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Canada
Note: The following guide has been compiled by the Global Alliance for Public Relations and Communication Management for information only. Information included here is correct to the best of our knowledge at the time of publishing, however readers should be aware that the statistics and other details below may change on a regular basis. In no event will the Global Alliance be liable for any damages including, without limitation, indirect or consequential damages, or any damages whatsoever arising from use or loss of use, data, or profits, whether in action of contract, negligence or other tortious action, arising out of or in connection with the use of the information contained herein. For further details, and additional copyright and disclaimer information which apply to this document, please visit www.globalpr.org. The Global Alliance is not responsible for the content of websites listed below.

Geography
Canada is the worlds second largest country, covering a land mass of almost 10 million square kilometres. Canada occupies the northern half of North America, encompassing six time zones. Canadas geography changes dramatically as you move across the country. Most of Canadas 32 million people live within a few hundred kilometres of its 8,892 kilometre southern border with the United States. Canada has over two million lakes and is estimated as having one-seventh of the world's fresh water. http://www.ocanada.ca/geography/regional.php describes Canadas geography in more detail.

Capital City Ottawa Languages English and French are the languages for national, political, and commercial
communication in Canada.

Major religions In terms of formal religion, the population is overwhelmingly Catholic, with a multicultural mix of Protestant, Jewish, Hindu, Islamic, Buddhist and Native Indian spiritual communities as well (www.lonelyplanet.com). National currency Canadian Dollar Public holidays and other important dates
http://www.pch.gc.ca/progs/cpsc-ccsp/jfa-ha/index_e.cfm

Holidays in the provinces and territories

http://www.pch.gc.ca/progs/cpsc-ccsp/jfa-ha/prov_e.cfm

The Symbols of Canada

http://www.pch.gc.ca/progs/cpsc-ccsp/sc-cs/index_e.cfm

Map of Canada
http://www.lonelyplanet.com/destinations/north_america/canada further describes Canadas cultural and physical geography.
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Canadas Political Structure
Canada is a constitutional democracy. The head of state is technically the Queen of England, who is represented by the Governor-General of Canada. However, due to the Canada Act of 1982, the Prime Minister of Canada is the actual head of the state although fealty to the Queen is kept as a symbolic gesture.

Federal
The federal Parliament is divided into two sections: the House of Commons and the Senate. The House of Commons consists of 301 members of Parliament drawn from throughout Canada. The political party that has the majority of seats within Parliament makes up the ruling government. The party with the second most seats serves as the Official Opposition and acts as the major critic of government policy and legislative debate. The Senate makes up the second branch of the legislative process. The Senate is comprised of 104 members, appointed by the Governor-General although the Prime Minister usually chooses the appointments. All potential laws must pass through the Senate although their actual policymaking ability is minimal. The leader of the majority party is the Prime Minister of Canada. The Prime Minister appoints a Cabinet from members of Parliament to address individual issue-based ministries (e.g,. Defence, Finance, etc.). More information about the Federal Government of Canada can be found at www.canada.gc.ca.

Provincial
The provincial legislative body is called the Legislative Assembly. Assembly size varies from province to province, usually corresponding to differences in population. The structure and activities of provincial governments are virtually identical to the national structure. The leader of the majority party is the Premier. The Premier appoints a Cabinet from members of the Assembly to address individual issue-based ministries (e.g., Health, Education, Consumer affairs, etc.). More information about Canadian provincial governments can be found at the following Web sites: Government of British Columbia http://www.gov.bc.ca Government of Alberta http://www.gov.ab.ca Government of Saskatchewan http://www.gov.sk.ca Government of Manitoba http://www.gov.mb.ca Government of Ontario http://www.gov.on.ca Government of Quebec http://www.gov.qc.ca Government of New Brunswick http://www.gnb.ca Government of Nova Scotia http://www.gov.ns.ca Government of Prince Edward Island http://www.gov.pe.ca Government of Newfoundland http://www.gov.nf.ca Government of Yukon http://www.gov.yk.ca Government of Northwest Territories http://www.gov.nt.ca Government of Nunavut http://www.gov.nu.ca

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Political Parties
There are a number of political parties in Canada that affect Canadas political landscape. Some party candidates run both federally and provincially whereas others only run in one arena.

Major Political Parties

Progressive Conservative - Federal and Provincial Liberal - Federal and Provincial New Democratic Party - Federal and Provincial Bloc Quebecois - Federal Parti Quebecois - Provincial Saskatchewan party- Provincial

Note Canadian Alliance and Conservative parties have recently merged to form the New Conservative party of Canada.

Quebec
Quebec is North American by virtue of its geographic location, French in origin and British from the standpoint of its parliamentary system. While it is a French-speaking society, recent waves of immigration are making it increasingly cosmopolitan. Quebec is a pluralist, modern, dynamic society that is open to the world. Source, Historical Overview and Chronolgy: http://www.gouv.qc.ca/Vision/Societe/PortraitHistorique_en.html

Population
In 2003, Quebec had a population of 7 467 626 (23,6% of Canadas population). Population density is low, i.e. 4.7 inhabitants per square kilometre. This figure is scarcely significant given the immensity of the territory and the very sparse population in northern Qubec (only 35 000 inhabitants). Nearly 80% of Quebeckers live near the shores of the Saint Lawrence River.

Language
French : 82,9% English: 10,2% Source and related information: http://www.gouv.qc.ca/Vision/Societe/PortraitDemographique_en.html#SocieteFrancophone

Quebec Politics
Many of Quebec's institutions are among the oldests in North America. Still today, the political status of Quebec inside Canada remains a central question. This desire for greater provincial autonomy has often been expressed during the annual constitutional meetings of provincial premiers with the Prime Minister of Canada. In Quebec, no single option regarding autonomy currently gathers a majority of support. Therefore, the question remains unresolved after almost 50 years of debate. However, after a ten year rule by the separatist Parti Qubcois government, Jean Charest, leader of the federalist Parti Liberal du Qubec, was elected premier of the province in the election of April 14, 2003. Source and related information: http://en.wikipedia.org/wiki/Politics_of_Quebec

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See also: Quebec History (Claude Blanger, Marianopolis College) http://www2.marianopolis.edu/quebechistory/readings/index.htm History and Politics http://www.encyclopedia.com/html/section/Quebecprov_HistoryandPolitics.asp International Council for Canadian Studies http://www.iccs-ciec.ca/blackwell.html Canadian Studies Research Guide from Yale University http://www.library.yale.edu/humanities/canaguide.html American Council for Quebec Studies http://www.acqs.org/ Independence of Quebec (Resource Centre for the English-Speaking World) http://english.republiquelibre.org/ Quebec's Motto, Coat of Arms, Flag and Emblems http://www.premier.gouv.qc.ca/secteur/bienvenue_quebec/symboles_emblemes_en.htm

The Canadian Economy

Similar to the Canadian climate and landscape, Canadas economy varies nation-wide. More information specific to regions in Canada as well as general information about the Canadian economy can be found at http://canadianeconomy.gc.ca/english/economy

Business in Canada
Canada ranks among the eight most important industrialized nations in the world, and as such, is part of G8. In addition to being America's largest trading partner, Canada boasts one of the world's largest major stock exchanges and a very stable and sophisticated financial services industry. The strong market-oriented economic system supports high living standards and a very well-educated workforce (www.ocanada.ca).

Natural Resources
Canada's primary natural resources are natural gas, oil, gold, coal, copper, iron ore, nickel, potash, uranium, zinc, wood and water. Leading exports are automobiles and their parts, machinery, technology products, oil, natural gas, metal, forest and farm products (www.ocanada.ca).

Business History
Before World War II, Canada was largely rural and dependent on agriculture and natural resources. There is often a misconception that Canada is still overly dependent on this component of the economy. While the Canadian agricultural and natural resource industries are not insignificant, they are dwarfed by the manufacturing, technology and service industries. (www.ocanada.ca).

Regional Business Strengths

Different regions in Canada possess different strengths according to their available natural and human resources. Visit www.ocanada.ca/explore for more detailed information about Industry in each province.

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To find out more about the Canadian economy, try one of the links listed below: Quarterly analysis (The Economy in Brief) Source: Department of Finance http://www.fin.gc.ca/purl/econbr-e.html Monthly analysis Source: Industry Canada http://strategis.ic.gc.ca/sc_ecnmy/mera/engdoc/03.html The Daily Source: Statistics Canada http://www.statcan.ca/english/dai-quo Regional Economic Observer Source: Industry Canada http://strategis.ic.gc.ca/sc_ecnmy/mera/engdoc/09.html Source and Related Information: http://www.gouv.qc.ca/Vision/DansLeMonde/Economie_en.html See also: Socio economic conditions. Labour Market, Incomes and taxation: http://www.gouv.qc.ca/Vision/Societe/PortraitSocioEconomique_en.html Quebec by Numbers and Sectorial Statistics http://www.mri.gouv.qc.ca/usa/en/quebec/en_chiffres/index.asp Interprovincial Comparisons http://www.stat.gouv.qc.ca/donstat/econm_finnc/conjn_econm/TSC/index_an.htm Up to date Statistics and Informative Analyses http://www.stat.gouv.qc.ca/publications/referenc/index_an.htm

Culture
From 1967 to 1973, while working at IBM, Geert Hofstede undertook a comprehensive study of how values in the workplace are influenced by culture. He collected and analyzed data from over 100,000 employees from 40 countries. From these results, and subsequent studies, he developed a model of five primary dimensions to differentiate cultures. Of course, as a generalized study the results may or may not be applicable to specific individuals or circumstances. And often, there may be more than one culture group within any given country. For example, in Canada the majority of people are English speakers, but a minority, especially in Quebec and New Brunswick, speak French. Each of these groups within Canada will exhibit slight to moderate cultural differences. Hofstedes five dimensions are: Power Distance Index focuses on the degree of equality, or inequality, between people in a given culture (society). A High Power Distance ranking indicates that inequalities of power and wealth exist within the country. A Low Power Distance ranking indicates the society de-emphasizes the differences between a citizens power and wealth. In these societies equality and opportunity for everyone are stressed.

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Individualism considers the degree the society reinforces individual or collective achievement and interpersonal relationships. A High Individualism ranking indicates that individuality and individual rights are stressed within the society. Individuals in these societies may tend to form a larger number of looser relationships. A Low Individualism ranking typifies societies of a more collectivist nature with close ties between individuals. These cultures reinforce extended families and collectives where everyone takes responsibility for fellow members of their group. Masculinity focuses on the degree the society reinforces, or does not reinforce, the traditional masculine work role model of male achievement, control, and power. A High Masculinity ranking indicates the country experiences a high degree of gender differentiation. In these cultures, males dominate a significant portion of the society and power structure. A Low Masculinity ranking indicates the country has a low level of differentiation and discrimination between genders. In these cultures, females are treated equally to males. Uncertainty Avoidance relates to the level of tolerance for uncertainty and ambiguity within the society. A High Uncertainty Avoidance ranking indicates the country has a low tolerance for uncertainty and ambiguity. This creates a rule-oriented society that institutes laws, rules, regulation, and controls in order to reduce the amount of uncertainty. A Low Uncertainty Avoidance ranking indicates the country has less concern about ambiguity and has more tolerance for a variety of opinions. Long-Term Orientation focuses on the degree the society embraces long-term devotion to traditional, forward thinking values. High Long-Term Orientation ranking indicates the country prescribes to the values of long-term commitments and respect for tradition. This is thought to support a strong work ethic where long-term rewards are expected as a result of todays hard work A Low Long-Term Orientation rank indicates the country does not reinforce the concept of long-term, traditional orientation. In this culture, change can occur more rapidly as long-term traditions and commitments do not become impediments to change. Geert Hofstede Analysis Canada - see http://www.cyborlink.com/besite/hofstede.htm

Public Relations in Canada

Public relations in Canada is practiced according to the principles of strategic management, public responsibility and the two-way symmetrical communication. Communication helps build relationships among organizations and publics, developing policies that are aligned with the publics interest. Canadian corporate leaders are searching for communications practitioners who can think strategically, are well versed in media, have a thorough understanding of communication and business theory and can be effective members of the senior management team. Because of the dual culture of the country, national public relations campaigns include special considerations for communications with the Quebec market. The considerations go beyond simple translation of the messages. Quite often, advertising campaigns will offer a distinct delivery of the core message. The same is true for other public relations tactics. Formal education in public relations is a growth market in Canada. Increasingly students graduate from programs that include a major or minor in public relations. Moreover, many community colleges offer certificate programs and adult education course in public relations.

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Canadian Public Relations Associations
Canadian Public Relations Society: www.cprs.ca
The Canadian Public Relations Society (CPRS) was founded in 1948 from two original groups the first in Montreal and the second in Toronto (www.cprs.ca). In 1953, these became associated as the Canadian Public Relations Society and, in 1957, the organization was incorporated as a national society. CPRS now has 17 member societies located throughout Canada, all of which adhere to the constitution of the national society. Today, CPRS has approximately 2,000 members. However, this is merely a reflection of those practitioners who have chosen to become members; it has been estimated that 10 per cent of practitioners become members, and therefore there may be practitioners practicing who are not members of CPRS. Using this estimation, it is fair to say that there are approximately 19,000 public relations practitioners in Canada. The Canadian Public Relations Society (CPRS) is a professional association for Canadian public relations practitioners. CPRS is dedicated to the establishment and maintenance of high professional, educational and ethical standards in public relations. CPRS offers workshops, seminars, and special events catered to the needs of public relations professionals in Canada. The CPRS Code of Professional Standards which is aligned with the Global Alliance Universal code of ethics is available at http://www.cprs.ca/AboutCPRS/e_code.htm. CPRS has approximately 650 members from Quebec who are part of la Socit des relationnistes du Quebec, the largest of 17 member societies across the country.

Socit des relationnistes du Qubec: http://www.srq.qc.ca International Association of Business Communicators: www.iabc.com
The International Association of Business Communicators (IABC) is an international knowledge network for professionals engaged in strategic business communication management. While IABC is an international association, many Canadian public relations practitioners are members. IABCs vision is to become a global network that inspires, establishes and supports the highest professional standards of quality and innovation in organizational communication. They currently provide life-long learning experiences for communicators, including conferences, seminars, workshops and special events. IABC has a Code of Ethics for Professional Communicators. These Codes are available at http://www.iabc.com/members/joining/code.htm

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Canadian Public Relations Firms
For updated information on public relations firms in Canadas major cities, access the following sites: British Columbia Vancouver http://yp2.superpages.ca/listings.phtml?SRC=mytelus&STYPE=S&PG=L&C=Public+Relations&N =&T=Vancouver&S=BC&R=N&search=Find+It&rtd=yp6.superpages.ca-204118 Alberta Calgary http://yp3.superpages.ca/listings.phtml?SRC=mytelus&STYPE=S&PG=L&C=Public+Relations&N =&T=Calgary&S=AB&R=N&search=Find+It&rtd=yp4.superpages.ca-203104 Edmonton http://yp3.superpages.ca/listings.phtml?SRC=mytelus&STYPE=S&PG=L&C=Public+Relations&N =&T=Edmonton&S=AB&R=N&search=Find+It&rtd=yp6.superpages.ca-204053 Saskatchewan Saskatoon http://yp.superpages.ca/listings.phtml?SRC=mytelus&STYPE=S&PG=L&C=Public+Relations&N= &T=Saskatoon&S=SK&R=N&search=Find+It Regina http://yp5.superpages.ca/listings.phtml?SRC=mytelus&STYPE=S&PG=L&C=Public+Relations&N =&T=Regina&S=SK&R=N&search=Find+It&rtd=yp3.superpages.ca-204147 Manitoba Winnipeg http://yp3.superpages.ca/listings.phtml?SRC=mytelus&STYPE=S&PG=L&C=Public+Relations&N =&T=Winnipeg&S=MB&R=N&search=Find+It&rtd=yp2.superpages.ca-204250 Ontario Toronto http://yp4.superpages.ca/listings.phtml?SRC=mytelus&STYPE=S&PG=L&C=Public+Relations&N =&T=Toronto&S=ON&R=N&search=Find+It&rtd=yp6.superpages.ca-204317 Ottawa http://yp4.superpages.ca/listings.phtml?SRC=mytelus&STYPE=S&PG=L&C=Public+Relations&N =&T=Ottawa&S=ON&R=N&search=Find+It&rtd=yp2.superpages.ca-204336 Quebec InfoPresse (In French) http://www.infopresse.com/guide/com/qry.asp?catid=21 Qui Fait Quoi (In French). Key Words for Search Box: relations publiques http://www.quifaitquoi.com Newfoundland St. Johns http://yp.superpages.ca/listings.phtml?SRC=mytelus&STYPE=S&PG=L&C=Public+Relations&N= &T=St.+John%27s&S=NF&R=N&search=Find+It Nova Scotia Halifax http://yp5.superpages.ca/listings.phtml?SRC=mytelus&STYPE=S&PG=L&C=Public+Relations&N =&T=Halifax&S=NS&R=N&search=Find+It&rtd=yp6.superpages.ca-204524
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Key Resources for Canadian Practitioners
Online Public Relations www.online-pr.com National Research Council of Canada www.nrc.ca Library and Archives of Canada www.archives.ca Statistics Canada www.statcan.ca Media Awareness Network www.media-awareness.ca PR Canada www.prcanada.ca

Resources for Quebec Practitioners

Calendar of Major Events across Quebec Lvnementiel (in French) http://www.evenementiel.qc.ca Institut de la statistique du Qubec (Statistics Institute) http://www.stat.gouv.qc.ca/default_an.htm CNW Telbec (NewsWire) http://www.cnw.ca/en Chaire en relations publiques (UQAM) http://www.unites.uqam.ca/crp Le Centre dtudes sur les medias (Universite Laval) http://www.cem.ulaval.ca/HomeCadre.html Fdration professionnelle des journalistes du Qubec http://www.fpjq.org Annuaire des mdias et de la publicit au Qubec Media Yearbook (In French and English) http://www.ampq.com Grenier aux nouvelles (In French) http://www.grenier.qc.ca

The Role of the Canadian Media Canadian Media (English Canada)

Canada has a robust independently owned and operated newspaper industry. Many small and rural communities have weekly newspapers. The major urban centres have one and often two daily papers. Canada has two national newspapers the Globe and Mail and the National Post. The Globe and Mail is considered Canada newspaper of record. In term of broadcast journalism there are numerous national, regional and local television and radio stations. However, the Canadian Broadcasting Corporation (CBC) is an independent stateowned broadcast network. It is a primary source of both news and cultural programming reaching Canadians from coast to coast to coast. Canadas media system is owned by the following six main communications corporations: Bell Globemedia http://www.bellglobemedia.ca/x Owns CTV, The Globe and Mail, and Sympatico-Lycos Majority interest in four other major television stations (CFCF, CKY, ROBtv, and TSN) CanWest Global http://www.canwestglobal.com Owns 14 of the major daily newspapers and 100 community papers throughout Canada Owns 16 television stations throughout Canada
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G.T.C. Transcontinental Group http://www.transcontinental-gtc.com/en/home.html Owns 79 community newspapers throughout Canada Shaw Communications http://www.shaw.ca/start.html Owns various radio and television stations throughout Canada Hollinger Inc. http://www.hollinger.com Owns over 60 community papers throughout Canada and various magazine publications Rogers Communications http://www.rogers.com Canadas largest cable television company Owns 62 consumer and business publications throughout Canada Owns 29 radio stations throughout Canada

National Media Outlets

National television and radio broadcasts: CBC www.cbc.ca National and regional television broadcasts: CTV www.ctv.ca National newspaper: The Globe and Mail www.globeandmail.com National newspaper: The National Post www.nationalpost.com National magazine: MacLeans www.macleans.ca

Local and Regional Media

Below is a list of the major metropolitan dailies in order from west to east. To access recent news headlines from across Canada, go to CCN Matthews Newswire at www.cdn-news.com Victoria Times-Columnist www.canada.com/victoria/timescolonist Vancouver Globe www.vancouverglobe.com Vancouver Province www.canada.com/vancouver.theprovince Edmonton Journal www.canada.com/edmonton/edmontonjournal Calgary Herald www.canada.com/calgary/calgaryherald/ Regina Leader-Post www.canada.com/regina/leaderpost Saskatoon Star-Phoenix www.canada.com/saskatoon/starphoenix Winnipeg Sun www.winnipegsun.com/winsun.shtml Hamilton Spectator www.hamiltonspectator.com Toronto Star www.thestar.com Toronto Sun www.torontosun.com Ottawa Citizen www.canada.com/ottawa/ottawacitizen Quebec Chronicle-Telegraph www.qctonline.com Montreal Gazette www.canada.com/montreal/montrealgazette Fredericton Daily Gleaner www.canadaeast.com Moncton Times & Transcript www.canadaeast.com St John Times-Globe www.canadaeast.com Charlottetown Guardian www.canada.com/charlottetown Halifax Chronicle-Herald www.canoe.ca/ChronicleHerald/home.html St. John Telegram www.canadaeast.com Northern News (Yellowknife) www.nnsl.com
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See also:
Media in Canada http://en2.wikipedia.org/wiki/Media_in_Canada Canadian Newspaper Association http://www.cna-acj.ca Annual Survey of Service Industries: Newspaper Publishers http://stcwww.statcan.ca/english/sdds/4710.htm Newspaper Audience Databank http://www.nadbank.com/

Quebec Media Daily Newspapers

There are twelve dailies in Quebec, ten in French and two in English. Daniel Giroux1 from the Centre dtude sur les mdias of Universit Laval, reports that since 1990, readership has dropped significantly : 13% for French titles and 23% for English titles. On the whole, Quebec dailies sell twice as less papers as they did in the 1960s. This drop is apparent across all age groups but more importantly among young adults. In Canada, 45% of young adults (18-24) regularly read a daily ( 41% in the USA). This phenomenon is also true in many other Western countries.

Ownership
Two groups share the overall circulation figures of the French daily press : Gesca/Power Corporation (43.9%) with seven dailies and Quebecor (38,5%) with two dailies. Le Devoir inc., with one daily has a market share of 2,5%. CanWest Global (14,7%) captures the brunt of the English daily press market in Quebec with one title. Gesca/Power Corporation : http://www.powercorporation.com/ Quebecor : http://www.quebecor.com/

Main Dailies on the Web

Quebecor Media Internet Portal http://www2.canoe.com/index.html Gesca Internet Portal http://www.cyberpresse.ca/ Le Devoir : http://www.ledevoir.com The Gazette : http://www.canada.com/montreal/montrealgazette/ Quebecnews.com (Translation from Quebec Papers) http://www.quebecnews.com/en/

Weeklies (General Interest)

Most weeklies are distributed free of charge. Groupe Transcontiental owns about a third of those weeklies (56 publications on 181). Quebecor owns about 23% (41 publications). Hebdos Montrgiens owns 7% (13publications). There are about 40 independent owners with one publication each (14% all publications). Transcontinental Media http://www.transcontinental-gtc.com/en/home.html Quebecor http://www.quebecor.com/htmen/2_0/index.asp Les Hebdos Montrgiens http://www.hebdos.net/

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Television
There are 31 television stations that transmit by Hertzian waves.Twenty-six of them are owned by private interests. The others are operated by the public services of Radio-Canada and TeleQuebec. Several private stations are affiliated to the French network of Radio-Canada but most broadcast the programs of the private sector (mainly from the TVA and TQS Networks) for French programs and CTV and Global for English programs. These stations offer general interest television programming. Specialized channels (all-sports, all-news, all-music, etc.) are available through cable and satellite distribution. In 2001, 16 of these channels were available compared to five in 1991. Although there are more TV channels than ever before, viewing numbers are declining. In 2001, Quebeckers were watching an average of 23,5 hours of TV each week. In 1996, that average was 26 hours. French-speaking Quebeckers watch more TV than any other Canadians. Quebecor, Cogeco, Bell Globemedia and Astral Media are the most important actors of the private sector. Quebecor owns the most watched network ,TVA, with LCN, an all-news channel. Cogeco owns TQS (60%), the third most watched network after Radio-Canada. Bell Globemedia has a 40% interest in TQS and owns a specialty sports channel, RDS. These three groups are also the owners of the most important distribution outlets in Quebec. Astral media owns in part or in full several french language specialty channels. CanWest Global, Bell Globemedia and the Canadian Broadcasting Corporation (CBC) brodcast english language content in Quebec. In 2004, the most talked about issues in television concerned violence and the TV reality programs. The Canadian Radio-television and Telecommunications Commission (CRTC) regulates the television sector.

Main TV channels on the Web

TVA - http://tva.canoe.com/ Radio -Canada - http://radio-canada.ca TQS - http://www.tqs.ca/

See also:
Culture of Quebec http://en2.wikipedia.org/wiki/Culture_of_Quebec Observatory of Culture and Communications in Quebec http://www.stat.gouv.qc.ca/observatoire/default_an.htm Television In Quebec http://en2.wikipedia.org/wiki/Quebec_Television Quebec Media Listing http://www.mri.gouv.qc.ca/usa/en/new_york/affaires_publiques/medias.asp Television viewing time of all television stations (Statistics Canada) http://www.statcan.ca/english/Pgdb/arts22a.htm CRTC http://www.crtc.gc.ca/eng/welcome.htm BBM Canada (Bureau of Measurement- Media Ratings) http://www.bbm.ca/en/home.html

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Radio
There are close to 100 private radio stations in Quebec. The public service (Radio-Canada-CBC) operates a network for each of the two official languages. Futhermore, Radio-Canada operates 10 local stations in Quebec. There are 26 community radio stations and 5 student radio stations. The AM bandwidth has been in decline over the last 10 years. In the 1990s, 45% of the listening hours were on AM. In 2004, only 16% of listening hours go to AM radio. The average listening is around 21 hours a week ( an hour less a week than most Canadians). Giroux, Daniel. Une vue densemble des mdias qubcois, published in Lannuaire du Qubec 2004, Fides, 2003, ISBN 2-7621-2496-4. 1

Media Monitoring Services

Bowdens - http://www.bowdens.com/ Infomart - http://financialpost.infomart.ca/ Verbatim (Quebec) - http://www.verbatim.qc.ca/ Medianor (Quebec) - http://www.medianor.ca/

Internet Use in Canada

After surging during the late 1990s, the growth in Internet use among Canadian households has levelled off. In 2002, an estimated 7.5 million of the nearly 12.2 million households (62%) had at least one member who used the Internet regularly, either from home, work, school, a public library or another location, up only 4% from 2001. Households with high income, members active in the labour force, those with children still living at home and people with higher levels of education have been in the forefront of Internet adoption. Source and related information: Statistics Canada (Internet Use) http://www.statcan.ca/english/freepub/56F0003XIE/

Internet use in Quebec

59.5 % of Quebec's adult population used the Internet as of December 2003, according to Le Centre francophone d'informatisation des organisations (CEFRIO), Quebecs Authority on Information Technology Appropriation. CEFRIO - http://www.cefrio.qc.ca/english/indexAccueil.cfm See also: Internet Media Monitoring - http://www.influenceinteractive.com/ Infometre (General Statistics on the use of IT in Quebec) http://www.infometre.cefrio.qc.ca/loupe/quebec/default.asp

Canadian Financial Institutions

TD Canada Trust www.tdcanadatrust.com Royal Bank of Canada www.royalbank.com Canadian Imperial Bank of Commerce www.cibc.com Bank of Montreal www.bmo.com Scotia Bank www.scotiabank.com National Bank of Canada http://www.nbc.ca/ Desjardins http://www.desjardins.com/en/index.jsp

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References
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