Questionnaire

Type the answer by the side of the question (as in question 1). You can type your answers too, its not necessary that it should be from the given options. 1. Do you drink beverages? (a) a. Yes b. No 2. Do you prefer non-carbonated fruit drink? ( B ) a. Yes b. No @ If Yes how often ( ) a. Once in 2 days b. Twice in a week c. Once in a week d. Once in fortnight e. Once in a month @ If No why? ( D) a. Unhealthy b. Taste is not good c. Likes carbonated drinks d. Prefers homemade juices e. Others 3. Where do you buy? ( ALL THE OPTIONS DUDE!! BUT MOSTLY BAKERY) a. Petty shop b. modern trade outlets c. convenience stores d. grocers e. bakery f. others 4. When do you drink? ( b ) a. With food b. Travel and entertainment c. In home d. Refreshment and thirsty e. When exhausted f. Others

6. Have you heard about Fruitnik? a. Yes b. No @ Have you tasted it? ( B ) a. Yes b. No

(B )

TASTE

RANK THE BEVERAGES(ROW) ACCORDING TO THE GIVEN ASPECTS(COLUMN) MAAZA SLICE FROOTI FRUITNIK MAA 3 2 1 5 4

MOUTHFEEL SMELL PRICE PACKAGING

5 2 1 2

4 3 2 1

1 1 4 4

3 4 5 3

2 5 1 5

7. Do you know about the flavors available in Fruitnik? Type all the flavors you know (apple, mango grape or orange ) Delete the things you dont know about 8. Suggest a flavor _STRAWBWRRY___________________ 9. Do you in what packs Fruitnik is available? a. Type all the packages you know (200 ml Pet, 500 ml PET , 1000 ml PET ,..) Delete the things you dont know about

10. Price preference 200 ml Strongl Agree Neutral Disagre Strongly pet y agree e disagree Rs. 10 Y Rs. 12 Y Rs. 15 Y Rs. 18 Y Rs. 20 Y @What will make you buy the product at that price X(may be 12 or 15 or .) where you strongly disagree? a. Increasing the quantity. b. Different type of packaging c. Different flavors d. Health additions e. Type your opinion( C ) 11. Imagine FRUITNIK AS A PERSON and answer the questions below. What would be Fruitniks : Gender a. Male b. Female ( A ) Age ( C ) a. Less than 12 b. 12 to 19

20 to 29 30 to 39 40 and above Education ( B a. School b. UG c. PG d. Uneducated Occupation ( B a. School goer b. College goer c. Blue collar job d. White collar job e. Self employed f. Retired g. Unemployed
c. d. e.

Dressing sense ( B a. Indian formals b. Western formals c. Indian casuals d. Western casuals e. Traditional

12. Rank the brands with respect MAAZA QUALITY 2 MOUTHFEEL 3 PACKAGING DESIGN 2 RANGE OF FLAVORS 5 AVAILABILITY 2 OFFERS 2 ADVERTISEMENT 4

to the attributes: SLICE FROOTI 3 1 2 1 4 1 4 3 3 1 1 4 1 2

FRUITNIK 5 4 3 1 4 4 5

MAA 4 3 3 2 5 5 3

13. Have you seen Fruitniks logo? ( B ) a. Yes b. No 14. What comes to your mind when you see Fruitniks logo? ( I HAVENT SAW ) 15. Do you like the logo? (NO COMMENTS ) a. Yes b. No

16. A visual idea or sense about the logo STRONGLY DISLIKE CANT SAY LIKE LOGO UNIT Y FONT Y COLOR Y Since 1958 Y 17. Rank the logos of the following MAZAA 2 SLICE 1 FROOTI 3 FRUITNIK 5 MAA 4

LIKE

STRONGLY DISLIKE

18. Do you know Amrutanjan has taken over Fruitnik? (A) a. Yes b. No 19. Do you think Amrutanjan can revive Fruitnik? (A ) a. Yes b. No 20. When I say Amrutanjan-Fruitnik what comes to your mind? (B ) a. Trust b. Health c. Traditional d. Purity e. Mismatch f. Unsafe for consumption g. outdated h. others