March 2011

TABLE OF CONTENTS
THE HIRING SENTIMENT ............................................................................................................. 3 & 4 SECTORAL ANALYSIS ........................................................................................................................ 5 FUNCTIONAL AREA ANALYSIS ......................................................................................................... 6 CITY BASED SCENARIO ...................................................................................................................... 7 WORK EXPERIENCE BASED ANALYSIS ............................................................................................ 8 METHODOLOGY ................................................................................................................................... 9 ANNEXURE ................................................................................................................................... 10-12

March 2011

THE SENTIMENT: OVERALL HIRING SCENARIO

The first quarter of the 2011 witnessed a healthy hiring sentiment as the Naukri job speak index for Mar-11 at 1085 as compared to 1050 in Feb-11 is 8.5% above the Jul-08 levels. The index for IT sector at 1198 in Mar-11 is 91% higher than the May-09 levels where the index dipped to an all time low of 626. Similarly, the Auto sector also clocked impressive growth figures in Mar-11 with the index at 1124 being 119% above the Jan-09 figures where the index dipped to 512. This also dovetails with the optimism in the Naukri Hiring Outlook Survey where 82% of recruiters from the IT sector and 85% recruiters from the Auto sector had anticipated that new jobs will be created in the first half of 2011.

An in-depth analysis of the indices shows that all the top industry sectors registered positive monthly growths in Mar-11 as compared to Jan-11. Auto, IT and ITES sector witnessed maximum movement in the employment front in Mar-11 with the index moving up by 7%, 6% and 5% respectively in Mar-11 as compared to the previous month

March 2011

In Mar-11 all functional areas and cities also saw upward movements in the hiring trends. Bengaluru and Pune in particular have been bullish in hiring with their indices moving up by 7% respectively in Mar-11 as compared to Feb-11.

March 2011

THE MACROSCOPE S ECTORAL A NALYSIS

An in-depth analysis of the indices shows that all the top industry sectors barring Construction and Engineering have registered positive monthly growth in Mar-11 as compared to Feb-11. Auto, IT and ITES sector witnessed maximum movement in the employment front both monthly as well as annually as the index moved up by 7%, 6% and 5% respectively in Mar-11 over Feb-11 and by 27%, 34% and 10% in Mar-11 over Mar-10. Construction and Engineering saw a 6% monthly dip in hiring activity whereas Oil and Gas, Telecom and Banking sectors saw their job indices moving up by 4% respectively in Mar-11 over Feb-11.

March 2011

F UNCTIONAL A REA ANALYSIS

The hottest skill sets for the month of Mar-11 were professionals in Production and ITES where the index moved up by 10% and 9% respectively as compared Feb-11. The demand for professionals in HR, Accounts, Sales, and IT moved up within the range of 3% and 5% in Mar-11 over Feb-11.

March 2011

C ITY B ASED S CENARIO

The job index for Mumbai at 1009 crossed the Jul-08 levels for the first time this month. Other key metros Delhi, Bangalore and Kolkata also witnessed their indices at an elevated level with the Mar-11 index moving up by 7%, 5% and 3% over the Feb-11 index. Hiring activity in Pune and Hyderabad moved up by 7% and 4% respectively in Mar-11 over Feb-11, while Chennai maintained steady hiring levels.

March 2011

W ORK - EX BASED S CENARIO

Hiring activity picked up across all experience levels with the index moving up by 4% respectively in 4-7 years and above 16 years experience brackets. Hiring in the 0-3 years and 8-12 years experience brackets moved up by 2% and 3% respectively in Mar-11 as compared to Feb-11.

March 2011

METHODOLOGY
The Naukri Job Speak index from Feb10 includes both online jobs as wells as jobs acquired from existing clients by our tele-calling team. Although the tele-calling data is a relatively small component of the entire job postings on Naukri, addition of the same to the index gives a more holistic picture of the Indian job market. Therefore, the Job index which was till now based on the July 2008, has been realigned to take care of the effect of the Jobs added by the tele-sales team. On the basis of job listings added to the site every month, the data shows an increase or decrease in the index. To calculate the index, job listings added to the site in July 2008 have been taken as 1000. The subsequent months have been indexed with data of July 2008. The monthly report shows hiring trends across industry sectors, geography and functional areas. There might be high volatility for certain fringe cases like smaller cities, niche industries etc. owing to a small base, but more than 34000 clients using Naukri.com leads to high reliability of the data. Naukri Job Speak not only talks about sectors or cities but also about the total job movement on site. The total jobs on site are defined as: Total Jobs: Jobs Added + Jobs Refreshed Where a refreshed job is any job that was posted earlier, however has been refreshed during the month and therefore indicates that the position is still open.

Disclaimer
The data is only representative of the listings on Naukri.com. Our analytics team has used statistical techniques to derive insights which might be useful for our users/stake holders/ audiences. There may be a statistical margin of error

March 2011

ANNEXURE

Industry Sectors

Upward movement of the index Dip in the index

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March 2011

Functional Area

Upward movement of the index Dip in the index

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March 2011

Cities

Upward movement of the index Dip in the index

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