Managing Cloud Virtualization 630 Final

Smarter Computing: Managed in the Cloud - Virtualization Without Limits
June 30, 2011
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Todays Agenda
Moderator: Cameron Sturdevant - Technical Director eWeek Labs Guy Currier - Senior Editor / Research - eWeek Howard Cohen - Senior Resultant - The Tech Channel Partners Results Group Inc. Sam Van Alstyne - Lead Strategist, Virtualization Marketing - IBM
Cloud Computing, Virtualization, and Where Your Bread Is Buttered

Guy Currier, Senior Editor / Research Guy.Currier@eweek.com
Cloud Computing as a Template Not a Technology

Flexible dissociation of the two halves of computing:
1. the user interface 2. the data and its processing
This has consequences

Versatility: the key benefit Integration: the key to success Control: the key issue
Defining the Kind of Cloud by Control Point: Where the Dissociation Occurs
Information
Hardware
Software
Interface
User
Virtualization, the Prime Technology Foundation to the Cloud

Infrastructure as a service
Storage cloudstorage virtualization Computing cloudserver virtualization
Platform as a service, software as a service

Application virtualization (Network virtualization)
Numerous Approaches Are Flourishing in Private Clouds

Use Now, or Expect to Use in 12 Months, Over Private Clouds
Software as a Service (SaaS)
Storage Cloud
Computing Cloud
Platform as a Service (PaaS) 0% 8 10% 20% 30% 40% 50%
Source: Cloud-Computing Study, Baseline, May 2011 (N=756)
The Technology Foundations for Public and Private Cloud Types

Use of Technology, If Using Cloud Type
300
250 Index 200
150
100 50 0
server consolidation server virtualization storage virtualization network virtualization service-oriented arch.
Source: Ziff Davis Enterprise Cloud-Computing Study, January 2011 (N=731)
The Technology Foundations for Public and Private Cloud Types

Use of Technology, If Using Cloud Type
300
250 Index 200
150
100 50 0 server virtualization
Source: Ziff Davis Enterprise Cloud-Computing Study, January 2011 (N=731)
Where Your Bread ... Is Buttered

Cloud computing isnt a technology, so it has broad implications
How IT operates (control) How business systems run How the organization runs (versatility)
But first you must build out the technology foundations

3.Application/feature integration 2.Application management, security, continuity 1.Virtualization
Managed in the Cloud

What Smarter Computing is Really All About
Copyright 2011 HMC Corporate Copywriting & Consulting/TechChannel Partners Results Group, Inc. All Rights Reserved
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Then and now

ASP Application Services Provider
o Enabled by the internet o Move your servers and your storage and the rest of your IT infrastructure to someone elses data center o One-to-One server-to-customer
Costs Rose Service Levels Didnt Really Change Spending more and getting the same thing
13
ASP
1:1
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One Big Change between then and now
Virtualization
15
One Big Change

Your individual server replaced by one of dozens or hundreds of server sessions on a remote server.
o You pay for only a slice o Infrastructure shared among many customers
Economy of Scale Much lower cost per customer

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Illustrating the Internet
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Illustrating the Internet
18
Cloud Advantages
Cost Savings
o CapEx Eliminating future investments in servers, storage, and other infrastructure o OpEx No data center means no space rental No electricity expense No HVAC expense No maintenance o IT becomes a monthly expense
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Cloud Advantages
Increased Service Levels
o Redundancy provides Resiliency Redundant Servers Redundant Storage Redundant Data Centers Replication & Failover o Security o Compliance
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Achieving the Impossible

Increased service levels at reduced cost Smarter Computing
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Workloads
Big Data
o Low-latency Entire workloads in memory Interprocessor sharing without ever going to the bus
Optimizing Virtualized Infrastructure for Mixed Data Types Managing All of This in the Cloud
o What do we need to manage? o What will this give us? o Voice o Video o Session Sharing
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Visibility
o o o o o
What Do We Need to Manage
Certainty that were making optimum use of computing resources Where does each server instance reside Where does each storage instance reside Where do they go when in motion Optimum equipment utilization
Control
o o o o o Where the server session goes Where the storage goes Who has access, authentication & authorization Assurance of full constant resilience Are our compliance measures in effect?
Optimization Through Automation

o Remove human error and delay
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What Does This Give Us?
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Agility
Business agility Information only makes money in transit Work is an activity not a destination
25
Not..
A product of the cloud A product of virtualization A product of miniaturization A product of wireless technologies
Copyright 2011 HMC Corporate Copywriting & Consulting All Rights Reserved
26
Smarter Computing
A product of all of that Takes into account all of these elements Brings them together Creates a secure, resilient, compliant environment in which you dont have to worry, you just get to do what you do.
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Copyright 2011 HMC Corporate Copywriting & Consulting All Rights Reserved
Its Not About Technology

Its about you
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About HMC
30 Year Channel Executive Howard M. Clone Virtual Marketing Manager I consult to channel companies I write for channel companies like yours Ive written for Microsoft, Citrix, Cisco, IBM, CA, Ingram, Everything Channel and others Follow my CloudTalk blog www.ingrammicrocloud.com
Howard M. Cohen
www.howardmcohen.com hmc@howardmcohen.com 516.965.6431

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Smarter Computing
Virtualization Changing the Economics of IT

Sam Van Alstyne IBM Virtualization |
June 30, 2011
Todays IT Infrastructures are under pressure
69% 70%
of companies in the global 1,000 will have to modify their data centers to meet increased power and cooling requirements of all server workloads will be virtualized by 2013
6 terabytes
of information is exchanged over the Internet every second
80%
10X
digital data is projected to grow tenfold from 2007 to 2011
of digital data growth will be unstructured and requiring significant effort to understand and analyze
10
12
devices will be connected to the Internet by 2011
IBM Virtualization | v3.1

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Yet, IT organizations are expected to do more with fewer resources.
66%
of IT budgets allocated to maintenance Challenges
-10%
Most firms have lower operating and capital IT budgets*

10%
INCREASE IN BUDGET
+ 9%
0%
+ 7%
DECREASE IN BUDGET
Many 2010 IT budgets at 2005 levels Increased service level requirements Few resources for innovation and new projects
-20%
- 32%
-30%
- 36%
-40%
OpEx Budget
CapEx Budget

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*Source: Forrester, Base 695 NA IT organizations
IBM solutions deliver additional business value beyond basic virtualization offerings
Consolidate Resources Improved efficiency and utilization of IT resources Server
Storage
Network
Increased Agility
Manage Workloads Improved IT staff productivity with integrated systems management dashboard
Automate Processes Consistent and repeatable processes based on best practices, business priorities and service level agreements
Consolidate Resources Manage Workloads Automate Processes Optimize Delivery
Optimize Delivery Self provisioned by users based on business imperatives, unconstrained by physical barriers or location.

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IBM virtualization solutions improve business agility and staff productivity

Accelerated response time with close IT alignment to business priorities
Virtualization can increase IT staff productivity
1200:1
Virtualization with Integrated Service Management to improve business agility

300:1
BEFORE CONSOLIDATE MANAGE AUTOMATE VIRTUALIZIN RESOURCES WORKLOAD PROCESSES G S

2 HOURS 2 MINUTES
OPTIMIZE DELIVERY
INSTANT
15:1
50:1
100:1
2 MONTHS
BEFORE CONSOLIDATE MANAGE AUTOMATE VIRTUALIZING RESOURCES WORKLOADS PROCESSES
OPTIMIZE DELIVERY
SOURCE: IBM Client Engagements. Number of server images per IT staff
6 MONTHS
Improved staff productivity with increased Server : System Admin coverage ratio
SOURCE: IBM Client Engagements. Response time to delivery of business value

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Virtualization + Management + Automation = Immediate ROI
CONSOLIDATE RESOURCES
+ 78%
More Virtual Machines on eX5 for the same license cost
- 96%
Reduced energy costs with new HS22/V blade servers
2X
More VMware virtual machines on eX5 for same memory and processor cores
MANAGE WORKLOADS
- 34%
reduction in server management cost using IBM Systems Director
29:1
reduction of storage administration points
- 38%
reduction in labor hours required to manage storage
AUTOMATE PROCESSES
300 X
faster time to deploy new applications (minutes not days)
-99.3%
reduction in time to deliver new virtual servers
-96%
reduction in provisioning time (from weeks to minutes)
IBM turn-key virtualized cloud solutions empower your business with new levels of agility using elastic scalability
CloudBurst
+
SONAS
Improved business agility
2000 +
Virtual machines per rack
+
AUTOMATE PROCESSES OPTIMIZE DELIVERY
CONSOLIDATE RESOURCES
MANAGE WORKLOADS
IBM Service Delivery Manager
- 30%
reduced systems administration costs
SVC
- 30%
reduced provisioning costs
Benefits Leverage Cloud computing as a new business and delivery model where a virtual enterprise is unconstrained by physical barriers and location Self provision as required
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7X
more storage scalability
For more information on Virtualization and Cloud at IBM

ibm.com/virtualization Ibm.com/cloud Ibm.com/smartercomputing @IBMVirt #ibmvirt IBM Virtualization-related tweets
Virtualization@IBM blog on Developer Works
http://ibm.com/developerworks/mydeveloperworks/blogs/ibmvirtualization
http://www.youtube.com/IBMVirtualization http://www.youtube.com/IBMSystemsManagement
Thank You!
Thank You,
QUESTIONS?
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Provide your feedback! Please complete our survey.

A recorded version of this seminar will be available at www.eSeminarsLive.com View a calendar of our Upcoming Events
Copyright IBM Corporation 2011. All rights reserved. U.S. Government Users Restricted Rights - Use, duplication or disclosure restricted by GSA ADP Schedule Contract with IBM Corp. THE INFORMATION CONTAINED IN THIS PRESENTATION IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY. WHILE EFFORTS WERE MADE TO VERIFY THE COMPLETENESS AND ACCURACY OF THE INFORMATION CONTAINED IN THIS PRESENTATION, IT IS PROVIDED AS IS WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED. IN ADDITION, THIS INFORMATION IS BASED ON IBMS CURRENT PRODUCT PLANS AND STRATEGY, WHICH ARE SUBJECT TO CHANGE BY IBM WITHOUT NOTICE. IBM SHALL NOT BE RESPONSIBLE FOR ANY DAMAGES ARISING OUT OF THE USE OF, OR OTHERWISE RELATED TO, THIS PRESENTATION OR ANY OTHER DOCUMENTATION. NOTHING CONTAINED IN THIS PRESENTATION IS INTENDED TO, NOR SHALL HAVE THE EFFECT OF, CREATING ANY WARRANTIES OR REPRESENTATIONS FROM IBM (OR ITS SUPPLIERS OR LICENSORS), OR ALTERING THE TERMS AND CONDITIONS OF ANY AGREEMENT OR LICENSE GOVERNING THE USE OF IBM PRODUCTS AND/OR SOFTWARE. The following terms are trademarks of International Business Machines Corporation in the United States, other countries, or both: IBM, IBM Logo, on demand business logo, Enterprise Storage Server, xSeries, BladeCenter, eServer, ServeRAID and FlashCopy, System Storage, Tivoli, Easy Tier The following are trademarks or registered trademarks of other companies. Intel is a trademark of the Intel Corporation in the United States and other countries. Java and all Java-related trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc., in the United States and other countries. Lotus, Notes, and Domino are trademarks or registered trademarks of Lotus Development Corporation. Linux is a registered trademark of Linus Torvalds. Microsoft, Windows and Windows NT are registered trademarks of Microsoft Corporation. SET and Secure Electronic Transaction are trademarks owned by SET Secure Electronic Transaction LLC. UNIX is a registered trademark of The Open Group in the United States and other countries. Storwize is a trademark of Storwize Inc., an IBM company, and used under license by IBM. * All other products may be trademarks or registered trademarks of their respective companies.
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Smarter Computing: Managed in the Cloud - Virtualization Without Limits

June 30, 2011

Cloud Computing, Virtualization, and Where Your Bread Is Buttered

Cloud Computing as a Template Not a Technology

This has consequences

Virtualization, the Prime Technology Foundation to the Cloud

Platform as a service, software as a service

Numerous Approaches Are Flourishing in Private Clouds

Platform as a Service (PaaS) 0% 8 10% 20% 30% 40% 50%

Source: Cloud-Computing Study, Baseline, May 2011 (N=756)

The Technology Foundations for Public and Private Cloud Types

Source: Ziff Davis Enterprise Cloud-Computing Study, January 2011 (N=731)

The Technology Foundations for Public and Private Cloud Types

Source: Ziff Davis Enterprise Cloud-Computing Study, January 2011 (N=731)

Where Your Bread ... Is Buttered

But first you must build out the technology foundations

Managed in the Cloud

Then and now

One Big Change between then and now

One Big Change

Economy of Scale Much lower cost per customer

Illustrating the Internet

Illustrating the Internet

Achieving the Impossible

What Do We Need to Manage

Optimization Through Automation

What Does This Give Us?

Its Not About Technology

www.howardmcohen.com hmc@howardmcohen.com 516.965.6431

Virtualization Changing the Economics of IT

Todays IT Infrastructures are under pressure

devices will be connected to the Internet by 2011

IBM Virtualization | v3.1

Yet, IT organizations are expected to do more with fewer resources.

Most firms have lower operating and capital IT budgets*

IBM Virtualization | v3.1

*Source: Forrester, Base 695 NA IT organizations

Consolidate Resources Improved efficiency and utilization of IT resources Server

Consolidate Resources Manage Workloads Automate Processes Optimize Delivery

IBM Virtualization | v3.1

IBM virtualization solutions improve business agility and staff productivity

Virtualization with Integrated Service Management to improve business agility

BEFORE CONSOLIDATE MANAGE AUTOMATE VIRTUALIZIN RESOURCES WORKLOAD PROCESSES G S

BEFORE CONSOLIDATE MANAGE AUTOMATE VIRTUALIZING RESOURCES WORKLOADS PROCESSES

SOURCE: IBM Client Engagements. Number of server images per IT staff

IBM Virtualization | v3.1

Virtualization + Management + Automation = Immediate ROI

IBM Virtualization | v3.1

IBM Service Delivery Manager

For more information on Virtualization and Cloud at IBM

IBM Virtualization | v3.1

IBM Virtualization | v3.1

Provide your feedback! Please complete our survey.

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