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Company Profile
About

Unilever
Submitted By:

Faheem Janjua
Submitted To:

Mr.Faisal Shamim
OF INFORMATION TECHNOLOGY & Management Sciences 32-B Main Wahdat Road New Muslim Town Lahore

STANDARD COLLEGE
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Unilever

Faheem Janjua BBA_IT (Hons) Semester 3rd

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Table of Contents
S/No
1 2 3 4 5 6 7 8 History of Unilever Mission Statement Merging of Unilever Challenges faced after merging Employees in Unilever Managing Social Responsibilities Environment and Society Products of Unilever Brand Focus Global Brand That Meet Local Needs Brands With powerful Local roles Brands That Break Traditional Boundaries Keeping the Brand Promise

Topic

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Brand Possessed People

Topic

Purposes & Principles

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Inovations(Colworth) Port Sunlight Unilever Corporate Countries Unilever Bestfoods Sustainability Unilevers Approaches Unilever Introduced New Corporate Brands Statement Social Case Studies Unilever Products Websites Unilevers Contects Unilevers Telephone #

Submitted To: Mr.Faisal Shamim

UNILEVER
History of Unilever:
The progressive world-class business we know today can trace its roots back to the early part of the last century. Margarine Unie grew through mergers with other margarine companies in the 1920s. Lever Brothers was founded in 1885 by William Hesketh Lever. Lever established soap factories around the world. In 1917, he began to diversify into foods, acquiring fish, ice cream and canned foods businesses.

Mission Statement:
Unilever's mission is to add vitality to life. Unilever meet the everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good, and get more out of life.

Merging of Unilever:
Unilever was created in 1930 when the British soap maker Lever Brothers merged with the Dutch margarine producer, Margarine Unie.

Challenges faced after merging:

At the time, an international merger was an unusual move. But the owners of the two companies could see that bringing together complimentary businesses with strong global networks would create new opportunities. Companies were competing for the same raw materials, both were involved in large-scale marketing of household products and both used

5 similar distribution channels. Between them, they had operations in over 40 countries. In the Thirties, Unilever introduced improved technology to the business. The business grew and new ventures were launched in Latin America. The entrepreneurial spirit of the founders and their caring approach to their employees and their communities remain at the heart of Unilever's business today.

Employees in Unilever:
Employing 247,000 people, Unilever has two parent companies - Unilever NV and Unilever PLC which, despite being separate businesses, operate as a single unit with the same board of directors. Unilever's corporate centers are London and Rotterdam.

Purpose & principles

Unilever's Corporate Purpose states that "to succeed requires the highest standards of corporate behavior towards their employees, consumers and the societies and world in which we live. This is unilevers road to sustainable, profitable growth for their business and long-term value creation for their shareholders and employees." The aspirations set out in their Corporate Purpose are underpinned by their Code of Business Principles. The Code describes the operational standards for all employees worldwide. The commitments in the Code drive unilever approach to governance and corporate responsibility.

Managing social responsibility

Unilever believe the very business of 'doing business' in a responsible way has a positive social impact, by selling products that meet consumers' needs, helping to create and share wealth, investing in local economies, developing people's skills and sharing technical know-how and expertise across borders. They define social responsibility as the impact or interaction and they have with society in three distinct areas: i) Voluntary contributions: Voluntary contributions made to the community and wider society, often in partnership with not-for-profit organizations, is the visible tip of the iceberg of the much larger impact of business operations. (ii) Impact of operations: The most important impact on society is through a business's direct operations

6 (iii) Impact through the value chain: A wider indirect impact along the 'value chain', from suppliers through trade customers to consumers Unilever approach to managing their social responsibilities is based on ensuring corporate social responsibility is part of the business operations and a willingness to learn from companys actions and the experience of others.

Environment & Society

Every day, people in 150 countries around the world choose unilever products to feed their families and clean themselves and their homes. By the very nature of the business unilever is part of the daily lives of the consumers. By meeting their needs unilever have grown into one of the worlds largest consumer goods businesses. As a multi-local multinational unilever aim to play the part in addressing global environmental and social concerns through local actions and in partnership with local governments and organizations.

Products of Unilever
Unliever is the worlds largest multinational company produced goods for the consumer usage. Unilever operates a foods business that meets the everyday needs of consumers through a wide range of well known and leading brands, across a number of food categories. Unilever Home & Personal Care provides consumers with some of the best known brand names in home and personal care products, available through leading grocery, drug and mass merchandisers. 1. Spread & Cookings 2. Dressings 3. Soups 4. Side Dishes 5. Health & Wellness 6. Beverages 7. Ice Cream 8. Frozen Novelties 9. Dove 10. Knorr 11. ice cream

7 12. Butter 13. soy-based drink 14. Suave 15. Vaseline 16. Lifebuoy Robijn 17. Cream Silk 18. AdeS 19. Chicken Tonight 20. Colman's 21. Flora Hellmann's MARMITE 24. Olivio 25. PG Tips 26. Pot Noodle 27. Tcha
23. 22.

Strategy
Brand focus
Since unilever Path to Growth strategy was launched in 2000, we have reduced the number of brands we manage from 1600 to some 400 leading brands and just fewer than 250 tail brands. This enables unilever to concentrate resources on a portfolio of leading brands with strong growth potential that best meet the needs and aspirations of people around the world. It means unilver can make the most of their investment, producing exciting innovations and imaginative ways to capture the attention of customers and consumers.

Global brands that meet local needs

Unilvers biggest brands have international appeal because they meet a need or fulfill a desire that people share, no matter where they live. Two of unilver biggest brands, Dove and Knorr are good examples:

Families around the world need tasty food that's easy and enjoyable to prepare. Knorr has the answer, expertly tailoring recipes and ingredients for local tastes and making products that fit into peoples lives, including meal kits, frozen ready-meals and snacks as well as everyday bouillons and seasonings. From its earliest beginnings as a cleansing bar, Dove responded to consumer needs and extended its portfolio

8 to body care, hair products and deodorants. Dove delivers real benefit and satisfaction for millions of people around the world, both functionally and emotionally.

Brands with powerful local roles

Some of unilver brands stay close to home with powerful roles in their own right in one or a few countries, for example, PG Tips and Marmite in the UK, Maille in France, Breyers ice cream, Rag and I Cant Believe It's Not Butter in the US, and soy-based drink brand AdeS in Latin America. Suave and Vaseline in the US, Lifebuoy in India, Robijn in the Netherlands, and Cream Silk in the Philippines are some of the highlights from Home & Personal Care's portfolio.

Brands that break traditional boundaries

Product categories such as 'hair', 'skin', 'savourt' and 'spreads' play an important role in the way the consumer goods industry works. But consumers don't think in categories. Faced with an increasing range of choice, they look for brands they know and trust and ideas that appeal to them. By concentrating more on consumers than categories, many of unilver brands are breaking free of traditional boundaries and, whilst they continue to build their core portfolio, are finding new space for growth. For example, Dove's reputation and insight in beauty means it can grow beyond bodycare into hair products and deodorants. And Bertolli's credential as an Italian-inspired food brand means it can grow beyond olive oil into pasta sauces, bruschetta toppings, dressings and spreads with olive oil.

Keeping the brand's promise

At the heart of all of unilver brands is what they call the brand key a simple distillation of what the brand stands for. This guides them in understanding how far the brand can travel while staying true to what it means in the minds of consumers. The brand key also sets the tone for the look and feel of the brand, expressed through packaging and communication.

Brand-obsessed people
Unilver brands are the heart of their business and the focus of
the people's passion and expertise. People join Unilever, train, learn and develop their careers with them because they love brands and recognize unilever unique strengths, breadth and insights as the most international of the major, fast-moving consumer goods businesses.

Colworth
The laboratory at Colworth is Unilever's centre for corporate research, with a long-standing reputation for scientific excellence. Based at Sharnbrook in Bedfordshire, the Colworth laboratory focuses on four main areas of activity:

Corporate research - using the latest developments in science to meet emerging consumer needs. Life sciences - Colworth is the Unilever centre for research into life sciences, exploring how molecular and cellular biology can be used to create new benefits in food, home and personal care products. Safety and Environmental Assurance corporate expertise centre on safety for consumers, staff and the environment Science Park - Unilever is using Colworth's excellent infrastructure and available space to develop a science park on the Colworth site, initially by leasing out some existing R&D facilities. The park provides additional revenue for Unilever as well as creating highquality employment opportunities in the local area. Centre (SEAC) Colworth houses Unilever's Founded in 1948, Colworth has been at the leading edge of research for over half a century. It provided much of the early innovation to support Unilever's expanding interests in agribusiness and frozen food - a developing technology which consumers now take for granted in their everyday lives. Recent projects at Colworth have included Lipton Cold Brew tea, new variants for 'Organics', and securing European regulatory approval for Flora pro-activ .

Port Sunlight:

Unilever's Port Sunlight research and development centre on Wirral, Merseyside, drives the innovation of the company's Home and Personal Care range of hair, deodorants, oral, household and laundry global brands. Port Sunlight's work has a worldwide focus, and has established the centre at the leading edge of developments in its target areas of research. Its continuing success is aided by the centers close cooperation with World Centers of Expertise, which involves some 300 external research projects linked to international universities, institutions and consultants.

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Unilever Corporate Countries

Argentina Australasia Austria Baltics Belgium Canada China Denmark Finland Germany Hungary Israel Italy Japan Korea Malaysia Mexico The Netherlands Poland Portugal Russia South Africa Spain Sweden Switzerland Turkey United Kingdom USA (North America) Unilever Best foods. Unilever Pakistan, Unilever India.

Unilever Best Foods

From Pot Noodle to Marmite, and from Chicken Tonight to Flora - Unilever Bestfoods is the company behind more than 30 of Britain's most popular, exciting and talked-about food and beverage brands. Over 25 million British consumers regularly buy its Knorr soups, and some 35 million cups of PG Tips tea are drunk in the UK every day. Unilever Bestfoods is especially well-known for innovative products and marketing, ranging from its 'dirty' Pot Noodle adverts to PG Plunger teas for the consumers. UK consumers even get the chance to enjoy its brands when they go out to eat. Unilever Bestfoods contributes significantly to the country's economy and healthy lifestyle - including employing 3,000 people at 16 sites across the country, and sponsoring the Flora London Marathon.

Sustainability:
Meeting the needs of the present without compromising the ability of future generations to meet their needs.This, in brief, is the Brundtland definition of sustainable development and the one unilever use.unilever is committed to contribute to sustainable development. They see this as a hard-edged commercial imperative because they will only be able to maximise shareholder value and prosper in the long-term if we operate in a much more sustainable way.

Unilevers Approach
Sustainable development is about creating a balance between the economic, environmental and social aspects of our business. Unilever is conscious of their dependence on a healthy environment and the need to keep it that way with sound environmental practices of our own. We use a life-cycle approach to assess the environmental impact of their products and business activities. This enables them to analyse their impacts and to concentrate on those areas where they can make the greatest contribution. Many of the issues that unilever face are outside their direct control either at the beginning of the supply chain or at the end. Nevertheless, in their sustainability initiatives they focus on three areas that are directly

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11 relevant to them and where they can make a measurable contribution through their programmes. These areas are: 1. Agriculture Unilever have completed guidelines for the sustainable management of all five of their key crops (palm oil, peas, spinach, tea and tomatoes) and have begun to roll them out to their growers in co-operation with other partners. 2. Fish At the end of 2003,Unilever bought over half of fish from sustainable sources. they remain firmly committed to work with others to help drive the whole fisheries market towards a sustainable future. 3. Water They are involved in a wide range of water conservation activities worldwide, upstream in agriculture, in their manufacturing operations, and downstream in consumer use.

Unilever introduces new corporate brand:

12 May 2004: The new Unilever brand was introduced today. It will support the launch of the company's new Vitality mission, announced on Feb 12, when Unilever set its future direction. Unilevers new mission is to add vitality to life.They meet everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life. The mission forms an integral part of Unilever 2010 strategy and the new Unilever brand, building on the traditional strengths of the Unilever name is an expression of that Vitality mission. The new Unilever brand will start to appear on packs from July 1 and it is expected that the use of the logo everywhere will be complete by 2005, the year in which Unilever celebrates its 75th anniversary. Unilever is dedicated to building great brands that help people feel good, look good and get more out of life and indeed, many Unilever brands already deliver on this promise.The world they operate in is changing. Consumers are demanding more and more from the companies behind the brands, increasingly bringing their views as citizens into their buying decisions. They want brands they can trust. Unilever has always had high standards of corporate governance, product quality, and has a long history of working with communities and the environment. Standing visibly as Unilever behind their products will enable them to take the next step in transparency and accountability. Antony Burgmans and Niall FitzGerald, the chairmen of Unilever said: "The new Unilever
brand is a powerful symbol of our new Vitality mission, demonstrating that we stand accountable for the difference we make on a daily basis to our consumers, our employees and the communities and environment in and around which we operate.

"The current logo has been reliable and distinguished and they dont want to lose those characteristics but not as open and friendly as it could be, not enough to enable them to put it onto

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12 the packs of everything they make. That requires it to speak of Vitality, so it will change.

Statements:
"Our new Vitality mission will be key to how we shape our portfolio and set priorities for the business going forward and we will bring Vitality to life by meeting increasing consumer demands for a healthy lifestyle, convenience and indulgence through nutrition, hygiene and personal care products.

"Our mission is full of promise for the future, opening up exciting opportunities where we have competitive advantage for developing our business in the future and our new logo will help us confidently identify ourselves in every aspect of our business." The new logo tells the story of Unilever and vitality. It brings together 25 different icons representing Unilever and its brands, the idea of vitality and the benefits we bring to consumers and the world we operate in. For example:

The Sun is our primary natural resource. All life begins with the sun the ultimate symbol of vitality The Heart represents love, care and health feeling good The Shirt represents fresh laundry looking good A Bird is a symbol of freedom. Relief from daily chores getting more out of life

Social case studies:

Unilever companies around the world contribute to society through the direct impact of their business operations and the voluntary contributions they make. These case studies include examples of business-related initiatives which have a positive social impact as well as activities which are part of the community involvement program. Most of the projects they are involved in, whether business-related or community activities, can be grouped into four main categories:

Economic Development,Education,Environment,Health

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Unilevers Products Websites

http://www.bertolli.com/ (global)
Bertolli

Dove Heart Lipton Omo

Pond's

http://www.dove.com/ (USA) http://www.dove.pt/ (Portugal) http://www.frisko.dk/ (Denmark) http://www.miko.fr/ (France) http://www.langnese.de/ (Germany) http://www.ola.pt/ (Portugal) http://www.pierrot-lusso.ch/ (Switzerland) http://www.liptont.com/ (USA) http://www.lipton.ru/ (Russia) http://www.lipton.ch/ (Switzerland) http://www.liptonicetea.co.za/ (South Africa) http://www.liptonicetea.be/ (Benelux) http://www.lipton.pt/ (Portugal) http://www.omo.com/ (global) http://www.ponds.com/ (global) http://www.organics.pt/

Sunsilk

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Unilvers Contacts:
Press Office Unilever London
Address: Unilever House Black friars London EC4P 4BQ Tel: +44 (0) 20 7822 6805 / 6010 Fax: +44 (0)20 7822 5511 Email: trevor.gorin@unilever.com

3. 0800-13000 (Pakistan) 4. +44 (0) 20 7822 6805 / 6010

Unilever Pakistan Limited

Avari Plaza Fatima Jinah Road P.O.Box # 220 Karachi-75530

Unilever PLC
Unilever House Address:Blackfriars London EC4P 4BQ Tel: +44 (0) 20 7822 6805 Fax: +44 (0) 20 7822 5951 Email: trevor.gorin@unilever.com

India
Address: Tel: Fax: Email: Hindustan Lever Ltd 165/166 Backbay Reclamation Mumbai - 400 020 +22 282 7411/67 +22 287 1970 shubhabrata.bhattacharya@unilever.com

Pakistan
Lever Brothers Pakistan Ltd 1st & 2nd Floor Address: Avari Plaza Fatima Jinnah Road Karachi 75530 Tel: +92 21 566 0870 Fax: +92 21 568 0918 Email: shera.mazari@nilever.com

Unilevers Telephone Numbers

1. Unilever N.V. +31 (0)10 217 4000 | 2. Unilever PLC +44 (0)20 7822 5252 14

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EXECUTIVE COMMITTEE
Antony Burgmans

Unilever Brands

Niall FitzGerald Patrick Cescau

Keki Dadiseth
Kees Van der Graaf

Andr van Heemstra Rudy Markham

Clive Butler

NON-EXECUTIVE DIRECTORS
Bertrand Collomb Oscar Fanjul Lord Simon of Highbury, CBE Hilmar Kopper Jeroen van der Veer

Wim Dik

Claudio X. Gonzalez

Baroness Chalker of Wallasey

BUSINESS PRESIDENTS
Diego Bevilacqua Jeff Fraser Rachid M Rachid Anthony Simon Simon Clift Ralph Kugler Alberto Sobredo Louis Willem Gunning Anton Lenstra Manfred Stach Harish Manwani Robert Polet John Rice

SENIOR CORPORATE OFFICERS

Jan van der Bijl Henning Rehder Stephen Williams John Bird

James Duckworth

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