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Table Of Contents

Sr. No 1 About Chirag Share and Stock broking Pvt. Ltd 2 Vision, Mission and Objectives 3 Products and Services of Chirag Share 4 Company Hierarchy System 5 Various Departments within the company 6 Human Resource Management 7 Marketing Management 8 Production Management 9 Finance Management 10 Current Status of the Firm and Its Working 11 21 21 20 17 13 10 8 5 4 3 Page No. 1

Topic
About Sushil Finance Pvt. Ltd

About Sushil Finance Services Private Ltd


Introduction Sushil Finance Services Private Ltd was established in 1982 as a Proprietary Concern with focus on underwriting and marketing IPOs. The Company acquired membership of the Stock Exchange, Mumbai in 1982. In the year 1986, the company started its Secondary Market Division, and got itself empanelled on various Financial Institutions viz. UTI, Canara bank Mutual Fund and the like. As on date the company is empanelled with more than 40 Financial Institutions / Banks. In the year 1998, the BSE membership was corporatized. It has evolved into a major brokerage house under the leadership of Mr. Sushil Shah, the founder and driving force of the organization. History of the Organization 1982 - 1986: The company developed a niche, in underwriting & marketing IPO's and in a short time achieved a rank among the top 5 Brokers in the field. The company also earned a reputation by mobilizing subscription through NRI's / PIO's and the company was also among the first to reach out to various Gulf countries to promote investment opportunities in India and to elucidate RBI guidelines with a view to make India a preferred investment destination, such that Sushil Finance became a synonym for trust with regards to Capital Market Investments. 1986 - 1992: Gauging the need of investors / sub-brokers, the company commenced secondary market activities whereby it achieved recognition as an 'Investor - Friendly' Broker. Further, it attained highest reputation amongst investors that can be attributed to utilization of various in-house developed software and latest technologies for value addition to investors. This activity gained momentum and forms an integral part of the business even today. 1992 - 1996: Again a plethora of public issues flooded the market. During this period, the company brought to play its expertise in marketing large number of Public Issues hitting the Capital Market. In the year 1994 the company's associate Sushil Financial

Services Private Limited acquired membership on the National Stock Exchange of India Ltd (NSE) for Capital & Wholesale Debt market segments. 1996 - 2004: This period witnessed the spread of the Stock Market Trading System. Moving in tandem with the development at the Stock Exchanges, the company developed its sub-broker network across the country using VSAT / leased lines, etc. Net Trading was also enabled during this period & also commenced Commodities Trading. 2004 - Till date: It now provides a wide range of Financial Services which are Online Trading, Stock Broking, Commodity Trading, Portfolio Management, IPO, Depository Services, Mutual Fund Management, NRI Services & Investment Advisory. Group Companies: SFSPL serve the needs of investors through its Group of Companies

Chirag Investments is Surat s leading investment consulting & share broking firm since 1987. Mr. Arvindbhai K. Shah founded the company. Chirag Investments started as a sole proprietary firm & was later converted into a corporate body Chirag Share & Stock Broking Pvt. Ltd. The company is a SEBI registered sub-broker for NSE & BSE Secondary market operations. The company is affiliated with Sushil Financial Services Pvt.Ltd (SFCL), and Sushil Stockbroker Pvt. Ltd., (SSPL) Mumbai. The major services offered by the Company include investment and trading in stock market, Portfolio Management, commodity trading, and investment consulting services.

Principals of the Company


SFCL is member of BSE since 1982 & NSE from 1994. They are member in Cash, WDM & Derivatives segments. They are having expertise in EQUITY RESEARCH & COMPANY FUNDAMENTAL RESEARCH especially. They are having highly qualified & experienced team for technical Analysis, to provide valuable investment option for the different type of investors. Sushil group of companies have a strong base of clients from a wide cross section of the investor community. They are one of the most preferred Brokers for NRI. The group Pioneers in Marketing of IPO s, Mutual Funds, Bonds. Contacts

Corporate office Branch office Contact No. Website Email Id

: 106, B-wing, Tirupati plaza, Athawa Gate, Surat -1 : : : : 204,sheetalbhojabhai Sheri, Mahidharpura Surat -3 +91 261 2464440 , +91 261 3014444 www.susilfinance.com clientcare@chiragshare.com

Vision, Mission and Objectives


Vision To be an ideal investor hub across the country for increasing the investors wealth.

Mission Increase investors wealth by providing the Best services & knowledge through our transparent, trustworthy & investor friendly approach. Objectives of Chirag Investmen t The company aims to provide advisory services to its clients regarding investments, savings &
insurance in order to manage their clients fund s successfully. The company aims to satisfy financial needs of their clients and to provide effective returns on their investments in order to maximize their wealth.

Milestones - Achievements

 More than 5,000 Trading Accounts  4,000 Demat Accounts  17 Franchisee In South Gujarat  1,200 Clients Into Mutual Fund 
Most Active Accounts - Award from SFCL in the Year 2007. Award From SFCL In The Year Of 2009.

 Highest E-Trading Accounts  Highest PMS Corpus In 2009

 Top 10 IMF (Mutual Fund) Across Surat

Products and Services of Chirag Share


Continuous Research Support is available from to CSSPL (Chirag Investment) from its Principal Brokers in the form of a variety of research products to facilitate sound investments. Products The company has research support of 25 PRODUCTS for the INVESTMENT & TRADING. These products are generated on a DAILY, WEEKLY, PERIODICAL Basis. The research products include the following: Early Signal, Value Picks, Jotha Pathak, Kal ke Liye, Khaane Ke Baad, Jara Sambhalke, Techno Funda Open Recommendations, Portfolio Track, Daily

Bullets, Visual Aid, Sushil Bonanza etc. All the different products are tailored to meet the requirement of different class of Investors. All Research products guide investors to reap Opportunities.

Services provided by the company.


 Equity Trading  E Trading  Commodity / Currency Trading  Mutual Funds  Depository Services  IPO  Insurance  Portfolio Management Services (PMS)  Fix Deposit and Bonds  Franchisee Development

Equity Trading CSSPL provides excellent environment and services for equity trader whether he is an investor or a day trader. One can access and avail the benefits of over 25 research products from day trading to long terms Investment calls which will help to create wealth in any market conditions. E- Trading Chirag Share provides a service called Savashare on www.savashare.in- India's premium online trading platform. It offers simple pricing, quality order execution, outstanding tools. Savashare is a swift, simple and secure online trading mechanism. It aims to leverage the power of the internet to give you the facility of placing your own orders anywhere, anytime. Based on trading pattern and preferences, client has an option to choose from two powerful trading accounts:

 Swift Trade which is Web Based (Html), with no basic cost, accessible from any
corner of the world.

 Power Trade which is software (exe) based, requiring a life time deposit of Rs. 500/which is refundable if brokerage in online trading exceeds Rs. 1000/-, accessible on a particular pc where it is installed. In online trade one can view online asset report, trade report, cash balance, technical charts of scripts and many more things by login. Further the brokerage is less in online trading. Online trading has all the benefits one can have, by trading through ODIN. Type Of Trade Delivery Based Intraday Offline or dealer- through Trading 0.40 paisa per Rs 100/0.04 paisa per Rs 100/Online Trading 0.30 paisa per Rs 100/0.03 paisa per Rs 100/-

Derivative Trading

Derivatives (Futures & Options) are ideal instruments to protect your portfolio against risk. One can trade with index movements, hedge and leverage one s portfolio by limiting risk but keeping one s upside unlimited. CCSPL provides one of the best views on how to trade in this segment. Commodity Trading Investors looking for a fast-paced dynamic market with excellent liquidity can now trade in Commodity Market. Investment Advisory Sushil has a team of qualified, trained and experienced investment advisors who have in-depth knowledge of the financial markets mainly of Equities. Currency Derivatives Forex, being the world s largest and the fastest growing industry in the fields of financial services is now available at Sushil finance. There are several currency pairs which are available for trading such as USD-INR / EUR INR / POUND INR / YEN INR.

Corporates, institutions, HNI, retail investors and traders can all participate and try to capitalize the opportunities this segment offers. Currency derivates is also an efficient and an alternative platform for exporters and importers to hedge their currency fluctuation risk on the exchange future s platform. Mutual Funds Mutual Funds are a group of funds managed under one umbrella. The most basic fund family would include a stock, bond and money market-portfolio, although many funds have variants like sector funds, balanced funds. NRI Services A NRI can operate either on NRE (Repatriable) or on NRO (Non Repatriable) or on both NRE & NRO status. Depository Services

Depository Services offered by Sushil Finance are Dematerialization of shares, Rematerialization, Pledging of securities, Transfer of shares, Right issue, IPO, Statement of Transaction & Electronic Access to Securities Information. Portfolio Management Services - PMS Portfolio Management Services is a customized wealth management solution for investors seeking to enjoy flavor of equity as an asset class with a long term investment objective. Portfolio Management Services (PMS) is an ideal vehicle for wealth creation with the help of expert knowledge of focused fund managers blended with a customized approach towards equity investments depending upon individuals risk appetite and investment preferences. Franchisee Development Chirag share is master franchisee of Sushil Finance in South Gujarat, which is authorized by Sushil Finance for the development of Franchisee in South Gujarat. It started working in this segment in the year of 2007. Currently, CSSPL has about 17 Active Franchisee under its own branch. CCSPL offers an enhanced level of services to build and sustain long term relationships with its business associates. This enables it to respond proficiently and pro-actively to their changing needs.

Company Hierarchy System

The Company Hierarchy system starts with the founder of the company, Mr. Arvindbhai Shah at the top, followed by the CEO of Company Mr. Chirag Shah, son of the founder. Next come the functional divisions which include: Divisions Equity and Dealing Mutual Fund, IPO, Insurance Back Office Divisional Head Mr. Mitesh Jariwala Mr. Manish Dudhwala Mrs. Hiral Shah

Equity and Dealing is further bifurcated into Equity Dealing and team leaders, Commodity and currency dealing, and Technical Department.

Under Equity and Team leaders there are 3 team leaders:

Under Commodity and Currency Dealing two persons are in-charge: 1.) 2.) Mr. Rajesh Patel Mr. Sameer Vasa

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The entire Equity and Dealing room is under the control of GM, Mr. Mitesh Jariwala. MF/IPO/Insurance is further bifurcated into MF Executives which include Mr. Dinesh Salunke and Mr. Nitin Surti, and Back Office Team. Company recently added Insurance, LIC, to its portfolio which is handled by the division s divisional head, Mr. Manish Dudhwala.

Next is the Master Franchisee Development and Customer Care Division handled by Mr. Sachin Pawar, a DBIM evening batch pass out student. The division includes Mr. Sachin Pawar, Mrs. Divya Karimbath, and Mrs. Nima Gandhi. This division also handles the marketing activities and is divided into mktg. executives and back office assistants. Last is the Back Office Division, being handled by Mrs. Hiral K Shah. This division is includes: 1. Mrs. Hiral K Shah 2. Sagufta Shaikh 3. Nima Gandhi 4. Ashok Kadam 5. Sushil Patel 6. Hitendra Patel

Company s Departmental Introduction Departmentalization


The departmentalization of the company is done on a functional basis. Thus on the departments are formed on the basis of various functions:

Various Departments within the company


 FINANCIAL SERVICES  DEALING  BACK OFFICE  FRANCHISEE DELVELOPMENT  CUSTOMER CARE

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 Financial Services
This department performs activities related to financial services like dematerialization, demat and/or trading account depository services, margin funding, IPO/Mutual Funds/Insurance, PMS, Equity trading, E- Trading, Commodity and Currency Trading, Company Fixed Deposits and Bonds etc.

 Dealing
This department performs activities of Equity Dealing, Currency and Commodity Dealing, Gold and Bullion Dealing, IPO and Mutual (SIP) Dealing, Derivatives Dealing.

 Back Office Division


The back office division is concerned with accounting and operational activities, confirming trades of all clients, receiving files from parent broker, balance tallying, funds and stocks transfers, managing auctions, printing contract notes and statement of holdings, managing IPOs subscription of clients, depository services, Its work picks up after the market closes after 3.30 p.m. The Back Office division includes the following functions: Risk Management System Here every client is given an intra-day limit of trading up to 70% of his total liquid money. This RMS calculation is given by the principal broker, Sushil Finance. Work Profile of RMS It includes: Limit System, Payment Collection and Entries, Different type of Reports uploading like Mercantile, Ageing, Margin Summery etc, Brokerage Structure, Different Charges and Taxes in Bill/Contract, Hold Stock System and Charges, 7 day square off. Accounts This includes: opening trading and demat accounts, handling the fund-stock transferpay-in-pay-out-auctions and still other queries of different accounts. Courier

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Courier services are required to dispatch the statement of holdings-ledger-contract notes to each client. Customer Care This includes handling customer (client) queries, calling the clients in case of inactive demat or trading account etc. It also includes marketing & allied activities. Work Profile of Customer Care Division It includes calling for client reactivation, handling online trading, daily SMS service, daily e-mail service, updating the website, calling for new registrations, client care. DP Depository Services offered by CSSPL are Dematerialization of shares, Re-

materialization, Pledging of securities, Transfer of shares, Right issue, IPO, Statement of Transaction & Electronic Access to Securities Information. Work Profile of DP Division It includes: New Accounts Opening [Types Of Accounts (Individual, Currency, Commodity, Demat, LAS, Partnership, Corporate, HUF, NRI, PMS)], Different Schemes For Demat Account Opening, Knowledge Of Agreements And Charges, Handling Pay-In Pay-Out, Collateral

System, Registration Process And Formalities After Registration, Modification Process, DRF Work (Physical Share Demat), Renew Accounts Calling, Client Queries Regarding Stock, Physical Share And Registration Process. Office- Assistance Office Assistant includes the peons and persons concerned with dispatch work, pantry work, cleansing activities and other miscellaneous activities. Work Profile of Office Assistance Division It includes: Daily Courier Dispatch, Daily Courier Receipt, Cheque Deposit, Payment to Clients, Handle Reception Area, Attend walk-in Clients and Incoming Calls, Cleaning All Office,

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Office - Outside Work, ONGC Visit and Collection, Ledger, Stock detail and Bills Printing/Distribution.

 Franchisee Development
Chirag share is authorized by Sushil Finance , for the development of Franchisee into South Gujarat . One can become Franchisee partner in 3 ways: Channel Partners- having their own office, assets etc Introducing Partners Standing Partners- sharing the office and assets of CSSPL One can own a franchisee and become a partner by paying Rs. 75000/- for a single cash segment, and Rs. 1, 50,000/- for all the segments including NSE Cash, BSE Cash and NSE F&O, and some processing and renewals charges. All one needs to be a franchisee is a certification of NCFM CAPITAL MARKET DEALER s MODULE from NCFM for NSE Cash Segment and NSE Equity Derivatives Dealer s Module.

 Marketing and Customer Care


This includes handling customer (client) queries, telecalling clients in case of inactive demat or trading account etc. It also includes marketing & allied activities like telecalling clients, sms services, e-mailing clients. Work Profile of Customer Care Division It includes: Tele Calling for Client Reactivation, Handling Online Trading, Daily SMS Service, Daily

E-mail Service, Site Updation, Tele Calling for new Registration, Client Care

Human Resource Management


The company, CSSPL, runs with a staff of 30 people located at 2 different branches: One at Tirupati Plaza, Athwagate and the other at Mahidharpura. The company s HR Policy is as follows: Employment

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The Company offers a wide range of jobs in support of the Organization. Employees work in their respective departments; schedules vary according to the needs of the department and requirements of the position. Hiring Process y Appointments are made by letter from the Human Resources Office upon the

recommendation of the head of the hiring department. y y All new employees must have a completed, signed application on file. All new employees must complete an employee data record to indicate acceptance of

the position and the Employment Eligibility Verification before they begin doing work for the Organization. y Employment will be confirmed subject to submission of duplicate copies of ID Proof,

Address Proof, Educational documents, Experience certificate, Medical Clearance and other necessary documents. y In order to ensure benefit eligibility, new employees must make an appointment

with the Coordinator in the Human Resource department to review benefits and complete all appropriate applications within 30 days of the date of hire. y It is the employee's responsibility to make certain they have properly filled out,

signed and returned to the Human Resources Office all necessary paperwork, on time. Employees transferring from one department to other department will have to make necessary changes of Human Resource Department documentations to ensure changes of his benefits. Probation Period The probation period is the length of time given to employee to learn about the job. Employee will be required to serve on a probationary period of 3 month from the date of joining of the company, after which their service will be confirmed subject to satisfactory performance. The probationary period may be extended or shortened at the absolute discretion of the company. The organization however reserves the right to extend the probationary period by further three months. During the probationary period, the appointment may be terminated by either party giving 10 days notice in writing to organization or on payment of 10 days salary in lieu of notice. If however

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employee performance is found unsatisfactory during the probation period, they can be terminated by the organization, any time during or on expiry of said period. During this period, concerned senior will typically review employees performance on completion of probation period. During first three months of employment, employee is not eligible for sick or vacation pay, and they will not be granted a leave of absence. Leave/Holidays Employees are entitled to get weekly off and gazetted holidays observed by the organization in a Calendar year. Employee will get 10 leaves during the whole year. Employee will inform in two days before, by Leave Application form in writing for getting leave. Balanced leaves would be encashed in salary at the end of calendar year. Termination Period In case of Permanent job, employees have the right to terminate their employment at any time, for any reason with 30 days notice period but Organization can also terminate the employment with 30 days notice period, but in case of misconducts done by employees, company can terminate employee with cause and without notice, and they will be relieved subject to This Handbook does not constitute a contract between the Organization and the employee. All policy statements, procedures, manuals or documents as well as statements by an employee or representative shall not in any way modify this at will status. Break In Service If employee terminates prior to one year of regular employment, no service will be credited. If they return to regular employment at a later date, prior service will be credited if they return to regular employment within one calendar year of the prior date of termination. Personal Life Every person owns his or her private life. The firm respects employees personal life and problems but they have to ensure that they do not spend unreasonable time in carrying out activities of purely personal matter. Firm will try to extend all possible

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assistance in case of personal exigency. Please do not hesitate to approach concerned head. Employee welfare is of firm s concern.

Regular Working Hours The normal hours of work for offices are 09:00 a.m. to 06:00 p.m.; however, there are some departments whose work day may begin end at different timings. All offices are expected to be staffed during office hours.

The normal work schedule is 9-hour day and a half an hour for lunch. Employees may be required to work beyond their regular schedules, depending upon the needs of their department. A 15-minute rest period or coffee break is allowed to administrative employees in the morning. There must be adequate coverage of the phones and the office at break times.

Overtime In our organization no over time is encouraged. If at all it required overtime work must have the prior approval of concerned senior.

Employee will be paid for any hours worked beyond their normal workweek schedule up to 25 hours at their normal hourly rate. If they work beyond 25 hours, they will be paid at time and one-half their regular hourly rate. If employees are required to work on one of the organization s scheduled holidays and because of departmental needs they are not given a different day off within the same workweek. They will be paid straight time for hours worked on the holiday in addition to pay or will be offered comp off leave.

Performance Appraisal Performance appraisal is carried out in the month of January each year. Terms and Conditions of Performance Appraisal change as per market conditions. Appraisal Reward would be carried out quarterly. A reward for extra ordinary performance by any employee would be subject to management decisions or non monetary rewards. Pay

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The pay scale is based on a fixed pay scale plus a commission of a fixed percentage if the results achieved exceeds the targets set for. Thus, Salary = Fixed Salary + A Variable, Commission-Based Pay.

Marketing Management
The goal of marketing function of the firm is:

 new demat and trading accounts opening,  making new clients,  retaining the old ones,  trading and dealing in different financial instruments,  increasing volumes and trades per client,  increasing the number of clients,  franchisee development,  selling online trading software to clients, requiring a one life time deposit of Rs. 500.  cross selling. For e.g. A Equity Dealer selling LIC Insurance or Mutual Funds and
Vice-Versa. The following activities are performed in the area of marketing:

 handling customer (client) queries,  Tele Calling for Client Reactivation,  Handle Online Trading,  Daily SMS Service,  Daily E-mail Service,  Site Updation,  Tele Calling for new Registration,  Client Care.
To achieve these goals the following tools are used by the firm:

Telecalling clients in case of inactive demat or trading account etc.

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Telecalling clients and insist them to trade in lucrative stocks and ventures. Telecalling to unknown client database to open up their demat and trading account

with the firm, taking their appointments, making them understand the schemes of account opening and other policies,

       

Insisting clients to deal in other instruments like LIC Insurance, Mutual Funds

through core selling as well as cross selling, Using Mobile SMS technology to reach a number of clients and people, Using Email Internet Technology to reach a number of clients and people. Using Newspaper & Television as a medium of adverts of the firm & its services. Using the Word Of Mouth channel and Personal Selling to reach, attract and make

new customers, the two most important tools in this field. Personally meeting HNI clients & guiding & directing them towards lucrative

investments. Meeting Individuals interested in owning a franchisee or interested in becoming a

channel partner. Insisting existing Clients to access at home online trading through net Trading

Platform, Savashare Online Trading.

Service (Product) Mix of Chirag Investments


The 7 P s of Chirag Investments are as follows:

1.

Product

The Products (services) offered by Chirag share are Depository Services, Demat and Trading Account opening, LAS, MF, Equity -Commodity-Currency-Bullion trading, Research Products, PMS, etc. 2. Place

The services refer to the distribution network. Since it is a service firm the distribution and discharge of the services is done by following modes:

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At the firm in the dealing room, on phones / mobiles, SMS mobile technology, Email Internet Technology, Online Trading etc. 3. Price

The prices charged by the company for its various services are on cost plus basis. Demat and trading account opening charges and brokerage charges charged by the company are shown in the following two tables:

Brokerage Charges Type Of Trade Delivery Based Intraday Offline or dealer- through Trading 0.40 paisa per Rs 100/0.04 paisa per Rs 100/Online Trading 0.30 paisa per Rs 100/0.03 paisa per Rs 100/-

Demat and Trading Charges Account Details One-time payment Rs 100 + taxes & notary charge Charge on Mkt trading Rs. 25 min or 4% Rs 250 + taxes & notary charge Rs.15 min or 4% Rs 999 plus taxes & notary charges Nil Investor Economy Classical

4.

Promotion

To reach the masses the company uses the following tools to promote its product and services: Interactive Media (via Websites, Emails), SMS Technology, Personal Selling, Word Of Mouth Channel, Seminars. 5. People

CSSPL has a dedicated-qualified-competent staff of 30 personnels who are always ready to serve the customers in the best manner, solve their queries with minimum

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processing time, make them feel happy and have fruitful experiences while dealing with the firm. 6. Processes

The process of the company is simplified involving minimum steps of a procedure to be followed by a client to become a part and parcel of the firm. For a novice, one first enters either the front office or the back office, asks for the demat and/or trading account opening, understands the different schemes, selects the scheme, deposits necessary proofs and within a week gets his account opened. After the account opens he can trade in many ways: Internet trading from dealing room, Offline trading via Phones, Mobiles, SMS, Emails, Messengers, At Home Online Trading through Net trading platform After the trade takes place the client receives the trade confirmation via email as well as sms along with the net debit credit balance. If the net balance is debit then he receives an sms as well as phone call from the firm, asking him to deposit the balancing amount within 6 trading days. If he can t do so, his position will be squared off on the 7 th day following the day when trade was executed. 7. Physical Evidence The physical evidence is there in terms of the presence of a Place (CSSPL, Athwagate, Surat) People (Employees), Equipment (Computers, Printers, Scanners),

Communication (Telephones, Mobiles, SMS, Emails, Internet, Fax), Material Evidence (Contract Notes, Print Outs of Research Products), Symbols and Price.

Production Management
A number of services are produced and delivered on a day-to-day basis. The services include: Depository Services, Dispatch and Distribution Services, Dealing Services, Contract Printing and Emailing and Messaging Services, PMS, Advisory Services etc. Services are delivered regularly and as soon as customer requests.

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Finance Management
In this firm, Finance section is kept under back-office division so Finance Management is done from this division. The finance management includes risk management system, pay-in and pay-out system, LAS/MF, accounting and ledger posting, trade confirmations and balance tallying, managing share and fund transfers, managing short sale and auctions of clients etc. The entire topic is covered previously under the back office topic.

Current Status of the Firm and Its Working



LIC. The company recently added Insurance to its portfolio of services by tying up with

The company also started a new activity as a part of creating eco-friendly

environment. Previously it used to provide trade confirmation in physical form via printed contract notes. Now it has decided to go paperless by providing ECN i.e. Electronic Contract Notes to all the clients which will include their trade details for that date. For this the company now asks for email IDs of clients and those clients who don t have email IDs or who do not have an access to PC or internet at their residence, email IDs are created by the firm so that the clients can access their trade reports at CSSPL, after the market hours. The company also provides trade confirmation and balance via SMS.

Due to changes in NSE-BSE timings in 2009 the office now stars at 8.00 A.M. Since

the firm also runs commodity dealing terminal, the office runs late till midnight.

 Brokerage Schemes
Type Of Trade Delivery Based Intraday Offline or dealer- through Trading 0.40 paisa per Rs 100/0.04 paisa per Rs 100/Online Trading 0.30 paisa per Rs 100/0.03 paisa per Rs 100/-

 Demat and Trading Account Schemes

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Account Details One-time payment

Investor

Economy

Classical

Rs 100 + taxes & notary charge

Rs 250 + taxes & notary charge Rs.15 min or 4%

Rs 999 plus taxes & notary charges Nil

Charge on Mkt trading

Rs. 25 min or 4%

Account Opening Schemes

Following types of accounts can be opened in the firm: Individual, Currency, Commodity, Demat, LAS, Partnership, Corporate, HUF, NRI, and PMS. Opening of any kind of account requires some basic documents like identity card, PAN card, Permanent Address proof, original but cancelled cheque, signature verification, passbook bank transaction details not older than 4 months etc. All the documents must be true copies and they must be self attested. Some other documents are also required for different type of accounts. Like: y In case of individual account nomination is required if it is not a joint account. y NRI account opening requires NRI address proof as well Indian residence address proof, RBI approval, foreign bank transaction details. y Partnership account requires partnership deed, PAN card of all the partners. Demat will be individualized for each partner, whereas trading will be centralized in the name of partners firm. y Joint stock companies are required to give a board resolution, accounts statements of corporate not older than 2 years, MOA-AOA, to open up an account. In addition corporate accounts are required payment of Rs. 500 p.a, as an additional charge, not applicable to any other type of accounts. y HUF requires HUF pan card and details y PMS account requires a minimum investment of Rs. 10 lacs. The client has the option of selecting one of the two plans and is charged on the following basis: Plan 1: Variable fee Plan Fixed Management Fees 1.5% p.a. Performance Fees 15% sharing above 12% hurdle rate

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Plan 2: Fixed Fee Plan Fixed Management Fees 2.5% p.a. irrespective of profit or loss

 Loan Against Shares (LAS) v/s Margin Funding (MF)


Though both the terms sound similar, there is a wide difference between LAS and MF.

y LAS, is a Sushil finance s standardized form while MF is Chirag Investments personalized form. y For LAS a special type of account is required to be opened up with Sushil / Chirag, whereas Margin funding can be availed on an existing account. y The amount provided by LAS and MF differ widely because LAS is based on Sushil s standardized formulae and calculations whereas MF is based on Chirag s personalized formulae and calculations.. For e.g. If an investor has investment in shares amounting to Rs. 1 lac, then under LAS first it will be observed that what amount of total stock is invested in BSE A Group companies. Suppose it amounts to Rs. 50,000. Than after deducting 25% for adjustments and multiplying it by 2, the resultant is the amount of LAS will be,

(100000-50000) * (1-.025) * 2 = Rs 75,000 Now if the same investors avails facility of MF then the amount of MF will be jus double of liquid money. 1, 00,000 * 2 = Rs 2, 00,000

y The amount of LAS is provided by Sushil Finance whereas the amount of MF is provided by CCSPL from their personal equity/debt. y The period for which these two are given also differs. LAS can last long till the client s account is active, whereas MF is given for 21 days and after that period one has to square off his position by repaying the debt.

On both; LAS as well as MF 17-18% yearly interest is charged.

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