Owners: (Capital Tobacco)

Shahzad Akbar. Ehsan Rafiq. Adil Aftab. Ali Sajjad. Mubashir Iqbal. Faizan Bhatti.

Executive Summary
a) Introduction:
The World is changing in a global village & trade is crossing boundaries & bringing various nations together. To meet the growing demand of unique products with unique features we are going to launch a cigarette with clove mixed tobacco with a charcoal filter.

b)

Statement of purpose:
The Business plan of Capital Tobacco is developed by professionals to invest Rs 54 million. Which will be finance in the following manner. Rs 19.8 million will be owners equity i.e. each partner will contribute 3.3 million, And a financing of 34.2 million is required from private Investor.

c)

The Capital Tobacco and its Founder:

The product of our Business plan ( Big Wig) is only for the individual users who are at least 18 of years of age. Big Wig will be available at all the big stores of twin cities. And after analyzing the response it will be launched in near future in Karachi, Lahore, Peshawar and Quetta. The Big Wig is launched by Professionals who has done recently MBA from Army public college of management sciences (APCOMS).The Professionals Group comprises of six individuals namely Shahazad Akber, Ehsan Rafiq, Ali Sajjad, Mubashir Iqbal, Adil Aftab and Faizan Bhatti .

d)

Competitive Advantage:
The competitors of Big Wig will be Captain Black, Dunhil, Banson&Hedges, Malboro and Gold leaf. The most significant and competitive edge of our brand will be the Safety to health which is ensure by the use of charcoal filter, Moreover reasonable price and High quality. After research we have decided that we will offer our product at the price, which is not more than of its competitors. People will notice the difference between the price, Safety and quality of our product. This unique specialty gives us an edge over competitors. We arranged price at Rs. 60 for each pack of Big Wig which will contain 20 cigarettes.

e)Expected Risk:
Govt of Pakistan and ministry of health has impose some crucial obligation on cigarette industry as a whole such as 1Banned on all type of electronic media for the industry. 2Make it compulsory for all the companies to show the pictures of different type of cancers caused with the use of cigarette e.g. Mouth cancer. Lungs cancer. an

3-Political un stability, energy crises and high cost of raw material are also alarming risk.

TABLE OF CONTENTS

TABLE OF CONTENTS

SR. # 1. 2. 3. 4. 5. 6. 7. 8. 9.

contents
Business description. Marketing. Operation. Management. Financials. Critical risk. Harvest strategy Mile stone. Appendix and bibliogaraphy

Page #

Business Description
a) General description of business: To meet the growing demand of unique products with unique features for the customers we are going to launch a clove mixed tobacco with charcoal filter cigarette. b) Industry background: Tobacco industry has been a great source of revenue generation for Pakistan economy because of its increased demand and increasing number of user for the past ten to fifteen years. Tobacco industry overall contributes 4.4% or Rs. 27.5 billion to the GDP of Pakistan. This industry provide largest contribution in terms of taxes i.e. 5% of all the taxes received and excise duty, It provide almost 1.2 million job opportunity in Pakistan There are almost 7-8 players ( both local and international firms) in the industry creating a oligopoly situation in the industry. Major firms involved in the manufacture of finished good and export include Pakistan Tobacco Company. Lakson Tobacco Company. Souvenir Tobacco Company. Saleem Cigarette Industry. Universal Tobacco Company. Imperial Cigarette Industry. Khyber Tobacco Company. International cigarette industry. Walton Tobacco Company. Sarhad Cigarette Industry.

Goals and miles stones.

Our goal is Dare to be different Dare to dream Dare to try - Dare to succeed. Our miles stone is to meet the expectation of adult smokers by offering innovative tobacco product of the highest quality available in the preferred price strategy. Generate superior return to our stack holder through revenues, volume, income and cash flow growth and balance program of dividend, Reduce the harm caused by tobacco

product by supporting comprehensive regulation and developing product with potential to reduce the risk of tobacco related diseases.

Innovation.
It is worth while to mention here that Big Wig is the forth type of innovation i.e synthesis which means combination of an existing concept in to a new formulation. Basically in Malaysia, Indonesia and Europe cigarette are available with clove flavor on the other hand in different part of the world separate charcoal filter are available which can be easily attached to the cigarette in order to reduce the dangerous effect of cigarette. But we have combined both qualities in a single cigarette, which implies that in Big Wig their would be an internal charcoal filter in order to reduce the effect of nicotine and tar more over clove mixed tobacco, which is currently not available in Pakistan.

Marketing Segment
a. Potential Market:
First of all company would be going to see the potential of the market of Pakistan. In analyzing market potential company requires all the information about the country. Following points and information is required to analyze the market potential: Size of Population in Pakistan Population Population (Million) Percentage Urban areas Rural areas Both Sex 180 M 100% (32.993 %) (67.007 %) Male 88.2 M 49% Female 91.8 M 51%.

For targeting our potential market we have evaluated the attractiveness of different segments. Secondly the resources and objectives of our company have been analyzed. Our primary target market will be Male population of Pakistan that comprises 49% of the total population. Since the available famous and imported brands which count as the companys direct competitors are all high priced brands which are mainly for the upper class, we will be offering our brand to upper and middle upper class of twin cities of Pakistan but at a comparatively low price. For positioning of Big Wig we have used different positioning strategies which focus attributes, benefits, users and to get competitive advantage. b. Market Evaluation: i) Market Need: We conducted a thorough survey in the market thorough questionnaires and through direct interaction with the potential consumers; we founded that there is considerable awareness among the consumers

about the concept of flavoured and filtered Cigarettes. There are filters available in the market which can be separately attached with the cigarette. We are providing our customers the latest and reliable product for better taste and less hazardous to health. Consumers want the product, which minimizes their expense, and provide them maximum satisfaction. Those products which are being used in the market are harmful for health but in our product we have low Tar and Nicotine level but it still give a strong taste with the enhancement of filters. ii) Availability: Big Wig is only for the individual users who are at least 18 of years of age. Initially Big Wig will be available at all the big and small stores of twin cities. Furthermore, we will launch our product in Karachi, Lahore, Peshawar and Quetta after the favourable response. iii) Competitive Price: After research we have decided that we will offer our product at the price, which is not more than of indirect competitors. People will notice the difference between the price and quality of our product. This unique specialty gives us an edge over competitors that are mostly the imported brands. We arranged price as Rs. 60 for each pack of BIG Wig which will contain 20 cigarettes. iv) Distribution Pattern: We will give distribution to Muller & phips, who are a well known distributor of Pakistan. There distribution net work exist in almost all the city of Pakistan. Moreover they have a well known reputation in the market. We will pay them handsome amount as compared to the other companies. Mostly in traditional brand the retailer can only save 2-3 Rs on per pack we will give them high profit on each pack, as we have applied push strategy. Manufacturer --- distributor --- Retailer ---- Consumer c. Marketing Plan:

Our brand of clove flavoured cigarettes with charcoal filters BIGWIG is a unique blend of tobacco and clove exotic flavour. The product is available in clove flavour with filters with the highest quality Virginia tobacco is our unique Selling Points. The market is divided on the basis of Gender and behavioural segmentation. In Pakistan 42% of the male population smoke while 6% of the smokers are the female population.

d. Current Market Situation: Here we will discuss the some facts about our market situation, product situation and competition situation affecting us. i) Market Situation: The cigarette industry in Pakistan is one of the fastest growing industries today. It has been estimated Pakistanis are spending Rs. 632 million daily on smoking; this is purely due to the addictive nature of the smoking habit. It has been seen that the current cigarette market is very large and has almost doubled since the 1960s. The tobacco industry has been a major source of government income, contributing some 27.5 billion rupees per year - the equivalent of 4.4% of Pakistan's GDP. It has the largest yield of any crop in the country .The improved quality of the cigarettes available in the market; the use of new technology in their making has greatly caused the market to grow manifolds. Pakistan is a densely populated country with a high contraction of relatively young group, i.e. between 18-64 years. ii) Product Situation: Contribution Margins: Government charges 85% tax from the annual revenues of tobacco companies. Profits: The annual profit after tax for PTC amounted to Rs. 389 million in the year 2007-08. (Courtesy: PTC Annual Report)

iii) Competitive Situation: There is significant competition in the cigarette industry. Local and Imported brands are competing together to gain the maximum market share. Most of the flavoured cigarette brands available are imported from different countries like, Malaysia, Indonesia, USA, and Europe etc. In addition to this smuggled duty evading brands which are available for as low as Rs. 15 / 20 cigarette pack and locally manufactured brands with their low prices and quality are a threat to the tobacco industry. The major competitors of BIGWIG will be the good quality brands of conventional and flavoured cigarettes available in the market, which are Captain Black, Dunhill, Marlboro, Gold leaf, Benson & Hedges and all our competitors. Each of our competitors is targeting a specific market based on the income of their consumer and their need for quality. Currently Pakistan Tobacco Company is the market leader in the industry while Lakson Tobacco Company is the 2nd largest share capturer. e. SWOT Analysis: The SWOT analysis of the cigarette product line for BIGWIG is as follows: i) Strength: Innovative planning and ideas. Best quality is being provided at convenient prices to the consumers. Less tobacco and nicotine content (but gives the hard taste), makes BIGWIG 10 times less harmful than most harmless cigarette. Charcoal filters are internally attached with each cigarette which also makes the cigarette 30 times less harmful than the conventional cigarette. ii) Clove mixed tobacco. Highly blended and refined Virginia tobacco.

Weaknesses:

 Why would people buy a clove flavoured & filtered cigarette if they are chain smokers? Low market awareness for the charcoal filtered cigarettes. iii) Opportunity: Available means for expansion in the market by providing more and more flavours according to consumer demand. With comparatively low prices as compared to the direct competitors which are the imported brands it wont be difficult to capture the customers attention. May attract the new customer by the enhancement of charcoal filters which gives us the competitive edge. iv) Threats: Increasing prices of raw materials. Changing economic, social and political environment. Smuggled brands. Brand conscious peoples. People dont trust on Pakistani products, they dont accept that Pakistani product can be at international standards. f. Environmental Factors: Difficulties created by different environments are the primary concern of an international marketer. Before launching our product BIGWIG we have to see various factors because a global economic recession, energy crises are the factors which affect the productivity, profitability and efficiency of the businesses. Such factors frequently do affect the favourable outcome of sound marketing plan. We have analyzed the different environmental factors of Pakistan, which are as under:

i)

Demographic Environment of Pakistan:

Population 180 million 39.9% 0-14yrs. 56% 15-64yrs. 4.1% 65yrs. 33% 67% 61.82 yrs for total population 55.96 yrs for males 63.73 yrs for females 42.7% total population 55.3% male 29% female. 42% male 6% woman

Age Structure Urban Population Rural Population

Life Expectancy at Birth

Literacy Smoking ratio

According to above description ratio of young adults and middle-aged people is more in Pakistan and these are the real users of BIGWIG. As the population of literate persons is increasing or it is better to say that white-collar population is increasing so demand for BIGWIG product will ultimately increase, as cigarettes are more used as prestige symbol with the awareness of using healthy and hygienic products. ii) Economic Environment: Economic Condition of Pakistan shows buying power of people are decreasing so people prefer those products that provide them maximum satisfaction and minimum cost, for this reason BIGWIG will be available at best satisfied price. People are becoming busier day by day and they dont have much time for shopping for this reason BIGWIG should be available conveniently. iii) Socio- cultural Environment: Tobacco use greatly affect the society and people living in the society, as its use is a major health problem, according to National Health survey

conducted by Pakistan Medical Research council in 1990-94, 54% of men and 20% women used some kind of tobacco on a regular basis.29% of men and 3.4% women smoked cigarettes. Cardiovascular disease, Lung cancer was the most frequently encountered cancer in males followed by cancer of oral cavity in female. Tobacco use in the form of Paan, Naswar (oral dip), Gutka and sweat supari (Betel Nut) is also on the increase in the country. According to this research BIGWIG contains very little amount of nicotine and tar and filter with which it will not affect the health of its users and will give a strong taste. iv) Legal Environment: Until recently there were no laws related to tobacco control in the country. From July 2003 a law was introduced in the form of Prohibition of Smoking and Protection of Non-Smokers Health Ordinance 2002. Government has given six months time to tobacco companies to print newly-approved health warnings against smoking by utilizing 30 per cent space of the cigarette packs. The health ministry said the new warning should be changed from the existing 'Warning: Smoking is injurious to health - Ministry of Health' to 'Warning: Smoking causes cancer and heart diseases - Ministry of Health. In current situation Government has ordered the tobacco companies to print newly-approved health warnings pictures against smoking by utilizing 70 per cent space of the cigarette packs. All these factors were kept in mind while developing BIGWIG, since our company realizes the importance of these factors. g. Market Research: i) Research objectives: Before launching our product in the market, it was necessary for us to find out that what consumers wanted, through surveys etc. We sent research teams in the market to find out competitor prices, how much shelf space and support retailers give to the brands. All these factors were

really important for us. The purpose of our marketing research was to find out the market potential for the product & attitude of the customer who would buy the product and their satisfaction about the product. ii) Interpreting and Reporting the findings: We floated questionnaires among people belonging to different ages, income groups, gender, areas etc. More than 60% of people have given us a positive response in terms of launching BIGWIG. It is inferred from market research that BIGWIG has huge growth potential in the market. We only need strong promotional campaign to bring awareness among users because flavoured cigarette with charcoal filter is a relatively new concept in Pakistan. iii) Market Research for dealers Response: We floated questionnaires among retailers and wholesalers. The response has been very positive. This research shows that dealers are ready to deal in BIGWIG if we provide the quality with reasonable price. Purpose of such research was to get the knowledge about the competitors & to analyze the position of BIGWIG in the potential market. h. Market Segmentation: BIGWIG that is being offered in a clove flavour and charcoal filter making it different from the traditional cigarettes. i) Basis for Segmentation the market: We have divided the market of Pakistan into distinct groups of buyers with different needs, characteristics and behaviour who require separate products or marketing mix. In Pakistan the mass marketing is being used for almost all the consumer products. We have made segments of the market on the following bases. Demographical Behaviour Geographical

By using these three bases we segmented the market as under: ii) Demographic Segmentation: We have divided the market on the basis of: Age level 18-28 yrs 29-35 yrs 35-40 yrs 40 and above Gender iii) Behavioural Segmentation: In behavioural aspect we segmented the market on the basis of benefits of the product i.e. quality, taste and price. We will be targeting the taste and quality conscious people. Following are the different possible segments in this regard: Taste conscious Quality conscious Price conscious Combination of price and quality iv) Geographical Segmentation: On the basis of the geographical factor we have divided our market in three main segments. Initially we are targeting the urban areas of big cities of Pakistan. Urban areas of big cities Urban areas of small cities Rural areas i. Market Targeting and Positioning: After identifying different segments company is to evaluate the various segments and then best suitable one is to be selected. After evaluation of various segments, company has decided to target the market of URBAN AREAS OF TWIN CITIES and later on urban areas of small cities of Pakistan.

Reasons for Targeting:

People are educated and they can easily understand message. Normally people of rural areas dont take flavoured cigarettes and are unaware of the benefits of charcoal filter but they only take traditional cigarettes. On the other hand people of urban areas are already acquainted with the imported flavoured cigarette brands available in the market and they are more flexible to accept new ideas and are more health conscious. So it will be more feasible to provide them BIGWIG due to more product awareness.

Income of the people of these areas is normally high and they can afford to purchase such products.

Positioning:Positioning refers to the image of the product in the minds of consumers. If image of product in the mind of customer is good, the product would be successful. Since the name BIGWIG that we have chosen for our product means, for those who care about their health so we want that whenever our consumers think of brand, they will think of a high quality brand which cares about their health. i) Positioning Strategies: Following positioning strategies for BIGWIG have been used: a) Product Attributes:BIGWIG is a high quality product & it has a very reasonable price as compared to its competitors. The brand image portrayed in our promotional campaigns will be of Adventure, Style, always trying to look for the best and be the best with focusing on their health. b) Users:Consumers who are at least 18 years of age will use BIGWIG. Our primary target market will be the male population and the secondary

target market will be the female population. In Pakistan almost 42% men and 6% women are the current users of Tobacco. c) Benefits:BIGWIG contains the taste of both clove mixed tobacco with internal charcoal filter which is a comparatively unique feature. We have tried to maintain the minimum level of Nicotine in our cigarettes dont pose a threat to our precious consumers health. With minimum level of nicotine and tar but it still gives a strong taste j. The Marketing Mix: Major components of the Marketing Mix:

i) Price:

Product Place Price

Promotion
Our pricing decision will be based on the internal and external factors that will be affecting our brand. We will now try to analyze both of these factors at the end of which a price will be set. It has shown that the consumer spending is less affected by the change in their income and they continue to smoke the same amount of cigarettes even if they think that price is high, this shows the emphasis the consumers place on quality and value they get from smoking. The price of our product will be same irrespective of the season, location, and buyer. Keeping an eye on all factors we set a reasonable price i.e. is Rs 60 per Pack which will contain 20 cigarettes. ii) Product: Name of our product is BIGWIG. It is a consumer product in tobacco category. It contains clove mixed tobacco with internally integrated charcoal filter in cigarettes. This unique features product is being launched

first time in Pakistan. And we are hoping that this would be successful experience. As an alternative to conventional cigarettes we are offering a new brand of clove flavoured cigarettes BIGWIG. We are thriving in cutthroat competition because of excellent quality control and exceptional commitment to produce cigarettes with health safety. Our brand offers richer flavour and greater satisfaction of health safety. The secret of our cigarettes lies in the strict quality control exercised at every stage of the production. Typical characteristic include clove exotic flavour, unique refined Virginia tobacco blend, which is formulated. The product slogan is those who care. We have chosen this slogan because it goes along well with the precautions we take for the consumers health. We have analyzed various factors regarding Pakistan, which includes physical area, population structure, climatic conditions, per capita income, languages etc. iii) Promotion: As we will launch our product initially at twin cities locally, keeping in mind this point we have decided not to use electronic media, but to use display media such as small posters and banners. We will be focused on the PUSH STRATEGY. It means that more incentives and monetary benefits will be given to the distributors, whole sellers, retailers in order to motivate them to push our product and to build our brand image. iv) Collecting Feedback: We will be collecting feedback on the promotional campaigns immediately after its launching to see the consumer response. Feedback will also be collected by measuring the sales.

On the basis of this feedback any drawback that will be solved as soon as possible After the initial survey consumer feedback will be checked with specific intervals. The sales people will collect the information about the sale of

product and market share. And then they will send this information to the marketing department. Competitors strategy will also be analyzed. Information about the product will be collected on daily basis. On the basis of daily information plans will be made to maintain the required high market share. The main purpose of monitoring and control is to measure and evaluate the performance of the employees. We will be planning our budget in such a way as to accommodate any unseen circumstances. We will be constantly evaluating the organizations performance and define control standards

AREA: SHOP NAME: SHOP KEEPER NAME: QUESTIONNAIRE

1. Do you smoke? Yes No

2. How does u feel using traditional cigarettes? Used to it Want a change 3. Do you want flavours and filter in your cigarettes? Yes No High nicotine and strong taste Low nicotine strong taste. Yes No

4. Which type of cigarette you like?

5. Do you prefer the cigarette on the basis of its cost?

6. If we launch clove flavoured cigarette with charcoal filters do you prefer it on your existing brand? 40 60 Yes No

7. What do you think, its price should be?

100

Operations.
Identify location.
The location of production unit is of immense importance because mostly the cost of doing business is directly related with the location i.e. taxes and tariffs imposes by the government. we have chosen a site of 6 canals at small industry state in MirPur Azad Kashmir because it is a fully tax free zone. The only tax that we have to pay here is education asses tax, which is Rs. 1000 on 500 packs of cigarette. That mean we have only to pay tax @ 2 Rs per 20 cigarette .The only legal requirement in this area is that you have to register your factory.The Govt charges Rs 100,000 on registration of you factory. Our production unit will consist of two MARK (8) Mollins machine with a link up Honny Germany filter assembler, One Hangeld packing machine,One wrapping machine and one bundling machine, 250 KVA genarator and a boiler. MARK (8) machine is a cigarette making machine which has a capacity of making 2000 cigarette per minute, which cost 50 lacs each. Mollins HLP machine has a capacity of packing 4000 cigarette per minute and it cost 90 lacs. Skandia wrapping machine has a capacity of wrapping 150 pack per minute and it cost 20 lacs. The cost of boiler is 20 lacs, a dust sucker costs 10 lacs and a generator costs 8 lacs. As the Govt of PAKISTAN has baned the import of tobacco manufacturing machine and more over new machinery is very expensive so we have purchase all the machine from CROWN ENGINEERING WORKS situated in industrial state Jehlum Pakistan. Who are very famous for the sale of recondition machine.

Proximity to supplier.
Tobacco is cultivated only in Khyber Pakhtun khwah. There are 12 different type of tobacco based on their quality. We will purchase Virginia tobacco which is a top quality tobacco from GLT factory which is situated on Mardan Sawabi road. The cost of verginia tobacco is 200 per kg. Basically the reason of buying tobacco from this factory is that this tobacco will be redrying tobacco, so we dont need to dry and clean the tobacco after purchasing it. Our carriage in is 12000 Rs per truck. It is worth while to mention here that each truck contains 8000 kilos of tobacco.This mean carriage in per truck is Rs.1612000 .

Access to transportation.

As we have given distribution to MULLER & PHIPHS who have a well establish distribution network, For delivering the product to supplier we will hier bed ford truck on rent, it will carry 200 coton of cigarette, which emplies every truck can deliver 100,000(200*500) pack of cigarette. Our carriage outward cost is Rs 8,000 per truck.

Management segment PARTNERSHIP DEED

This deed of partnership is made at Mirpur AJK on this 3rd day of January 2011 between following six partners:

Shahzad akber s/o Muhammad Akbar, age25, sect Sunni, caste Chuahdry, resident of R.A.bazar , Ali Sajjad s/o Sajjad Rafiq, age23, sect Sunni, caste Rajput, resident of Scheme 3 , Ehsan Rafiq s/o Muhammad Rafiq, age 22, sect Sunni caste Mughal, resident Dhoke Chaudrian Mubashir Iqbal s/o Muhammad Iqbal, age 23, sect Sunni caste Kiyani, resident of Adyala Adil aftab s/o Muhammad, age 23, sect Sunni caste Mughal, resident of Peshwar Road Faizan bhatti s/o Muhammad, age 23, sect Sunni caste, resident of Dhoke chaudraian

Who have agreed through this deed of partnership to enter into partnership business of Cigarette under the name of Capital Tobacco situated at smaller industry state Mirpur,AJK on the following terms and conditions mentioned as below:That the duration of the partnership business is at will and shall run till the mutual consent of all the partners and all the partners will be at will to mutually decide to either go for independent business or leave the partnership as and when any one of the partners feels as such but not with the same name and style in the same area as law permits.

All the accounts shall be maintained in the ledger and accounts books and shall be auditable by any of the partners of this partnership deed. That the account of the company shall be opened in the name of Capital Tobacco, but shall be operated jointly by parteners. That the profit and loss of partnership business will be divided among the partners in the equal ratio according to there investment. The regular books of accounts shall be maintained and every partner shall have the right to inspect or examine the accounts at all reasonable time. The book of accounts would be closed on 31th December of every year. That the partners of firm are authorized with mutual consent to execute deed and to make the appointment and to fix remuneration of staff on behalf of the firm and also authorize to receive check for payment of work done or business executed and to do all other acts necessary to be done on behalf of the firm/partnership business. That in case of disagreement or dispute at any point between the partners the matter shall be referred to the arbitrators appointed by the partners and the decision of the arbitrator shall be final and binding upon the partners . That if any partner wish to withdraw from his business, he shall give first priority to the remaining existing partners to take over the share of his business. If they are not agreeing with his offer then he has right to introduce outside person as a new partner in replacement of departed partner in the firm with the mutual understanding of the existing partners. In case of any partner wish to withdraw from his partnership, he shall give three months prior notice of withdrawal in writing to the other partners and. During the notice period profit and loss accounts will be prepared and payment of dues of the withdrawing partner made to him before the last date and expiry of notice period. That if the partners wish to terminate the partnership/business, the liabilities of the said partnership/business shall be discharged at the first instance and there after all the assets including cash or goods in kind left will be distributed among the partners as per their respective shares.

In case of death of any partner, his legal heirs shall take over the share of the deceased automatically and para 5 of this deed will still hold and they will be the partners up to the share of the deceased partner and shall be responsible for liabilities against such partner.

If any clause, which should have been mentioned in this deed, is omitted, partnership act for the time being in force as adopted by government of Pakistan will prevail. If there is any change/amendment in partnership deed required it will be done with the mutual consent of the partner in writing. That the partners of the firm will make the decision about their partnership/business mutually and no partner will be authorized to make decision about the partnership/business independently. That this partnership has been made between the partners with out any coercion, undue influence or In witnesses aware of the partners above named here into set and subscribed their respective hands on this deed of partnership on this day the month and the year first above mentioned.

Partners: (1) (2) (3) (4) (5) (6) Shahzad Akbar Ehsan Rafiq Ali Sajjad Mubasher Iqbal Adil Aftab Faizan Bhatti

Witnesses: (1) Farrukh Sultan Mustafai (2) Nawaz Mustafai (3) Malik Abrar

Shahzad Akbar
House no c-803,Gul Nawaz Kiyani;Adara,Rawalpindi,Pakistan Mobile: 0333-5387894 Email:shahzadmustafi@yahoo.com

OBJECTIVE
To pursue my excellence and hard work to achieve the goals in Sales and Finance, seek maximum knowledge and exchange information to enhance my talent and contribute towards Organization.

PERSONAL INFORMATION
FATHERS NAME Muhammad Akbar CNIC NO 37405-1973715-5 MARITUAL STATUS Single DOMICILE Rawalpindi D.O.B 13th August,1988 ACADEMIC QUALIFICATION M.B.A Finance (continuous) 3rd semester - 2013

National University of Modern Languages (Army Public College of Management Sciences) (Current CGPA 3.85 / 4.00) B.COM 2009 University of the Punjab (Rawal College of Commerce, Peshwar Road) (1st Div) FSC 2006 Board of Intermediate and Secondary Education, Islamabad (Gordon College, Rawalpindi Cantt) (1st Div) Matriculation 2005 Board of Intermediate and Secondary Education, Rawalpindi (F.G Technical High School) (1st Div)

WORKING EXPERIENCE
Cost ToCost Shop, Rawalpindi, Pakistan Job Title: Cashier Dates: Sep 2009 - STILL

LANGUAGES
Fluent in Urdu, English and Punjabi.

INTEREST
Reading Islamic Books .

REFERNCES
Will be furnished on demand

Ehsan Rafiq
House no 973/21 Zeeshan Colony Dhoke Chaudrian Rawalpindi, Pakistan Mobile: 0345-5070682 Email: ehsan_rafiq2000@yahoo.com

OBJECTIVE
To pursue my excellence and hard work to achieve the goals in Sales and Finance, seek maximum knowledge and exchange information to enhance my talent and contribute towards Organization.

PERSONAL INFORMATION
FATHERS NAME CNIC NO MARITUAL STATUS DOMICILE D.O.B Muhammad Rafiq 37405-4746917-9 Single Azad Kashmir 7th September.1988

ACADEMIC QUALIFICATION

M.B.A Finance (continuous) 3rd semester - 2013

National University of Modern Languages (Army Public College of Management Sciences) (Current CGPA 3.24 / 4.00) B.COM 2009 University of the Punjab (Rawal College of Commerce, Peshwar Road) (1st Div) ICS 2006 Board of Intermediate and Secondary Education, Islamabad (Askaria College, Rawalpindi Cantt) (1st Div) Matriculation 2005 Board of Intermediate and Secondary Education, Rawalpindi (Cadet College Kallar Kahar) (1st Div)

WORKING EXPERIENCE
Kashmir Drug House, Rawalpindi, Pakistan Job Title: Cashier

Dates: AUG 2009 - STILL

LANGUAGES
Fluent in Urdu, English and Kashmiri.

INTEREST
Reading Stories ,Playing table tennis.

REFERNCES
Will be furnished on demand.

Ali Sajjad
Flat no.2 Baloch Awan Plaza, near safari hospital, Car chowk, Scheme 3, Chaklala Rawalpindi, Pakistan Mobile: 0312-5134373 Email: ali_sajjad_rafiq@yahoo.com

OBJECTIVE
To pursue my excellence and hard work to achieve the goals in Sales and Marketing, seek maximum knowledge and exchange information to enhance my talent and contribute towards Organization.

PERSONAL INFORMATION
FATHERS NAME CNIC NO MARITUAL STATUS DOMICILE D.O.B Sajjad Rafiq 37405-4478934-2 Single Rawalpindi 25th April.1987

ACADEMIC QUALIFICATION
M.B.A Finance (continuous) 3rd semester - 2013

National University of Modern Languages (Army Public College of Management Sciences) (Current CGPA 3.66 / 4.00) B.COM 2009 University of the Punjab (Punjab College of Commerce, Satellite town) (1st Div) FSc 2007 Board of Intermediate and Secondary Education, Islamabad (Government Gordon College, Rawalpindi Cantt) (1st Div) Matriculation 2005 Board of Intermediate and Secondary Education, Rawalpindi (Falcon House Public High School, Rawalpindi Cantt) (1st Div)

WORKING EXPERIENCE

Askari Bank, AWT plaza, Rawalpindi, Pakistan Job Title: Intership Dates: July 2009 - September 2009

LANGUAGES
Fluent in Urdu, English and Punjabi

INTEREST
Listening music, table tennis and reading columns.

REFERNCES
Will be furnished on demand.

Mubsher Iqbal
House No 1 Lane 7 kakshan Colony Adyla Road Rawalpindi, Pakistan Mobile: 0345-9289254 Email: mubsher86@yahoo.com

OBJECTIVE
To pursue my excellence and hard work to achieve the goals in Sales and Finance, seek maximum knowledge and exchange information to enhance my talent and contribute towards Organization.

PERSONAL INFORMATION
FATHERS NAME CNIC NO MARITUAL STATUS DOMICILE D.O.B Muhammad Iqbal 37405-4478934-2 Single Chakwal 07th MAY.1986

ACADEMIC QUALIFICATION
M.B.A Finance (continuous) 3rd semester - 2013

National University of Modern Languages (Army Public College of Management Sciences) (Current CGPA 3.20 / 4.00) B.COM 2008 University of the Punjab (Chkwal College of Commerce, Chakwal) (2nd Div) FSc 2005 Board of Intermediate and Secondary Education, Islamabad (Government Post Graduate College, Jhelum) (1st Div) Matriculation 2005 Board of Intermediate and Secondary Education, Rawalpindi (GOVT High School Ara,Chakwal) (1st Div)

WORKING EXPERIENCE

Bank Alfah, Lahore, Pakistan Job Title: Intership Dates: July 2009 - September 2009

LANGUAGES
Fluent in Urdu, English and Punjabi

INTEREST
Playing Cricket Reading Books.

REFERNCES
Will be furnished on demand.

Muhammad Faizan
3206-Hospital road, Saddar Rawalpindi Cantt, Pakistan Mobile: 0333.5656478 Email: soulhacker_1@yahoo.com

OBJECTIVE
To pursue my excellence and hard work to achieve the goals in Sales and Marketing, seek maximum knowledge and exchange information to enhance my talent and contribute towards Organization.

PERSONAL INFORMATION
FATHERS NAME CNIC NO MARITUAL STATUS DOMICILE D.O.B MUHAMMAD SALEEM BHATTI 37405-4477933-3 Single Rawalpindi 25th April.1990

ACADEMIC QUALIFICATION
M.B.A Marketing (continuous) 3rd semester - 2013 National University of Modern Languages (Army Public College of Management Sciences) (Current CGPA 3.61 / 4.00) B.COM 2009 University of the Punjab (Punjab College of Commerce, Rawalpindi Cantt) (1st Div) I.COM 2007 Federal Board of Intermediate and Secondary Education, Islamabad (Punjab College of Commerce, Rawalpindi Cantt) (1st Div) Matriculation 2005 Board of Intermediate and Secondary Education, Rawalpindi (Noor Foundation Public High School, Rawalpindi Cantt) (1st Div)

WORKING EXPERIENCE

Jubail International, Travel division, Rawalpindi, Pakistan Job Title: Assistant Accountant Dates: June 2007 - September 2007

VOLUNTEER EXPERIENCE
Fund raising for Earthquake victims (8th Oct, 2005)

LANGUAGES
Fluent in Urdu, English and Punjabi

INTEREST
Listening music, table tennis and reading columns.

REFERNCES
Will be furnished on demand.

Adil Aftab
House no 655/c-1 lane 6 Peshawar Road ,Rawalpindi Cantt, Pakistan Mobile: 0336-6000766 Email:adilaftab_882002@yahoo.com

OBJECTIVE
To pursue my excellence and hard work to achieve the goals in Sales and Finance, seek maximum knowledge and exchange information to enhance my talent and contribute towards Organization.

PERSONAL INFORMATION
FATHERS NAME CNIC NO MARITUAL STATUS DOMICILE D.O.B Aftab Gul 37405-9712066-3 Single Rawalpindi 27 September,1988

ACADEMIC QUALIFICATION
M.B.A Finance (continuous) 3rd semester - 2013 National University of Modern Languages (Army Public College of Management Sciences) (Current CGPA 3.34 / 4.00) B.COM 2009 University of the Punjab (Punjab College of Commerce, Peshwar Road) (2nd Div) FSC 2007 Federal Board of Intermediate and Secondary Education, Islamabad (Askari college, Rawalpindi Cantt) (1st Div) Matriculation 2004 Board of Intermediate and Secondary Education, Rawalpindi (St johns High School Rawalpindi) (1st Div)

WORKING EXPERIENCE
Bank Alfalah Mall Road saddar, Rawalpindi, Pakistan

Job Title: Internship Dates: Aug 2009 Sep 2009

LANGUAGES
Fluent in Urdu, English and Punjabi.

INTEREST
Listening music, playing cricket, reading columns. .

REFERNCES
Will be furnished on demand

Critical Risk.
Current related problem:
First of all it is worth while to mention here that Pakistan Govt has impose different type of restriction on the Tobacco industry, Such as 1-Advertisement is totally banned . 2-Energy crises is also a big problem. 3-Cost of raw material is increasing tremendously. 4- World health organization is also creating hurdles for Tobacco company. 5-Sale of Tobacco is largely effected by the pictures of different diseases shown on the pack of the cigarette . 6-PTC has a high market share, and mostly the people are brand loyal so it is very difficult for a new company to survive in the market. 7- smuggled brands. 8- Brand conscious people. 9- Peoples who dont trust Pakistani brands,They dont accept that Pakistani product can be at international standards.

Contigency plane.
1-In case our business plan will not succeed, as we started the business in a tax free zone and our income statement shows high profit , in case we face any uncertainty we will shift on conventional brand.

Harvest strategy:
Transfer of asset.

As we have purchase 2nd hand machinery and we know that Crown engineering is famous for buying the 2nd hand machinery so our 1st option will be to sell the plant to Crown Engineering . There is another company Bella Engineers situated in Karachi who purchase 2nd hand machinery , so we will contact them. Partnership deed.

As written in partnership deed profit and loss of partnership business will be divided

among the partners in the equal ratio according to there investment.

Continuty of the business activity.

If any partner wish to withdraw from his business, he shall give first priority to the remaining existing partners to take over the share of his business. If they are not agreeing with his offer then he has right to introduce outside person as a new partner in replacement of departed partner in the firm with the mutual understanding of the existing partners. In case of any partner wish to withdraw from his partnership, he shall give three months prior notice of withdrawal in writing to the other partners and. During the notice period profit and loss accounts will be prepared and payment of dues of the withdrawing partner made to him before the last date and expiry of notice period. That if the partners wish to terminate the partnership/business, the liabilities of the said partnership/business shall be discharged at the first instance and thereafter all the assets including cash or goods in kind left will be distributed among the partners as per their respective shares. In case of death of any partner, his legal heirs shall take over the share of the deceased automatically and of this deed will still hold and they will be the partners up to the share of the deceased partner and shall be responsible for liabilities against such partner.

Miles stones.
a) Yearly 2010 - 2011: After launching BIGWIG, now we are looking forward, so that to introduce it in the new markets and places. YEAR 2010:

The YEAR 2010 is divided into two halves, comprising of 6 months each. In the first half of 2010 (1.1.2010 to 30.6.2010), the main focus will be to introduce BIGWIG in big stores of Major cities of Pakistan. In the second Half of year 2010, (1.7.2010 to 30.12.2010), BIGWIG will be introduced in the Urban areas of small cities as well as the important stores situated on roads such as Motorway and highway. YEAR 2011:

In year 2011, the BIGWIG will be introduced in Urban as well as Rural area, for that Plants and equipments will be ordered in January 2010, so that the production capacity can be increased on time and the demand can be fulfilled on time. In 2011, BIGWIG, we will move towards our main goal, which is to make sure availability of BIGWIG at each and every store/shop of Pakistan. b) Future Forecasts: As our product is an innovation, in term of low price and high competitive quality. The test market shows very positive results, so it is forecasted that its

customer will increase at a very fast speed, thats why it is decided that it will be gradually introduce in each and every city and village of Pakistan.