy is a hard way to sell, unless you have clear superiority over your
competition.
• Sales Strategy - Indirect
An indirect sales strategy is a less used, but more sophisticated sales technique. To use
an indirect sales strategy means to change the rules of the sales evaluation process. You do this by
introducing new capabilities and criteria that the competition may not have and making them essential
to the buyer's evaluation criteria.

Top Eight Marketing and Sales Strategies

• Think big and audit your time
• Be different and stand out from the competition.
• Build relationships with your customers.
• Collect E-Mail Addresses.
• Hire top sales people.
• Put a shopping cart on your website.
• Pay-per-click advertising.
• Use customer service commandments to create good habits.

5.2. Sales Forecast

Sales forecasting is a difficult area of management. Most managers believe they are good at
forecasting. However, forecasts made usually turn out to be wrong! Marketers argue about whether
sales forecasting is a science or an art. The short answer is that it is a bit of both.

Reasons for undertaking sales forecasts

Businesses are forced to look well ahead in order to plan their investments, launch new
products, decide when to close or withdraw products and so on. The sales forecasting process is a
critical one for most businesses. Key decisions that are derived from a sales forecast include:
• Employment levels required
• Promotional mix
• Investment in production capacity

Types of forecasting
There are two major types of forecasting
• Macro forecasting is concerned with forecasting markets in total. This is about determining the
existing level of Market Demand and considering what will happen to market demand in the
future.
• Micro forecasting is concerned with detailed unit sales forecasts. This is about determining a
product’s market share in a particular industry and considering what will happen to that market
share in the future.
 6. Web Plan Summary
6.1. Web Marketing Strategy
Web or Internet Marketing strategies form the cornerstones of your online business, and outline
in general terms what is required to make your business a success (for example, driving potential
customers to your website). Ideally you should consider and write out the different elements of your
overall marketing strategy before you do anything else.
Internet marketing can attract more people to your website, increase customers for your
business, and enhance branding of your company and products.
The following are the top 10 Internet marketing strategy.
• Start with a web promotion plan and an effective web design and development strategy.
• Get ranked at the top in major search engines, and practice good Search Optimization
Techniques.
• Learn to use Email Marketing Effectively.
• Dominate your marketing niche with affiliate, reseller, and associate programs.
• Request an analysis from an Internet marketing coach or Internet marketing consultant.
• Build a responsive opt-in email list.
• Publish articles or get listed in news stories.
• Write and publish online press releases.
• Facilitate and run contests and giveaways via your web site.
• Blog and interact with your visitors.

6.2. Development Requirements

Purpose:-
• It is essential to define the purpose of the website as one of the first steps in the planning
process.
• A purpose statement should show focus based on what the website will accomplish, what will
be web designing means how it will look to the user and what the users will get from it.
• A clearly defined purpose will help the rest of the planning process as the audience is identified
and the content of the site is developed. S
• setting short and long term goals for the website will help make the purpose clear and plan for
the future when expansion, modification, and improvement will take place.
• Also, goal-setting practices and measurable objectives should be identified to track the progress
of the site and determine success.

Audience:
• Defining the audience is a key step in the website planning process.
• The audience is the group of people who are expected to visit your website - the market being
targeted.
• These people will be viewing the website for a specific reason and it is important to know
exactly what they are looking for when they visit the site.
• A clearly defined purpose or goal of the site as well as an understanding of what visitors want to
do or feel when they come to your site will help to identify the target audience.
Content:
• Content evaluation and organization requires that the purpose of the website be clearly defined.
• Collecting a list of the necessary content then organizing it according to the audience's needs is
a key step in website planning.
• In the process of gathering the content being offered, any items that do not support the defined
purpose or accomplish target audience objectives should be removed.
• It is a good idea to test the content and purpose on a focus group and compare the offerings to
the audience needs.
• The next step is to organize the basic information structure by categorizing the content and
organizing it according to user needs.
• Each category should be named with a concise and descriptive title that will become a link on
the website.
• Planning for the site's content ensures that the wants or needs of the target audience and the
purpose of the site will be fulfilled.

Compatibility and restrictions:

• Because of the market share of modern browsers (depending on your target market), the
compatibility of your website with the viewers is restricted.
• For instance, a website that is designed for the majority of web surfers will be limited to the use
of valid XHTML 1.0 Strict or older, Cascading Style Sheets Level 1, and 1024x768 display
resolution. This is because Internet Explorer is not fully W3C standards compliant with the
modularity of XHTML 1.1 and the majority of CSS beyond 1. A target market of more
alternative browser (e.g. Firefox and Opera) users allow for more W3C compliance and thus a
greater range of options for a web designer.
• Another restriction on website designing is the use of different Image file formats. The majority
of users can support GIF, JPEG, and PNG (with restrictions).
• Again Internet Explorer is the major restriction here, not fully supporting PNG's advanced
transparency features, resulting in the GIF format still being the most widely used graphic file
format for transparent images.
• Many website incompatibilities go unnoticed by the designer and unreported by the users.
• The only way to be certain a website will work on a particular platform is to test it on that
platform.

Planning documentation:
• Documentation is used to visually plan the site while taking into account the purpose, audience
and content, to web designing the site structure, content and interactions that are most suitable
for the website.
• Documentation may be considered a prototype for the website - a model which allows the
website layout to be reviewed, resulting in suggested changes, improvements and/or
enhancements.
• This review process increases the likelihood of success of the website.
• First, the content is categorized and the information structure is formulated.
• The information structure is used to develop a document or visual diagram called a site map.
• This creates a visual of how the web pages will be interconnected, which helps in deciding what
content will be placed on what pages.