Professional Documents
Culture Documents
Executive Summary
Comprises all elements of the business plan (1-2 pp.) v purpose of the plan (to obtain funding for actualizing the vision) v current stage of development; what has already been done; where you are going; who will take you there.
II.
Company Description
(a) Vision
Graphical representation/organizational chart: illustrate structural components of the company and functions Describes the type of company you are establishing v (ie: corporation; sole proprietorship; limited liability company (l.l.c.), etc...) v how long you have been in business v where the company is headquartered v who/how the company was founded
What you want to accomplish in 1 to 3 years Include matrix - timetable; measureable/quantifiable goals
III.
IV.
Marketing Plan/Analysis
(a) The Market Opportunity
1. explain (clearly, interestingly) why this is a compelling opportunity ie: re: market size, or other characteristics of the market. 2. describe size, growth rate of the existing market
3.
primary & secondary markets (tabular form: a - d organized columns) - ie: b importance of this segment dmu= decision-making dnp= decision-making unit process
1. positioning - how we will enter the enter the market. 2 distribution - how to get product/service out to the market (by what means) 3. advertising and promotions - how to make people aware of services/promotions: incentives being offered 4. pricing 5. location analysis 6. note where information re: customer segments has been derived
3 to 5 year projection by product & service categories sales by customer (table) - ie: year 1 service 1 service 2 year 2 year 3 year 4
V.
graphical representation (ie: input/process/output function chart) - with regard to products, services, etc... internal processes: to get services to customers
(c) Protection
v v v
copyrights trademarks licenses describe what is being protected; impact of protection (what does it allow you to do?)
VI.
- liable for well-being of the organization: fiduciary responsibilities - titles/roles/names - overall objective: ie: hands-on or hands-off, policy-making , etc.. v policy-setting: corporate organizational policy v hiring key executive personnel v financial responsibility set by specific organizations
accountants
include salary next to each position 2. benefits package v bonus plan v profit sharing guidelines for hiring v procedures v standards
3.
VII.
(a) Risks
identify all risks describe them ie: - management team (ie: if a member decides to leave) - developing products/services v explain how we will lessen the impact of risks ie: service development risk: - may not be a market for the service - or, with a product that has not been tested; is only a concept, no prototype solution: can be to develop a test - with the management team, build in long-term contract; or incentives
v v
(b) Milestones
put together a Gantt chart or Pert chart (people/how many hours/resource utilization) - ie: a timetable with bars to specify how long each task will take v list tasks that need to be performed for entire organization ... (ie: a timing-oriented strategic plan)
v
VIII.
Financial Plan
(a) Capitalization
a table which describes sources/types of funds and their allocations (uses)
balance sheet v annual: list assets/liabilities v excel charts - all are connected (income statement, cash flow statement, balance sheet)
3.
IX.
Exhibits (Appendices)
v v v v
rsums of key management personnel articles (about the organization, what were proposing) market research information other items of interest