Professional Documents
Culture Documents
Reggie Probst
Senior Security Manager Westfield
David Sander
Managing Director Bestrane
Pete Cameron
Commercial Manager Bestrane
Westfield Sydney
Westfield Sydney $1.2 billion Re-development
Both sides Pitt Street Mall Sydney CBD June 2010
180 Food and Fashion Specialty Stores
At Completion
280 Food and Fashion Specialty Stores 77,000 sqm leasable commercial space
ASIC, JP Morgan and Westfield Corporate
Pete Cameron Web-based Dock Appointment Scheduler Implementation at Westfield Sydney
Pete Cameron
Pete Cameron
Pete Cameron
Pete Cameron
Pete Cameron
Pete Cameron
Confusion in Communication
Centre Management
Retail
Dock Manager
Carrier / Retailer
Pete Cameron
The Result?
Congestion, Delay and Multiple Risks
Westfield Sydney Central Plaza Pitt Street Mall
Pete Cameron
The Solution
Westfield Sydney commenced global assessment of Dock Management Systems
11 Vendors assessed
Selected Bestranes Web-based Dock Appointment Solution with MobileDock
SaaS Software as a Service Solution Solution Designed and Implemented by Bestrane utilising the Descartes Dock Appointment Scheduler
Pete Cameron Web-based Dock Appointment Scheduler Implementation at Westfield Sydney
The Solution
SaaS?
Pete Cameron Web-based Dock Appointment Scheduler Implementation at Westfield Sydney
On-Demand
Utility
Pete Cameron
SaaS Overview
There are many different types of SaaS All provide access to applications to the end users via permission based mechanisms and have financial and IT infrastructure implications
Pure SaaS one instance of software being used by multiple customers Traditional hosting where each customer has their own instance of software that is hosted by the vendor Traditional Leasing where each customer hosting their own instance on their own servers.
Pete Cameron Web-based Dock Appointment Scheduler Implementation at Westfield Sydney
Everyday Examples
Pete Cameron
Pete Cameron
What is different?
Issue
Installation Architecture Support
Software
Customers to install, manage and maintain
SaaS
Designed from the outset up for delivery as Internet-based
Specific installation of the software at Designed to run thousands of each customer site different customers on a single code Support organisation needs to respond to many different installation environments Single installation environment
Software updates
Usually Annual, requires installation effort at each installed site Minor patches leads to version control issues
Capital Licence fee (one off) to own software licence + optional ongoing maintenance
Regular (usually monthly) applied to common product. Ongoing maintenance of single production code
Subscription Pay as you go for use of software licence
Business Model
Pete Cameron
Why Now?
Fast, low-cost broadband is more widely available Data is more accessible, more often in more places Desire for one view of the truth to accessible anywhere Desire to outsource IT systems due to expensive overhead including salaries, health care, liability, and physical building space. Applications designed to be developed with web based tools Web systems demonstrate greater reliability. Security is sufficiently well trusted and transparent. With the broad adoption of SSL The rise of third-party SaaS data escrow services has reduced some security concerns by allowing application data to be held with an independent third party.
Pete Cameron
$600,000
$500,000
$400,000
Purchase option Typically a perpetual basis .. You buy licences and own them Large upfront payment Ongoing Maintenance payments (sometimes optional) Does not include Hardware Does not include Internal IT support
Maintenance Purchase Subscription
$300,000
$200,000
$100,000
Subscription option Pay as you use Minimum contract period You do not own licences Ongoing regular payment inclusive of all charges Maintenance Development Hardware Provisioning Minimal Client IT support (infrastructure only)
Pete Cameron
The Solution
Pete Cameron
Retail
DC Manager
Carrier / Retailer
Pete Cameron
100% web based SaaS Solution delivered over a simple web browser
Visibility of booking and the physical delivery of goods to many types of stakeholders
Authorised users to make appointments via the web for deliveries to a required DC
Retailer
Carrier
Pete Cameron
Pete Cameron
Pete Cameron
What is MobileDock
A wireless application which allows remote execution of appointment status through its movement once onsite
Enables Real-Time updates without tethering to the browser Enables Field Data capture
Driver Hours, Name, Signature, Load Type
Scanning and manual input enabled Can codify workflow and process onsite
Web-based Dock Appointment Scheduler Implementation at Westfield Sydney
Pete Cameron
Pete Cameron
Arrived - Early Arrived Through Gate Arrived Security Check Arrived Check Pass Arrived Check Fail Arrived On Dock Arrived Off Dock
Pete Cameron
The Solution
The Project
Pete Cameron
The Project
12 Week Implementation (Oct 2010 deadline)
Delayed start due to contract negotiation Project completed in 8 weeks under budget Approx 10 Days onsite at Westfield Sydney only Soft rollout approach (Stage Compliance Demand) Hard rollout approach post Christmas
Pete Cameron
Project Management
Westfield
.25 FTE
Bestrane
.25FTE
Implementation
Westfield
1FTE
Bestrane
1 .5 FTE
Pete Cameron
The Result..
Effective Gantt style display to show who is delivering to which dock at what time
Pete Cameron
Compliance rate
Oct 2010 Yesterday
Compliance % (Planned Arrivals / Actual Arrivals)
100.00% 90.00%
80.00%
70.00%
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%
Implement
Pete Cameron
Ramp Up
510 Carriers with approved access to the Dock Appointment Scheduler 240 Retailers with approved access to the Dock Appointment Scheduler
Over 10,000 unique appointment bookings made via the Dock Appointment Scheduler system since October 2010.
Average of 180 200 unique bookings per day via the web.
Over 90% of appointment bookings being made and approved automatically via the web with NO INTERACTION required from Dock Management at Westfield Average Dwell time onsite has fallen from 44 mins to approx 25mins via the implementation of the Dock Appointment Scheduler Congestion has been eliminated from the site. Unauthorised vehicles being identified before entry to the Westfield site
Pete Cameron
Know that they can get in and out of Westfield efficiently if they have an appointment
Know that they will not get in if they do not have an appointment Added capacity of approximately 1 hour per day to each route
Sydney
Reduced congestion no queues Reduced pollution . Reduction of approximately 300-400 hours of CBD idle time
Retailers
Advanced knowledge of what is being delivered when enhanced stock control Certainty of stock arrival time enhanced labour management Increased supply chain security shortages identified on arrival
Pete Cameron
Pete Cameron