B2B Online Market India

November 2010

Executive Summary
Total market for B2B online marketplace in India was valued at INR XX mn in 20--; Expected to grow at a CAGR of a% to reach INR YY mn in 20-Comprises of online trade portals facilitating trade prospects for business houses and also market research and information service providers SMEs make up a large portion of the B2B e-commerce market in India Growing penetration of internet and increasing needs of business houses to go global are fostering growth in the market Subscriptions and advertisements from business houses forms a large part of the revenues for players Drivers:
Proliferation of Internet Competitive advantage over other B2B platforms Cost effectiveness Movement to international markets High adoption rates by industries Ease of information availability

Market

Drivers & Challenges

LE P M A S
B2B ONLINE MARKET IN INDIA 2010.PPT

Challenges:
Lack of Product and Service differentiation Archaic forms of conducting business

Competition

Company 1 leads the overall market in India with Company 2 being the second largest player in this space Global players also have a sizeable base of consumers benefiting from their services in India with Company 3 being the largest global player in the market Global market for B2B online marketplaces is dominated by companies from Region 1 Players are looking to provide more and more value added services to business houses
2

Market Overview Drivers & Challenges Competition Key Developments

B2B ONLINE MARKET IN INDIA 2010.PPT

B2B online market is showing robust growth owing to the increasing marketing activities of SMEs
Overview
B2B online industry comprises content based services using a specific publishing model
It includes market research providers, marketing information services, credit databases, and databases used in an operational business function This space is now largely being driven by online B2B portals and industry portals/directories that are driving communities with new social media and other platforms across the globe

Market Size & Growth

Small and medium enterprises (SMEs) make up a significant proportion of the B2B e-commerce market
They constitute ~b% of the total industrial units in India

Subscription from SMEs in an online marketplace accounts for a large share of revenues for players Higher networking, marketing, publicity and exposure prospects for smaller firms from specific industries is driving this market Higher penetrations of information and communication technologies (ICT) and internet connections will boost the market

LE P M A S
g f e d c b a 0 U
B2B ONLINE MARKET IN INDIA 2010.PPT

INR mn

a% Y X W

2008 2009e 2010e 2011e 2012e 2013e 2014e

Source:

Drivers & Challenges Summary

Drivers
Proliferation of Internet Competitive advantage over other B2B platforms Cost effectiveness Movement to international markets High adoption rates by industries Ease of information availability

Challenges
Lack of Product and Service differentiation Archaic forms of conducting business

B2B ONLINE MARKET IN INDIA 2010.PPT

Company 1 leads the online B2B marketplaces space in India with most number of B2B suppliers
Overview Competition
Company 1 is the most preferred choice among B2B suppliers across India
About a% of the B2B suppliers across India prefer Company 1 as a online B2B marketplace m3%

Market Share Number of Suppliers

m4% Company 1 Company 2 Company 3 Company 4 m2% m1%

The second most preferred choice for online B2B marketplace is Company 2 with a maximum of b% B2B suppliers preferring it across India Among international marketplaces, Company 3 dominates in India, with a maximum of c% B2B suppliers preferring it over other overseas players Global online B2B marketplace is led by players from Region 1
~Around d% of the world's top online B2B marketplaces are from Region 1, and the remaining e% are from Region 3 Originating from YY countries, these players are primarily catering to ZZ B2B buyers and subscribers. However, most of them offer a global reach to their native B2B sellers Most of the worlds top online marketplaces are from BB countries like Country 1, Country 2, Country 3, Country 4 and Country 5

E L P M SA

Preferred Online B2B Marketplaces

% of B2B Suppliers

10

20

30

40

50

60

70

80

90

Company 1 Company 2 Company 3 P3 P2

P1

Source: B2B ONLINE MARKET IN INDIA 2010.PPT

Major Domestic Players (2/7)

Company Snapshot: Company 1
Business Highlights
It started its operations in 19- Serves customers through a network of over A industry / product marketplaces Has the largest network of integrated B2B marketplaces from India

Offers B2B marketplace services like Service 1, Service 2, Service 3, Service 4, Service 5 and Service 6 Has tied up with Company A, Company B, Company C and Company D to offer a suite of services to its existing customer base at subsidized rates
It offers trade accounts, recruitment solutions, payment gateway solutions, digital signature and ERP Solutions, at 20%-25% of the regular price

Has also joined hands with financial news channel F to present Company 1 Leaders of Tomorrow Awards

LE P M SA

Online Marketplace

Description
It is India's largest online B2B marketplace connecting global buyers with suppliers through business directories, online product catalogs, buy-sell offers, industry specific marketplaces, printed media and trade shows participation

Online Market Place 1

Offers a range of value-added products and services to over W members and over T mn global buyers across industries and verticals Has won numerous awards over the years including Award 1 and Award 2 Its existing investors include Company I1, Company I2 and Company I3

Source: B2B ONLINE MARKET IN INDIA 2010.PPT